media kit · pdf filemedia kit 2018 2 since launching more than a decade ago, c publishing has...
TRANSCRIPT
MEDIA KIT 20181
MEDIA KIT
MEDIA KIT 20182
SINCE LAUNCHING MORE THAN A DECADE AGO, C PUBLISHING HAS BECOME
THE DEFINITIVE INSIDER’S GUIDE TO THE GOLDEN STATE.
THROUGH ITS FOUR PUBLICATIONS C MAGAZINE, C FOR MEN, C WEDDINGS AND
C HOME — C CONTINUALLY STRIVES TO SHOWCASE EVERY FACET OF CALIFORNIA'S
UNPARALLELED LIFESTYLE.
THE MISSION
MEDIA KIT 20182
MEDIA KIT 20183
MEDIA KIT2018
MEDIA KIT 20184
California remains the largest and most affluent luxury market in the United States. And since our launch in 2005, C Magazine has continued to establish ourself as the premier advertising vehicle for reaching the nations’s top luxury spenders from Los Angeles to San Francisco, Napa Valley to Orange County, Silicon Valley to San Diego.
C Magazine’s rate base is 150,000. Our readership includes buyers of high-end Mercedes-Benz automobiles, South Coast Plaza, Shreve & Co and Stanford Shopping Center’s most affluent spenders, as well as luxury hotel distribution, newsstands and public placement in the highest HHI zip codes.
RATE BASE 150,000
SUBSCRIPTIONS & PARTNERSHIPSSubscriptions via traditional mail, insert cards, online and other direct sales efforts. Partnerships with exclusive luxury retailers include: Mercedes-Benz, South Coast Plaza, Stanford Shopping Center and Shreve & Co to reach California-based customers.
SINGLE COPY & NEWSSTANDProminent placement in more than 2,000 retail locations, including CA and NY airports, Barnes & Noble, Whole Foods Market, Bristol Farms, Gelson’s, Vons and Safeway. Distribution Partnership: Comag Marketing Group. Single copy - $5.99
LUXURY HOTEL DISTRIBUTIONIn-room at select five-star luxury hotels, spas and resorts—throughout California. Please see enclosed hotel list.
SELECT PUBLIC PLACEMENTSelect physician offices, spas, and wellness centers in the highest HHI zip codes.
C MAGAZINE
MEDIA KIT 20184
MEDIA KIT 20185
In a class all its own, C For Men is the definitive guide to all that California has to offer for the modern gentleman. From winding backroads to modern cityscapes, famous faces to ambitious up-and-comers, each page is filled with inspiration and information. Sophisticated, athletic and creative, the California reader turns to C For Men for ideas on how to live the good life in the Golden State. The best in travel, culinary arts, technology, entertaining and style is all within our pages.
Readership includes male-specific and dual households from our current database, and prominent placement at leading newsstands and retailers.
RATE BASE 100,000
SUBSCRIPTIONS & PARTNERSHIPSMale-specific and dual households from our current database, including top spenders from our Mercedes-Benz, South Coast Plaza, Stanford Shopping Center and Shreve & Co partnerships.
SINGLE COPY & NEWSSTANDC for Men carries a three-month newsstand shelf life, with prominent placement at leading newsstands and retailers. Single copy - $5.99
LUXURY HOTEL DISTRIBUTIONIn-room at select five-star luxury hotels, spas and resorts throughout the state.
SELECT PUBLIC PLACEMENTSelect male-oriented public placement in the highest HHI zip codes.
CLOSING DATESSpring | April 2018 Space Close 2.23.18 On Sale 4.3.18 Fall | October 2018 Space Close 8.24.18 On Sale 10.2.18
C FOR MEN
MEDIA KIT 20186
C WEDDINGSCouples the world over dream of a wedding in California, from an intimate ceremony on El Matador Beach in Malibu to an epicurean celebration on the grounds of a Napa winery. C’s editors comb the state from Yountville to San Diego, gathering everything a pair dreams of, from one-of-a-kind gowns and jewelry to the most splendid venues, caterers and event designers. Assembled with C’s signature elegance, each page of C Weddings offers couples-to-be both inspiration and insight, making it a truly indispensable resource.
RATE BASE 70,000
SUBSCRIPTIONS & PARTNERSHIPSKey segments of C Magazine’s lucrative database receive C Weddings, including distribution through our circulation partnerships with Mercedes-Benz, South Coast Plaza, Stanford Shopping Center and Shreve & Co.
SINGLE COPY & NEWSSTANDC Weddings carries a six-month newsstand shelf life, with prominent placement at leading newsstands and retailers. Single copy - $7.99
SELECT PUBLIC PLACEMENTPartnerships with a targeted set of California’s leading wedding retailers and select wedding events throughout California.
ADDED-VALUE ONLINE DIRECTORYAll advertisers will be included in the C Weddings directory printed in-book and posted on c-weddings.com. The online directory will include the advertiser’s name and telephone number and a link to the advertiser’s website.
CLOSE DATESSpring | January 2018 Space Close 11.17.17 On Sale 12.26.17 Fall | July 2018 Space Close 5.18.18 On Sale 6.26.18
MEDIA KIT 20186
MEDIA KIT 20187
C HOMEAs the definitive guide to the finest homes, estates and gardens California has to offer, C Home showcases California’s refined way of living, taking readers on a lush insider’s tour of Golden State architecture, design and real estate. From Spanish-Revival to Craftsman to Midcentury Modern, homes define our readers’ personal style as much as the clothing they wear and the cars they drive. Highlighting Malibu mansions, rustic Sonoma cottages and bucolic Pebble Beach retreats alike, C Home provides the ultimate backdrop for these prime properties with design profiles, industry tips, and information for buyers and sellers.
C Home readers overwhelmingly own their homes—multiple homes:
• Spend on real estate: average home value $2.3M/median home value $1.3M• Own multiple properties: 30% own two or more homes
• Own in California - 60%
RATE BASE 75,000
SUBSCRIPTIONS & PARTNERSHIPSSubscriptions via traditional mail, insert cards, online and other direct sales efforts. Partnerships with exclusive luxury retailers include: Mercedes-Benz, South Coast Plaza, Stanford Shopping Center and Shreve & Co to reach California-based customers.
SINGLE COPY & NEWSSTANDC Home carries a three-month newsstand shelf life, with prominent placement at leading newsstands and retailers. Single copy - $5.99
CLOSE DATESSpring | March 2018 Space Close 1.12.18 On Sale 2.20.18 Fall | September 2018 Space Close 7.21.18 On Sale 8.21.18
MEDIA KIT 20188
AUDIENCE C MAGAZINE
HIGH NET-WORTH INDIVIDUALS. MAJOR WEALTH AND BUYING POWER.
LUXURY RETAIL CONSUMERS. CULTURAL INFLUENCERS.
C Magazine is targeted to California’s wealthiest residents. Our readers have a passionate interest in—and a high level of influence on—the trends, styles and attitudes that shape the way Californians live and look. C is the only magazine that directly connects you with this affluent market, in an atmosphere that is worthy of your brand. California is more than where our readers live; it is who they are.
*DATA SOURCE: LARSON RESEARCH + STRATEGY
FEMALE/MALE 90% / 10%
AVERAGE AGE 46
MEAN HHI $581K
MEDIAN HHI $159K
MEAN NET WORTH $4.3M
MEDIAN NET WORTH $1.8M
MEAN HOME VALUE $2.7M
MEDIAN HOME VALUE $1.4M
MARRIED/PARTNER/SINGLE 63% / 9% / 28%
BACHELOR’S DEGREE 89%
GRADUATE DEGREE 41%
READERS PER COPY 5.8
MEDIA KIT 20188
MEDIA KIT 20189
AUDIENCEC FOR MEN
HIGH NET-WORTH INDIVIDUALS. MAJOR WEALTH AND BUYING POWER.
LUXURY RETAIL CONSUMERS. CULTURAL INFLUENCERS.
C for Men is filled with invaluable information on how to live the good life in the Golden State, all culled by C’s expert editorial team and designed with the magazine’s signature sophistication. C for Men is the definitive manual for California’s high-net-worth male residents and connects you with this affluent audience, in an atmosphere that is worthy of your brand. California is not just a state, it’s a state of mind.
MALE/FEMALE 87% / 13%
AVERAGE AGE 48
MEAN HHI $476K
MEDIAN HHI $183K
MEAN NET WORTH $4.3M
MEDIAN NET WORTH $2.1M
MEAN HOME VALUE $2.3M
MEDIAN HOME VALUE $1.3M
MARRIED/PARTNER/SINGLE 57% / 14% / 29%
BACHELOR’S DEGREE 90%
GRADUATE DEGREE 50%
READERS PER COPY 5.8
*DATA SOURCE: LARSON RESEARCH + STRATEGY
MEDIA KIT 201810
REGIONAL BREAKDOWN
NORTHERN CALIFORNIA
San Francisco 20,000 13%
Santa Clara/Silicon Valley 14,000 9%
Marin/Napa/Sonoma 10,000 7%
Peninsula 10,000 7%
East Bay 9,000 6%
Sacramento/Central Valley 4,000 3%
67,000 45%
SOUTHERN CALIFORNIA
Los Angeles 33,000 22%
Orange County 31,000 20%
San Diego 10,000 7%
Santa Barbara/Ventura 6,000 4%
Palm Springs/Palm Desert 3,000 2%
83,000 55%
CIRCULATIONAT A GLANCE
53%
CATEGORY BREAKDOWN
C MAGAZINE Subscriptions 135,000 90%Newsstand 4,000 3%Luxury Hotels 11,000 7%
150,000 100%
C FOR MENSubscriptions 86,000 8670/75%Newsstand 3,000 3%Luxury Hotels 11,000 11% 100,000 100%
C WEDDINGSSubscriptions 64,000 92%Newsstand 3,000 4%Events 3,000 4% 70,000 100%
C HOMESubscriptions 70,000 93%Newsstand 3,000 4%Events 2,000 3% 75,000 100%
MEDIA KIT 201810
MEDIA KIT 201811
HOTEL DISTRIBUTIONIN-ROOM AT SELECT FIVE-STAR LUXURY HOTELS,
SPAS AND RESORTS THROUGHOUT THE STATE
Andaz - NapaArcher - NapaAuberge du SoleilAvalon Hotel - Palm SpringsBacara Resort And SpaBallard InnBelmond El EncantoBernardus Lodge & SpaBeverly Garland HotelBodega Bay Lodge and SpaCalistoga RanchCarmel Valley RanchCasa Del Mar InnChateau du SureauColony Palms HotelCupertino InnDolphin BayEl Capitan CanyonFairmont - Miramar Hotel & BungalowsFairmont - San FranciscoFairmont - Sonoma Mission Inn & SpaFour Seasons - Santa BarbaraHarvest Inn by Charlie PalmerHoliday HouseHonor MansionHotel Bel-AirHotel Casa del MarHotel Del CoronadoHotel Del SolHotel DriscoHotel IrvineHotel MiloHotel Oceana - Santa MonicaHotel ValenciaHotel ViaHotel VitaleInn at Laguna BeachInn at the PresidioJW Marriott - Union SquareKenwood Inn & SpaL’Auberge CarmelL’Ermitage Beverly HillsLa Serena VillasLafayette Park HotelLaguna Cliffs Marriott Resort & Spa
Le Meridien - San FranciscoLodge At CordevalleLoews Regency - San FranciscoMalibu Beach InnMayacamaMeadowood Napa ValleyMiramonteMontage - Beverly HillsMontecito InnMonterey PlazaNorth Block HotelOjai Valley Inn & SpaPackard House & JD HousePalace HotelPalihotel - Melrose AvenuePalihouse - Santa MonicaPalihouse - West HollywoodPaséa Hotel & SpaPlumpJack - Squaw Valley InnRosewood - Sand HillSan Ysidro RanchSea Ranch LodgeShutters on the BeachSoHo HouseSolage CalistogaStanford Park HotelSunset Marquis Hotel And VillasSurf & Sand ResortThe Beverly Hills HotelThe Charlie HotelThe Cobblestone InnThe Grand Hotel - Silcon ValleyThe Island HotelThe London - West HollywoodThe Meritage Resort & SpaThe Oasis at Death ValleyThe PendryThe Resort at Pelican HillThe Scarlet HuntingtonW - Los AngelesW - San Francisco
and more...
MEDIA KIT 201812
SPONSORED CONTENT
E-BLAST
SOCIAL
WEBSITE
MOBILE
MEDIA KIT 201812
MEDIA KIT 201813
DIGITAL MEDIA 2018
DIGITAL ADVERTISING REQUIREMENTS MAGAZINEC.COM / CSOCIALFRONT.COM / C-FOR-MEN.COM / C-WEDDINGS.COM / C-HOME.COM
Please be sure to include a click-through URL
width x height (pixels)
SPREAD 800 x 535
HALF PAGE 300 x 600
SKYSCRAPER 160 x 600
NEWSLETTER 640 x 180
EBLAST 560 x 560
SEND TO [email protected]
CONTACT US C Publishing 1543 7th Street, 2nd Floor Santa Monica, CA 90401 310.393.3800
SPREAD
800 x 535
NEWSLETTER
640 X 180
EBLAST
560 x 560
HALF PAGE
300 x 600
SKY
SCRAPER
160 x 600
MEDIA KIT 201814
MEDIA KIT 201815
MARCHSpring Fashion Issue The SS18 collections through the California lensSpace Close 1.12Materials Due 1.19On Sale 2.20
APRILThe Design IssueCelebrating the creativity and innovative spirit of CaliforniansSpace Close 2.9Materials Due 2.16On Sale 3.20
MAYThe Beautiful Issue Featuring the season’s most alluring baubles and beauty secretsSpace Close 3.16Materials Due 3.23On Sale 4.24
JUNE/SUMMEREndless Summer Issue The best of the Golden State summer June through AugSpace Close 4.20 Materials Due 4.27 On Sale 5.29
SEPTEMBERFall Fashion IssueThe FW18 collections the West Coast waySpace Close 7.13Materials Due 7.20On Sale 8.21
OCTOBERThe Art + Design Issue The Golden State’s must-see art and architectureSpace Close 8.10Materials Due 8.17On Sale 9.18
NOVEMBERThe Glamour Issue Shining a spotlight on bold jewelry and insider beauty routinesSpace Close 9.14Materials Due 9.21On Sale 10.23
DECEMBER/WINTERThe Celebration Issue Holiday gift guides and New Year inspirationDec through FebSpace Close 10.12Materials Due 10.19On Sale 11.20
JANUARY
C WEDDINGS
MARCH
C MAGAZINE
C HOME
APRIL
C MAGAZINE
C FOR MEN
MAY C MAGAZINE
JUNE
C MAGAZINE
JULY C WEDDINGS
SEPTEMBER
C MAGAZINE
C HOME
OCTOBER
C MAGAZINE
C FOR MEN
NOVEMBER
C MAGAZINE
DECEMBER C MAGAZINE
C WEDDINGS
C HOME
SPRING/SUMMEROn newsstands - Jan through JuneSpace Close 11.17.17Materials Due 11.24.17 On Sale 12.26.17
FALL/WINTEROn newsstands - July through DecSpace Close 5.18Materials Due 5.25On Sale 6.26
C FOR MEN SPRING/APRILOn newsstands - Apr through JuneSpace Close 2.23Materials Due 3.2On Sale 4.3
FALL/OCTOBEROn newsstands - Oct through DecSpace Close 8.24Materials Due 8.31On Sale 10.2
SPRING/MARCHPolybagged with the March C Magazine IssueOn newsstands - Mar through JuneSpace Close 1.12Materials Due 1.19On Sale 2.20
FALL/SEPTEMBERPolybagged with the September C Magazine IssueOn newsstands - Sept through NovSpace Close 7.13Materials Due 7.20On Sale 8.21
EDITORIAL CALENDAR 2018C MAGAZINE
MEDIA KIT 201816
CONTACTS
1543 Seventh Street, 2nd Floor | Santa Monica, California 90401 | T 310.393.3800 F 310.393.3899
AVERY TRAVISExecutive Director
Luxury646.512.3199
JENNY MURRAYEditor | President
310.393.3800
HEIDI KURLANDER-KAILExecutive DirectorBeauty & Lifestyle
917.751.1902
RENEE MARCELLOPublisher
973.885.4601
EAST COAST
AUTUMN O’KEEFEExecutive DirectorNorthern California
415.307.4786
JILLIAN DEMARCHEDirector
Integrated Marketing424.384.1031
WEST COAST
DEBBIE FLYNN
Executive DirectorFashion
516.702.8249
JENNIFER SMITH HALEFounder | Editorial Director | CEO
310.393.3800
CRISTA VAGHIExecutive DirectorSouthern California
424.384.1012
OLIVIA MEYERAssistant
Sales & Marketing424.384.1015