Media Kit 2016

Since 1917, the Forbes mission has remained constant:

Global Champions of Entrepreneurial Capitalism

PATRICK COLLISONCo-Founder, StripeIrish-born brothers John & Patrick had their parents install a special satellite so they could learn coding as kids. Their online payment company, Stripe, now ranks as the most valuable private FinTech company in the U.S.

IN GOOD COMPANYStripe is partially funded by PayPal co-founders—Peter Thiel, Max Levchin and Elon Musk.

GET TO KNOW

Under 30 AlumFinTech 50

Richest Entrepreneurs

Under 40

www.forbesmedia.com2016 Forbes Media Kit

Reaching 94 million people each month across several platforms and industries, we provide our audience of influential leaders, consumers and millennials with critical business insight and unparalleled access to the world’s most powerful people.

Forbes is a global media & branding company with technology at its core.

Print Digital Mobile Live Events & Conferences

BrandVoice Thought Leadership

Nate Koontz, Engineer, Rethink Robotics

ASHTON KUTCHER Actor & InvestorHollywood star Ashton Kutcher turned 30 million dollars into a quarter-billion thanks to investments in some of the greatest tech deals ever—including Uber, Airbnb, Skype, Pinterest, Spotify and more.

WHAT WE LIKED Kutcher is never too busy for his founders. “Every single person in our portfolio has our personal phone numbers,” he says.

“They can call us at any point in time, 24 hours a day, whatever it is.”

GET TO KNOW

Featured cover

story in Forbes

Innovation Factory

issue

2016 Forbes Media Kit www.forbesmedia.com

Forbes by the Numbers

2016 WEB MARKETING ASSOCIATION IAC AWARDSBest Media Online Ad (Tag Heuer)

2015 ADWEEK’S HOT LISTHottest Business Magazine

2015 MOBILEWEB AWARDSBest Media Mobile Application

2015 LINKEDIN100 Most InDemand Employers

in North America

2014 THE DRUM ONLINE MEDIA AWARDS

Best Business/Finance News Site

EMMY AWARDSForbes SportsMoney 2015, 2014, 2013, 2012

2013 ADWEEK HOT LIST Hottest Business Publication

2013 WEBBY AWARD Best Magazine Website

2013 TRIBECA DISRUPTIVE INNOVATION AWARD

Forbes Magazine

Awards & Recognition 37 Print Editions

Distributed in 70 Countries

25 Languages

6.3M U.S. Print Readership

46M Unique Visitors

400 Posts Per Day

1,800+ Contributors

68% Mobile Traffic

23M Social Followers

Sources: comScore January 2016, Media Metrix, US Multi-Platform Home & Work; GfK MRI, Fall 2015, Base A18+

PALMER LUCKEY Founder, Oculus VR Acquired by Facebook for $2.4B Palmer Luckey began making VR headsets at the age of 16— and launched one of the most successful yet controversial crowdfunding campaigns ever, making $250K in less than two hours and growing that to $2.4M within a month.

DID YOU HEAR?Luckey told Forbes that, at just 23 years old, he’s not great at managing people— but IS good at getting them to work for and with him.

GET TO KNOW

Under 30 AlumRichest

Entrepreneurs Under 40

2016 Forbes Media Kit www.forbesmedia.com

Audience

Under 30 list members, class of 2014

Sources: comScore January 2016, Media Metrix, US Multi-Platform Home & Work; GfK MRI, Fall 2015, Base A18+; Ipsos Mendelsohn Affluent Survey 2015, Base A18+ w/HHI $100K+

Forbes.com ranks #1 in the business competitive set, reaching the most influential and engaged audience of

• Millennials

• C-Suite & Top Management

• Business Owners

• IT Decision Makers

• Business Decision Makers

35% Female65% Male

$305,132 Average HHI

1 in 2 are Key Business Decision Makers

2X more likely to be a C-Level Executive

1 in 3 are Millennials with an HHI of $100K+

http://www.forbes.com/lists/#7834676847f6

2016 Forbes Media Kit www.forbesmedia.com

Cross-Platform IntegrationCelebrating the entrepreneurs, game changers and influencers advancing industries around the globe, Forbes’ powerful franchises provide interactive and multi-dimensional experiences that connect brands, consumers, and influential world leaders.

30 UNDER 30Active community of the most disruptive and innovative young minds amplified through our always-on digital channel, multiple live events and award-winning mobile app

FORBES 400The most-read issue in Forbes 98-year history, with an audience of 8.7 million in 2015

SELF-MADE WOMENPrint, digital and live experience, centered around an exclusive peer-to-peer networking event engaging 250+ world leaders

PHILANTHROPYBringing together the most influential philanthropic leaders such as Warren Buffett, Bill Clinton, Michael J. Fox and Michael Milken

BILLIONAIRESForbes highly-anticipated Billionaires list in print and digital, garnered a 294% lift in online engagement among business professionals in 2016

INVESTMENT GUIDEA best-selling issue of the year, with 1 in 3 readers representing millennials with an HHI of $100K+

HEALTHCAREPrint, digital and transformational live event attracting executives from companies amassing an aggregate value of $1.2 trillion

CMOPremier community of marketing influencers redefining their industries, guided and empowered through our CMO Network, thought leadership practice and CMO Summit

AT&T and Forbes BrandVoice Win Digiday Content Marketing

Award for Best Print to Digital Content Integration

Sources: GfK MRI, Fall 2015, Base A18+; Ipsos Mendelsohn Affluent Survey 2015, Base A18+ w/HHI $100K+; MOAT

Jessica Alba of The Honest Co. speaking at the Forbes Women’s Summit

Top Philanthropists photographed in the Trustees Room at the New York Public Library during Forbes Annual Philanthropy Summit

Under 30 list makers and venture capitalist Josh Kopelman at the

2nd Annual Forbes Under 30 Summit

The CEOs of Humana, Merck & Co. and Mayo Clinic discuss lowering healthcare costs at Forbes Healthcare Summit

Bill Clinton presents an award at the Forbes Philanthropy Summit, Carnegie Hall

2016 Forbes Media Kit www.forbesmedia.com

FORBES CIO SUMMIT March 6–7, 2016 | Half Moon Bay, California

FORBES UNDER 30 SUMMIT ISRAELApril 3–7, 2016 | Jerusalem and Tel Aviv

FORBES WOMEN’S SUMMITMay 11–12, 2016 | New York, New York

FORBES UNDER 30 SUMMIT ASIAMay 19, 2016 | Singapore

FORBES 400 SUMMIT ON PHILANTHROPYJune 2016 | New York, New York

FORBES ASIA FORUM: THE NEXT TYCOONS—A GENERATION EMERGESJune 15, 2016 | Hong Kong

FORBES AGTECH SUMMITJuly 13–14, 2016 | Salinas, California

FORBES UNDER 30 SUMMITOctober 16-19, 2016 | Boston, Massachusetts

FORBES GLOBAL CEO CONFERENCEWinter 2016 | TBC

FORBES CMO SUMMITNovember 2–4, 2016 | Coronado, California

FORBES ASIA BEST UNDER A BILLION AWARD CEREMONY & DINNERWinter 2016 | TBC

FORBES ASIA FABULOUS 50 AWARD CEREMONY & DINNERTBC | Ningbo, China

FORBES HEALTHCARE SUMMITNovember 30–December 1, 2016 | New York, New York

Be authentic, be persistent, and do good...Forbes will find you.”– Holly Jade

Lead Designer, Thegreenhabit–Grumbl

“

Hosting 13 key events each year, Forbes brings together the world’s top leaders, policy makers, innovators, experts, and change makers to explore the landscape of today’s ever-evolving world.

Conferences & Events

For more information on Forbes Conferences & Events, visit forbesconferences.com.

115+ Partners

9.6MSocial Actions & Referrals

66MPage Views

BrandVoice By The Numbers

200% Y/Y Print Growth

8KPieces of Content

88%Read Print BrandVoice

Sources: SimpleReach 2010-2016; GFK AdMeasure, 2011-2015

2016 Forbes Media Kit www.forbesmedia.com

A pioneer in the native advertising field, launched in November 2010, BrandVoice is our first-to-market integrated content marketing platform. By giving marketers the same tools as our editorial content creators, our brand partners are able to join the conversation and leverage Forbes’ trusted environment and valuable audience.

Forbes BrandVoice

2015 WINNERWeb Marketing Association IAC Awards

Best Online Media Campaign; Roberto Coin &

Forbes BrandVoice Program

2015 FINALISTDigiday Content Marketing Awards

Best Brand Newsroom; Teradata &

Forbes BrandVoice Program

2013 WINNERB@B’s Content Marketing Awards Content Marketing Award for

Branded Journalism; NetApp & Forbes BrandVoice Program

You’re looking good on BrandVoice. Take the test drive. Visit brandvoice.com/testdrive.

“As a leader in the sponsored content space, Forbes continues to reap the benefits from its boundary-pushing BrandVoice platform.”

–AdWeek

BrandVoice Awards & Recognition

WARREN BUFFETT Investor, Business Magnate, Philanthropist & CEO, Berkshire HathawayAs part of the Giving Pledge, co-founded with Bill & Melinda Gates he’s made a commitment to give away 99% of his total wealth.

FUN FACT Buffett still lives in the Omaha home he purchased in 1958 for $31,500.

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BillionairesPhilanthropy

Most Powerful People

Forbes 400 The Richest

Person In Every State

2016 Forbes Media Kit www.forbesmedia.com

Thought LeadershipFrom Forbes Insights and the CMO Practice, to live events and our innovative, first-to-market content marketing platform BrandVoice, Forbes provides integrated thought leadership advice to help executives transform their organizations. We uncover deep insights into the issues and trends across business, technology, marketing, finance & investing, entrepreneurship and healthcare.

93% of CMOs agree content is the fuel that runs modern digital, mobile and social marketing systems. Our new research report Publish or Perish examines how leading marketers are migrating from an advertising to a publishing model to achieve their goals.

Visit cmo-practice.forbes.com/advice now to learn more.

Malala Yousafzai, Nobel Peace Prize laureate, discussing the importance of girls’ education and her work with the Malala Fund in an interview with MSNBC’s Ronan Farrow at the first Under30 Summit.

INSIGHTS

CMO PRACTICE

BRANDVOICE

COMMUNITYVOICE (COUNCIL)

LIVE EVENTS

Sources: Publish or Perish: A CMO Roadmap

RICHARD BRANSONFounder, Virgin Group $5.1B Net Worth Billionaire buccaneer. Maverick. Rebel risk taker. Trailblazer. Adventurer. Disruptor. Hippy tycoon.

QUOTE OF THE DAY“Today, if you want to succeed as an entrepreneur, you also have to be a storyteller…It is not enough to create a great product; you also have to work out how to let people know about it.”

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Billionaires

2016 Forbes Media Kit www.forbesmedia.com

The Ultimate Leader in LuxuryWe give elite readers access to the finest products and experiences, while offering premium advertisers a multi-platform stage for their brands.

In Every IssueLuxury LeaderboardSeal the Deal: Spotlighting the luxury goods to take to the big meeting–or celebrate its successful conclusion

Object of Desire: Highlighting the coveted watch, car, boat, or home accessory we’re lusting after

Provenance: Tracing back to the origin of a luxury product, item or building

Luxury Lineage: Exploring the brief history of a quintessential watch, fashion accessory or automobile

ForbesLife DepartmentThe longstanding ForbesLife department within the magazine is dedicated to enjoying the rewards of success.

The Business of LuxuryIn-depth editorial features delivering cutting- edge, authoritative business intelligence on the emerging innovators, disruptors and brands redefining the world we live in.

Special Inserts ForbesLife Luxury GuidesThroughout the year, Forbes releases a series of special high-impact 8-page editorial inserts covering specific lifestyle segments.

2016 Insert Calendar 2/8 Travel4/19 Spring Fashion6/30 Watches10/4 Men’s Fall Fashion

11/8 New Luxury Cars for 201711/29 Holiday Gift Guide12/31 Spirits

The Honest Company’s Jessica Alba photographed for the 2015 Power Women issue.

BRIAN CHESKY Co-Founder, Airbnb $3.3B Net Worth From two roommates struggling to pay their San Francisco rent, to leasing out three air mattresses on their floor, to building one of the hottest startups in history—Brian Chesky has successfully launched the “sharing revolution” amongst 60 million guests in 34,000 cities.

FUN FACT Barry Manilow’s drummer was the first to use Airbnb to rent an entire house.

GET TO KNOW

BillionairesAmerica’s

Richest Entrepreneurs

Under 40 Forbes 400

Richest in Tech

Editorial Calendar is subject to change. BrandVoice: Always Available Additional Distribution *Extended Newstand Presence **One adjacency available—please check for availability ***Front of book, not guaranteed in Feature Well

www.forbesmedia.com Updated as of 4/15/16

Jan 18 30 Under 30Global Business/Entrepreneurs • Second Acts • Financial Planning/Millennial Money Luxury Leaderboard: Object of Desire—Luxury Home Goods** • Business of Luxury Feature*** • ForbesLife Department

12/7 1/4 1/4

Feb 8 All New! Best Small Co’s: Small GiantsTax Planning • Best ETFs & Mutual Funds • SportsMoney** Special Insert ForbesLife Guide to ‘Travel’ • Luxury Leaderboard: Seal The Deal—Men’s Accessories** • ForbesLife Department

1/4 1/25 1/27

Feb 29 Retire WellSocial Media • Tech & Innovation • Energy Revolution Luxury Leaderboard: Seal the Deal—Men’s Watches** • Business of Luxury Feature*** • ForbesLife Department

1/25 2/15 2/17

Mar 21 Billionaires* 7.2 Million Reach Luxury Leaderboard: Travel** • Luxury: Collections

2/15 3/7 3/1

Apr 19 Innovation Factory 7 Million ReachBest Employers • Tomorrow’s Transportation • Midas ListSpecial Insert ForbesLife Guide to ‘Spring Fashion’ • Luxury Leaderboard: Luxury Lineage—Watches** • ForbesLife Department

3/7 4/5 3/23

May 10 The Next Global Gamechangers*Social Entrepreneurs • Fastest Growing Tech Companies • Reinventing America • Retirement Luxury Leaderboard: On the Market—Real Estate** • Business of Luxury Feature*** • ForbesLife Department

3/28 4/26 4/13

May 31 Best Brands—The Business of MarketingInnovation at the Top • Sports Money** • Masters of the Universe • Big DataLuxury Leaderboard: Seal the Deal—Men’s Clothing** • Business of Luxury Feature*** • ForbesLife Department

4/18 5/17 5/11

Jun 21 Self-Made Women 2nd Highest Readership of the Year at 8.3 MillionU30 Women • Reinventing America • Internet of ThingsLuxury Leaderboard: Luxury Lineage—Autos** • Business of Luxury Feature*** • ForbesLife Department

5/9 6/7 6/1

Jun 29 Investment Guide* 7.7 Million ReachMillennial Money • Sports Money** • Franchises • Tech—Mobility • Womens Summit HighlightsSpecial Insert ForbesLife Guide to ‘Watches’ • Luxury Leaderboard: Seal The Deal—Spirits** • ForbesLife Department

5/23 6/28 6/22

Jul 26 Internet of ThingsEntertainment & Social (prev. Celebrity 100) • ETF/Retirement • Private & Family Business Luxury Leaderboard: Provenance—Real Estate** • Business of Luxury Feature*** • ForbesLife Department

6/13 7/12 7/6

Aug 23 The Future of Education Startup Factories • Sports Money** • BiotechLuxury Leaderboard: Seal The Deal—Men’s Clothing** • Business of Luxury Feature*** • ForbesLife Department

7/11 8/9 8/3

Sep 13 Most Innovative Companies* 8 Million ReachEnergy Revolution • ETFs/Best Mutual Funds • MegacitiesLuxury Leaderboard: Object of Desire—Watches** • Business of Luxury Feature*** • ForbesLife Department

8/1 8/30 8/24

Oct 4 Cloud Technology Longevity • Healthcare & Best Hospitals • RetirementSpecial Insert ForbesLife Guide to ‘Men’s Fall Fashion’ • Luxury Leaderboard: Seal the Deal—Men’s Clothing** • ForbesLife Department

8/22 9/20 9/14

Oct 25 400* Largest Readership of 2015 at 8.7 MillionLuxury Leaderboard: Luxury Lineage** • Luxury: Collections***

9/12 10/11 10/5

Nov 8 Entrepreneurs: Next Billion-Dollar StartupsSports Money** • Retirement • CMO & Best Brands • Reinventing America • Under 30 Summit HighlightsSpecial Insert ForbesLife Guide to ‘Cars’ • Luxury Leaderboard: Seal the Deal—Women’s Fashion** • ForbesLife Department

9/26 10/25 10/19

Nov 29 Fin Tech 50All New SMB Rockstars • CMO Summit HighlightsSpecial Insert ForbesLife Holiday Gift Guide • Luxury Leaderboard: Luxury Lineage—Real Estate** • ForbesLife Department

10/17 11/15 11/9

Dec 20 Impact & PhilanthropyMost Powerful People • Healthcare • Tomorrow’s Transportation • Marketing & CSR Luxury Leaderboard: Seal the Deal: Luxury Goods** • Business of Luxury Feature*** • ForbesLife Department

11/7 12/6 11/30

Dec 30 Investment Guide 2017* ETFs/Best Mutual Funds • Sports Money** • Social Media • Healthcare Summit HighlightsSpecial Insert ForbesLife Guide to ‘Spirits’ • Luxury Leaderboard: Seal the Deal—Men’s Accessories** • ForbesLife Department

11/21 12/20 12/14

1/23 Davos World Economic Forum

3/11 SXSW

1/6 CES

12/3 Healthcare Summit

11/3 CMO Summit

10/ 16–19 Under 30 Summit

6/18 Cannes Lions

Issue Editorial ThemesAd

CloseOn

SaleOnline Launch

2016 Editorial Calendar

RAGY THOMAS Founder, Sprinklr $1.2B Valuation Sprinklr helps some of the biggest global brands—we’re talking Nike, Dell, Virgin America, Intel, Pernot Ricard, & more—make sense of the maelstrom in social media.

SOMETHING WE PLUCKED OUTNasdaq used Sprinklr the morning after Match.com’s IPO to make the announcement on Facebook, Twitter and Instagram simultaneously, with just a few taps.

GET TO KNOW

Featured in Forbes Best Small Companies: Small

Giants issue

2016 Forbes Media Kit www.forbesmedia.com Updated as of 4/15/16

January Launch Date30 Under 30 1/4Top-Earning American Idols 1/6Hong Kong Rich List 1/7Richest in 50 Cities 1/13Under 30 Europe 1/19Sports Money: NBA Valuations 1/20Australia Rich List 1/27Best Small Companies 1/27

February Launch DateHip-Hop Cash Princes 2/9Top Earning Grammy Nominees 2/10Retirement Guide 2/17NASCAR Valuations 2/17Highest Earning Hedge Fund Managers 2/24Malaysia Rich List 2/24Canada’s Best Employers 2/24Asia Under 30 2/25

March Launch DateBillionaires 3/1 Jargon Madness 3/16Richest in 50 States 3/16Midas List 3/23Best Employers 3/23Sports Money: MLB Valuations 3/29America’s Best Value Colleges 3/29

April Launch DateJapan Rich List 4/6Global Gamechangers 4/13America’s Best Consulting Firms 4/20Korea Rich List 4/27

May Launch DateRichest in Hip Hop 5/3 Sports Money: World Soccer 5/4Most Valuable Brands 5/11Masters of the Universe 5/11Top Wealth Managers (Firms) 5/11Innovative Growth Companies 5/18Richest in 50 States 5/18Global 2000 5/23

June Launch DateAmerica’s Self-Made Women 6/1Most Powerful Women 6/1Thailand Rich List 6/1Sports Money: Highest Paid Athletes 6/8Investment Guide 6/22 Best/Worst Franchises 6/22Tech Mobility 6/22

July Launch DateHighest Earning Radio Stars 7/5Celeb 100 7/6America’s Richest Families 7/6Heroes of Philanthropy (Asia) 7/6Taiwan Rich List 7/6Private Companies 7/13Country Cash Kings 7/26 Sports Money: MLS Valuations 7/27

August Launch DateThe World’s Highest-Paid Actors 8/2 Top Colleges 8/3Best Under a Billion (Asia) 8/3Singapore Rich List 8/3Fastest Growing RIA Firms 8/5Richest in Tech 8/10Electronic Cash Kings 8/16 The World’s Highest-Paid Actresses 8/23The World’s Most Innovative Companies 8/24Fab 50 Companies (Asia) 8/24Philippines Rich List 8/24Top Women Advisors (Unranked) TBD

September Launch DateHip Hop Cash Kings 9/7Sports Money: NFL Valuations 9/14Best Hospitals 9/14The Best Places for Business and Careers 9/14The World’s Highest-Paid Models 9/19India Rich List 9/21Sports Agents & Agencies 9/21

October Launch DateForbes 400 10/3Asia’s Richest Families 10/5Top Earning Dead Celebrities 10/12Next Billion-Dollar Startups 10/19Best States for Business 10/19China Rich List 10/26

November Launch DateTop-Earning Women in Music 11/2FinTech 50 11/940 Richest Under 40 11/9Highest-Earning Celebrities Under 30 11/15Africa Rich List 11/16Emerging RIA Firms 11/18Sports Money: NHL Valuations 11/22Most Powerful People 11/30Indonesia Rich List 11/30Asia Business Man of the Year 11/30

December Launch DateTop Designers 12/4Top-Earning Musicians 12/6Charities 12/7Investment Guide II 12/14Richest in 50 Cities 12/14Best Countries for Business 12/21

2016 Digital Editorial Programs

Editorial Programs are subject to change. Special Feature

KATY PERRY Singer, Songwriter & ActressBehind Floyd Mayweather and Manny Pecquiao, Katy Perry is the highest earning non-boxer on the Forbes Celebrity 100 list after making $135M on her wildly successful 2015 Prismatic World Tour.

FUN FACT Katy Perry has been the only artist since Michael Jackson to score five number one hits from the same album.

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Celebrity 100

2016 Forbes Media Kit www.forbesmedia.com

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4 Insertions $143,810

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12 Insertions $134,019

2ND COVER SPREAD

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4 Insertions $322,117

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12 Insertions $300,123

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4 Insertions $96,491

8 Insertions $94,462

12 Insertions $91,121

1 PAGE

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4 Insertions $122,267

8 Insertions $118,066

12 Insertions $113,899

Charles Koch, CEO of Koch Industries, ranks #5 on Forbes 400 2015.

TONY TJAN CEO & Founder, Cue BallWith just 12 employees, Tjan’s venture capital firm manages assets worth over $200 million.

WHAT WE LIKEDHe went looking for the next Starbucks and found a fresh approach to venture capital—one that invests in entrepreneurs rather than companies and business models.

GET TO KNOW

Best Small Companies:

Small Giants

2016 Forbes Media Kit www.forbesmedia.com

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JEFF BEZOS CEO & Founder, Amazon.com $47B Net WorthJeff Bezos is the fourth richest person in the world and the Biggest Gainer of 2015—ahead of Facebook CEO, Mark Zuckerberg, and Google Co-Founders, Sergey Brin and Larry Page.

ROUTE TO RICHES A prior investment banker, Jeff formulated the concept behind Amazon.com during one fateful drive from New York to Seattle.

NEEDS NO INTRO

BillionairesMost Powerful

PeopleForbes 400

Richest in Tech

2016 Forbes Media Kit www.forbesmedia.com

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