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M E D I A K I T
2016
2 I S L A N D S . C O M ︱ 2 0 1 6 M E D I A K I T
GENUINE.
CAPT IVAT ING.
DREAM TRAVEL .
For more than 30 years, Islands has been all about experience-
driven travels, amazing photography and a global reach that
blends once-in-a-lifetime trips with once-a-year vacations.Islands
takes its readers on adventures they have always dreamed of, and
its editors - with more than one million miles traveled - share in-
formation and insight to make your next trip better than your last.
B R A N D O V E R V I E W
3 I S L A N D S . C O M ︱ 2 0 1 6 M E D I A K I T
100,000Circulation
6x Frequency
1981Year Established
* ALL ISSUES ARE AVAILABLE ON TABLETS AND EREADERS, INCLUDING THE IPAD, NOOK AND KINDLE.
Islands’ audience is comprised of affluent travelers actively looking and planning their next trip.
Using research and database management, we can identify, surface and activate high-value
travelers across all of our media channels in order to drive tangible results.
B R A N D O V E R V I E W
Omniture 10/14 – 09/15 ; Facebook, Twitter, Google+, Pinterest, YouTube; Silverpop/Pentaho
5,000,700Avg. Monthly
Page Views
543,000Avg. Monthly
Unique Visitors
517,000Social Media
Audience
80,000Custom Email
Subscribers
100,000Editorial eNews
Subscribers
Digital
@islandsmagazine
Islands Magazine
/islandsmagazine
@islandsmagazine
4 I S L A N D S . C O M ︱ 2 0 1 6 M E D I A K I T
A U D I E N C E P R O F I L E
Islands’ audience across all channels collectively represents active, affluent
travelers who are constantly looking for their next getaway. To target a
specific audience of travelers who are most likely to choose your destination,
resort or product/service – contact us.
G E N E R A L I N F O R M A T I O N
2014 Islands Audience Survey, Conducted by Bonnier Custom Insights; 2015 IPSOS Affluent Study
LOCATIONS TRAVELED IN
PAST 3 YEARS
MEXICO
28%
U.S./CANADA
48%
EUROPE
17%
ASIA
7%
HAWAII
23%
CARIBBEAN
53%
SOUTH PACIFIC
7%
PLANNED LOCATIONS IN
NEXT 2 YEARS
MEXICO
22%
U.S./CANADA
33%
EUROPE
24%
ASIA
9%
HAWAII
32%
CARIBBEAN
60%
SOUTH PACIFIC
18%
HOW THEY TRAVEL
$5,050 AVERAGE AMOUNT SPENT
ON LAST ISLAND
TRIP/VACATION
AVERAGE MONTHS IN ADVANCE THAT TRAVEL IS BOOKED: 4 . 5
MOST IMPORTANT FACTORS FOR CHOOSING A DESTINATION
LOCATION PRICE TIME
AFFLUENT, AVID TRAVELERS
AVERAGE
NUMBER OF
PERSONAL TRIPS
TAKEN IN THE LAST
12 MONTHS
3
OWN A VALID PASSPORT OR IN PROCESS OF RENEWING
55 MIN
READING ISLANDS
2
Time Spent with IslandsREADERS PER COPY
31MIN. PER WEEK
ON ISLANDS.COM
49AVERAGE AGE
MEDIAN
HOUSEHOLD
INCOME
95%
147,10040% 60%
Male / Female
HAVE TAKEN
AT LEAST ONE
CRUISE IN THE
PAST 3 YEARS
38%
AVERAGE DAYS
ON TRIP/VACATION7
M A R L I N M A G . C O M ︱ 2 0 1 6 M E D I A K I T
F O R M O R E I N F O R M A T I O N C O N T A C T
LAURA WALKER , GROUP PUBLISHER
[email protected] | 407-571-4539
PAULA IWANSKI , CARIBBEAN, BERMUDA, EUROPE
[email protected] | 407-571-4605
LEIDY HURTADO , CARIBBEAN/MEXICO
[email protected] | 407-571-4608
JULIE KITTREDGE , CARIBBEAN, CRUISE LINES
[email protected] | 813-877-6959
KELLY FREYGANG , UNITED STATES
[email protected] | 407-571-4743
JEFF MONDLE , PACIFIC
[email protected] | 760-419-5898
DEBBIE ANDERSON , HAWAII
[email protected] | 808-739-2200
RAQUEL CHILSON , TRAVEL PARTNERS / VILLAS
[email protected] | 407-471-4662