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Forbes Romania Magazine celebrates the entrepreneurial spirit and the free market concept. This is the the perspective we use for all our articles.

We inform our readers through clarity, logics and facts. Our Mission is to deliver useful ideas to people, to guide them in their personal and business life.

Forbes articles help readers to make decisions and to act guided by solid arguments based on facts.

We tell the readers what we like and what we don’t like.

Corporations can be dull sometimes, but people are not. Therefore, almost all Forbes stories are told by a real person.

We do not promote rumors as real facts.

Forbes writes for people with aspirations. Most articles are inspirational.

Forbes also writes about unknown exceptional people, the people of tomorrow.

EDITORIAL CONCEPT

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OUTFRONT It is the appetizer of the magazine

containing a wide variety of texts of different lengths. News articles, which have a certain angle of approach, an attitude, and tell readers something they haven’t yet found.

COMPANIES, PEOPLES AND IDEASArticles about the decisions and the ideas

of the managers of representative companies on the market, which changed the company’s “life” in good or bad.

MARKETING&MEDIAUnusual sales tactics, smart campaigns,

special strategies that have managed to

increase sales, or, conversely, have had negative effects on the activity of companies; analyses of media and advertising market.

MONEY AND INVESTMENTSComplete analysis for all categories

investors (from the top to the beginners). Opportunities, tips for those who invest in stock, currency and financial markets. Recommendations for investment strategies.

COVER STORYAnalytical articles, investigative and out

of the ordinary about the big companies; on businessmen who have revolutionized the industry in which they operate; items

of attitude towards certain governmental regulations, tax policies affecting the business environment; issues of broad interest as they are built generally around a main character.

FORBESLIFEUnique stories: exotic travel, adventure

tourism and unusual collectors items.

ENTREPRENEURSArticles about people who have overcome

obstacles and have journeyed from ignorance to knowledge. This stories include both success strategies, and mistakes they have made at a certain point transforming them into lessons for readers.

TECHNOLOGYComplete analysis and explanation of

the new technologies, trends or companies undertaking something completely new. We are not limited to computers, gadgets, mobile phones, we also write about the industrial technology.

HEALTHArticles about innovative medical

technologies revealing the danger caused by using certain medicines and that are not made public by the medical.

EDITORIAL SECTIONS

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Forbes writes about the people behind the scenes.

Forbes brings in front of the readers many undiscovered and unpublished business stories.

Forbes contributors are well-respected Professors, Researchers, Analysts.

Forbes approaches the hot topics in a totally different manner.

Forbes use the same clear, modern and distinctive graphic style for covers, photos and layout.

Forbes emphasizes not only the success stories, but also mistakes made by businessmen.

WHAT MAKES US DIFFERENT?

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Forbes Life (monthly)Forbes Life is read by people granting an increased interest in foreign travel, noble

wine, latest fashion trends, the latest gadgets, drive luxury cars, and collects watches and jewelry of the most sophisticated.

Forbes 500 Billionaires (October)“Forbes 500 Billionaires” yearbook, edited by patterns and rules of high-quality product,

not only presents briefly the wealth of the ones that have succeeded in business, but also reveals the philosophy and lifestyle that have constantly guided 500 billionaires to build the financial empires that they lead.

Forbes Trade & InvestmentFORBES ROMANIA has set out to cast the light on the real Romania, with all the

opportunities and challenges triggered by an investment.

Forbes KidsIf true luxury means having the time to do what you want, the best entrepreneurial

vision remains… child’s play. All businesses that matter started that way.

SPECIAL PROJECTS

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www.forbes.ro is the online version of the Forbes magazine, that was relaunched

in october 2013, as part of a unique project on the Romanian market, conducted by two of the world online technology

leaders. The new www.forbes.ro emphasize the social media and interactive components but also the analysis and articles that

represent the Forbes DNA.

mobile Forbes Romania is the first Romanian business magazine that has

launched a publication exclusively for Ipad – Forbes Cars.With an exceptional layout, unique in Romania, first auto mobile

publication that contains exclusively auto tests with the most spectacular cars , from the most respected auto experts.

Forbes Romania has an Ipad and Android version since January 2013

social media Forbes Romania has over 75,000 fans Facebook community (and

growing), overcoming all business magazines from Romania. With a very dynamic and interactive Facebook presence, Forbes

Romania was able to attract a lot of fans through fresh and engaging content and interactive applications.

forbes cars

ONLINE, MOBILE, SOCIAL MEDIA

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Our Premium ReadersForbes Romania is the business and lifestyle

magazine that presents the life behind the business.The core target of the magazine is defined by men

and women, age 25-45, high education, medium and high revenues, middle and top managers or business owners.

POSITIONING

75,1% live in Bucharest or in

+200k inh. cities.

63% have higher education

56,3% top and

middle managers

58,9% managers,

CEOs and specialists

72,7% are between 25 and

44 years old

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The most read business magazine on the market 42,000 readers/edition

80,000 readers/month

57% men

43% women

POSITIONING

Circulation figures - 8,000 copies. The average number of subscriptions: 5.500 copies.

Price: 6,8 lei/issue

Frequency: bimonthly

Distribution: national

Number of pages: 96+4

Format: 203 X 267 mm

Paper: LWC 60 gr (pages)

DCL 170 gr (covers)

Source: SNA CAPI, Sept 2011 - Sept 2013, All Urban 14-74

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JANUARY

——

MARCHForbes 50 Women Gala

Successful meForbes Insolvency

FEBRUARYForbes Lady (ForbesLIFE)

Forbes TaxationBest Office Buildings Gala

APRILForbes 30 under 30 Awards Gala

Forbes Bankers GalaForbes Innovation Gala

MAYForbes Gentleman (ForbesLIFE)

Forbes AgricultureForbes High Tech

Forbes Construction&InfrastructureForbes Insurance

JULY

——

JUNEForbes Kids

Forbes Heroes Forbes Life Awards (ForbesLIFE)

Forbes Pharma&Health

AUGUST

The good Life Party (ForbesLIFE)

SEPTEMBERForbes KIDS „Back to school“

Forbes CEE ForumForbes Auto

NOVEMBERForbes Green Awards Gala

Forbes 100 Cool Brands GalaLifetime Gala Dinner (ForbesLIFE)

Brands for Kids by Forbes Gala

OCTOBERForbes IMM

Forbes EnergyForbes 500 Business Awards Gala

DECEMBER

Forbes Christmas Party

EVENTS 2016

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JANUARY 1816 People to Watch in 2016. These are the people that will influence the most the Romanian economic and social landcape in 2016. The special edition of Forbes Romania will provide all the relevant information for the year that should see the revival of the economy. APRIL 18

30 under 30. The fifth edition of the most important aspirational list on the Romanian market, which delivers every year more than 30 names you need to watch of exceptional young Romanians (less than 30 years old).

MAY 23Small business issue. After half a decade of economic decline and struggle for survival, the small businesses in Romania need to look ahead for the future. What are the main ingredients for a long-term success? Forbes Romania provides a small business toolkit, based on the success stories and failures of legendary entrepreneurs, as well as small businesses from around the world. The special edition will feature first class business consultants and will provide the lessons of the most relevant Romanian entrepreneurs and managers.

JUNE 21Investment guide/Midas List. There is no such thing as a free meal, but this special edition of Forbes Romania will provide investment lessons and recommendations from the most succesful people in the world, as well as the most relevant Romanian entrepreneurs, consultants and C-level managers.

FEBRUARY 22Best Office Buildings in Romania. The Romanian office market was the first real-estate segment that recovered after the Crisis. Which are the most important office buildings and neighborhoods for office buildings in Romania?

MARCH 2150 Most Influential Women in Romania. The sixth edition of the most important women-power list on the Romanian market. Will Laura Codruta Kovesi still lead the way of 2016?

FEBRUARY 8Best Cities for Business in Romania. The scarcity of foreign direct investments in Romania during the last years means that the local authorities need to develop a strategic plan for attracting investors’ money. The special edition of Forbes Romania will rank, for the fourth year, the 40 most important cities of Romania. We will find out which are in 2016 the best Romanian cities for living, for investing and which cities offer the best support for foreign investors.

APRIL 4Anniversary Issue. This special edition is the seventh chapter of the history of Forbes in Romania.

MAY 9Energy issue/Health Issue. First, there was the real-estate boom. Then, after the economic downturns, the strategic investors and the speculators turned to the subsidies-driven green energy bubble. What is the current landscape of the Romanian energy sector and what should we expect for the next 5 years? The special edition will provide the best roadmap for the Romanian energy sector.

JUNE 6The future issue/Digital issue/Innovation issue. Take a moment and think back of the last 20 years and the dramatic changes you have witnessed. Now try to Imagine the world in 20 years! And, to make it even more difficult, try to picture Romania into this landscape. The special edition will provide you with a roadmap to the future.

MARCH 7Best selling books in Romania/World’s billionaires. In the digital era, the sales of books are increasing and some of the publishers’ businesses flourish. Which are the best selling and the most profitable books and the most prolific writers in Romania?

EDITORIAL PLAN 2016

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JULY 11Forbes Heroes/Sportsmoney issue. Where is sports, there will always be money. The special edition of Forbes Romania will be the first to provide the link between sports and money, and the first list of the most successful sports investments made by Romanian businesspeople, as well as the list of the richest Romanian sport players. / Forbes Heroes will feature, for the third year, some of the most important role-models of the Romanian society

NOVEMBER 7Industry/Agriculture issue. It all goes back to the basics. The industry sector was the hardest hit by the profound transformation of the Romanian landscape during the last 25 years. Could the Romanian industry rise once again and lead the revival of sustainable economic recovery? / The Romanian agriculture sector has yet to meet its potential, despite the governmental strategies and the subsidies announced. Nevertheless, there are Romanian and foreign investors with long-term strategies. What are their secrets and what should we expect for the next 5 years?

DECEMBER 5Forbes Green/Family Business. The first list of the most important Romanian family businesses. / How green can Romania get the dirtiest country in the European Union? Who will profit from the huge amounts of garbage and will turn them into piles of money?

SEPTEMBER 5Back to school/Education issue. The special issue will provide the lastest trends in education, from kindergarten to high-school, university and the most relevant graduate programs, as well as alternative education.

OCTOBER 10Forbes Romania CEE Forum. The follow-up issue for the most important Forbes Network event within the region.

AUGUST 8Lifestyle summer issue/Work life balance. The first project on the Romanian market dedicated to work-life balance. The special edition will feature the list of the companies who provide the best work-life balance.

OCTOBER 24Forbes 500 Preview - preview of the 2016 edition of the rich list. The preview of the 9th edition of the most important rich-list in Romania.

NOVEMBER 21Cool 100. Which are the coolest brands on the Romanian market? The fifth edition of the 100 coolest brands list on the Romanian market. The special edition will provide exclusive insights into the trends of 2016.

DECEMBER 19Investment guide - tips for 2017. The special edition will provide the best investment recommendations for 2017 from the most important businesspeople in Romania and abroad.

SEPTEMBER 1950 Marketing/Forbes 500 Companies. Who are the most influent 50 marketing managers on the Romanian market?

EDITORIAL PLAN 2016

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2016 ISSUE DATES

Forbes ForbesLife

KIDS

Up By ForbesForbes 500 Gala

Forbes 500

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Forbes ForbesLife

KIDS

Up By ForbesForbes 500 Gala

Forbes 500

2016 ISSUE DATES

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COV 2: $6.400COV 3: $5.500COV 4: $7.500trim size: 203 mm x 267 mmbleed size: 213 mm x 277 mm

interior spreadtrim size: 406 mm x 267 mmbleed size: 416 mm x 277 mm$8.600

1/2 interior spreadtrim size: 406 mm x 133 mmbleed size: 416 mm x 138 mm$5.600

1/1 interior pagetrim size: 203 mm x 267 mmbleed size: 213 mm x 277 mm$5.000

1/4 pagetrim size: 101,5 mm x 133 mmbleed size: 106,5 mm x 138 mm$1.700

1/2 pagetrim size: 203 mm x 133 mmbleed size: 213 mm x 138 mm$2.700

opening spread / gate foldertrim size: 406 mm x 267 mmbleed size: 416 mm x 277 mm$10.500 / $11.000

1/3 interior pagetrim size: 70 mm x 267 mmbleed size: 80 mm x 277 mm$2.000

ARTWORK: bleed: 5 mmresolution 300 dpi, positive, wrongreading, without bleedFORMATS: eps, ai with texts converted to curves and preview-pdf press optimized-Tiff, Jpeg b/w or cmyk at 300 dpi - collect Adobe Indesign with pictures

and mac fonts* documents will remain at Forbes within the publication time** artworks will have cromalin attached*** deadline: space reservations must be made 3 weeks prior to publication artworks must be send at least 1 week prior to publicationTHE PRICES ARE FOR 1 ISSUE AND VAT 24% IS NOT INCLUDED.SPECIAL PLACEMENT: +20%

Contact: sales@forbes.ro

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dendaestrum ium comniendae recumqui il illiqui debit Pidis aut dolupic iisit, sequoAxim explis maio cus modicil il ex et rempor maxim niendit, sae ent aut alit ide vendist, si temodis escid quatus del erum soloriae placerit as alitas erferum quam ut etum et intisquas sit quat mint in niasimintur raturiorro cus volores num alis excesto blaborepta alici di ut audit ut dendaestrum ium comniendae recumqui il illiqui debit Pidis aut dolupic iisit, sequoAxim explis maio cus modicil il ex et rempor maxim niendit, sae ent aut alit ide vendist, si temodis escid quatus del erum soloriae placerit as alitas erferum quam ut etum et intisquas sit quat mint in niasimintur raturiorro cus volores num alis exces

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Pidis aut dolupic iisit, sequoAxim explis maio cus modicil il ex et rempor maxim niendit, sae ent aut alit ide vendist, si temodis escid quatus del erum soloriae placerit as alitas erferum quam ut etum et intisquas sit quat mint in niasimintur raturiorro cus volores num alis excesto blaborepta alici di ut audit ut dendaestrum ium comniendae recumqui il illiqui debit Pidis aut dolupic iisit, sequoAxim explis maio cus modicil il ex et rempor maxim niendit, sae ent aut alit ide vendist, si temodis escid quatus del erum soloriae placerit as alitas erferum quam ut etum et intisquas sit quat mint in niasimintur raturiorro cus volores num alis excesto blaborepta alici di ut audit ut

dendaestrum ium comniendae recumqui il illiqui debit Pidis aut dolupic iisit, sequoAxim explis maio cus modicil il ex et rempor maxim niendit, sae ent aut alit ide vendist, si temodis escid quatus del erum soloriae placerit as alitas erferum quam ut etum et intisquas sit quat mint in niasimintur raturiorro cus volores num alis excesto blaborepta alici di ut audit ut dendaestrum ium comniendae recumqui il illiqui debit Pidis aut dolupic iisit, sequoAxim explis maio cus modicil il ex et rempor maxim niendit, sae ent aut alit ide vendist, si temodis escid quatus del erum soloriae placerit as alitas erferum quam ut etum et intisquas sit quat mint in niasimintur raturiorro cus volores num alis exces

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