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EDITORIAL CONCEPT

Forbes Romania Magazine celebrates the entrepreneurial spirit and the free market concept. This is the the perspective we use for all our articles.

We inform our readers through clarity, logics and facts. Our Mission is to deliver useful ideas to people, to guide them in their personal and business life.

Forbes articles help readers to make decisions and to act guided by solid arguments based on facts.

We tell the readers what we like and what we don’t like.

Corporations can be dull sometimes, but people are not. Therefore, almost all Forbes stories are told by a real person.

We do not promote rumors as real facts.

Forbes writes for people with aspirations. Most articles are inspirational.

Forbes also writes about unknown exceptional people, the people of tomorrow.

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EDITORIAL CONTENT

OUTFRONT It is the appetizer of the magazine containing a wide

variety of texts of different lengths. News articles, which have a certain angle of approach, an attitude, and tell readers something they haven’t yet found.

COMPANIES, PEOPLES AND IDEASArticles about the decisions and the ideas of the

managers of representative companies on the market, which changed the company’s “life” in good or bad.

MARKETING&MEDIAUnusual sales tactics, smart campaigns, special

strategies that have managed to increase sales, or,

conversely, have had negative effects on the activity of companies; analyses of media and advertising market.

MONEY AND INVESTMENTSComplete analysis for all categories investors (from

the top to the beginners). Opportunities, tips for those who invest in stock, currency and financial markets. Recommendations for investment strategies.

COVER STORYAnalytical articles, investigative and out of the ordinary

about the big companies; on businessmen who have revolutionized the industry in which they operate; items of attitude towards certain governmental regulations,

tax policies affecting the business environment; issues of broad interest as they are built generally around a main character.

FORBESLIFEUnique stories: exotic travel, adventure tourism and

unusual collectors items.

ENTREPRENEURSArticles about people who have overcome obstacles

and have journeyed from ignorance to knowledge. This stories include both success strategies, and mistakes they have made at a certain point transforming them into lessons for readers.

TECHNOLOGYComplete analysis and explanation of the new

technologies, trends or companies undertaking something completely new. We are not limited to computers, gadgets, mobile phones, we also write about the industrial technology.

HEALTHArticles about innovative medical technologies

revealing the danger caused by using certain medicines and that are not made public by the medical.

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WHAT MAKES US DIFFERENT?

Forbes writes about the people behind the scenes.

Forbes brings in front of the readers many undiscovered and unpublished business stories.

Forbes contributors are well-respected Professors, Researchers, Analysts.

Forbes approaches the hot topics in a totally different manner.

Forbes use the same clear, modern and distinctive graphic style for covers, photos and layout.

Forbes emphasizes not only the success stories, but also mistakes made by businessmen.

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Forbes Life (monthly)Forbes Life is read by people granting an increased interest in foreign travel, noble wine, latest fashion

trends, the latest gadgets, drive luxury cars, and collects watches and jewelry of the most sophisticated.

Forbes 500 Billionaires (October)“Forbes 500 Billionaires” yearbook, edited by patterns and rules of high-quality product, not only presents

briefly the wealth of the ones that have succeeded in business, but also reveals the philosophy and lifestyle that have constantly guided 500 billionaires to build the financial empires that they lead.

Forbes Trade & InvestmentFORBES ROMANIA has set out to cast the light on the real Romania, with all the opportunities and

challenges triggered by an investment.

Forbes KidsIf true luxury means having the time to do what you want, the best entrepreneurial vision remains… child’s

play. All businesses that matter started that way.

SPECIAL PROJECTS

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ONLINE, MOBILE, SOCIAL MEDIA

www.forbes.ro is the online version of the Forbes magazine, that was relaunched in october 2013, as part of a unique project on the Romanian market, conducted by two of the world online technology leaders. The new

www.forbes.ro emphasize the social media and interactive components but also the analysis and articles that represent the Forbes DNA.

mobile Forbes Romania is the first Romanian business magazine that has

launched a publication exclusively for Ipad – Forbes Cars.With an exceptional layout, unique in Romania, first auto mobile

publication that contains exclusively auto tests with the most spectacular cars , from the most respected auto experts.

Forbes Romania has an Ipad and Android version since January 2013

social media Forbes Romania has over 60,000 fans Facebook community (and

growing), overcoming all business magazines from Romania. With a very dynamic and interactive Facebook presence, Forbes Romania was

able to attract a lot of fans through fresh and engaging content and interactive applications.

www.forbes.ro emphasize the social media and interactive components

forbes cars

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POSITIONING

Our Readers

Forbes Romania is the business and lifestyle magazine that presents the life behind the business.

The core target of the magazine is defined by men and women, age 25-45, high education, medium and high revenues, middle and top managers or business owners.

75,1% live in Bucharest or in

+200k inh. cities.

63% have higher educationhave higher education

56,3% top and

middle managers

58,9% managers,

CEOs and specialists

72,7% are between 25 and

44 years old

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The most read business magazine on the market 42,000 readers/edition

57% men

43% women

POSITIONING

circulation figures - 8,000 copies

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EVENTS 2015

JANUARY——

MARCHForbes Energy

Forbes 50 Women Gala Forbes Successful Me

FEBRUARYForbes Top 20 Office Buildings

Forbes Best cities Awards

APRILForbes 30 under 30 Awards

Forbes My First Million

MAYForbes Healthcare

JULY——

JUNEForbes Heroes

Forbes Summer School Forbes Kids

AUGUST——

SEPTEMBERForbes CEE Forum

NOVEMBERForbes 100 Cool Brands Gala

OCTOBERForbes Agriculture

Forbes 500 Billionaires Gala Forbes Successful Me

DECEMBERForbes Green Awards

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EDITORIAL PLAN 2015

JANUARY 1 ISSUE15 people to watch in 2015. These are the people that will influence the most the Romanian economic and social landcape in 2015. The special edition of Forbes Romania will provide all the relevant informations for the year that should see the revival of the economy.

APRIL 2ND ISSUE30 under 30. The third edition of the most important aspiratonal list on the Romanian market, which delivers every year more than 30 names you need to watch of exceptional young Romanians (less than 30 years old).

MAY 2ND ISSUEReinvent Romania/Innovation Issue. The current landscape of Romanian economy is no longer compatible with long-term succes. Which are the strong points and the oportunities that Romania need to grab in a world which gets more challenging every day?

JUNE 2ND ISSUEInvestment guide/Midas List. There is no such thing as a free meal, but the special edition of Forbes Romania will provide over the lunch investment lessons and recommendations from the most succesful people in the world, as well as the most relevant Romanian entrepreneurs, consultants and C-level managers.

FEBRUARY 2ND ISSUEBest cities for business in Romania. The scarcity of foreign direct investments in Romania during the last 5 years means that the local authorities need to develop a strategic plan for attracting investors‘ money. The special edition of Forbes Romania will rank the 40 most important cities of Romania. We will find out which are in 2015 the best Romanian cities for living, for investing and which cities offer the best support for a foreign investor.

MARCH 2ND ISSUE50 most influential women in Romania. These are the people that will influence the most the Romanian economic and social landcape in 2015. The special edition of Forbes Romania will provide all the relevant informations for the year that should see the revival of the economy.

FEBRUARY 1ST ISSUESmall business guide issue/Dynamic companies issue. After 5 years of economic decline and struggle for survival, the smallbusiness in Romania need to look ahead for the future. What are the main ingredients for a long-term success? Forbes Romania is providing a small business toolkit, based on the success stories and failures of legendary entrepreneurs as well as smallbusinesses from around the world. The special edition will feature first class business consultants and will provide the lessons of the most relevant Romanian entrepreneurs and managers.

APRIL 1ST ISSUEGive back/the philantropy issue/health issue. The third edition of the most important philantropy list in a country where the destination to richness is more important than the journey. Could the economic downturn of the last 5 years make a difference be the first step in the revival of the philantropy and the return of the moral values?

MAY 1ST ISSUEGreen issue. How green Romania can get, the dirtiest country in the European Union? Who will profit from the huge amounts of garbage and will turn them into piles of money?

JUNE 1ST ISSUEThe future issue/Digital issue. Take a moment and think back of the last 20 years and the dramatic changes you witnessed. Now try to Imagine the world in 20 years! And, to make it evem more difficult, try to picture Romania into this landscape. The special editon will provide you with a roadmap to the future.

MARCH 1ST ISSUEEnergy issue/World‘s billionaires. First, there was the real-estate boom. Then, after the economic downturs, the strategic investors and the speculators turned to the subsidies-driven green energy bubble. What is the current landscape of the Romanian energy sector and what should we expect for the next 5 years? The special edition will provide the best roadmap for Romanian energy sector.

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EDITORIAL PLAN 2015

JULY 1 ISSUESportsmoney issue. Where is sports, there will always be money. The special edition of Forbes Romania will be the first to provide the link between sports and money, and the first list of the most succesful sports investments made by Romanian businesspeople, as well as the list of the richest Romanian sport players.

NOVEMBER 1ST ISSUEFamily Business issue. The first list of the most important Romanian family businesses.

DECEMBER 1ST ISSUECelebrity issue. The first edition of the Celebrity Issue, the list that will feature the most influent celebrities on the Romanian landscape.

SEPTEMBER 1ST ISSUEBack to school/Education issue. The special issue will provide the lastest trends in education, from kindergarten to high-school, university and the most relevant MBA programs, as well as alternative education.

OCTOBER 1ST ISSUEAgriculture issue. The Romanian agriculture sector has yet to meet its potential, despite the gouvernamental strategies and the subsidies announced. Nevertheless, there are Romanian and foreign investors with long-term strategies. What are their secrets and what should we expect for the next 5 years?

AUGUST 1 ISSUELifestyle summer issue/Forbes Heroes/Work life balance. The first project on the Romanian market dedicated to work-life balance.The special edition will feature the list of the companies who provide the best work-life balance.

OCTOBER 2ND ISSUE500 BillionaIres - preview of 2014 edition of the rich list. The preview of the 7th edition of the 500 Billionaires, the most important rich-list in Romania.

NOVEMBER 2ND ISSUECool 100 - the coolest brands on the Romanian market. The third edition of the 100 coolest brands list on the Romanian market. The special edition will provide exclusiv insights intp the trends of 2015.

DECEMBER 2ND ISSUEInvestment guide - tips for 2015. The special edition will provide the best investment recommendations for 2015 from the richest Romanians and the most relevant investment and finance managers.

SEPTEMBER 2ND ISSUEIndustry issue. It all goes back to the basics. The industry sector was the hardest hit by the profound transformation of the Romanian landscape during the last 25 years. Could the Romanian industry rise once again and lead the revival of the sustainable economic recovery?

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2015 ISSUE DATES

9

118

9

6

29

19

27 25

1

22

23 23

Forbes ForbesLife

KIDSTrade&Investment

Bank holidays

Forbes 500 GalaForbes 500 Billionaires

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2015 ISSUE DATES

24

7

977

13

22

3

16

10

26 2321

21

Forbes ForbesLife

KIDSTrade&Investment

Bank holidays

Forbes 500 GalaForbes 500 Billionaires

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RATECARD

COV 2: 5.900 euroCOV 3: 5.000 euroCOV 4: 6.900 eurotrim size: 203 mm x 267 mmbleed size: 213 mm x 277 mm

interior spreadtrim size: 406 mm x 267 mmbleed size: 416 mm x 277 mm7.900 euro

1/2 interior spreadtrim size: 406 mm x 133 mmbleed size: 416 mm x 138 mm5.100 euro

1/1 interior pagetrim size: 203 mm x 267 mmbleed size: 213 mm x 277 mm4.500 euro

1/4 pagetrim size: 101,5 mm x 133 mmbleed size: 106,5 mm x 138 mm1.500 euro

1/2 pagetrim size: 203 mm x 133 mmbleed size: 213 mm x 138 mm2.500 euro

opening spreadtrim size: 406 mm x 267 mmbleed size: 416 mm x 277 mm9.600 euro

1/3 interior pagetrim size: 70 mm x 267 mmbleed size: 80 mm x 277 mm1.800 euro

ARTWORK: bleed: 5 mmresolution 300 dpi, positive, wrongreading, without bleedFORMATS: eps, ai with texts converted to curves and preview-pdf press optimized-Tiff, Jpeg b/w or cmyk at 300 dpi - collect Adobe Indesign with pictures

and mac fonts* documents will remain at Forbes within the publication time** artworks will have cromalin attached*** deadline: space reservations must be made 3 weeks prior to publication artworks must be send at least 1 week prior to publicationTHE PRICES ARE FOR 1 ISSUE AND VAT 24% IS NOT INCLUDED.SPECIAL PLACEMENT: +20%

Contact: Daniel Pene Commercial Director

mobile: +40733.505.609tel: +4031.428.22.21daniel.pene@forbes.ro

Contact: Ionut Preda Advertising Sales Manager

mobile: +40722.336.166tel: +4031.428.22.21ionut.preda@forbes.ro

brandvoice 1/1

ask for template4.800 euro

Pidis aut dolupic iisit, sequoAxim explis maio cus modicil il ex et rempor maxim niendit, sae ent aut alit ide vendist, si temodis escid quatus del erum soloriae placerit as alitas erferum quam ut etum et intisquas sit quat mint in niasimintur raturiorro cus volores num alis excesto blaborepta alici di ut audit ut dendaestrum ium comniendae recumqui il illiqui debit Pidis aut dolupic iisit, sequoAxim explis maio cus modicil il ex et rempor maxim niendit, sae ent aut alit ide vendist, si temodis escid quatus del erum soloriae placerit as alitas erferum quam ut etum et intisquas sit quat mint in niasimintur raturiorro cus volores num alis excesto blaborepta alici di ut audit ut

dendaestrum ium comniendae recumqui il illiqui debit Pidis aut dolupic iisit, sequoAxim explis maio cus modicil il ex et rempor maxim niendit, sae ent aut alit ide vendist, si temodis escid quatus del erum soloriae placerit as alitas erferum quam ut etum et intisquas sit quat mint in niasimintur raturiorro cus volores num alis excesto blaborepta alici di ut audit ut dendaestrum ium comniendae recumqui il illiqui debit Pidis aut dolupic iisit, sequoAxim explis maio cus modicil il ex et rempor maxim niendit, sae ent aut alit ide vendist, si temodis escid quatus del erum soloriae placerit as alitas erferum quam ut etum et intisquas sit quat mint in niasimintur raturiorro cus volores num alis exces

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Pidis aut dolupic iisit, sequoAxim explis maio cus modicil il ex et rempor maxim niendit, sae ent aut alit ide vendist, si temodis escid quatus del erum soloriae placerit as alitas erferum quam ut etum et intisquas sit quat mint in niasimintur raturiorro cus volores num alis excesto blaborepta alici di ut audit ut dendaestrum ium comniendae recumqui il illiqui debit Pidis aut dolupic iisit, sequoAxim explis maio cus modicil il ex et rempor maxim niendit, sae ent aut alit ide vendist, si temodis escid quatus del erum soloriae placerit as alitas erferum quam ut etum et intisquas sit quat mint in niasimintur raturiorro cus volores num alis excesto blaborepta alici di ut audit ut

dendaestrum ium comniendae recumqui il illiqui debit Pidis aut dolupic iisit, sequoAxim explis maio cus modicil il ex et rempor maxim niendit, sae ent aut alit ide vendist, si temodis escid quatus del erum soloriae placerit as alitas erferum quam ut etum et intisquas sit quat mint in niasimintur raturiorro cus volores num alis excesto blaborepta alici di ut audit ut dendaestrum ium comniendae recumqui il illiqui debit Pidis aut dolupic iisit, sequoAxim explis maio cus modicil il ex et rempor maxim niendit, sae ent aut alit ide vendist, si temodis escid quatus del erum soloriae placerit as alitas erferum quam ut etum et intisquas sit quat mint in niasimintur raturiorro cus volores num alis exces

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