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Media Kit


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Media Kit

2010 Los Angeles Times Communications LLC

Los Angeles Times

Largest metropolitan daily newspaper in the country

Daily Circulation (Mon.-Sat.): 637,000+ Sunday Circulation: 941,000+

Daily Readership: 1.9 million Sunday Readership: 2.8 million

latimes.com: #1 news and information site in the L.A. DMA: 9.2 million monthly uniquevisitors and 170 million monthly page views

LA, Los Angeles Times Magazine

Leading lifestyle magazine that captures the essence of L.A. living

Distributed to affluent subscribers with median HHI of $95K+

Sunday Circulation: 400,000 (subscribers and selected rack/retail locations)

Sunday Readership: 1.1 million

latimesmagazine.com: 392,625 monthly unique visitors and 599,795 monthly page views

The Envelope

Ultimate insider awards coverage

Thursday average circulation: 758,000+

Average Weekday readership: 1.9 million

TheEnvelope.com: up-to-the-minute awards season coverage: 9.8 million monthly pageviews and 2.2 million monthly unique visitors

Exclusive iPhone Envelope App takes on the industrys top film critics and writers in a raceto predict who will win the Oscars.

MASS Print and Online

SOURCE: L.A. Times: Circulation from Los Angeles Times March 2010 Publishers Statement, as reported to ABC ; Readership fromScarborough Syndicated Study2010, Release 1 | latimes.com: comScore March 2010; UVs: LA Times Channel, Nielsen NetView, March 2010; PVs: LA Times Interactive, Omniture, March 2010

SOURCE: LATM: Scarborough LA Times Custom Recontact Study 2009 Release 1 | latimesmagazine.com: Omniture, May 2010

Source: Envelope: Circulation from Los Angeles Times March 2010 Publishers Statement, as reported to ABC; Readership from Sc arborough L.A. Times CustomRecontactStudy 2009R2 | theenvelope.com: Omniture November 1, 2008 February 28, 2009

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Media Kit

KTLA

L.A.s definitive source for local news coverage

#1 rated Morning News for A25-54 with $100K+ household income compared to other localnews programs (7-9am)

KTLA.com: The place to access the latest breaking news with 2.7 million monthly uniquevisitors (May 2010)

Combined broadcast and online reach of more than 7.3 million homes monthly

MASS Television and Online


SOURCE: KTLA: Los Angeles February 2010 Live + SD NSI Rtg; Scarborough 2009 Release 2 Los Angeles, KTLA M-F (5-9AM, A25-54 CumeIndex); Los AngelesNielsen custom study Jan 10. ktla.com | ktla.com: OmnitureFeb 10.

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Media Kit

Email Marketing

Offers & Deals Admail gives you excellent targeting capabilities that range from geo-targeting, HHI,gender and age, to education ranges and households with children a total audience of over 1 millionusers who have opted-in to receive Offers & Deals

Email Newsletters, filled with timely and relevant editorial content that only LATMG can provide, arealso delivered to our Registered Users who have opted-in to receive them

MASS Digital Services

2010 Los Angeles Times Communications LLC4

Lead Generation

From contests and sweepstakes, to offers, deals and adver-games, we help you gather vitalinformation on qualified leads

Engaging your audience, and giving them a meaningful reason to share their information is what ittakes, and we help you do that and more

Search Marketing

With L.A. Links, we pick the keywords, negotiate with the search engines, and manage the campaignto guarantee results, giving you high-priority on the big-brand search engines like Google, Yahoo!,Bing and Ask

Combining digital search and display advertising campaigns increases your reach, and gets you infront of users at different stages of their internet experience

Mobile Marketing

Our Mobile Apps, including our brand new Los Angeles Times Reader and Hollywood Star Walkofferings, provide highly-visible positioning and rich media capabilities to reach our smartphone users

The Los Angeles Times mobile web audience is surging upward, with year-over-year growth in excess

of 280%

Our current audience is more than 12 million unique visitors strong, generating more than 20 millionpage views monthly

SOURCE: Mobile Web traffic is Omniture , Mar. 09 v Mar. 10


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Media Kit

Brand X Fully integrated, multi-media editorial product designed to reach Millennials and young influencers

in L.A.

Designed for the creative and involved, trendsetters, influencers, and global citizens interested inknowing Whats Next?

Available as a free weekly tabloid and online at ThisIsBrandX.com (news and events blog) &IamBrandX.ning.com (user community, social network)

Weekly circulation: 100,000

Times Community News

Regional papers providing hyper-local news and a valuable community-focused perspective

North: Glendale News-Press, Burbank Leader, La Canada Valley Sun

South: Daily Pilot, Huntington Beach Independent, Laguna Beach Coastline Pilot

Combined reach of more than 784,000 print readers every week

Get the same local coverage online

Hoy/ Fin de Semana

Spanish-language resource guide for news, sports and entertainment

Friday circulation: 145,000

Fin de Semana is Hoys home-delivered weekend edition with 500,000 target-zoned distribution

Vivelohoy.com is a dynamic and interactive Spanish-language website for the nations Latinopopulation

NICHE Print and Online


NOTE: Readership based on 2.5 readers per copy

SOURCE: Hoy: CAC Audit for 6 months ending 3.31.09

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Media Kit

Festival of Books (16th year)

April 30 May 1, 2011 USC 140,000+ attendees

Largest, most prestigious literary event in the country (500+ authors, 292 exhibitors)

Weekend-long event featuring live entertainment, celebrity appearances, author signings andpanel discussions

Attendees have an average household income of $92,500

Travel & Adventure Show (13th year)

March 19 & 20, 2011 L.A. Convention Center 20,000+ attendees

Largest U.S. show of its kind (380+ exhibitors, 5 acre+ exhibition floor)

Global travel extravaganza inspired by the worlds most exciting destinations and attractions

Attendees are educated and affluent, spending more than $85 million on travel annually

Celebration of Food & Wine

September 2011 TBD 8,000 attendees

Comprehensive one day food and wine festival in Los Angeles

Exhibit areas featuring sampling, cooking and beverage demonstrations, celebrity interviews,panel discussions, workshops, Food Trucks and an outdoor concert

VIP Premier tasting sessions featuring the best L.A. restaurants, wineries and purveyors

Affluent and diverse audience of avid culinary enthusiasts

EVENTS Signature events


SOURCE: Festival of Books: L.A. Times 2008 Questionnaire

SOURCE: Travel Show: 2010 Travel & Adventure Show Door Prizes Survey; annual estimated expenditure based on average expenditure noted by survey takersapplied to 93% of show attendees (percentage of those surveyed who answered the question about annual amount spent ).

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Exchange Series

Locations and dates TBD

Exchange events bring together Southern California opinion leaders and stakeholders to discuss thepressing issues of our region

Serves as a problem-solving tool and forward-thinking catalyst for Southern California.

Provides a unique opportunity to showcase your brand to an audience of influential leaders

Envelope Screening Series

Nov/ Dec 2010 Landmark Theatres 300 per screening

Awards Season Screening Series showcasing 10-12 screenings of the years best in film

Q&A sessions with cast members and key creative talent

Upscale audience of Hollywood guild members, industry decision makers and passionateentertainment consumers

EVENTS Signature events


Book Prizes

April 29, 2011 Los Angeles Times Chandler Auditorium 350+ attendees

For 30 years, authors, celebrities, major publishers and leaders in the literary world have gathered totoast the winners and nominees of the Los Angeles Times BookPrizes, celebrating the yearsoutstanding achievements in literature

The Book Prizes are attended by both world-renowned authors as well as cutting edge innovators froma wide variety of literary genres


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Media KitEVENTS Lifestyle events

Los Angeles Times Magazine presents Rock/StyleJune 2011 TBD 750 attendees

Special event highlighting the talent, creativity and inspiration of the L.A. fashion and music scene

Featuring exciting musical performances, interactive exhibits, guest speakers, unique fashion showsand fabulous cocktails

Appealing to style-conscious, fashion-forward audience

Conversations on Beauty, Health & Wellness

October 16, 2010 Terranea Resort 1,000 attendees

An informative and transforming event focusing on the physical, mental and emotional dimensionsof health, wellness and beauty

Spotlight on the impact of nutrition on health, the brain-beauty connection, integrating meditationinto everyday life and how to create and maintain a healthy home

Appealing to educated and affluent individuals


Hero Complex Film Festival

June 2011 Mann Chinese 6 Theatre 1,000+ attendees

Gives comic book, sci-fi and fantasy film fans the opportunity to see their favorites on the big screen,and hear from the visionaries who brought them to life

The inaugural Sold Out three-day festival featured discussions with iconic filmmakers Leonard Nimoy(Star Trek IV: The Voyage Home), Christopher Nolan (Insomnia, The Dark Knight) and Ridley Scott(Blade Runner, Alien)

An excellent way to reach a passionate, highly-engaged audience of genre fans and brand yourselfalongside some of the biggest names in moviemaking


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Brand X EventsYear-round, high-profile presence at Southern California concerts, festivals and community events

Supports a number of events and cause marketing efforts designed to make Southern California abetter place to live

2010 events include Downtown Arts Crawl, Mindshare L.A., Cause on the Rocks, LACMA MusePrograms, Summer Concert Series, Campouts, Sunset Junction Street Festival, Abbot Kinney Festival,Santa Monica Pier Outdoor Movie Series and more

Hoy EventsAccess L.A.s growing Latino population with year-round Hoy events and partnerships

Events include Cinco de Mayo, Mariachi USA Festival, Los Angeles Latino International FilmFestival (LALIFF), Fiestas Del Sol, and Fiesta Patrias

Hoys Cultural Stage & Pavilion at the legendary Festival of Books is a fun filled destination withentertainment for all ages

EVENTS Targeted Events


TCN Events

Partner with Times Community Newspapers at popular local events to reach an active, involved

audience focused on community and fun Now in its twelfth year, the Pilot Cup is a youth soccer tournament open to 3rd-6th graders from all

schools in Newport Beach and Costa Mesa with the number of players and teams reaching recordnumbers every year

Pick from several integrated sponsorship packages that include print and online visibility, as well aslogo inclusion on collateral and promotional items


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Local Values

Complements Los Angeles Times ad buy with reach to non-subscribing households

Delivers total market coverage, targeted by ZIP/sub-ZIP level or household level

Reach up to 92% of the LA market every week

Unduplicated distribution with Los Angeles Times, Fin de Semana and Orange County Register

Tribune Direct Strategic full-service integrated and comprehensive direct mail service

Program, design, database services, list acquisitions, complete production and delivery

Targeted, customized programs for optimum direct mail results

DIRECT Shared & Solo Mail


SOURCE: Local Values: LA Times projections based on US Postal Service CDS File

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Media Kit

Custom Publishing Develops first-in-class publications that captivate consumers with compelling content and design

Combines strategic thinking with the highest level of editorial talent to inspire emotionalengagement, grow trust and yield results for organizations

Manages the entire process, using an internal staff of top media professionals to oversee content,design and production

Agency Services (Tribune Media Group Los Angeles)

Most influential and powerful media group in LAFull service advertising, marketing and promotional team with the superior ability to evaluate,develop, produce and create compelling and customized integrated marketing solutions

Largest reach vehicle in LA: We reach 92% of LA DMA residents with TMG-LA and our direct mailprograms

Custom Events

We can design an exclusive event that will attract your audience and meet your specific marketingobjectives

A custom Los Angeles Times event is perfect for a variety of marketing initiatives, including storeopenings & product launches, VIP receptions, speaker series, business conferences, producingpromotional items

Co-Op sponsorships by the Los Angeles Times are also available for advertising partners, offeringvisibilities and initiatives throughout the community

SERVICES Business Services


SOURCE: Agency Services: Based to the Los Angeles DMA. Note: Unduplicated readership figures calculated from 12-months worth of data. Source: ScarboroughRecontact 2009 Release 2, Aug 08-Jul 09; Local Values: CCN

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Media Kit

For more information on a customized, multimedia solution, contact your

Los Angeles Times Media Group or KTLA sales representative.Or call 1.800 LA TIMES.


media kit download 092210

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