HealthyIDAHO

®

Healthy Mind.

Healthy Body.

Healthy Life.TM

M E D I A K I T

Healthy-Idaho.com

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since 1998

HealthyIDAHO

®

Healthy Mind.

Healthy Body.

Healthy Life.TM

M E D I A K I T

H E A LT H Y - I D A H O . C O M

POWERED BY

since 1998

with

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OTHER8%

ENTERTAINMENT9%

WELLNESS 24%

FITNESS30%

NUTRITION12%

LIFESTYLE17%FITNESS, FOOD, WELLNESS & BEAUTY

Our community based Healthy Idaho® magazine, in print

and online, with a complete health portal, offers a

fresh perspective in meeting the challenges of today’s

hectic lifestyle. Within each issue you will find creative

yet practical advice on maintaining a balanced ap-

proach to your health.

THE SOURCEA commitment to compelling, accurate,

timely, trustworthy information based on

research from our Editorial Advisory

Board of 35+ medical professionals and

industry experts, as well as our passionate

professional writing team.

HealthyIDAHO

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H E A L T H Y M I N D . H E A L T H Y B O D Y . H E A L T H Y L I F E .

award-winningcustom content

HealthyIDAHO

®

editorial calen- SIGNATURE ISSUESJANUARYTHEMECarpe DiemART DEADLINE: December 4

FEBRUARYTHEMECharmedART DEADLINE: January 5

MARCHTHEMEVigorART DEADLINE: February 5

APRILTHEMEOrganizedART DEADLINE: March 5

MAYTHEMEBloom!ART DEADLINE: April 6

JUNETHEMEDude! (The Man Issue)ART DEADLINE: May 5

JULYTHEMEDestinationART DEADLINE: June 5

AUGUSTTHEMESolutionsART DEADLINE: July 5

SEPTEMBERTHEMEHealth SmartsART DEADLINE: August 5

OCTOBERTHEMEPreventionART DEADLINE: September 4

NOVEMBERTHEMEThankfulART DEADLINE: October 5

DECEMBERTHEMEPeaceART DEADLINE: November 5

38% of Idahoans die of

cardiovascular disease.

68% of Idahoans say they

actively seekinformation about

nutrition and healthy living.

93% of American adults

are still attached to monthly magazines.

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growing strong since 1998

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H E A L T H Y M I N D . H E A L T H Y B O D Y . H E A L T H Y L I F E .

distributionMARKET PROFILEIn a growing marketplace where emphasis is placed on

beauty, fitness and wellness, Healthy Idaho® is the portal that can

strategically launch your business into success by reaching

large audiences of active, health-conscious readers—digitally

and in print—as well as educated professionals in various

industries around the area.

MORE EXPOSURE• 12,000 Facility-delivered copies

and personal subscription rates

• 86,000 Readers• Monthly Digital Magazine • Over 500 newsstand and countertop

locations, including fitness centers, health professionals

and other strategic business locations.

• Direct mailed to CEOs, doctors, dentists, chiropractors,

attorney, accountant, subscribers and high-end homes.

GET PUBLISHEDReach local readers and tourists by advertising in a reputable,

high-quality publication with a proven track record. Promote

your practice, products, services and events.

ONLINE MAGAZINE FLIPBOOKYou can view the magazine from any computer, right from

our homepage, or you can download the magazine to your

smartphone or tablet. This feature is linked, and interactive,

and gets richer every month.

CLIENT COMMENTS

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“I see Healthy Idaho EVERYWHERE! It’s fantastic.” - Jess Gomez, Marketing Director, Intermountain Healthcare

“It’s the most cost-effective marketing we do.” - Jess Clifford, Marketing Director, Altius Health Plans

“I’m impressed by how many clients, including us, have been in Healthy Idaho consistently for years! You guys are definitely doing it right.” - Twinkle Chisholm, Lucky Dog Communications

H E A L T H Y M I N D . H E A L T H Y B O D Y . H E A L T H Y L I F E .

18-34, 59% women | median age 24 | 41% of readers

35-54, 72% women | median age 47 | 26% of readers

55+, 63% women | median age 61 | 33% of readers

READERSHIP DEMOGRAPHICS

57% of Idahoans are

overweight or obese.

75% of readers are

women, 25 – 65 years old, with an active, health-conscience

lifestyle.

Star

Nampa

Garden City

44

55

84

2684

2626

80% of Idaho adults have

tried some kind of diet.

56% of Idahoans want to lose

weight, and 68% say exercise and physical

activity are important to them.

100kIdahoans are

considered inactive.

media outlets Readers are less likely to engage in

other activities while reading, compared with other media

options.

UP.Magazine readership

is UP, and readers spend an average of 43

minutes per issue on magazines.

content interactivitymobile content

MOBILE WEB, DIGITAL, INTERACTIVEMAGAZINE

Sticky. Another demonstra-tion of the power of

magazines. 43 minutes per issue, sticky.

43These 43 minutes of attention are

typically undivided.

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HealthyIDAHO

®

HealthyMAGAZINE

®

MAGAZINETM

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Healthy Idaho® presents a variety of options to help you

grow your business. From custom content in print and

online, and from digital to direct, we’re here for you.

TV AFFILIATIONMEDIA PARTNERSHIP Our exlusive media partner promotes Idaho’s top health

professionals, online, and on TV through their various

programs.

PRINTEDUCATING THE COMMUNITY print and companion digital, custom content via

mailers and print marketing, and online outreach.

DIGITAL/WEBONLINE & MOBILE MASTERYwebsite creation, site promotions

SOCIAL MEDIA Facebook, Twitter, Pinterest, and more.

NEW MEDIAMOBILE SOLUTIONSTimes, they are a changing—fast.

Emerging technologies are introducing

new methods of marketing your

products and services. Responsive web

design, prominently place interactive content,

digital publishing, PPC and more. Our

custom-content platform gets you

prominently placed like no other platform can.

websites that workThe internet is an ocean of information. Don’t get washed up by the competition. Design or re-design your company website today built on a fresh streaming, custom-content, media-based platform.

BUILD A BETTER BRANDAs a reflection of your brand, website design is essential to

building your client database. The quality of your website shows

your dedication to your clients by making it easy to find the

information they need to know about your company.

Whether it’s a new design or re-design, we will create a

professional and effective look for an affordable price. In

addition, we will work to optimize your website’s placement in

major search engines such as Google, Yahoo!, and Bing.

HIGHLY EFFECTIVE CUSTOM WEBSITES • FREE CONSULTATION

• PROFESSIONAL LAYOUT AND DESIGN

• FRESH, CURRENT, CUSTOM CONTENT

• POWERFUL MEDIA AFFILIATION

• COPY WRITING ASSISTANCE AVAILABLE

• ANIMATED HEADERS

• JAVASCRIPT TRANSITION EFFECTS

• OFFICE TOURS (VIDEO/SLIDESHOW)

• PHOTO GALLERIES (BEFORE AND AFTER)

• CLIENT TESTIMONIALS

• GOOGLE MAPS AND DIRECTIONS

• FULL TEXT SITE SEARCH

• UPCOMING CALENDAR OF EVENTS

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HealthyIDAHO

®

iMediaHealthy Idaho Magazine is now being distributed in more ways than ever.

DIGITAL HEALTHY MAGAZINEWith the introduction of the iPad, the print publishing industry got a major shot in the arm. Industry experts’ bleak outlook of magazines and newspapers has given way to a new exciting format that promises an enhanced multimedia connection with readers and even greater ad revenue potential. Now the experts are realizing that print, in the right format, is here to stay, and is optimized by combining interactive digital applications. By owning this digital/print space at the local level, the future is definitely bright!

VIDEO PRODUCTIONToday, moving media is a must. Telling your story with video is much more compelling than a stationary website or brochure, establishing a competitive advantage over those who don’t. Stardocs Media offers professionally produced video presentations to place on our site and the client’s website. What are you wating for? Get Moving!

MOBILE SOLUTIONSAs mobile applications continue to emerge and establish viable marketing channels, Stardocs Media is an early adopter and leader in this area. From SMS text messaging to smart phone apps, Stardocs Media provides clients with effective targeted mobile marketing for people on the go.

Home Page

Tablet

Evolved, motivating content, in your hand, in your head, in your heart.

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HealthyMAGAZINE

®

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MOBILE WEB, DIGITAL, INERACTIVEMAGAZINE

H E A L T H Y M I N D . H E A L T H Y B O D Y . H E A L T H Y L I F E .

KTVB HealthSmartKTVB HEALTHSMARTHealthy Idaho magazine and KTVB have teamed up to launch a new health section to the popular KTVB.com website. HealthSmart contains over 65 health centers from children’s health to cosmetic surgery offering thousands of articles, videos, events and special offers. Each local healthcare provider is given a free health directory listing and expanded oppor-tunities to showcase their practice throughout the website.

Check us out at health.ktvb.com and see how we can promote your expertise, products and services to the local community you serve.

All HealthSmart content is conveniently organized into 65 health centers. Each of these health centers showcases a group of local health professionalscreating an effective online forum to demonstrate their expertise and services to their local targetdemographic.

MEDIA PACKAGESKTVB’s HealthSmart (health.ktvb.com) represents an excellent opportunity to promote your practiceto the local community. With over 10 million monthly page views and 460,000 unique visitors eachmonth, KTVB.com is one of the most popular web-sites in Idaho.

HealthyIDAHO

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online interactionThere are 3 ways local healthcare providers can participate on Healthy Idaho:

• Showcase Package (Advisor or Expert)• Health Directory Listing (Basic or Enhanced)• Banner Ad (Leaderboard, Side Banner)

SHOWCASE PACKAGESHealthcare providers desiring maximum expo-sure in their respective health center will want to participate in our Advisor or Expert program. Both packages offer a professional home page with unlimited space to showcase the following online content elements:

• Articles• Videos• Events• Promotions• Photo Galleries (e.g. before and after photos)• Patient Testimonials/Reviews• News/Press Releases• Professional Bio

• List of Services

PROVIDER SHOWCASE One example of how this works is Phillip C. Hoopes, M.D., an advisor in Healthy Idaho’s eye care center, who has the vision of Healthy Idaho’s capability, and is promoted extensively throught-out the site.

“For over five years, Healthy Idaho has provided a great vehicle for us to promote our services and to educate the local community. We couldn’t be happier with the excellent results we get from their magazine and website products.” - Phillip C. Hoopes, M.D.

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directory packagesADVISOR PACKAGEAn exclusive program reserved for qualifed professionals in each health center. They receive extensive exposure throughout all the Healthy Idaho pages and exclusive exposure within their respective health center including slideshows and featured specialists sections. Advisors get top-tier placement in the health directory and in site (full-text) searches.

**Ask about our very powerful, exclusive SEO program.

EXPERT PACKAGE Experts get second-tier placement in the directory and site search as well as unlimited space to publish their online content.

HEALTH DIRECTORY LISTING All local healthcare providers are given a free healthdirectory listing. Additionally, providers can upgradeto an Enhanced listing that includes a link to their website and email, and preferred placement in the directory and site search.

BANNER ADSTwo run-of-the-site banner ad options are available.

Leaderboard banner - These are typically sold and maintained by our media affiliate.

Side banner ads - OPTIONS include run-of-the-site and specific health center pages. 250x250 pixels

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HealthyIDAHO

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FREE

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H E A L T H Y M I N D . H E A L T H Y B O D Y . H E A L T H Y L I F E .

1.Advisors

get top billing

2.Experts get 2nd tier

placement

3.Enhanced listing

4.Basic Listing

Medium rectangle ad

Leaderboardad

Premium Positions Open 3x 6x 12xBack Cover $2,800 $2700 $2600 $2500

Inside Front Cover (pages 2,3) $1275 $1250 $1225 $1200

Inside Back Cover $1175 $1150 $1125 $1100

Centerfold Display (2 pages) $1775 $1750 $1725 $1675

Full Color Ads Open 3x 6x 12xFull Page $1150 $1100 $1050 $975

3/4 Page $975 $950 $925 $875

1/2 Page $775 $750 $725 $675

CD-Size $575 $550 $525 $475

1/4 Page $475 $450 $425 $375

1/8 Page $275 $250 $225 $175

Marketplace $105 $95 $85 $75

Two-Page Layout $1575 $1550 $1525 $1475

1/4Vert1.75

x 9.75

1/2 PageHorizontal

1/4 Page

Mktplace

1.75 x 1.75

1/8Page1.75

x 4.75

CD Size

5.25 x 4.75

CD Size

1/2 PageVertical

1/4 Page3.625 x

4.75

1/8 Page

1/8 Page3.625 x

2.25

advertising rates

Guidelines• Ad must be submitted in PDF format with all fonts included or converted to paths/outlines• Resolution must be 300 DPI or greater and ads must include a .125 inch bleed.• Rates are net; agencies must add commission• Payment required upon approval of ad• Ad creation and/or photography available for an additional fee

Full Page(without bleed)

8.375 x 10.875

7.5 x 4.75

3.625 x 9.75

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HealthyIDAHO

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HealthyIDAHO

®

H E A L T H Y M I N D . H E A L T H Y B O D Y . H E A L T H Y L I F E .

If you’re looking to produce your own publication to reach your target market, we’re here to help.

Our custom publication department can create a professional product at a fraction of the cost to do it in-house. We do it all — copy writing and interviews, page layout, artwork including ad creation, photography, proofing, we even interface with your printer through the entire prepress stage and can coordinate direct mailing and publication distribution. Rest assured you will get a professional-quality piece for an affordable price.

Our HistorySince 1998, we have been developing and refining our Custom Publication Process. We call it our Compass. It’s our guide. Our direction. It’s how we work with you to create, design, publish and distribute your unique publication. We believe decision making is founded on values, not policies. We believe in creating a culture of empowerment, autonomy, and award-winning creativity.

From complete turnkey custom publications to simple company newsletters, we have you covered. Our creative staff will bring to bear innnovative design, excellent editorial and award-winning layout to set your brand apart and create the buzz you are looking for.

custom publications

The Official Magazine Guide of the Susan G. Komen Race for the Cure/Boise Affiliate

Healthy Idaho’s 360° Guide To Your Health Magazine

AGELESS MagazineFor Idaho’s Alpha-Boomers

St. Luke’s Women’s Fitness Celebration Magazine

MARKETING208.371.4533

EMAIL marketing@healthy-idaho.com

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EDUCATE THE COMMUNITY. BE THE EXPERT IN YOUR FIELD.

EVOLVING YOUR PRACTICE IS ONE CALL AWAY.

MARKETING208.371.4533

CORPORATE

866.884.3258

EMAIL marketing@healthy-idaho.com

H E A L T H Y M I N D . H E A L T H Y B O D Y . H E A L T H Y L I F E .

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W I T H