MEDIA MEDIA KITKIT

BALTIMORE BALTIMORE Designated Market Area (DMA)Designated Market Area (DMA)

The Baltimore, Maryland DMA is the 27th

largest market in the United States. Consisting of 1,093,170 TV Households and over

2,700,000 people, the Baltimore Market covers 11 counties in Central Maryland (including the

major cities of Baltimore and Annapolis).

County TV Households

Baltimore 312,750

Baltimore City 245,370

Anne Arundel 191,700

Caroline 12,600

Carroll 59,900

Cecil 37,040

Harford 90,610

Howard 100,980

Kent 8,370

Queen Anne’s 18,320

Talbot 15,530

Baltimore DMA Totals

TV Households 1,093,170

% Black 26.9%

% Hispanic 2.6%

% Comcast Spotlight 73.1%

% ADS (Satellite) 20%

Persons 2+ 2,720,000

Persons 18+ 2,122,000

Persons 18-49 1,218,000

Persons 25-54 1,170,000

Men 18+ 996,000

Women 18+ 1,125,000

Source: NSI Baltimore

Source: NSI County Coverage Study Net Weekly Circulation

Market #27 Total DMA Households: 1,093,170

Total DMA Pop: 2,720,000

WJZ Coverage MapWJZ Coverage Map

Baltimore, MarylandBaltimore, MarylandBaltimore Market Profile and Television Advertising MarketBaltimore Market Profile and Television Advertising Market

Market Rank: 27 Population: 2,720,000 TV Households: 1,093,170

Baltimore is a Heavy TV viewing market: Baltimore over-indexes national levels (for example, Baltimore Prime Time viewing levels were approximately 10% higher than the national average in May’08). Source: NSI Ratings

Maryland’s economy and consumer spending remain strong due to strong federal government and healthcare facilities, non-profits and a growing technology and telecommunications sector. The Baltimore area will see an economic boon with growth at Ft. Meade & Aberdeen Proving Grounds as the military consolidates bases.

Maryland has the highest median HH Income in the nation at $65,114 – 34% above the national median. Maryland is ranked # 2 in percent of employed population in Professional and related occupations. Maryland has the lowest percent of people below the poverty level in the USA. Source: US Census Bureau

With an Average Effective Household Buying Income of $60,626, Baltimore ranks #10 in the entire country. Source: Demographics USA

Maryland ranks # 3 in the country for percent of people with a bachelor degree or more – 30% above the national average. Source: US Census Bureau

Maryland ranks #6 in the nation for Home Value. Source: US Census Bureau

Upscale Wegmans, Trader Joe’s and Harris Teeter Supermarkets targeted Baltimore in recent expansions.

The Baltimore Sun daily circulation is 232,360 – that’s equal to only 21% of the homes in the market.Source: Audit Bureau Of Circulation

Currently, 20% of the TV homes in the market (218,634 HH) now receive national cable programming via satellite (ADS) without ability to carry any local cable insertion spots. Source: NSI Ratings

Comcast Spotlight (interconnect) only reaches 73.1% of the DMA. Source: NSI Ratings

STATION SPECIFIC INFORMATIONSTATION SPECIFIC INFORMATION

WJZ is Baltimore’s #1 station (Nov’09). Market Coverage: VHF stations WJZ, WBAL, and WMAR cover all 11 DMA Counties, whereas UHF Stations WBFF, WNUV, and WUTB cover primarily Baltimore City and Baltimore County. Source: NSI Ratings

WJZ (CBS) and WBAL (NBC) over-index their networks’ shares; WMAR (ABC) and WBFF (FOX) under-index. Strong FOX station in D.C. (WTTG) spills into Baltimore through cable penetration, diluting viewership of WBFF.Source: NSI Ratings

WJZ has Baltimore’s only 3 hour local news block in the early evening (4-7PM) including Baltimore’s only 4PM local newscast. WJZ airs more Local News than any other station in the market.

WJZ is Baltimore’s Sports Station, airing both local professional teams (NFL Ravens, MLB Orioles), 2 different Football programs (Raven’s Post Game and Football Talk), CBS Golf and Tennis coverage and NCAA March Madness featuring the Maryland Terrapins.

Sources: NSI Ratings, US Census Bureau, Audit Bureau of Circulation, Demographics USA

The Baltimore DMAThe Baltimore DMA

Market FactsMarket Facts

Household Income:64% - Over $50K 47% - Over $75K 29% - Over $100K

Education:56% - College Educated 12% - Post Grad Degree

Home Value:49% - Over $250,000 31% - Over $350,000 15% - Over $500,000

Home Ownership:72% - Own Their Home

Household Investments:35% - Own Stocks 31% - Own Mutual Funds 22% - Own Money

Market Funds

Occupation Summary:45% - White Collar 10% - Self Employed / Small

Business Owner

Source: 2008 Scarborough

Traditional Media• WJZ – TV• WJZ.com• CBS Radio: WWMX, WLIF, WJZ-FM, ESPN-AM• Sponsorships: Programs, News, Features, A/V BBs• Franchises: Closed Captioning, Coffee With, Manic Monday, Traffic, HealthWatch, Allergy/Pollen

Watch, Ask The Expert, Getaway Forecasts, HeartScore, MarketWatch, New Year’s Eve Live, WJZ Post-Game Shows and Football Talk

• RIOT: National Coordination of multi-media promotions/campaigns including CBS Radio, Internet, Outdoor and TV in multiple CBS O & O markets

Digital MediaProducts and Services:• Homepage/Section Takeover• Section Sponsorships• Custom Micro sites, Contests, Slideshows,

Banners• Rich Media: flash, expandable images,

streaming video• Mobile text and E-mail Blast• Live Chats• 15-second video pre-roll• In-banner streaming video• Geo-targeting, contextual targeting• Campaign trackingStrategic Partner:• Baltimore Sun.com

Products and Services

• Full Commercial Production Team: writers, producers, videographer, sound, lighting, editing

• Commercial Concepting: Campaigns, commercials, PSAs

• Market research: Scarborough, Nielsen, AdViews

• Cross-promotional partners (radio, 3rd-party)• Tickets: Sporting events, entertainment venues

• Incentive programs/trips/promotions: US Open, Letterman, various CBS promotions (i.e.: Price Is Right, Amazing Race, Survivor, Big Brother). Subject to availability.

Sports• ACC/SEC college basketball and football• March Madness• Masters / PGA Championship / PGA Golf• Orioles - 20 games• US Open• Ravens and AFC football

Community Events• Salute to Heritage Oratory Contest - February• Ride Across MD – May/June• GBMC’s Father’s Day Race – June• MD Food Bank Orioles Drive – August• Great Prostate Challenge – September• Gilchrist Hospice Taste – October• ACS Making Strides – October• Festival of Trees – November• New Year’s Eve Live - December

WJZ MultiWJZ Multi--Media OpportunitiesMedia Opportunities

Baltimoreans rise and shine with the dynamic morning duo of Marty Bass and Don Scott. Some viewers may even skip their morning cups of java as long as they get their fix of Marty in the morning. Known for his unique take on everyday events, Marty also preps area residents to handle the day's weather with his series of early morning and noon weather reports.

Marty started in the broadcasting business in high school, working part-time as a disc jockey at a local radio station in the Louisville, Kentucky area – the place where he

grew up. His passion for broadcast only accelerated with time. He went on to graduate from Southern Illinois University in Carbondale with a degree in radio/television, and then entered broadcasting fulltime.

His early jobs were in radio but professional journalists encouraged him to switch to the television side. He took their advice, working in television markets east of the Mississippi before joining the Eyewitness News family in 1977.

Marty holds the distinction of helping to define early morning news for the broadcast business by anchoring Baltimore's first early morning newscast. As for his co-anchor at the time? The indomitable Oprah Winfrey, who worked for the station during the early '80s.

Marty also initiated the concept of "Just the fax, Internet and e-mail," inviting viewers to add their comments and opinions during the live morning newscasts. This interaction between viewers only served to cement the audience connection to WJZ 13's Rise and Shine/Morning Edition and helped make the "Don and Marty" team a model for other stations to follow.

WJZ NEWS ANCHORSWJZ NEWS ANCHORS

Don Scott has spent the last quarter century watching the sun come up along side Marty Bass on the Eyewitness News Morning Edition, dealing with the day's news, checking in with the "live" reporters doing the breaking news beat and directing drivers to WJZ Traffic Control updates. But a decade before that he was the guy on the street, and having been there certainly seems to help get the "right now" stories reported better and clearer than anywhere else.

Don came to WJZ in July of 1974 when he was just 24 and immediately found himself in the midst of a garbage workers' strike with city police officers going out on the picket

lines themselves a day or two later. It was a hectic first week and a half, but it certainly set the pace for the next three plus decades on the streets and in the news studio.

Don and Marty also anchor the noon newscast along with Mary Bubala and a tag team of Meteorologists Bernadette Woods and Tim Williams -- a broadcast that often doubles the audience of any on at the same time!

Prior to WJZ, Don worked in Dayton, Ohio as weekend anchor. Before that, he was news director and anchor at WLIO- TV in Lima, Ohio.

WJZ NEWS ANCHORSWJZ NEWS ANCHORSAs anchor of WJZ 13's Eyewitness News at 4:00 p.m. and 5:00 p.m. along with Sally Thorner, Kai Jackson brings many Baltimoreans their first news of the evening. He lets them know what has happened in the region and world during the day.

His steady calm and warm smile make him an area favorite – just the person to "invite" into your home for an hour each night as you digest the day's news.

Kai was hired by the station as a general assignment reporter in 1993 and quickly moved up the ladder, becoming co-anchor of the weekend editions of Eyewitness

News. Kai joined Sally Thorner on the 5 p.m. news in 1999.

The station frequently sends him out into the field to report live from hot spots around the region or to anchor the news from remote locations.

When Marylanders look for evening news, their favorite news team is WJZ 13's Vic Carter and Denise Koch, who anchor Eyewitness News at 4:30, 6:00 and 11:00 p.m.

Vic has brought local viewers in touch with some of the nation's biggest stories, from Capitol Hill and White House matters to breaking events in Atlanta, Cuba and even Deep Space.

His career in broadcast journalism has taken him around the world, reporting from Cuba, Colombia, South America, Liberia, Kenya and Europe.

Political news is of special interest to Vic, who has met and/or interviewed six United States presidents, covered two presidential campaigns and several national political conventions.

Vic started in television two days after he graduated cum laude from Morehead State University in 1978. At the age of 23, he received the George Foster Peabody Award, broadcasting's most prestigious honor. He was named Journalist of the Year by The School of Journalism at the University of Georgia and was inducted into the National Association for Black Journalists Hall of Fame.

The Emmy Award–winning journalist has traveled to such exotic locations as China, Jamaica and West Africa to report the news. Denise also covers the homefront from locations around the U.S. and Maryland, bringing local, national and world events into sharp focus viewers.

Even sports fans are familiar with Denise's work, which has included covering Baltimore's search for an NFL team in Chicago to the Ravens quest for the Super Bowl trophy in Tampa.

For a number of years, viewers met many of Maryland's most fascinating citizens on her interview show called "Get To Know." Many high school students benefited from watching her series on a group of Baltimore teens who went to West Africa in 1992 and shared their experiences to home audiences via WJZ 13. That same series was shown at local museums and at the National Post Office in the nation's capital.

Her journalistic efforts have garnered Denise a host of awards in addition to the aforementioned Emmys. The Society of Professional Journalists honored her for her reports from China, titled "Baltimore East." Her series on troubled students in the city schools' Future Program earned her both a Maryland State Teachers Association award as well as a national Angel award. The list doesn't stop here.

WJZ WEATHERWJZ WEATHERWhen skies turned cloudy, some little boys would catch frogs. Not Bob Turk. He caught the rain. According to his mother, Bob created a rain well and device for measuring precipitation. Collecting that data was "fun."

Today, it's still fun and part of Bob's everyday routine as Baltimore's most respected weathercaster--the person viewers depend on for weather updates during weekday evening newscasts on Channel 13.

It was Bob who helped WJZ select the Doppler radar weather system known as First Warning Weather and put the station further on the map as the first Baltimore television station to have such sophisticated weather forecasting technology.

First Warning Weather's local live Doppler radar enables the weather team to track rain and storms from neighborhood to neighborhood.

Bob, who has been an associate member of the American Meteorological Society since 1975, earned a B.S. degree in geography from the then-named Towson State College and Master's degree in the same subject from the graduate school of Indiana University of Pennsylvania.

Tim Williams has the sort of engaging personality and poised self confidence that makes even viewers who don't like to get up on the weekends come alive with smiles.

He anchors the weekend morning newscasts with Jessica Kartalija. He also lets viewers know whether their Saturday afternoon cookouts will be washouts or whether to invest in window air conditioners to prep for a Sunday heat wave.

Tim also reports on breaking news and other unfolding events of interest to residents of this region.

Meteorologist Bernadette Woods graduated from Penn State University with a B.S. degree in meteorology. She furthered her studies at L'Universite des Sciences Humaines in Strasbourg, France.

In 2004, she was honored by the American Meteorological Society with its Television Seal of Approval, and has received several prestigious awards for her work from AccuWeather.

Bernadette launched her career at AccuWeather, piloting a daily streaming weather video segment and forecasting for hundreds of media clients throughout the U.S.

Bernadette received a 2006 Emmy Award for Best Weathercaster.

WJZ SPORTSWJZ SPORTS

Mark Viviano is sports director for WJZ.

Most recently, Mark was studio anchor and national correspondent for CNN-Sports Illustrated, a position he assumed after leaving the Baltimore NBC affiliate television station WBAL-TV in December 1999.

Baltimoreans will remember him as the weekend sports anchor and reporter for that station, as well as for his role on sister radio stations WBAL-AM and 98 Rock FM as the morning radio sports anchor and evening/weekend call-in host for sports–related programming.

Mark originally came to Baltimore from the Midwest where he worked for WDTN-TV in Dayton, Ohio as weekend sports anchor. He also served in a similar capacity at WCRG-TV in Cedar Rapids, Iowa.

Career highlights include earning national recognition as the reporter who broke the story of the Cleveland Brown relocation to Baltimore in November 1995.

He also was selected to carry the Olympic torch through Baltimore en route to its final destination at the 1996 Summer Olympics in Atlanta.

WJZ is MarylandWJZ is Maryland’’s Sports Stations Sports StationEvent JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Ravens Football

NFL Football

NFL Playoffs

College Football

Maryland Basketball

NCAA Basketball

March Madness

Orioles Baseball

CBS Golf

Masters Golf

PGA Championship

US Open Tennis

Auto Racing

Sports Spectacular

Baltimore Prime 4th Qtr 2009Baltimore Prime 4th Qtr 2009

Monday 8p How I Met Your Mother

8:30p Accidentally on Purpose

9p Two and a Half Men

9:30p The Big Bang Theory

10p

10:30p

Tuesday 8pSmarter than a 5th

Grader

8:30pSmarter than a 5th

Grader

9p Deal or No Deal

9:30p Deal or No Deal

10p

10:30p

Wednesday 8p New Adv. of Old Christine Hank

8:30p Gary Unmarried The Middle

9p Modern Family

9:30p Cougar Town

10p

10:30p

Thursday 8pSNL Weekend

Update Thursday

8:30p Parks and Rec

9p The Office

9:30pCommunity/ 30

Rock - 10/15

10p

10:30p

Friday 8p Brothers

8:30p Til Death

9p

9:30p

10p

10:30p

Saturday 8p Cops

8:30p Cops

9p

9:30p

10p

10:30p

Sunday 7p

7:30p

8p The Simpsons

8:30p Cleveland Show

9p Family Guy

9:30p American Dad

10p

10:30p

Revised: 9/28/09Indicates returning/new time periodIndicates new showNOTE: SCHEDULE SUBJECT TO CHANGE

ANTM Encore

Sunday Night Football

So You Think You Can Dance

Dollhouse

Mercy

Bones

Southland - 10/23

Smallville

The Forgotten

Shark Tank / V - 11/3

Dancing with the Stars (Results Show)

Supernatural

90210

Melrose Place

America's Next Top Model

Law & Order: Criminal Intent

The Unit

Law & Order: Criminal Intent

Jay Leno Show

Jay Leno Show

Lie To Me

House

WWE Friday Night Smackdown

America's Most Wanted

The OT (NFL post-game)

48 Hours: Mystery

60 Minutes

Numb3rs 20/20

America's Funniest Home Videos

Saturday Night College Football

Cold Case

Crimetime Saturday

Desperate Housewives

Ugly Betty

The Amazing Race Extreme Makeover: Home Edition

Brothers & Sisters

Three Rivers

Crimetime Saturday

Medium

NCIS

NCIS: Los Angeles

CSI: Miami

Criminal Minds

The Good Wife

CSI: New York Eastwick

Survivor

Supernanny

The Mentalist

Ghost Whisperer

Private Practice

CSI: Crime Scene Investigation Grey's Anatomy

Flash Forward

One Tree Hill

Dancing with the Stars

Law & Order

The Vampire Diaries

Gossip Girl

Melrose Place

Castle

Heroes

Trauma - 9/28

Drama Encores

The Biggest Loser

So You Think You Can Dance

Hell's Kitchen

Jay Leno Show

Glee

Football Night In America

Drama Encores

Fringe

Jay Leno Show

Dateline NBC

The Unit

Jay Leno Show

Law & Order: SVU

My Thursday Night Movie

MONDAY-FRIDAY SATURDAY SUNDAY5:00 Rise & Shine House Smarts Paid Program 5:005:30 " Storm Stories Paid Program 5:306:00 Morning Edition Eyewitness News Paid Program 6:006:30 " " On Time 6:307:00 CBS This Morning Eyewitness News Kids 7:007:30 " " " 7:308:00 " CBS News Eyewitness News Sunday 8:008:30 " " " 8:309:00 Maury Povich " CBS News 9:009:30 " " " 9:3010:00 Let's Make A Deal It's Academic " 10:0010:30 " Kids Your New Home 10:3011:00 The Price Is Right " Face The Nation 11:0011:30 " " Paid Program 11:3012:00 Eyewitness News CBS Sports / CBS Sports / 12:0012:30 Young and Restless Various Various 12:301:00 " " " 1:001:30 Bold and the Beautiful " " 1:302:00 As the World Turns " " 2:002:30 " " " 2:303:00 Dr. Phil " " 3:003:30 " " " 3:304:00 Eyewitness News " " 4:004:30 " " " 4:305:00 Eyewitness News " " 5:005:30 " " " 5:306:00 Eyewitness News " CBS Evening News 6:006:30 " Eyewitness News Eyewitness News 6:307:00 CBS Evening News ET Weekend CBS Prime 7:007:30 Entertainment Tonight " " 7:308:00 CBS Prime CBS Prime " 8:0011:00 Eyewitness News Eyewitness News Eyewitness News 11:0011:35 David Letterman CSI NY CSI NY 11:3512:05 " " " 12:0512:35 Craig Ferguson CSI Miami Cold Case 12:351:05 " " " 1:051:35 Entertainment Tonight Without a Trace Paid Program 1:352:05 Dr. Phil " Monk 2:052:35 ET Weekend " 2:353:05 CBS Up to Min / " Paid Program 3:053:35 Brian McKnight (Fri) Paid CBS Up to Min 3:354:05 Paid (Fri) " " 4:054:35 CBS Morning News American Athlete/Paid CBS Morning News 4:35

WJZ 4th Qtr 2009WJZ 4th Qtr 2009

Baltimore Prime 1st Qtr 2010Baltimore Prime 1st Qtr 2010

Monday 8p How I Met Your Mother 8:30p Accidentally on Purpose

9p Two and a Half Men 9:30p The Big Bang Theory

10p

10:30p

Tuesday 8pSmarter than a 5th

Grader

8:30pSmarter than a 5th

Grader9p Scrubs Deal or No Deal

9:30p Better Off Ted Deal or No Deal

10p

10:30p

Wednesday 8p New Adv. of Old Christine Hank 8:30p Gary Unmarried The Middle

9p Modern Family 9:30p Cougar Town

10p10:30p

Thursday 8p Community8:30p

Parks and Recreation

9p The Office 9:30p 30 Rock

10p10:30p

Friday 8p

8:30p

9p

9:30p

10p10:30p

Saturday 8p Cops 8:30p Cops

9p

9:30p10p

10:30p

Sunday 7p Til Death - 1/107:30p Til Death

8p The Simpsons

8:30pThe Cleveland

Show 9p Family Guy

9:30p American Dad 10p

10:30p

Revised: 11/10/09Indicates returning/new time periodIndicates new showNOTE: SCHEDULE SUBJECT TO CHANGE

The Unit

The Jay Leno Show

Law & Order: SVU

My Thursday Night Movie

Glee

TBA

Drama Encores

Fringe

The Jay Leno Show

Drama Encores

The Jay Leno Show

TBA

Heroes

Trauma

Drama Encores

The Biggest Loser

One Tree Hill The Bachelor - 1/4

Law & Order

The Vampire Diaries

Gossip Girl/ Life Unexpected - 1/18

Vampire Diaries Encores

Castle

CSI: New York Eastwick

Survivor

Supernanny

The Mentalist

Ghost Whisperer

Private Practice

CSI: Crime Scene Investigation Grey's Anatomy

Flash Forward

NCIS

NCIS: Los Angeles

CSI: Miami

Criminal Minds

The Good Wife

Cold Case

Crimetime Saturday

Desperate Housewives

Ugly Betty

TBA Extreme Makeover: Home Edition

Brothers & Sisters

Three Rivers

Crimetime Saturday

Medium

48 Hours: Mystery

60 Minutes

Numb3rs 20/20

America's Funniest Home Videos

TBA

WWE Friday Night Smackdown

America's Most Wanted

TBA

Law & Order: Criminal Intent

The Unit

Law & Order: Criminal Intent

The Jay Leno Show

The Jay Leno Show

Lie To Me/ 24-1/18

House

The Forgotten

V

Supernatural

90210

Melrose Place

America's Next Top Model

ANTM Encore

TBA

TBA

Dollhouse

Mercy

Bones

Dateline

Smallville

MONDAY-FRIDAY SATURDAY SUNDAY5:00 Rise & Shine House Smarts Paid Program 5:005:30 " Storm Stories Paid Program 5:306:00 Morning Edition Eyewitness News Paid Program 6:006:30 " " On Time 6:307:00 CBS This Morning Eyewitness News Kids 7:007:30 " " " 7:308:00 " CBS News Eyewitness News Sunday 8:008:30 " " " 8:309:00 Maury Povich " CBS News 9:009:30 " " " 9:3010:00 Let's Make A Deal It's Academic " 10:0010:30 " Kids Your New Home 10:3011:00 The Price Is Right " Face The Nation 11:0011:30 " " Paid Program 11:3012:00 Eyewitness News CBS Sports / CBS Sports / 12:0012:30 Young and Restless Various Various 12:301:00 " " " 1:001:30 Bold and the Beautiful " " 1:302:00 As the World Turns " " 2:002:30 " " " 2:303:00 Dr. Phil " " 3:003:30 " " " 3:304:00 Eyewitness News " " 4:004:30 " " " 4:305:00 Eyewitness News " " 5:005:30 " " " 5:306:00 Eyewitness News " CBS Evening News 6:006:30 " Eyewitness News Eyewitness News 6:307:00 CBS Evening News ET Weekend CBS Prime 7:007:30 Entertainment Tonight " " 7:308:00 CBS Prime CBS Prime " 8:0011:00 Eyewitness News Eyewitness News Eyewitness News 11:0011:35 David Letterman CSI NY CSI NY 11:3512:05 " " " 12:0512:35 Craig Ferguson CSI Miami Cold Case 12:351:05 " " " 1:051:35 Entertainment Tonight Without a Trace Paid Program 1:352:05 Dr. Phil " Monk 2:052:35 ET Weekend " 2:353:05 CBS Up to Min / " Paid Program 3:053:35 Brian McKnight (Fri) Paid CBS Up to Min 3:354:05 Paid (Fri) " " 4:054:35 CBS Morning News American Athlete/Paid CBS Morning News 4:35

WJZ 1st Qtr 2010WJZ 1st Qtr 2010

WJZ.comWJZ.com

WJZ.com is the ultimate resource for news and information in Baltimore - averaging over 600,000 monthly unique visitors,

7.5 million monthly page views and over 500,000 video views.

WJZ.com’s "Always On" strategy delivers the WJZ 13 experience to audiences however, whenever and wherever

they want. We tap into people's lives in times and places previously out of reach, maximizing message exposure,

recognition and brand awareness for WJZ clients.

Source: Hitbox

WJZ Is MarylandWJZ Is Maryland’’s #1 Stations #1 StationWJZ is a dominant #1 in both Households and Adults 25-54

(NSI Oct’09 Overnights)

4.5

3.0

1.8 1.50.8 0.6

0

1

2

3

4

5

Oct'09 M-SU/5AM-5AM HH Rating

WJZ WBAL WMAR WBFF WNUV WUTB

WJZ has the Top Rated Late News in HH’s and all key adult demos.WJZ News Delivers more Adults 25-54 than any other station at 5AM, 12N, 5PM, 6PM & 11PM

WJZ News:Mornings:

• WJZ is #1 M-F/5-7AM for Households, A18-49 and A25-54

Noon:• WJZ’s Noon News delivers more viewers than any newscast on WBFF

or WMAR • WJZ more than Doubles #2 WBAL for Adults 25-54

Early News:• WJZ’s Early Newscasts (M-F/5PM & 6PM) are both #1 for A25-54

• WJZ’s CBS Evening News matches WBAL’s NBC Nightly News (A25-54)

2.5

1.5

0.9 1.0

0.4 0.30

0.5

1

1.5

2

2.5

Oct'09 M-SU/5AM-5AM Rtg A25-54

WJZ WBAL WMAR WBFF WNUV WUTB

1.81.6

0.4

0.9

0

0.4

0.8

1.2

1.6

2

Oct'09 M-F 5PM News Rtg A25-54

WJZ WBAL WMAR WBFF (530PM)

2.11.7

0.50

0.40.81.21.6

22.4

Oct'09 M-F 6PM News Rtg A25-54

WJZ WBAL WMAR

7.4

5.1

3.0 3.0

0

2

4

6

8

Oct'09 M-SU Late News HH Rating

WJZ WBAL WMAR WBFF (10PM)

3.9

2.4

1.52.2

0

1

2

3

4

Oct'09 M-SU Late News Rtg A25-54

WJZ WBAL WMAR WBFF (10PM)

Program Station Day/Time Rtg A25-54NCIS WJZ Tue/8:00P 8.6TWO-HALF MEN WJZ Mon/9:00P 8.4SURVIVOR WJZ Thu/8:00P 8.4NFL Football WBAL Sun/8:30P 8.4The Office WBAL Thu/9:00P 8.0Grey's Anatomy WMAR Thu/9:00P 7.8BIG BANG THEORY WJZ Mon/9:30P 7.6CSI WJZ Thu/9:00P 7.360 MINUTES WJZ Sun/7:00P 7.3AMAZING RACE WJZ Sun/8:00P 7.2NCIS: LA WJZ Tue/9:00P 6.7CRIMINAL MINDS WJZ Wed/9:00P 6.7THE GOOD WIFE WJZ Tue/10:00P 6.6House WBFF Mon/8:00P 6.4THE MENTALIST WJZ Thu/10:00P 6.3

WJZ Prime:WJZ/CBS Prime is a dominant #1 in the market:

WJZ/CBS Prime delivers 11 of the Top 15 Prime Time programs:

OctOct’’09 Regularly Scheduled Prime Programs09 Regularly Scheduled Prime Programs

Beats WBAL by Beats WBAL by

9.5

5.6 5.14.4

2.0 1.40

2

4

6

8

10

Oct'09 Prime HH Rating

WJZ WBAL WMAR WBFF WNUV WUTB

5.6

3.6 3.1 3.3

1.1 0.801

23

45

6

Oct'09 Prime Rtg A25-54

WJZ WBAL WMAR WBFF WNUV WUTB

11

2 1 1024

68

1012

Top 15 Prime Programs - A25-54

WJZ WBAL WMAR WBFF

Late News:• Late News is controlled by WJZ:

WJZ Highlights:• WJZ’s Daytime Block (M-F/9AM-4PM) beats all competitors combined:

• Letterman doubles WBAL’s Tonight Show in Adults 25-54:

WJZ Sports:• WJZ’s Ravens NFL Games are the #1 program in Baltimore with a 30.1 HH Rtg

and a 23.1 Rtg A25-54• WJZ’s AFC Football Games also beat virtually all competitors programs with

a powerful 8.1 Rtg A25-54

WJZ.com:• WJZ.com will deliver over 7 Million Pageviews, 570,000 Uniques and

340,000 Video Views in Oct’09

1.9

0.9

0

0.4

0.8

1.2

1.6

2

Oct'09 Rtg A25-54

WJZ - Letterman WBAL - Tonight Show

2.7

0.80.5 0.4 0.3 0.20

0.5

1

1.5

2

2.5

3

Rating A25-54

WJZ WBAL WMAR WBFF WNUV WUTB

2.9

1.00.6

0.4 0.3 0.20

0.5

1

1.5

2

2.5

3

Rating W25-54

WJZ WBAL WMAR WBFF WNUV WUTB

Community CommitmentCommunity CommitmentWJZ has a stellar reputation of creating comprehensive campaigns that address prominent issues and needs in the community. WJZ partners with a myriad of non-profit organizations to sponsor events that raise funds for a variety of worthwhile causes. WJZ’s continuing community commitment highlights the people, places and things that make Maryland great.

WJZWJZ’’s Black History Oratory Contest:s Black History Oratory Contest:Inspirational and motivational quotes from noted African Americans form the basis of this annual oratory contest open to all high school students in Maryland. Students write original essays based on supplied quotes then present their memorized essays at a public forum where they are evaluated by a panel of judges and awarded prizes. The top three students receive monetary and other prizes in this contest that has been gaining in popularity since it began in 1993.

Baltimore Orioles/MASN/WJZ Food DriveBaltimore Orioles/MASN/WJZ Food DriveThis annual three-day food drive held at Oriole Park at Camden Yards during an Orioles three- game home stand raises both money and non-perishable food for the Maryland Food Bank. WJZ reporters and anchors alongside Oriole personnel collect thirty thousand dollars and ten thousand pounds of food from generous baseball fans entering the ballpark.

New YearNew Year’’s Eve Spectaculars Eve SpectacularWJZ partners with the Baltimore Office of Promotion and the Arts to sponsor the city’s annual end- of-year event featuring musical entertainment and fireworks. WJZ broadcasts a live New Years Eve Special from 11pm through the conclusion of the fireworks at 12:30am.

Dick Dick GelfmanGelfman’’ss Ride Across MarylandRide Across MarylandWJZ joins with the television station’s former consumer reporter, Dick Gelfman, to raise funds for breast cancer in this three-day motorcycle fundraising event. Bikers from all walks of life ride from every corner of the state to celebrate their camaraderie in Ocean City while raising over $1.2 million for breast cancer programs in just seven years.

Kennedy Krieger InstituteKennedy Krieger Institute’’s Festival of Treess Festival of TreesFor 19 years, WJZ has helped to make the three-day festival a destination event while raising funds for the research, treatment and education programs of Kennedy Krieger Institute. If Santa had a theme park, this would be it! Fairyland forests, toy train gardens and gingerbread towns along with craft boutiques and entertainment make the holidays merry and bright for the entire family.

Great Prostate Cancer ChallengeGreat Prostate Cancer ChallengeThe newest of WJZ’s campaigns raises awareness of this male disease through a series of outreach initiatives including free prostate screenings. The annual 5K Run and 1 Mile Fun Walk generates funding for medical research into this disease that affects one in six men.