MEDIA KIT 2016

MISSION STATEMENTCycle World is the largest motorcycle media brand featuring complete coverage

of the world of motorcycles, with an expert, technical point of view on the two-

wheeled machines that populate this world, as well as a deep connection to the

spirit, soul and history of the motorcycle life. Whether visiting CycleWorld.com,

reading our e-newsletter and the magazine, interacting with social media, or using

mobile devices on the go, Cycle World readers receive your powerful message

across multiple platforms.

1

BRAND DNACOMPLETE, READER TRUST, SHARE THE RIDE

BRAND OVERVIEW

2

PRINT PLATFORM

Total Audience: 1,954,000

Total Circulation: 227,950

Frequency: 11x

Established: 1962

DIGITAL (WEBSITE)

Average Monthly Page Views: 6,716,768

Average Monthly Unique Visitors: 1,264,878

BRAND ON OTHER PLATFORMS (As of 9/25/15)

Facebook Fans: 396,613 (Year-Over-Year Growth: 28%)

Twitter Followers: 32,400 (Year-Over-Year Growth: 38%)

Instagram Followers: 23,200 (Year-Over-Year Growth: 188%)

Pinterest Followers: 823 (Year-Over-Year Growth: 74%)

Google+: 2,615 (Year-Over-Year Growth: 22%)

E-News: 135,000

Sources: Omniture 2015 (12 month average), AAM June 2015, MRI Doublebase 2015, Social as of 9/25/15

AUDIENCE SNAPSHOT

3

CYCLE WORLD

HIGHLY ENGAGEDCycle World and CycleWorld.com delivers complete and engaging coverage of

the entire motorcycle space. Our audience spends valuable time with the brand.

• Cycle World readers spend an average of 93 minutes with each issue

• Visitors to Cycleworld.com spend an average of 17 minutes on the website

• 20% of Cycle World readers subscribe to both the digital and print editions

of the magazine

• 70% have accessed an advertisers website as a result of reading Cycle World

Male/Female: 82.6% / 17.5%

Average Age: 45.8

Age Breakdown

18-34: 26.3%

35-49: 33.3%

Age 50+: 40.5%

Average HHI: $64,927

Employed: 72.8%

Married: 48.5%

Source: MRI Doublebase 2015; Bonnier Custom Insights Audience Survey 2015

AUDIENCE SNAPSHOT

4

MOTORCYCLE INFLUENCERCycle World and CycleWorld.com deliver the motorcycle elite. An audience of

passionate influencers who are experienced and take motorcycling very seriously.

• Have been riding motorcycles for 32 years

• Ride 5,500 miles a year

• Have taught an average of 2 people to ride motorcycles

• 88% have been asked for advice about motorcycles or related activities

FUEL HIS PASSIONSCycle World and CycleWorld.com’s audience is ever evolving.

• Own 3 motorcycles

• Perform 63% of their own motorcycle maintenance

• 26% visit a motorcycle dealership monthly

• 30% plan to buy riding apparel

• 25% plan to buy a helmet

• 30% typically purchase 2 motorcycle tires a year

• Cycle World readers also enjoy traveling, camping, sports, bicycling and grilling

Source: Bonnier Custom Insights Audience Survey 2015

5

PRODUCTION & EDITORIAL CALENDAR

ISSUE SPACECLOSE

MATERIALSDUE

ONSALE

ONTABLETS

LIVE ONITUNES

EDITORIAL FEATURES

JAN/FEB ‘16 10/16/15 10/19/15 12/8/15 11/28/15 11/30/15 Preview 2016New bikes, new rides, new trends!

MAR ‘16 12/4/15 12/7/15 1/26/15 1/16/16 1/18/16 Characters 4Eleven motorcycles that move your soul.

APR ‘16 1/8/16 1/11/16 3/1/16 2/20/16 2/22/16 Cruiser IssueLong, low, laid back and cooler than ever.

BMG BUYER’S GUIDE 1/22/16 1/25/16 3/15/16 3/5/16 3/7/16

America’s largest and most credible resource for new motorcycle shoppers brought to

you by the editors of Cycle World, Dirt Rider, Motorcyclist and Sport Rider.

MAY ‘16 2/12/16 2/16/16 4/5/16 3/26/16 3/28/16Handbuilt Issue

The Art and Industry of making motorcycles and parts from scratch.

JUN ‘16 3/11/16 3/14/16 5/3/16 4/23/16 4/25/16Cheap Seats

Low cost, big fun, on bikes from every category.

JUL ‘16 4/8/16 4/11/16 5/31/16 5/21/16 5/23/16All-Comparison Issue

New 2016 models head-to-head with the class standards.

TRAVEL &ADVENTURE ”16 4/22/16 4/25/16 6/14/16 6/4/16 6/6/16 Destination “off the grid” and the machines

to take you there (and back).

AUG ‘16 5/13/16 5/16/16 7/5/16 6/25/16 6/27/16Superbikes 2016!

A hardcore test of the fastest sportbikes on the planet.

SEPT ‘16 6/17/16 6/20/16 8/9/16 7/30/16 8/1/16Ten Best Bikes of 2016

Forty years of celebrating excellence in motorcycling.

OCT ‘16 7/22/16 7/5/16 9/13/16 9/3/16 9/5/16

Fun FactorWhat’s the most fun you can have on two wheels? We pick 10 bikes that promise the best times and look for the biggest smiles.

NOV ‘16 8/26/16 8/29/16 10/18/16 10/8/16 10/10/16 Adventure IssueRide There! Amazing bikes in exotic places.

DEC ‘16 9/23/16 9/26/16 11/5/16 11/5/16 11/17/16 Too Be Determined

6

PRINT SPECS

TRIM SIZE: 7.75˝ x 10.5˝BINDING: Saddlestitch, Jog to Foot

Supplied materials that do not comply with the following specifications will be corrected and the advertiser billed for the required production. All ads supplied must be CMYK. For ads requiring a spot color, please contact your production manager for specifications.

AD SIZES:Follow ad size specifications and guidelines provided in this document. Ads that do not meet exact size specifications listed on the rate card will incur charges for resizing.

REQUIRED FORMAT:PDF/X-1a format files required for submission. Files should conform to SWOP guidelines, and total ink density should not exceed 300%. View specifications.

PROOFS:Bonnier Corporation utilizes Virtual Proofing technology. Hard copy guidance is no longer required. If you opt to send a proof for internal color approval, please send a Web Coated SWOP 2006 certified proof.

INSERTS:Consult your advertising representative. Production, design and prepress services are available; rates upon request.

PRODUCTION GUIDELINES

For all bleed ads: Build file to document size and add .125 in. bleed on all 4 sides. Ensure that crop marks are offset .125 in. from trim.

Allow .125 in. safety area within trim on all 4 sides (no live matter) Spread ads: Supply in a single document

MATERIALS REQUIREMENTS FOR IN-HOUSE DESIGN SERVICESPHOTOS: Supplied images should be high res (300 dpi) in CMYK. B/W images must be high res (300 dpi) grayscale. Images supplied in RGB will be converted to CMYK.

LOGOS: Vector .eps or .ai files are preferred. Type must be converted to outlines unless the fonts are provided. Jpgs should be 300 dpi.

Native files supplied for corrections/adjustments, must be accompanied by the fonts and links used in those files. (Recommended: use the packaging function in InDesign to gather fonts and links.) Black type on light background should be defined as 100% black only.

If we do not receive instructions regarding your materials, the most recent ad of the same size scheduled will be picked up. Ad materials received after the deadline may incur late fees, unless an ad extension is arranged with ad services prior to the deadline.

PRINT SPECS

7

AD MATERIAL SUBMISSIONSAd files should be submitted via our Ad Portal at adportal.bonniercorp.com.

For ads supplied electronically, advertiser must supply an additional content proofing jpg. We do not accept ads via e-mail. Electronic files are stored for one year only, unless otherwise requested in writing.

SEND ALL OTHER MATERIALS TO:Cycle World / Attn: Julie Greene15255 Alton Parkway, Suite 300 Irvine, CA 92618

PRODUCTION CONTACT760-707-1050Julie.Greene@bonniercorp.com

AD SIZE NON-BLEED TRIM BLEEDFull Page 6.875” x 9.625” 7.75” x 10.5” 8” x 10.75”

Two Page Spread 14.5” x 9.625” 15.5” x 10.5” 15.75” x 10.75”

2/3 Page 4.5” x 9.625” 5” x 10.5” 5.25” x 10.75”

Jr. Spread 14.5” x 4.625” 15.5” x 5.125” 15.75” x 5.375”

1/2 Page Island 4.5” x 7.0625” 5” x 7.5” 5.25” x 7.75”

1/2 Page Horizontal 6.875” x 4.625” 7.75” x 5.125” 8” x 5.375”

1/3 Page Vertical 2.125” x 9.625” 2.625” x 10.5” 2.875” x 10.75”

1/3 Page Square 4.5” x 4.6875” LAYOUT/PRODUCTION NOTES:Allow .25 in. safety area within TRIM on all 4 sides (no live matter).

Ensure that crop marks are offset .125 in. from trim.

1/4 Page Vertical 3.4375”x 4.625”

1/6 Page Vertical 2” x 4.5”

1/6 Page Horizontal 4.5” x 2.25”

1/2 Page Island1/2 Page

2/3 PageFull Page Bleed

Full Page

1/3 Square

1/61/4 1/3

1/12

1/24

1/6

8

TABLET SPECSiPad Specifications & Features for Bonnier Adobe DPS Platform

For Client Supplied Ads Designed for Tablet

ACCEPTED FORMATS & SPECS

InDesign:Create document at 768 px x 1024 px. Use InDesign’s Package Feature for gathering and supplying fonts and images. If adding interactive elements such as video, audio and HTML5, please be sure to test in Adobe Content Viewer before submitting and notify your production contact. These assets must also be submitted withad materials. For specs on interactivity or additional screens, see enhancement details below.

PDF:10.667” x 14.222” 300 dpi

JPEG:or any rasterized file – 1536 px x 2048 px 264 dpi RGB

Layout Guidelines:Keep any live material away 130 px from top and 200px from bottom of screen

For Enhancements to your Straight From Print Ad or Customized Ad Builds

AVAILABLE FEATURES & SPECS

External Web Links• Your iPad-friendly web page can open up from a link on your ad

without the user having to leave the app• Webpage should not have Flash elements• Avoid pages with long load times • Interactive Gallery• Supply 300 dpi images at 536 px x 2048 px, 8 images max• Button or touchable photo thumbnails bring up larger versions

or scroll through multiple images in one frame• Additional Screens• Four total screens max• Two or three more screens can be stacked below your initial ad,

offering more of your messaging and reader engagement• Video Player• Maximum length for embedded videos is 30 seconds. • Specs: 720p .mp4 file using .h264 compression• Full Screen: 1280 x 720 (16:9 aspect ratio)• In-Content: Specs are TBD depending upon scope• Advanced Interactivity / HTML 5Will generally require greater pre-planning and lead time, and a creative call should take place well in advance of the ad close date.Adobe Flash elements or links to Flash-based websites are not compatible withthe iOS platform.

AD MATERIAL SUBMISSIONSUpload a .zip file of your ad materials and all assets to the (title) iPad Editon on our ad portal at: adportal.bonniercorp.com

PRODUCTION CONTACT760-707-1050Julie.Greene@bonniercorp.com

9

PRINT RATESGENERAL DISPLAY RATES REATAIL ACCESSORY RATES CONT.

COVERS:

FOUR COLOR:

FOUR COLOR:

BLACK & WHITE:

BLACK & WHITE:

FOUR COLOR: BLACK & WHITE:

SHOWCASE AND SPECIFICATIONS

1x 1x

1x 1x

3x 3x6x 6x

6x 6x

9x 9x12x 12x

12x 12x

2nd

FULL PAGE

FULL PAGE

1”

1.25”

1.5”

1.75”

2”

2.25

2.5” or 1/12Pg

2.75”

3”

3.25”

3.5”

3.75”

4”

4.25”

4.5”

4.75”

FULL PAGE

FULL PAGE

2/3 PAGE

2/3 PAGE

2/3 PAGE

2/3 PAGE

1/2 PAGE

1/2 PAGE

1/2 PAGE

1/2 PAGE

1/3 PAGE

1/3 PAGE

1/3 PAGE

1/3 PAGE

1/4 PAGE

1/4 PAGE

1/4 PAGE

1/4 PAGE

1/6 PAGE

1/6 PAGE

1/6 PAGE

1/6 PAGE

3rd

4th

$41,605

$36,180

$12,135

$730

895

1,060

1,225

1,385

1,525

1,675

1,825

1,960

2,220

2,350

2,490

2,590

2,710

2,835

$675

820

975

1,125

1,275

1,405

1,540

1,680

1,805

1,920

2,040

2,160

2,290

2,380

2,490

2,610

$645

785

935

1,075

1,220

1,345

1,470

1,610

1,725

1,835

1,950

2,065

2,190

2,580

2,385

2,495

$22,435

$17,700

28,220

9,465

17,495

13,810

23,615

7,885

14,580

11,510

18,815

6,310

11,660

9,210

15,200

5,095

9,420

7,435

10,855

3,640

6,730

5,315

39,795

47,030

$37,445

$32,565

$10,915

$20,185

$15,935

25,400

8,515

15,745

12,425

21,165

7,100

13,125

10,355

16,935

5,680

10,500

8,280

13,675

4,585

8,480

6,695

9,770

3,280

6,060

4,775

35,815

42,325

$33,280

$28,945

$9,700

$570

690

820

950

1,075

1,180

1,300

1,520

1,620

1,720

1,820

1,935

2,010

2,100

2,200

$17,945

$14,165

22,575

7,570

13,995

11,040

18,815

6,310

11,660

9,210

15,050

5,045

9,330

7,370

12,155

4,075

7,540

5,945

8,685

2,910

5,385

4,245

31,835

37,620

$29,120

$25,325

$8,495

$525

635

755

875

990

1,090

1,195

1,305

1,400

1,485

1,585

1,680

1,775

1,845

1,940

2,025

$15,700

$12,390

19,750

6,620

12,245

9,665

16,465

5,520

10,205

8,055

13,170

4,415

8,165

6,445

10,635

3,560

6,595

5,205

7,595

2,545

4,710

3,715

27,855

32,925

$24,960

$21,710

$7,275

$495

610

725

835

945

1,040

1,140

1,250

1,425

1,510

1,605

1,700

1,765

1,850

1,940

$13,455

$10,620

16,935

5,680

10,500

8,280

14,105

4,730

8,750

6,900

11,285

3,785

7,000

5,525

9,120

3,060

5,655

4,460

6,510

2,185

4,040

3,185

23,875

28,220

PRINT RATES

FOUR COLOR: FOUR COLOR:

FOUR COLOR:

BLACK & WHITE: BLACK & WHITE:

BLACK & WHITE:

CLASSIFIED RATE – AD SIZE (In Inches) CONT.

CLASSIFIED RATE – AD SIZE (In Inches)

1x 1x6x 6x12x 12x

5” or 1/6Pg

5.25”

5.5”

5.75” 2.5” or 1/12Pg

2.25”

2”

1.75”

1.5”

6” 2.75”

6.25” 3”

6.5” 3.25”

6.75” 3.5”

7” 3.75”

7.25” 4”

7.5” or 1/4Pg 4.25

7.75” 4.5”

8” 4.75”

8.25” 5” or 1/6Pg

8.5” 5.25”

8.75” 5.5”

9” 5.75”

9.25” 6”

6.25”

6.5”

6.75”

7”

7.25”

7.5” or 1/4Pg

10” or 1/3Pg

10” or 1/3Pg

15” or 1/2Pg

1”

20” or 2/3Pg

1.25”

2,960

3,040

3,155

3,265

3,360

3,430

3,530

3,630

3,710

3,765

3,855

3,945

4,015

4,055

4,135

4,215

4,255

4,290

4,550

5,910

10,270

2,720

2,795

2,905

3,005

3,090

3,155

3,250

3,340

3,415

3,465

3,550

3,630

3,695

3,730

3,805

3,875

3,915

3,955

4,185

5,440

9,450

$470

710

955

1,180

1,410

1,615

1,830

2,050

2,265

2,490

2,700

2,915

3,130

3,320$380

570

765

950

1,135

1,305

1,480

1,650

1,825

2,010

2,170

2,345

2,515

2,675

600

815

990

1,280

1,500

1,730

1,955

2,160

2,380

2,595

2,805

3,015

3,215

4,530480

660

795

1,035

1,210

2,175

1,575

1,740

1,920

2,090

2,260

2,425

2,595

3,765

2,605

2,680

2,775

2,870

2,960

3,020

3,165

3,190

3,265

3,315

3,395

3,470

3,530

3,570

3,645

3,710

3,745

3,770

4,005

5,200

9,040

2,295

2,360

2,445

2,530

2,610

2,445

2,740

2,815

2,880

2,925

2,995

3,060

3,115

3,145

3,210

3,275

3,305

3,330

3,530

4,585

7,965

2,110

2,170

2,255

2,330

2,400

2,450

2,520

2,595

2,650

2,690

2,750

2,815

2,865

2,900

2,955

3,010

3,040

3,060

3,250

4,220

7,335

2,020

2,075

2,155

2,230

2,295

2,345

2,410

2,480

2,530

2,575

2,635

2,695

2,740

2,770

2,825

2,875

2,910

2,930

3,105

4,040

7,015

10

Advertising Information: Katie Kovaleff Regional Sales Director, West Katie.Kovaleff@bonniercorp.com 949.291.6783

Ross CunninghamRegional Sales Director, East

Ross.Cunningham@bonniercorp.com212.779.5042

Production Information Julie Greene Production Manager Julie.Greene@bonniercorp.com 760.707.1050