M E D I A K I T

DUCKS UNLIMITED

DUTV

[ P A S S I O N A T E ]

DUCKS UNLIMITED TV is one of the most effective tools for reaching a core audience of people who are passionate about waterfowl hunting and the outdoors. New episodes appear on The Pursuit Channel while new and previous episodes can be viewed on www.ducks.org. Full integration of DU TV content with DU’s print and digital media brings sponsors maximum exposure among DU members and fans.

D U T V[ O V E R V I E W ]

HIGHLIGHTS:

• More than two decades of waterfowling broadcast experience

• Breathtaking hunting action from across North America

• Hunting tips, tactics, and the conservation information viewers want

• Dynamic hosts appeal to a broad demographic

• Extensive promotion in DU publications and social media

• Available everywhere, from TV to desktop to mobile

DUCKS UNLIMITED TV brings you the best waterfowling action, tips and tactics, and

conservation news on the air. DU TV airs four times a week July through December on The

Pursuit Channel. All episodes, plus past seasons and bonus material, are also available on DU’s

website, the online authority for waterfowling in North America.

D U T V[ S T A T I S T I C S ]

30 MILLION NIELSEN AUDITED

HOMES

Have The Pursuit Channel Available*

*The Pursuit Channel is available to all Dish and Direct TV subscribers.

2.06 MILLION HOUSEHOLDS

Reached on The Pursuit Channel in the 2017 Season

2.8 MILLION VIEWS ONLINE

During the 2017 Season*

104 AIRINGS

During the Third and

Fourth Quarters*

*Bonus airing in the first and second quarters.*Includes total views of footage from the 2016 season

on ducks.org and DU’s social media properties (Facebook, Instagram, YouTube, and Twitter).

D U T V[ S P O N S O R S H I P O P P O R T U N I T I E S ]

S P O N S O R S H I P P A C K A G E S M A Y I N C L U D E :

• 15- or 30-second commercial spots

• In-show billboards with voice-over

• Vignette sponsorship

• Product integration

• Sponsor recognition in marketing and promotion

• Online sponsorship (pre-roll and banner ads)