MEDIA KIT

First published in 1969, the Disneyland Resort Line is the longest-running employee publication in The Walt Disney Company — produced by cast members for cast members.

6 • The Disneyland Resort LINE

D F

Disneyland Park

In Disneyland Park, the classic “it’s a small world” Holiday illuminates Fantasyland, Haunted Mansion Holiday continues to celebrate its 15th spooktactular season and holiday voyages are setting sail at the Jingle Cruise. This year the holiday decor is blended with the dazzle of the Diamond Celebration, including the sparkling Sleeping Beauty Castle. Diamond Celebration crests adorn the traditional lamppost holiday wreaths and the decorations on the Main Street, U.S.A., Christmas tree are inspired by the celebration.

More entertainment than ever before is being offered this year with the “Paint the Night” parade and “Disneyland Forever” fireworks continuing — plus the return of the popular “A Christmas Fantasy” parade (with more “Toy Story” characters helping Santa in the Toy Factory unit).

The most

“The Merriest Place on Earth” shines

bright for the holidays as seasonal

favorite attractions, entertainment and

more return to the Disneyland Resort

during the Diamond Celebration.

Stay up to date on all the holiday fun! Keep an eye on now.disney.com for seasonal Cast Member impacts, and for more information on holiday offerings, visit The Hub >> Now Showing >> Holidays.

time of the yearDazzling

By Taylor Atkins

Disney California

Adventure Park

In Disney California Adventure Park, Olaf’s Snow Fest is back. And the Redwood Creek Challenge Trail will be sparkling for the holidays, as well.

“Campers will enjoy trees that have been decorated by the rangers and witness the trees along the challenge trail come to life at night with jars of fireflies,” said Resort Enhancement Manager Dawn Keehne. “In the Pacific Wharf area, the township has decorated Boudin's Bakery, Lucky Fortune Cookery, Rita's and Cocina Cucamonga. There is even a fun new Christmas tree that will be afloat in the lagoon.”

The Buena Vista Street Community Bell Ringers can be heard daily, and in Paradise Pier, Disney ¡Viva Navidad! — a festive celebration inspired by the spirit of Latino culture and traditions — returns. Both “World of Color – Winter Dreams” and World of Color – Celebrate!” will be shown nightly; Guests can select the show they would like to view when they pick up their Disney Fastpass ticket or check-in for their dining package.

Downtown Disney District

In the Downtown Disney District, Guests can skate over to Olaf’s Frozen Ice Rink and the Winter Village of specialty holiday shopping chalets. In Disney’s Grand Californian Hotel & Spa, a unique 7 ½-foot-tall “gingerbread hotel” with special holiday treats for sale will delight Guests as they enter the lobby.

New this year, Santa Claus will be greeting his woodland friends and Guests in a new setting in Critter Country.

The Disneyland Resort LINE • 7

espite the snow that will gently fall over the audience, the ice spikes that will jut out of the stage and

the ice crystal chandelier that will sparkle overhead, “Frozen – Live at the Hyperion” is a story of love and acceptance that will warm audiences’ hearts when it premieres May 27 in Disney California Adventure Park.

In adapting the wildly successful animated film for the stage, it was important to the creative team to capture the heart of the original but tell the story in a fresh, authentic way. “Disney's level of commitment to creating high-caliber artistry is off the charts. The idea that any of the productions are ‘just a theme park show’ doesn’t exist,” said show writer Chad Beguelin, who also wrote “Aladdin – A Musical Spectacular,” which played at the Hyperion for 13 years, as well as “Aladdin” for Broadway. “The emphasis is always on story and character first. If we don’t care about [the characters’] journey, all the bells and whistles won’t matter. … That’s one thing that every executive and creative working on these shows understands.”

To create the theatrical adaptation for the stage, it took more than 1,000 costumes — from ball gowns to troll garb — 211 new lighting fixtures (many using cutting-edge technology to autonomously track actors as they move), an enveloping “Aurora Borealis” curtain that uses almost 45,000 square feet of custom-dyed fabric, 20 video canvases and a 44,000-pound LED wall. The orchestra that recorded the music for the show was comprised of 65 of the top musicians in Los Angeles.

Then there are the seven pairs of doors onstage (faithfully re-created from the animated feature), which represent the main metaphor of the adaptation, explained Executive Producer Dana Harrel. “The idea that Elsa hides behind doors, Anna’s constantly knocking on the door, trying to get through. … The door closes between them when they’re children and then it finally opens up and they can come together.” In fact, the song “Love is an Open Door” is used at the end of the production as a way for the sisters to celebrate their rekindled relationship — proving in a show-stopping finale that Anna found the love she was looking for not in a suitor, but in her sister.

Cont'd on page 85 • The Disneyland Resort LINE

OUR EMPLOYEES WANT TOKNOW ABOUT YOUR BUSINESS.Since it opened in 1955, the Disneyland Resort has been among Orange County’s top employers. Today, we are the largest employer in Orange County with approximately 30,000 cast members.

Your business can achieve its business goals and reach those cast members — plus their friends and family — by advertising in our award-winning employee magazine, The Disneyland Resort Line, and on our internal website and digital platforms.

The Disneyland Resort Line is a 20-page, four-color print and digital magazine that features engaging editorial that highlights the cast member experience, including profiles, new attraction and entertainment news, special activities, event information, recognition and more! It is printed every two weeks in both English and Spanish, and is available at high-traffic newsstand locations across our property. Cast members can also read your advertisement — at no additional charge — in our popular digital and online sites.

*Req’s porting number, elig. svc & trade-in. $300 credit = $100 bill credit (w/in 90 days) + $200 phone trade-in credit (may be promo card).3120% Svc Discount: Avail. to qual. employees of Walt Disney® Company. Must provide valid employee badge/paystub or other approved proof of eligibility & subscribe to svc under an Indv. Responsibility User (IRU) account for which the qual. employee is personally liable. Discount subj. to the wireless svc agmt between Walt Disney Company and AT&T (Business Agmt) & may be interrupted, changed or discontinued w/out notice to you. Applies only to recurring mo. svc charge of qual. voice & data plans (unless otherwise provided in Business Agmt), not overage charges. Min. mo. svc charge, add’l AT&T svcs, or other elig. req’s may apply. Not avail. w/ unlim. voice plans. For FamilyTalk, applies only to primary line. For all Mobile Share plans, applies only to mo. plan charge of qual. Plans with 1 GB or more, not to add’l mo. device access charges. Add’l restr’s apply. May take up to 2 bill cycles after elig. confirmed & will not apply to prior charges. Applied after application of any avail. credit. May not be combined w/ other svc discounts. For eligibility questions, contact your Disney telecom manager/administrator or us at att.com/castmember.

2Accessory Discount: Avail. only to qual. employees of Walt Disney Company. Must provide valid employee badge/paystub or other approved proof of eligibility & subscribe to svc under an IRU account for which the qual. employee is personally liable. Discount subj. to the Business Agmt & may be interrupted, changed or discontinued w/out notice to you.

3$300 Credit: Limited time offers. $100 switcher bill credit + $200 trade-in credit per eligible line. New lines only. Excludes upgrades. May not be combinable w/ other discounts/offers/credits. Select locations. AT&T NextSM: Req’s elig. installment agmt. Tax due at sale. Down payment may be req’d. If wireless svc is canceled, remaining AT&T Next installment agmt balance is due. Qual. Service: Req’s qual. postpaid voice & data svc. Excludes GoPhone®, Cricket, Lifeline, Residential Wireless & select discounted plans. Activation fee: $15/line. Restocking: If return w/in 14 days, up to $35 fee. Deposit: may be req’d. Device Limit: Purch. limit & limit on total no. of financed devices may apply. $100 Switcher Bill Credit: Req’s porting eligible number to AT&T from an eligible carrier (excludes Cricket) and buying a smartphone on AT&T Next in the same transaction. Must be active & in good standing for 45 days. Credit rec’d w/in 90 days. $200 Trade-in Credit: Smartphone trade-in must be in good working condition, have at minimum a standard $10 buyback value and meet AT&T Buyback program requirements. If purchase via att.com, you will be emailed a promo code after eligible purchase ships to complete trade-in and receive $200 trade-in credit. Code expires not less than 30 days after receipt. Trade-in Credit: Provided either an instant credit or a promotion card. Private label AT&T Promotion Card (“Card”) issued by MetaBank™ or CenterState Bank of Florida NA, via a license from Visa U.S.A. Inc. In AT&T-owned stores provided an instant credit to spend that day or Card. If do not spend entire instant credit, balance may be used to pay wireless bill or get Card. At att.com will get a Card. Cards received in ~3 weeks after receipt of eligible trade-in & validation of condition. Credit & Card may be used only toward purchases of AT&T products & svc in AT&T owned retail stores, at att.com, or to pay wireless bill. Card is not redeemable for cash & may not be used for withdrawal at cash-dispensing locations. Expiration date will be printed on front of card and will not be less than 90 days from receipt. Participating dealers provide credit for use at time of trade-in. Dealer credit contains add’l terms & conditions & may only be used at specified dealer. Gen. Wireless Svc Terms: Subject to Wireless Customer Agmt. Other fees, monthly charges, overage charges, & restr’s apply. Offer, terms, fees, restr’s & options subject to change and may be modified, discontinued, or terminated at any time without notice. Coverage & svc not avail. everywhere. See a participating store or visit att.com/summerbuyback for offer details.©2015 AT&T Intellectual Property. All rights reserved. AT&T and Globe logo are registered trademarks of AT&T Intellectual Property. All other marks contained herein are the property of their respective owners.

Find your happy place, for less.

20% offAT&T wireless plans.1

Plus, get $300 in creditswhen you switch to AT&T, buy a smartphone

on AT&T NextSM and trade in a smartphone.*

Qualifi ed Cast Members can receive a discount on the monthly service charge of qualifi ed plans1 and30% off select accessories.2 For more information

call the AT&T offi ce in Cash Alley at 714.781.6145.

Visit att.com/castmemberDiscount Code: 60194

AD# / P52976-A1 CLIENT / AT&T TITLE / Happy Place VERSION / Disneyland® MEDIA / Magazine, FP4C SIZE / 7.5" × 10" Live

PROD MGR / Cheryl Sparks TRAFFIC / Stephanie Browne DIG ART / Evan Willnow ART DIR / John Do WRITER / Nate Kneezel ACCT MGR / Doug Lewis PREPARED / September 21, 2015

PUB / Disneyland Resort Line

URL / att.com/castmember PHN / 714.781.6145 CODE / 60194

INKS / ■ Cyan ■ Magenta ■ Yellow ■ Black FILE / Jobs:AT&T:2015:P52976 - ATT Prod IRU Disney 4Q 15 Print:Mechanicals:A - Happy Place:P52868-A1 DL HappyPlace 7.5x10.indd

Prepared by

© 2015. All rights reserved. 314.436.9960

» ALSO INSIDE: AN INTERVIEW WITH THE HATBOX GHOST

Unforgettable Happens Here

Adding sparkle to the spooky

OCTOBER 1, 2015 • VOLUME 47 • ISSUE 19

Enjoy 10% off Car Rentals!Call 1-800-GO-ALAMO or visit Alamo.com | Mention Contract ID # 801794

This offer is good at any US Alamo location. Here are a few other things you should remember. Disney employee identification must be presented at time of rental. Make your reservation 24 hours ahead of time. Sorry, this offer can’t be combined with another. And obviously you have to meet

standard rental qualifications. Drivers under age 25 may have to pay higher rates. This discount is only good on your base rate. Here are some things that might cost you extra. Taxes, government charges of up to 23%, recoupment fees of up to $2 US per day or $3 US per rental, airport fees of up

to $6 US per day or $19 US per rental, refueling, additional driver fee, one-way rental charge and optional items {i.e. CDW Waiver Savers® up to $30 US per day]. Remember to check your insurance policy and/or credit card for rental vehicle coverage. Don’t forget, availability is limited. This offer

may change without notice. And, unfortunately, blackout dates may apply. Offer is void where prohibited. All rights reserved. Alamo is a registered trademark of Alamo Rent A Car. All other trademarks are the property of their respective owners. ©2015 Alamo Rent A Car. F04129 02.15

OFFICIAL RENT-A-CAR © Disney

Your Ad Here

HOW TO PLACE AN AD?If you have any questions or would like to place an ad, contact Wendy Schoeman at Wendy.A.Schoeman@Disney.com. For the most up-to-date information, you can also visit dlrcastadvertising.com.

Cast MembersFriends & Family

and their

deserve a little adventure, too.

Visit the Discounts on Disney Experiences page of the Hub for the latest Cast Member and Friends and Family rates on select departures.

Adventures by Disney Travel Services, Inc. CST# 2082519-20As to Disney properties/artwork: ©Disney

Adventures by Disney® can show you the world in ways you never thought possible. We’re a leader in guided group family travel, with active itineraries and VIP access through Asia, Africa, Australia, Europe, and the Americas.

TONY AWARD®2012

BEST SCOREBEST CHOREOGRAPHY WINNER!

© D

isne

y

Hollywood PantagesAugust 30 – September 4

3 WAYS TO GET TICKETS! With code: CAST

ONLINE: HollywoodPantages.com/NEWSIESCALL: 866-870-2717

VISIT: Hollywood Pantages | 6233 Hollywood Blvd. Open Daily at 10am

Offer valid only on select seats to weekday and Sunday evening performances. Offer not valid on prior purchased tickets and may not be combined with any other offer. ALL SALES FINAL. No exchanges or refunds. Not all seats are discounted. Blackout dates and other restrictions may apply. Standard Ticketmaster service fees apply to online and phone orders. Dates, times, prices, and cast subject to change without notice. Offer may be revoked without notice. Limit 9 tickets per person per 7 day period. All prices include $3.00 facility fee. Tickets must be purchased by September 4, 2016.

LOS ANGELES/ C M Y K 91430 / AD SIZE: “J” / DISNEYLAND LINE MAGAZINE4.9583”W X 10” PICK UP DATES: THURSDAY, AUGUST 18

SPECIAL CAST MEMBER RATE!10% OFF SELECT PERFORMANCES

©Disney

For more information or to book a reservation, call 866-44-DISNEY or visit the Discounts on Disney Experiences page on the Hub.

at Aulani, A Disney Resort & Spa!

Cast MembersSaveup

to 60%

In a recent survey, 82 percent of cast members said they read these ads — and 64 percent said they’ve made purchases using an advertised offer. Our readers live, work, eat, shop and spend in the surrounding communities and online.

WHY ADVERTISE WITH US? They live across Southern California and comprise a diverse population — from teen-agers to seniors and executives to hourly employees — representing millions of dollars in purchasing power.

L. 7.5” x 10” Full Page

K. 7.5” x 7.4688”

B. 2.4167” x 2.4063”

J. 4.9583” x 10”

G. 4.9583” x 4.9375”

C. 4.9583” x 2.4063”F. 7.5” x 2.4063”

I. 7.5” x 4.9375”

7.5”x10” Full Page H. 2.4167” x 10”

E. 2.4167” x 7.4688”

D. 2.4167” x 4.9375”

$284

Size D 2.4167’ x 4.9375”Size E 2.4167’ x 7.4688”Size H 2.4167’ x 10”

AD SIZES TO CHOOSE FROMSize F 7.5’ x 2.4063”Size I 7.5’ x 4.9375”Size J 4.9583’ x 10”Size K 7.5’ x 7.4688”

Size B 2.4167’ x 2.4063”Size C 4.9583’ x 2.4063”Size G 4.9583’ x 4.9375”Size L 7.5’ x 10”— Full Page

Rates subject to change.

$428

$630 $1155

$1155

$867

$428

$1733

$630

$142 $284

FACT SHEET

PRINT

Reaches approximately 30,000 cast members - plus their friends and family.

The I.D. Incredible Discounts is a discount book that is distributed annually to our West Coast Disney cast members and employees. If you are interested in advertising, please contact Wendy Schoeman at Wendy.A.Schoeman@Disney.com. or visit dlrcastadvertising.com.

If you advertise in the Disneyland Resort Line, we can also post your advertisement to our digital sites at no additional charge — potentially increasing readership to 50,000.

• Disneyland NOW • Backlot• Yammer

feature story /MAGICAL MILESTONESTURTLE TALK WELCOMESTOTALLY AWESOME ADDITIONS

Cast Auditions for Turtle Talk with Crush will be held May 14, 10 a.m. – 5 p.m., at the TDA Casting Center.

Heads up, human dudes! Turtle Talk with Crush is getting a most excellent upgrade, welcoming new characters from Disney·Pixar’s upcoming film, “Finding Dory.”

Beginning May 6, six new characters will swim by to visit Guests in the Disney Animation building at Disney California Adventure Park, including three from the new film: Bailey, a beluga whale; Destiny, a whale shark; and Hank, an octopus who is missing one tentacle (that's called a septopus!). Meanwhile, Nemo, his dad, Marlin, and Crush’s “mini-man” Squirt — all from “Finding Nemo” — will also make appearances for the first time.

Adding these characters will “bring new magic to the Guests” in the interactive show, said Creative Producer Daniel Greer, Walt Disney Imagineering (pictured, on left). “These will be the longest bits of animation of these new characters that anyone will see before the movie actually hits theaters. It’s cool for an attraction to be able to work alongside a film like this.”

WDI, Pixar and the resort’s Scientific Systems team started working together to add characters to the show about a year ago. The first step was an upgrade to the 10-year-old

computer system and interface last fall, said Ike Urbanik, from the Scientific Systems team (pictured, on right).

“The attraction runs on a very complicated system, whose technology was in need of updating,” Ike said. He calls the process “future-proofing,” which will make upgrades, like the additions of the “Finding Dory” characters, easier in the future. Guests will now be able to see Dory speak whale with her new whale friend, watch Marlin be tackled by a “turtle pile,” play hide-and-seek with Squirt and more.

“The purpose of these additions is to keep Turtle Talk relevant as the world of ‘Finding Nemo’ expands,” Daniel said.

See your favorite characters from the attraction on the big screen when “Finding Dory” swims into theaters June 17.

HANK (voice of Ed O’Neill) is an octopus, well, a septopus — he lost one tentacle. Using his expert camouflaging skills, Hank is after one thing — a ticket to a cozy Cleveland facility where he’ll be able to enjoy a peaceful life of solitude.

DESTINY (voice of Kaitlin Olson) is a whale shark with poor eyesight who resides at the Marine Life Institute.

BAILEY (voice of Ty Burrell) is the Marine Life Institute’s resident beluga whale, who’s convinced his biological sonar skills are on the fritz.

The new characters from “Finding Dory” are also being incorporated into the Turtle Talk with Crush show in the lobby of Children’s Hospital of Orange County. The project, in partnership with WDI and Pixar, was part of the resort’s contribution to CHOC’s new North Tower in 2013.

New characters swim over to CHOC

Meet new characters FROM ‘FINDING DORY’

A P R I L 2 8 , 2 0 1 6 • V O L U M E 4 8 • I S S U E 9

SEA IT.BELIEVE IT. NEW FRIENDS FROM FINDING DORY JOIN TURTLE TALK WITH CRUSH

I.D. INCREDIBLE DISCOUNTS

ON LINE & DIGITAL

Ad Issue Dates and DeadlinesIssue Date Issue Date

Ad OrderDeadline

Ad OrderDeadline

ArtworkDeadline

ArtworkDeadline

4/17/17

12/12/16

8/21/17

4/27/17

12/22/16

8/31/17

May 11, 2017

Jan. 5, 2017

Sept. 14, 2017

Aug. 31, 2017

Nov. 10, 2016 10/17/16

6/12/17

2/6/17

10/16/17

10/27/16

6/22/17

2/16/17

10/26/17

Jul. 6, 2017

Mar. 2, 2017

Nov. 9, 2017

5/1/17

12/26/16

9/4/17

5/11/17

1/5/17

9/14/17

May 25, 2017

Jan. 19, 2017

Sept. 28, 2017

Nov. 24, 2016 10/31/16

6/26/17

2/20/17

10/30/17

11/10/16

7/6/17

3/2/17

11/9/17

Jul. 20, 2017

Mar. 16, 2017

Nov. 23, 2017

Oct. 13, 2016 9/19/16

5/15/17

1/9/17

9/18/17

9/29/15

5/25/17

1/19/17

9/28/17

Jun. 8, 2017

Feb. 2, 2017

Oct. 12, 2017

Dec. 8, 2016 11/14/16

7/10/17

3/6/17

11/13/17

11/24/16

7/20/17

3/16/17

11/23/17

Aug. 3, 2017

Mar. 30, 2017

Dec. 7, 2017

Oct. 27, 2016 10/3/16

5/29/17

1/23/17

10/2/17

10/13/16

6/8/17

2/2/17

10/12/17

Jun. 22, 2017

Feb. 16, 2017

Oct. 26, 2017

Dec. 22, 2016 11/28/16

7/24/17

8/7/17

3/20/17

11/27/17

4/3/17

12/8/16

8/3/17

8/17/17

3/30/17

12/7/17

4/13/17

Aug. 17, 2017

Apr. 13, 2017

Dec. 21, 2017

Apr. 27, 2017

For questions, please contact Wendy Schoeman | Tel: 714-781-1786 | dlrcastadvertising.com | Wendy.A.Schoeman@Disney.com Dates and rates subject to change.

• Review the Disneyland Resort Line ad sizes and rates on pages 4-8 to determine your needs.• Review ad submission deadlines on page 9.• To reserve your ad space, please contact Wendy Schoeman at Wendy.A.Schoeman@Disney.com or call (714)

781-1786 and request an Ad Agreement.• Once we send you an Ad Agreement, send both documents either by email to Wendy.A.Schoeman@Disney.com

or by fax at (714) 781-4109. If you send by email, both documents must be signed and scanned.• Review designer checklist below and submit ad by required due date(s) on page 9. Payment instructions and

invoice to follow.

How to place an ad

Designer ChecklistDisneyland Resort Line is printed in COLOR.

Preferred ad format is a Press Quality PDF, TIFF, or JPEG format with a minimum resolution of 300 dpi (CMYK full color, grayscale, or b&w).

For PDF submissions, all fonts must be outlined or embedded within the file.

Ad must be set up to the correct size, and all elements of the ad must be within the ad size. Ads that are not the correct size will be scaled proportionally to fit the purchased ad size.

Ads have no bleed. There will be a black border added to all ads so they do not blend in with the half-inch page margin or other ads.

ContactWENDY SCHOEMAN(714)781-1786Wendy.A.Schoeman@Disney.com

How many Disney employees will potentially see my advertisement?Today, we are the largest employer in Orange County with more than 28,000 cast members. In a recent survey, 82 percent of cast members said they read these ads – and 64 percent said they’ve made purchases using an advertised offer.

How often is the Disneyland Resort Line printed?The frequency is every two weeks and displayed at our high track back stage locations and an electronic pdf adobe version is posted on our intranet website called the Hub.

What are your ad order deadlines?In order to hold your space, we need your ad order no later than one month prior to each issue date. However, your creative advertisement won’t be due until 14 days prior to each issue date.

If my business advertises in the Disneyland Resort Line, what do we get overall?Your advertisement will be in an award winning magazine. At no additional charge, we can also post your advertisement to our social media sites such as Yammer, Backlot and our new mobile APP called Disneyland NOW. If you order more than one issue date in the Line, at no additional charge, we can also post your advertisement to our intranet Your Discounts portal.

Do I have to over a discount or coupon?A discount is encouraged, but not mandatory.

May I order for both the Incredible Discounts directory and the Disneyland Resort Line?Yes, you can order for one or both if you would like. Both publications are popular with our Disney cast members and employees. Contact us for more information about the Incredible Discounts Directory.

May I order for only one issue, or do I have to order for more than one at a time?A multi-issue advertisement order helps build awareness and is one of the most efective ways to promote your business. And, advertisers placing ads in more than one issue during a 12-month period are eligible for a frequency discount.

Can you explain the Spanish advertisement option?We also print a special Spanish version of each Line issue. We offer full page Spanish ad space for only $825 per issue.

Can the same ad I give you for the Disneyland Resort Line also be used in the Incredible Discounts directory?Most of the advertisement sizes can be used for both. Please contact us with questions.

Disneyland Resort Line (Line) FAQ’S