MEDIA MEDIA KITKIT

BALTIMORE BALTIMORE Designated Market Area (DMA)Designated Market Area (DMA)

The Baltimore, Maryland DMA is the 26th

largest market in the United States. Consisting of 1,108,360 TV Households and over

2,750,000 people, the Baltimore Market covers 11 counties in Central Maryland (including the

major cities of Baltimore and Annapolis).

County TV Households

Baltimore 315,930

Baltimore City 248,440

Anne Arundel 196,170

Caroline 12,600

Carroll 59,900

Cecil 37,640

Harford 91,400

Howard 103,870

Kent 8,270

Queen Anne’s 18,610

Talbot 15,530

Baltimore DMA Totals

TV Households 1,108,360

% Black 26.8%

% Hispanic 2.7%

% Comcast Spotlight 75.1%

% ADS (Satellite) 20%

Persons 2+ 2,750,519

Persons 18+ 2,151,285

Persons 18-49 1,221,881

Persons 25-54 1,177,978

Men 18+ 1,010,965

Women 18+ 1,140,320

Source: NSI Baltimore

Source: NSI County Coverage Study Net Weekly Circulation

Market #26 Total DMA Households: 1,108,360

Total DMA Pop: 2,750,519

WJZ Coverage MapWJZ Coverage Map

Baltimore, MarylandBaltimore, MarylandBaltimore Market Profile and Television Advertising MarketBaltimore Market Profile and Television Advertising Market

Market Rank: 26 Population: 2,750,519 TV Households: 1,108,360

Baltimore is a Heavy TV viewing market: Baltimore over-indexes national levels (for example, Baltimore Prime Time viewing levels were approximately 10% higher than the national average in Nov’09). Source: NSI Ratings

Maryland’s economy and consumer spending remain strong due to strong federal government and healthcare facilities, non-profits and a growing technology and telecommunications sector. The Baltimore area will see an economic boon with growth at Ft. Meade & Aberdeen Proving Grounds as the military consolidates bases.

Maryland has the highest median HH Income in the nation at $65,114 – 34% above the national median. Maryland is ranked # 2 in percent of employed population in Professional and related occupations. Maryland has the lowest percent of people below the poverty level in the USA. Source: US Census Bureau

With an Average Effective Household Buying Income of $60,626, Baltimore ranks #10 in the entire country. Source: Demographics USA

Maryland ranks # 3 in the country for percent of people with a bachelor degree or more – 30% above the national average. Source: US Census Bureau

Maryland ranks #6 in the nation for Home Value. Source: US Census Bureau

Upscale Wegmans, Trader Joe’s and Harris Teeter Supermarkets targeted Baltimore in recent expansions.

The Baltimore Sun daily circulation is 201,830 – that’s equal to only 18% of the homes in the market.Source: Audit Bureau Of Circulation 3/31/10 M-F Baltimore Sun Avg Daily Circulation

Currently, 20% of the TV homes in the market now receive national cable programming via satellite (ADS)without ability to carry any local cable insertion spots. Source: NSI Ratings 2010

Comcast Spotlight (interconnect) only reaches 75.1% of the DMA. Source: NSI Ratings 2010

STATION SPECIFIC INFORMATIONSTATION SPECIFIC INFORMATION

WJZ is Baltimore’s #1 station (NSI LPM). Market Coverage: VHF stations WJZ, WBAL, and WMAR cover all 11DMA Counties, whereas UHF Stations WBFF, WNUV, and WUTB cover primarily Baltimore City and Baltimore County. Source: NSI Ratings 2010

WJZ (CBS) and WBAL (NBC) over-index their networks’ shares; WMAR (ABC) and WBFF (FOX) under-index. Strong FOX station in D.C. (WTTG) spills into Baltimore through cable penetration, diluting viewership of WBFF.Source: NSI Ratings

WJZ has Baltimore’s only 3 hour local news block in the early evening (4-7PM) including Baltimore’s only 4PMlocal newscast. WJZ airs more Local News than any other station in the market.

WJZ is Baltimore’s Sports Station, airing both local professional teams (NFL Ravens, MLB Orioles), 2 different Football programs (Raven’s Post Game and Football Talk), CBS Golf and Tennis coverage and NCAA March Madness featuring the Maryland Terrapins.

Sources: NSI Ratings, US Census Bureau, Audit Bureau of Circulation, Demographics USA

The Baltimore DMAThe Baltimore DMA

Market FactsMarket Facts

Household Income:64% - Over $50K 46% - Over $75K 29% - Over $100K

Education:58% - College Educated 13% - Post Grad Degree

Home Value:47% - Over $250,000 28% - Over $350,000 12% - Over $500,000

Home Ownership:74% - Own Their Home

Household Investments:33% - Own Stocks 27% - Own Mutual Funds 20% - Own Money

Market Funds

Occupation Summary:44% - White Collar 9% - Self Employed / Small

Business Owner

Source: 2010 Scarborough

Traditional Media• WJZ – TV• WJZ.com• CBS Radio: WWMX, WLIF, WJZ-FM, ESPN-AM• Sponsorships: Programs, News, Features, A/V BBs• Franchises: Closed Captioning, Coffee With, Manic Monday, Traffic, HealthWatch, Allergy/Pollen

Watch, Ask The Expert, Getaway Forecasts, HeartScore, MarketWatch, New Year’s Eve Live, WJZ Post-Game Shows and Football Talk

• RIOT: National Coordination of multi-media promotions/campaigns including CBS Radio, Internet, Outdoor and TV in multiple CBS O & O markets

Digital MediaProducts and Services:• Homepage/Section Takeover• Section Sponsorships• Custom Micro sites, Contests, Slideshows,

Banners• Rich Media: flash, expandable images,

streaming video• Mobile text and E-mail Blast• Live Chats• 15-second video pre-roll• In-banner streaming video• Geo-targeting, contextual targeting• Campaign trackingStrategic Partner:• Baltimore Sun.com

Products and Services

• Full Commercial Production Team: writers, producers, videographer, sound, lighting, editing

• Commercial Concepting: Campaigns, commercials, PSAs

• Market research: Scarborough, Nielsen, AdViews

• Cross-promotional partners (radio, 3rd-party)• Tickets: Sporting events, entertainment venues

• Incentive programs/trips/promotions: US Open, Letterman, various CBS promotions (i.e.: Price Is Right, Amazing Race, Survivor, Big Brother). Subject to availability.

Sports• ACC/SEC college basketball and football• March Madness• Masters / PGA Championship / PGA Golf• Orioles - 20 games• US Open• Ravens and AFC football

Community Events• Salute to Heritage Oratory Contest - February• Ride Across MD – May/June• GBMC’s Father’s Day Race – June• MD Food Bank Orioles Drive – August• Great Prostate Challenge – September• Gilchrist Hospice Taste – October• ACS Making Strides – October• Festival of Trees – November• New Year’s Eve Live - December

WJZ MultiWJZ Multi--Media OpportunitiesMedia Opportunities

Baltimoreans rise and shine with the dynamic morning duo of Marty Bass and Don Scott. Some viewers may even skip their morning cups of java as long as they get their fix of Marty in the morning. Known for his unique take on everyday events, Marty also preps area residents to handle the day's weather with his series of early morning and noon weather reports.

Marty started in the broadcasting business in high school, working part-time as a disc jockey at a local radio station in the Louisville, Kentucky area – the place where he

grew up. His passion for broadcast only accelerated with time. He went on to graduate from Southern Illinois University in Carbondale with a degree in radio/television, and then entered broadcasting fulltime.

His early jobs were in radio but professional journalists encouraged him to switch to the television side. He took their advice, working in television markets east of the Mississippi before joining the Eyewitness News family in 1977.

Marty holds the distinction of helping to define early morning news for the broadcast business by anchoring Baltimore's first early morning newscast. As for his co-anchor at the time? The indomitable Oprah Winfrey, who worked for the station during the early '80s.

WJZ NEWS ANCHORSWJZ NEWS ANCHORSDon Scott has spent the last quarter century watching the sun come up along side Marty Bass on the Eyewitness News Morning Edition, dealing with the day's news, checking in with the "live" reporters doing the breaking news beat and directing drivers to WJZ Traffic Control updates. But a decade before that he was the guy on the street, and having been there certainly seems to help get the "right now" stories reported better and clearer than anywhere else.

Don came to WJZ in July of 1974 when he was just 24 and immediately found himself in the midst of a garbage workers' strike with city police officers going out on the picket

lines themselves a day or two later. It was a hectic first week and a half, but it certainly set the pace for the next three plus decades on the streets and in the news studio.

Don and Marty also anchor the noon newscast -- a broadcast that often triples the audience of any on at the same time!

Mary Bubala joined WJZ in December 2003. She now anchors the 4-4:30 p.m. and 5 p.m. newscasts and continues to report on a daily basis.

A native of Chicago, Mary has made Baltimore her home and has great industry contacts. She first came to Maryland in the summer of 1997 as a general assignment reporter for a local Baltimore competitor, who saw her talents and soon moved her to that station's weekend news in an anchor position.

Mary began her career in upstate New York at WENY-TV after graduating from Ithaca College with a journalism degree. She stayed in this section of New York State for a number of years, working her way up to successively larger television markets as weekend anchor for WBNG, the CBS affiliate in Binghamton, and for WOKR-TV in Rochester.

Mary also has been recognized for her reporting and anchoring by the Associated Press in other cities, including Harrisburg, Pa. where she anchored the noon and 5:00 p.m. news for ABC affiliate WHTM-TV before settling in Baltimore.

WJZ NEWS ANCHORSWJZ NEWS ANCHORSAs anchor of WJZ 13's Eyewitness News at 4:00 p.m. and 5:00 p.m. along with Mary Bubala, Kai Jackson brings many Baltimoreans their first news of the evening. He lets them know what has happened in the region and world during the day.

His steady calm and warm smile make him an area favorite – just the person to "invite" into your home for an hour each night as you digest the day's news.

Kai was hired by the station as a general assignment reporter in 1993 and quickly moved up the ladder, becoming co-anchor of the weekend editions of Eyewitness

News. Kai joined Sally Thorner on the 5 p.m. news in 1999.

The station frequently sends him out into the field to report live from hot spots around the region or to anchor the news from remote locations.

When Marylanders look for evening news, their favorite news team is WJZ 13's Vic Carter and Denise Koch, who anchor Eyewitness News at 4:30, 6:00 and 11:00 p.m.

Vic has brought local viewers in touch with some of the nation's biggest stories, from Capitol Hill and White House matters to breaking events in Atlanta, Cuba and even Deep Space.

His career in broadcast journalism has taken him around the world, reporting from Cuba, Colombia, South America, Liberia, Kenya and Europe.

Political news is of special interest to Vic, who has met and/or interviewed six United States presidents, covered two presidential campaigns and several national political conventions.

Vic started in television two days after he graduated cum laude from Morehead State University in 1978. At the age of 23, he received the George Foster Peabody Award, broadcasting's most prestigious honor. He was named Journalist of the Year by The School of Journalism at the University of Georgia and was inducted into the National Association for Black Journalists Hall of Fame.

The Emmy Award–winning journalist has traveled to such exotic locations as China, Jamaica and West Africa to report the news. Denise also covers the homefront from locations around the U.S. and Maryland, bringing local, national and world events into sharp focus viewers.

Even sports fans are familiar with Denise's work, which has included covering Baltimore's search for an NFL team in Chicago to the Ravens quest for the Super Bowl trophy in Tampa.

For a number of years, viewers met many of Maryland's most fascinating citizens on her interview show called "Get To Know." Many high school students benefited from watching her series on a group of Baltimore teens who went to West Africa in 1992 and shared their experiences to home audiences via WJZ 13. That same series was shown at local museums and at the National Post Office in the nation's capital.

Her journalistic efforts have garnered Denise a host of awards in addition to the aforementioned Emmys. The Society of Professional Journalists honored her for her reports from China, titled "Baltimore East." Her series on troubled students in the city schools' Future Program earned her both a Maryland State Teachers Association award as well as a national Angel award. The list doesn't stop here.

WJZ WEATHERWJZ WEATHER

When skies turned cloudy, some little boys would catch frogs. Not Bob Turk. He caught the rain. According to his mother, Bob created a rain well and device for measuring precipitation. Collecting that data was "fun."

Today, it's still fun and part of Bob's everyday routine as Baltimore's most respected weathercaster--the person viewers depend on for weather updates during weekday evening newscasts on Channel 13.

It was Bob who helped WJZ select the Doppler radar weather system known as First Warning Weather and put the station further on the map as the first Baltimore television station to have such sophisticated weather forecasting technology.

First Warning Weather's local live Doppler radar enables the weather team to track rain and storms from neighborhood to neighborhood.

Bob, who has been an associate member of the American Meteorological Society since 1975, earned a B.S. degree in geography from the then-named Towson State College and Master's degree in the same subject from the graduate school of Indiana University of Pennsylvania.

Tim Williams has the sort of engaging personality and poised self confidence that makes even viewers who don't like to get up on the weekends come alive with smiles.

He anchors the weekend morning newscasts with Jessica Kartalija. He also lets viewers know whether their Saturday afternoon cookouts will be washouts or whether to invest in window air conditioners to prep for a Sunday heat wave.

Tim also reports on breaking news and other unfolding events of interest to residents of this region.

Meteorologist Bernadette Woods graduated from Penn State University with a B.S. degree in meteorology. She furthered her studies at L'Universite des Sciences Humainesin Strasbourg, France.

In 2004, she was honored by the American Meteorological Society with its Television Seal of Approval, and has received several prestigious awards for her work from AccuWeather.

Bernadette launched her career at AccuWeather, piloting a daily streaming weather video segment and forecasting for hundreds of media clients throughout the U.S.

Bernadette received a 2006 Emmy Award for Best Weathercaster.

WJZ SPORTSWJZ SPORTS

Mark Viviano is sports director for WJZ.

Most recently, Mark was studio anchor and national correspondent for CNN-Sports Illustrated, a position he assumed after leaving the Baltimore NBC affiliate television station WBAL-TV in December 1999.

Baltimoreans will remember him as the weekend sports anchor and reporter for that station, as well as for his role on sister radio stations WBAL-AM and 98 Rock FM as the morning radio sports anchor and evening/weekend call-in host for sports–related programming.

Mark originally came to Baltimore from the Midwest where he worked for WDTN-TV in Dayton, Ohio as weekend sports anchor. He also served in a similar capacity at WCRG-TV in Cedar Rapids, Iowa.

Career highlights include earning national recognition as the reporter who broke the story of the Cleveland Brown relocation to Baltimore in November 1995.

He also was selected to carry the Olympic torch through Baltimore en route to its final destination at the 1996 Summer Olympics in Atlanta.

WJZ is MarylandWJZ is Maryland’’s Sports Stations Sports StationEvent JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Ravens Football

NFL Football

NFL Playoffs

College Football

Maryland Basketball

NCAA Basketball

March Madness

Orioles Baseball

CBS Golf

Masters Golf

PGA Championship

US Open Tennis

Sports Spectacular

MONDAY-FRIDAY SATURDAY SUNDAY5:00 Rise & Shine House Smarts Paid Program 5:005:30 " Storm Stories Paid Program 5:306:00 Morning Edition Eyewitness News Paid Program 6:006:30 " " On Time 6:307:00 CBS This Morning Eyewitness News Kids 7:007:30 " " " 7:308:00 " CBS News Eyewitness News Sunday 8:008:30 " " " 8:309:00 Maury Povich " CBS News 9:009:30 " " " 9:3010:00 Let's Make A Deal It's Academic " 10:0010:30 " Kids Your New Home 10:3011:00 The Price Is Right " Face The Nation 11:0011:30 " " Paid Program 11:3012:00 Eyewitness News CBS Sports / CBS Sports / 12:0012:30 Young and Restless Various Various 12:301:00 " " " 1:001:30 Bold and the Beautiful " " 1:302:00 As the World Turns " " 2:002:30 " " " 2:303:00 Dr. Phil " " 3:003:30 " " " 3:304:00 Eyewitness News " " 4:004:30 " " " 4:305:00 Eyewitness News " " 5:005:30 " " " 5:306:00 Eyewitness News " CBS Evening News 6:006:30 " Eyewitness News Eyewitness News 6:307:00 CBS Evening News ET Weekend CBS Prime 7:007:30 Entertainment Tonight " " 7:308:00 CBS Prime CBS Prime " 8:0011:00 Eyewitness News Eyewitness News Eyewitness News 11:0011:35 David Letterman Criminal Minds Criminal Minds 11:3512:05 " " " 12:0512:35 Craig Ferguson The Unit Numb3rs 12:351:05 " " " 1:051:35 Entertainment Tonight Cold Case Paid Program 1:352:05 Dr. Phil " Without A Trace 2:052:35 ET Weekend " 2:353:05 CBS Up to Min / " Paid Program 3:053:35 Entertainers (Fri) Paid CBS Up to Min 3:354:05 Paid (Fri) " " 4:054:35 CBS Morning News American Athlete/Paid CBS Morning News 4:35

WJZ 4WJZ 4thth Qtr 2010Qtr 2010

44thth Quarter 2010 Quarter 2010 WJZ Prime Time WJZ Prime Time

ScheduleScheduleMON TUE WED THU FRI SAT SUN

7:00

7:30

8:00 How I Met Your Mother Big Bang Theory

8:30 Rules of Engagement $#*! My Dad Says

9:00 Two and a Half Men

9:30 Mike & Molly

10:00

10:30

Hawaii Five-0

NCIS

NCIS: Los Angeles

The Good Wife The Defenders

CSI: Crime Scene Investigation

The Mentalist

Survivor

CSI: Miami

Medium

CSI: NY

Blue Bloods

Crimetime Saturday

Crimetime Saturday

48 Hours: Mystery

60 Minutes

Amazing Race

Undercover BossCriminal Minds

WJZ.comWJZ.com

WJZ.com is the ultimate resource for news and information in Baltimore - averaging over 650,000 monthly unique visitors,

7.5 million monthly page views and over 550,000 video views.

WJZ.com’s "Always On" strategy delivers the WJZ 13 experience to audiences however, whenever and wherever

they want. We tap into people's lives in times and places previously out of reach, maximizing message exposure,

recognition and brand awareness for WJZ clients.

Source: Hitbox

WJZ Is MarylandWJZ Is Maryland’’s #1 Stations #1 StationWJZ is a solid #1 in May’10 for

Households and All Key Demos

3.83.4

1.71.4

0.6 0.500.5

11.5

22.5

33.5

4

HH RatingWJZ WBAL WMAR WBFF WNUV WUTB

1.81.6

0.8 0.9

0.3 0.30

0.5

1

1.5

2

RTG A25-54WJZ WBAL WMAR WBFF WNUV WUTB

Source: NSI May’10

Sign-on to Sign-off (M-Su/5AM-5AM)

1.6

1.3

0.7 0.8

0.4 0.30

0.4

0.8

1.2

1.6

RTG A18-49WJZ WBAL WMAR WBFF WNUV WUTB

2.32.0

1.0 1.0

0.4 0.30

0.6

1.2

1.8

2.4

RTG W25-54WJZ WBAL WMAR WBFF WNUV WUTB

1.31.1

0.6 0.8

0.3 0.30

0.3

0.6

0.9

1.2

1.5

RTG M25-54WJZ WBAL WMAR WBFF WNUV WUTB

ADULTS 18-49

WOMEN 25-54

MEN 25-54

WJZ Is MarylandWJZ Is Maryland’’s #1 Stations #1 StationWJZ Dominates Daytime in May’10

2.0

0.90.6

0.10

0.5

1

1.5

2

May'10 RTG A25-54

WJZ WBAL WMAR WBFF

Rtg A25-54

Source: NSI May’10

M-F/9A-12N

M-F / NOON NEWS

SOAPS

2.5

0.8

0

0.5

1

1.5

2

2.5

May'10 RTG A25-54

WJZ WBAL

2.4

0.8

0.30

0.5

1

1.5

2

2.5

May'10 RTG A25-54

WJZ WBAL WMAR

WJZ’s Soap Block outdelivers Oprah by

20%

All WJZ Morning Programs are #1 in their Time Period

WJZ’s Noon News beats WBAL’s Oprah,

5PM & 6PM News

9.0

5.3 5.2 5.0

1.7 1.10

1.5

34.5

67.5

9

May'10 Prime HH Rating

WJZ WBAL WMAR WBFF WNUV WUTB

WJZ/CBS Prime is a dominant #1 in the market:

WJZ/CBS Prime delivers 8 of the Top 12 Prime Time programs:MayMay’’10 Regularly Scheduled Prime Programs10 Regularly Scheduled Prime Programs

4.8

3.3 3.23.6

1.0 0.60

1

2

3

4

5

May'10 Prime Rtg A25-54

WJZ WBAL WMAR WBFF WNUV WUTB

8

12

1012345678

Top 10 Prime Programs - A25-54

WJZ WBAL WMAR WBFF

WJZ Tue 8:00P NCIS 9.0WJZ Mon 9:30P BIG BANG 8.4WJZ Mon 9:00P TWO & HALF MEN 8.2WBAL Thu 9:00P THE OFFICE 7.8WMAR Tue 9:00P LOST 7.4WJZ Tue 9:00P NCIS: LA 7.0WMAR Thu 9:00P GREY'S ANATOMY 6.9WJZ Sun 8:00P AMAZING RACE 6.8WBFF VAR VAR AMERICAN IDOL 6.8WJZ Thu 8:00P SURVIVOR 6.7WJZ Wed 9:00P CRIMINAL MINDS 6.7WJZ Tue 10:00P THE GOOD WIFE 6.6

RA25-54

WJZ Is MarylandWJZ Is Maryland’’s #1 Stations #1 Station

Beats #2 WBAL by

Beats #2 WBFF by

HH Rtg

Rtg A25-54

Source: NSI May’10

WJZ Is MarylandWJZ Is Maryland’’s #1 Stations #1 StationWJZ’s Late News is #1 in May’10 for

Households and All Key Demos

7.26.6

2.1

4.2

01.22.43.64.8

67.2

HH RatingWJZ WBAL WMAR WBFF 10P

3.32.8

1.1

2.8

0

0.7

1.4

2.1

2.8

3.5

RTG A25-54WJZ WBAL WMAR WBFF 10P

Source: NSI May’10

M-Su Late News

2.9

2.1

0.8

2.3

00.5

11.5

22.5

3

RTG A18-49WJZ WBAL WMAR WBFF 10P

4.2

3.3

1.4

2.9

0

0.9

1.8

2.7

3.6

4.5

RTG W25-54WJZ WBAL WMAR WBFF 10P

Letterman outperforms WBAL’s Tonight Show in Households

and Key Demos

3.4 3.1

0

0.7

1.4

2.1

2.8

3.5

May'10 HH Rtg

WJZ - Letterman WBAL - Tonight Show

1.7

1.0

0

0.45

0.9

1.35

1.8

May'10 Rtg A25-54

WJZ - Letterman WBAL - Tonight Show

1.61.4

0

0.4

0.8

1.2

1.6

May'10 Rtg A25-54

WJZ - Letterman WBAL - Tonight Show

WJZ Is MarylandWJZ Is Maryland’’s #1 Stations #1 Station

HH Rtg

Rtg A25-54

Source: NSI May’10

2.0

1.5

0

0.4

0.8

1.2

1.6

2

May'10 Rtg A25-54

WJZ - Letterman WBAL - Tonight Show

Rtg W25-54

Rtg A18-49

WJZ / CBS Prime Wins The First WJZ / CBS Prime Wins The First Two Weeks of 2010Two Weeks of 2010

WJZ / CBS Prime is easily #1:WJZ / CBS Prime is easily #1:

In the first 2 Weeks of the 2010 Season, WJZ / CBS Prime Time In the first 2 Weeks of the 2010 Season, WJZ / CBS Prime Time delivers 9 of the Top 10 Nondelivers 9 of the Top 10 Non--Football Programs in A25Football Programs in A25--54:54:

WJZ Prime beats:WBAL by 38% WMAR by 83% WBFF by 69%

Station Day Time Program RA25-54WJZ Mon 9:00P TWO & HALF MEN 10.1WJZ Tue 8:00P NCIS 9.4WJZ Mon 10:00P HAWAII 5-0 9.0WJZ Sun 8:00P AMAZING RACE 8.6WJZ Wed 9:00P CRIMINAL MINDS 8.5WJZ Tue 10:00P THE GOOD WIFE 8.2WJZ Sun 9:00P UNDERCOVER BOSS 8.1WBAL Mon 9:00P The Event 8.1WJZ Mon 9:30P MIKE & MOLLY 8.0WJZ Thu 8:00P BIG BANG THEORY 8.0

6.6

4.8

3.6 3.9

1.70.60

1

2

3

4

5

6

7

Rtg A25-54 - Network Prime TimeWJZ WBAL WMARWBFF WNUV WUTB

2010 Season to Date(9/20/10-10/3/10)

WJZ’s CBS Ravens Games are the #1 program in the market, delivering a 24.7 Rtg A25-54

Source – NSI Baltimore

WJZWJZ’’s 11PM News is also a solid #1 in the market, and has s 11PM News is also a solid #1 in the market, and has grown from 2009 to 2010 in A25grown from 2009 to 2010 in A25--54:54:

3.93.4

1.1

2.8

0

0.5

1

1.5

2

2.5

3

3.5

4

Rtg A25-54 - Late NewsWJZ WBAL WMAR WBFF

Late News Average Late News Average 9/20/109/20/10--10/3/1010/3/10

3.9

3.5

0.5

1.5

2.5

3.5

4.5

9/21/09 - 10/4/09 9/20/10 - 10/3/10

WJZ Late News Rtg A25-54

WJZ Late News TrendWJZ Late News Trend

Source – NSI Baltimore

WJZWJZ’’s Ravens Football is s Ravens Football is

WJZWJZ’’s Ravens Telecasts Keep on Growing:s Ravens Telecasts Keep on Growing:

18.423.1 23.2

27.5

0

5

10

15

20

25

30

Rtg A25-54WJZ 9/13 7PM WJZ 9/19 1PMWJZ 9/26 1PM WJZ 10/3 1PM

Compare WJZCompare WJZ’’s Football Ratings to the competition:s Football Ratings to the competition:

27.5

15.3 12.910.9 3.7

0.90

5

10

15

20

25

30

Sunday 10/3/10 - Rtg A25-54

WJZ Ravens-Steelers 1PM WBFF Redskins-Eagles 4:15PMWJZ Post Game Show 4PM WBAL Bears-Giants 8:30PMWJZ Football Talk 5PM WBFF Panthers-Saints 1PM

The next 4 Ravens Games will be airing The next 4 Ravens Games will be airing Exclusively on WJZExclusively on WJZ--TVTV

Source: NSI Baltimore 2010Source: NSI Baltimore 2010

WBAL WBFF

Vs Cincinnati

Vs NY Jets

Vs Cleveland

Vs Pittsburgh

WBFF

How To Read - 1 Rating Point = 1% of the selected demo in the Baltimore Market*.

Example - A 5 Rating for Adults 25-54 is 58,899 (or 5%) of the Adults 25-54 in the Baltimore Market.

ADULTSMarket TVHH P18+ A18-34 A18-49 A25-49 A25-54 A35+ A35-64 A50+Totals 1,108,360 2,151,285 619,582 1,221,881 962,402 1,177,978 1,531,703 1,166,143 929,404 Rating

1.0 11,084 21,513 6,196 12,219 9,624 11,780 15,317 11,661 9,294 2.0 22,167 43,026 12,392 24,438 19,248 23,560 30,634 23,323 18,588 3.0 33,251 64,539 18,587 36,656 28,872 35,339 45,951 34,984 27,882 4.0 44,334 86,051 24,783 48,875 38,496 47,119 61,268 46,646 37,176 5.0 55,418 107,564 30,979 61,094 48,120 58,899 76,585 58,307 46,470 6.0 66,502 129,077 37,175 73,313 57,744 70,679 91,902 69,969 55,764 7.0 77,585 150,590 43,371 85,532 67,368 82,458 107,219 81,630 65,058 8.0 88,669 172,103 49,567 97,750 76,992 94,238 122,536 93,291 74,352 9.0 99,752 193,616 55,762 109,969 86,616 106,018 137,853 104,953 83,646

10.0 110,836 215,129 61,958 122,188 96,240 117,798 153,170 116,614 92,940

WOMENMarket TVHH W18+ W18-34 W18-49 W25-49 W25-54 Work WTotals 1,108,360 1,140,320 318,255 633,464 501,902 615,171 579,205 Rating

1.0 11,084 11,403 3,183 6,335 5,019 6,152 5,792 2.0 22,167 22,806 6,365 12,669 10,038 12,303 11,584 3.0 33,251 34,210 9,548 19,004 15,057 18,455 17,376 4.0 44,334 45,613 12,730 25,339 20,076 24,607 23,168 5.0 55,418 57,016 15,913 31,673 25,095 30,759 28,960 6.0 66,502 68,419 19,095 38,008 30,114 36,910 34,752 7.0 77,585 79,822 22,278 44,342 35,133 43,062 40,544 8.0 88,669 91,226 25,460 50,677 40,152 49,214 46,336 9.0 99,752 102,629 28,643 57,012 45,171 55,365 52,128

10.0 110,836 114,032 31,826 63,346 50,190 61,517 57,921

MENMarket TVHH M18+ M18-34 M18-49 M25-49 M25-54Totals 1,108,360 1,010,965 301,327 588,417 460,500 562,807 Rating

1.0 11,084 10,110 3,013 5,884 4,605 5,628 2.0 22,167 20,219 6,027 11,768 9,210 11,256 3.0 33,251 30,329 9,040 17,653 13,815 16,884 4.0 44,334 40,439 12,053 23,537 18,420 22,512 5.0 55,418 50,548 15,066 29,421 23,025 28,140 6.0 66,502 60,658 18,080 35,305 27,630 33,768 7.0 77,585 70,768 21,093 41,189 32,235 39,396 8.0 88,669 80,877 24,106 47,073 36,840 45,025 9.0 99,752 90,987 27,119 52,958 41,445 50,653

10.0 110,836 101,097 30,133 58,842 46,050 56,281

* Baltimore Market includes - Baltimore City, Baltimore County, Anne Arundel, Carroll, Harford, Howard, Caroline, Cecil, Kent, Queen Anne's, Talbot

Ratings To Thousands Conversion GridAnnual Nielsen Universe Estimates 2011

BALTIMORE MARKET FACTS

Source: NSI 2010

Community CommitmentCommunity CommitmentWJZ has a stellar reputation of creating comprehensive campaigns that address prominent issues and needs in the community. WJZ partners with a myriad of non-profit organizations to sponsor events that raise funds for a variety of worthwhile causes. WJZ’s continuing community commitment highlights the people, places and things that make Maryland great.

WJZWJZ’’s Black History Oratory Contest:s Black History Oratory Contest:Inspirational and motivational quotes from noted African Americans form the basis of this annual oratory contest open to all high school students in Maryland. Students write original essays based on supplied quotes then present their memorized essays at a public forum where they are evaluated by a panel of judges and awarded prizes. The top three students receive monetary and other prizes in this contest that has been gaining in popularity since it began in 1993.

Baltimore Orioles/MASN/WJZ Food DriveBaltimore Orioles/MASN/WJZ Food DriveThis annual three-day food drive held at Oriole Park at Camden Yards during an Orioles three-game home stand raises both money and non-perishable food for the Maryland Food Bank. WJZ reporters and anchors alongside Oriole personnel collect thirty thousand dollars and ten thousand pounds of food from generous baseball fans entering the ballpark.

New YearNew Year’’s Eve Spectaculars Eve SpectacularWJZ partners with the Baltimore Office of Promotion and the Arts to sponsor the city’s annual end-of-year event featuring musical entertainment and fireworks. WJZ broadcasts a live New Years Eve Special from 11pm through the conclusion of the fireworks at 12:30am.

Dick Dick GelfmanGelfman’’ss Ride Across MarylandRide Across MarylandWJZ joins with the television station’s former consumer reporter, Dick Gelfman, to raise funds for breast cancer in this three-day motorcycle fundraising event. Bikers from all walks of life ride from every corner of the state to celebrate their camaraderie in Ocean City while raising over $1.2 million for breast cancer programs in just seven years.

Kennedy Krieger InstituteKennedy Krieger Institute’’s Festival of Treess Festival of TreesFor 19 years, WJZ has helped to make the three-day festival a destination event while raising funds for the research, treatment and education programs of Kennedy Krieger Institute. If Santa had a theme park, this would be it! Fairyland forests, toy train gardens and gingerbread towns along with craft boutiques and entertainment make the holidays merry and bright for the entire family.

Great Prostate Cancer ChallengeGreat Prostate Cancer ChallengeThe newest of WJZ’s campaigns raises awareness of this male disease through a series of outreach initiatives including free prostate screenings. The annual 5K Run and 1 Mile Fun Walk generates funding for medical research into this disease that affects one in six men.