media kit 2017 - forbes · media kit 2017. overview 2017 2 the forbes brand one powerful brand....

MEDIA KIT 2017

OVERVIEW 2017

www.forbesvietnam.com 2

The Forbes Brand

One Powerful Brand. Since 1917, Forbes has stood, unwavering, for one overriding principle: the unshakable belief in the power of free enterprise.

Our mission has also been clear and unchanging: to provide insights and information that ensure the success of those who tap into Forbes.

OVERVIEW 2017


Forbes’ Presence

Forbes is the world’s leading local, global business media platform, with operations in some 40 countries throughout the world.

Forbes delivers information in ways that suit our audience’s needs—at any given time of day, week or year—through our portfolio of Forbes brand properties.

Forbes provides the ultimate opportunity for advertisers to align their brand with the world’s biggest and most important companies, and the CEOs and entrepreneurs behind their success.

Influencing the influencers in some 40 countries across the globe

OVERVIEW 2017


Forbes VietnamAbout the magazine • Launch: 24/6/2013 • Circulation: 25,000• Language: Vietnamese • Frequency: Monthly

Forbes Vietnam is committed to providing world-class business news and insight to Vietnam’s business leaders, entrepreneurs and corporate executives.

Forbes Vietnam is comprised of Vietnam’s leading business journalists and thinkers, and supported by regional and international journalists.

Forbes Vietnam will enable advertisers to connect with key decision makers in one of Asia’s most promising emerging markets.

OVERVIEW 2017


• 3000 VVIPs, VIPs hand-delivered ( Forbes Vietnam network, premium and private banking clients of leading banks, Saigon Golf Association members, business leaders in Forbes Vietnam’s network )

• Business Lounge, C- Class of Vietnam Airlines.

• Five-star luxury hotels, resorts, golf courses across Vietnam.

• Grade A office buildings & luxury apartments

• Selected F&B outlets across Vietnam

• Traditional channels such as bookstores, newsstands and subscription.

Forbes Vietnam Distribution

OVERVIEW 2017


Best of Both Worlds

50-60%Vietnam Focused

40-50%Regional & Global Focused

Vietnam Features• Vietnam Richest List • Vietnam’s Best Businesses • Vietnam’s Businessperson of the Year• Vietnam’s Most Powerful

Businesswoman• Vietnam’s Heroes of Philanthropy

Global Features• World’s Billionaire List• Forbes 400: the Richest People in America

Regional Features• Asia’s Heroes of Philanthropy• Rich Lists: Taiwan, China,

Philippines, Singapore, India, Indonesia

• FAB 50: The 50 largest publicly listed companies in Asia Pacific

• Best Under A Billion: 200 best small and midsized companies in Asia Pacific

PRINT 2017

OVERVIEW 2017


EDITORIAL CALENDAR 2017

ISSUE EDITORIAL THEME PUBLISHING DATE BOOKING DEADLINE MATERIAL DEADLINE

January Business Story of the year Top 10 business events of 2016Fintech 50

January 2 December 12 December 19

February Media & Entertainment IndustryUS 30 Under 30 2017

February 6 January 9 January 16

March Most Influential Vietnamese Women 2017Innovation HongKong Rich List

February 27 February 6 February 13

April Investment in Agriculture in VietnamThe World Billionaire List Malaysia Rich List

April 3 March 13 March 20

May The Growth of Retail Industry in VietnamJapan Rich List Innovation Factories - US

May 1 April 10 April 17

June Top 50 Best Listed Vietnamese CompaniesThe Best Small Companies - USKorea Rich List

May 29 May 8 May 15

July Best Brands- The Business of MarketingInvestment Guide IThailand Rich List

July 3 June 12 June 19

OVERVIEW 2017


EDITORIAL CALENDAR 2017

ISSUE EDITORIAL THEME PUBLISHING DATE BOOKING DEADLINE MATERIAL DEADLINE

August Building CSR in VietnamThe Cloud 100Taiwan Rich List/ Asia Heroes of Philanthropy

July 31 July 10 July 17

September

Education in VietnamTop Colleges in the USBest Under a Billion Singapore Rich List

Septermber 4 August 14 August 21

October Banking and Financial IndustryForbes 100 year anniversary - CentennialPhilippines Rich List

October 2 Septermber 11 September 18

November Real Estate in Vietnam Next Billion Dollar StartupsIndia Rich List

October 30 October 9 October 16

December Travel Issue - List of best Hotes and ResortsMost Powerful PeopleChina Rich List

December 4 November 13 November 20

January 2018Business People of the Year 2017Investment Guide

January 1, 2018 December 11 December 18

OVERVIEW 2017


Open 4 Insertions(10% discount)

8 Insertions(15% discount)


1 5,000,000 VND 94,500,000 VND 89,250,000 VND 84,000,000 VND

⅔ Page 80,000,000 VND 72,000,000 VND 68,000,000 VND 64,000,000 VND

½ Page 60,000,000 VND 54,000,000 VND 51,000,000 VND 48,000,000 VND

⅓ Page 40,000,000 VND 36,000,000 VND 34,000,000 VND 32,000,000 VND

2nd Cover Spread 285,000,000 VND 256,500,000 VND 242,250,000 VND 228,000,000 VND

2nd Double Page Spread 260,000,000 VND 234,000,000 VND 221,000,000 VND 208,000,000 VND

3rd Double Page Spread 245,000,000 VND 220,500,000 VND 208,250,000 VND 196,000,000 VND

4th Double Page Spread 230,000,000 VND 207,000,000 VND 195,500,000 VND 184,000,000 VND

1st 6 Full Page 126,000,000 VND 113,400,000 VND 107,100,000 VND 100,800,000 VND

3rd Cover 135,000,000 VND 121,500,000 VND 114,750,000 VND 108,000,000 VND

4th Cover 190,000,000 VND 171,000,000 VND 161,500,000 VND 152,000,000 VND

PR Single Page 120,000,000 VND 108,000,000 VND 102,000,000 VND 96,000,000 VND

PR Double Page 215,000,000 VND 193,500,000 VND 182,750,000 VND 172,000,000 VND

Price excluded VAT.

PRINTAD RATE IN VND 2017

OVERVIEW 2017


Open 4 Insertions(10% discount)



1 Page 5,000 USD 4,500 USD 4,250 USD 4,000 USD

⅔ Page 3,810 USD 3,429 USD 3,238 USD 3,048 USD

½ Page 2,857 USD 2,571 USD 2,429 USD 2,286 USD

⅓ Page 1,905 USD 1,714 USD 1,619 USD 1,524 USD

2nd Cover Spread 13,571 USD 12,214 USD 11,536 USD 10,857 USD

2nd Double Page Spread 12,381 USD 11,143 USD 10,524 USD 9,905 USD

3rd Double Page Spread 11,667 USD 10,500 USD 9,917 USD 9,333 USD

4th Double Page Spread 10,952 USD 9,857 USD 9,310 USD 8,762 USD

1st 6 Full Page 6,000 USD 5,400 USD 5,100 USD 4,800 USD

3rd Cover 6,429 USD 5,786 USD 5,464 USD 5,143 USD

4th Cover 9,048 USD 8,143 USD 7,690 USD 7,238 USD

PR Single Page 5,714 USD 5,143 USD 4,857 USD 4,571 USD

PR Double Page 10,238 USD 9,214 USD 8,702 USD 8,190 USD

PRINTAD RATE IN USD 201 7

OVERVIEW 2017


Production Specifications• TRIM SIZE: 204 x 267 mm • BLEED SIZE: 210 x 273 mm

Digital Ad RequirementsFor best reproduction, materials should be submitted in a digital file format. PDF is the preferred file format. Application files such as Freehand, Quark Xpress and Pagemaker can not be accepted.

Full PageTRIM SIZE

204 x 267 mm

Full PageWITH BLEED210 x 273 mm

Full PageLIVE AREA

184 x 247 mm

1/2 Page HorizontalTRIM: 204 X 133 mm

BLEED: 210 X 136 mmLIVE: 184 X 124 mm

1/3 Page HorizontalTRIM: 204 X 88 mmBLEED: 207 X 91 mmLIVE: 184 X 80 mm

Double Page HorizontalTRIM SIZE

408 x 267 mm

Double Page HorizontalWITH BLEED414 x 273 mm

Double Page HorizontalLIVE AREA

388 x 247 mm

1/2 Page VerticalTRIM: 98 X 267 mm


1/3 Page VerticalTRIM: 65 X 270 mm


AD SPECIFICATION 2017

OVERVIEW 2017


• File Format: PDF

• 300 dpi (CMYK)

• To avoid colour difference of printing (offset), minimum size used in layout is 5pt; avoid to use 4-colour black font, use 100%K (Black) instead

• For file layout: If it is unable to convert all the text to outline (convert to curve), copy separately all the fonts used in that layout . For *.Al, *.EPS, if image is not embedded in the layout, copy separately the image

• Email attachments should not exceed 25MB.

• Otherwise, the file can be uploaded into http://www.hotfile.com for our downloading

Ad’s Technical RequirementsCover Gatefold

Specifications• TRIM SIZE: 408 x 267 mm

• WITH BLEED: 414 x 273 mm

Inside GatefoldSpecifications• TRIM SIZE:

204 x 408 x 204 x 267 mm

• WITH BLEED:

• 210 x 414 x 210 x 273 mm

204 mm 204 mm408 mm

204 mm

204 mm

“ Price per request”

CREATIVE AD 2017

OVERVIEW 2017


Forbes Vietnam is a leading provider of cover wrap advertising in Vietnam

Provide most effective B2B and POC marketing program, a high impact advertising solution

Your ad message is wrapped around a Vietnam’s leading business journalists

Cover wrap can be combined with magazine bulk sales at discounted price.

Production Specifications• TRIM SIZE: 408 x 267 mm • BLEED SIZE: 414 X 273 mm Double Page Horizontal

TRIM SIZE408 x 267 mm

Double Page HorizontalWITH BLEED414 x 273 mm

Double Page HorizontalLIVE AREA

388 x 247 mm


COVER WRAP 2017

OVERVIEW 2017


Amplify your visibility, products and services even more effectively by placing PR articles in Forbes Vietnam


ADVERTORIAL / PR 2017

OVERVIEW 2017


CONTACTS 2017

Sales & Events

Dat Bui Head of Sales [email protected]

Lien Nguyen Sales Manager [email protected]

Nga Nguyen Sales Manager [email protected]

Editorial

Lan Anh Nguyen Executive Editor [email protected]

media kit 2017 - forbes · media kit 2017. overview 2017 2 the forbes brand one powerful brand....

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