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Multi-Media Source For Advertising 2017 MEDIA KIT

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Page 1: MEDIA KIT Multi-Media Source For Advertising 2017...201 Rates CLASSIFIEDAdvertising DISPLAY RATES 2 columns or more (box/border included) Price Per Column Inch Fauquier $19.25 PWT/GVT

Multi-Media Source For Advertising

2017MEDIA KIT

Page 2: MEDIA KIT Multi-Media Source For Advertising 2017...201 Rates CLASSIFIEDAdvertising DISPLAY RATES 2 columns or more (box/border included) Price Per Column Inch Fauquier $19.25 PWT/GVT

By ZipCIRCULATION

Circulation as of September 30, 2013 • CAC Audit, on a 2-year audit cycle.

20106 ....Amissville .............23720109 .... Manassas ............. 9520110 .... Manassas ............. 12020111 .... Manassas Park ..... 4120115 .... Marshall ............... 80120117 .... Middleburg ......... 6720119 .... Catlett................... 38320128 .... Orlean .................. 3220137 .... Broad Run ............ 14920138 .... Calverton ............. 5020139 .... Casanova ............. 3720144 .... Delaplane ............ 5320155 .... Gainesville ........... 29420169 .... Haymarket ........... 9720181 .... Nokesville ............ 29620184 .... Upperville ............ 4320186 .... Warrenton ........... 2,89120187 .... Warrenton ........... 1,82920198 .... The Plains ............ 26322627 .... Flint Hill ................ 4322630 .... Front Royal .......... 4022642 .... Linden .................. 7522643 .... Markham ............. 2722701 .... Culpeper ............. 27422712 .... Bealeton .............. 77522720 .... Goldvein .............. 4022724 .... Jeffersonton ........ 6122728 .... Midland ............... 33522734 .... Remington ........... 23222737 .... Rixeyville .............. 2622742 .... Sumerduck .......... 9822747 .... Washington ......... 62Misc. ....... Zip Codes ............ 1,753NIE ........................................ 450

Prince William Times/Gainesville Times540.347.4222

Fauquier Times540.347.4222

Total =12,069

Visit us Online at: www.fauquier.com

20109 ....Manassas .............233120110 .... Manassas ............. 39520111 .... Manassas Park ..... 50020112 .... Manassas ............. 22020136 .... Bristow ................. 526820155 .... Gainesville ........... 294820169 .... Haymarket ........... 520020181 .... Nokesville ............ 36720186 .... Warrenton ........... 5020187 .... Warrenton ........... 50w22025 .... Mountclair ........... 16622026 .... Dumfries .............. 23822125 .... Occoquan ............ 5122172 .... Triangle ................ 122134 .... Quantico .............. 5122191 .... Woodbridge ....... 23622192 .... Lake Ridge ........... 61422193 .... Dale City .............. 192Misc. ....... Zip Codes ............ 416

Total =19,314*

Page 3: MEDIA KIT Multi-Media Source For Advertising 2017...201 Rates CLASSIFIEDAdvertising DISPLAY RATES 2 columns or more (box/border included) Price Per Column Inch Fauquier $19.25 PWT/GVT

DISPLAY 2017 RatesAdvertising

CANCELLATION CHARGEAds cancelled after deadline will be charged the full amount of the ad.

COLOR RATESContract discounts do not apply.Black plus One Color $140 per page/per publicationFour Color $250 per page/per publicationAdditional color strategies available*First 2 proofs are free. Each additional proof $10

CONTRACT DISCOUNTSSigned contracts required. 6 weeks ....... 10% 13 weeks ..... 15% 26 weeks ..... 20% 52 weeks ..... 25%

COMBINATION DISCOUNTS Two publications 20% Three publications 30%

Circulation Open Rate Agency Per Column Inch Commissionable Per Column Inch

• Fauquier Times 12,069* $24.50 $28.82• Prince William/Gainesville Times 19,314** $25.25 $29.71

*Circulation - as of September 30, 2013 -CAC Audit. **Based on total press run.

GUARANTEED PLACEMENT - 25% UPCHARGE

Page 4: MEDIA KIT Multi-Media Source For Advertising 2017...201 Rates CLASSIFIEDAdvertising DISPLAY RATES 2 columns or more (box/border included) Price Per Column Inch Fauquier $19.25 PWT/GVT

2017 RatesAdvertisingCLASSIFIED

DISPLAY RATES2 columns or more (box/border included) Price Per Column Inch

Fauquier ................................$19.25 PWT/GVT ..............................$19.25Rappahannock* ....................$10.60Culpeper* .............................$10.25Web-Top Ads ...................... $10.00/adWeb ..................................... $5.00/adWeb-Top Auto/Real Estate $10.00Web-Auto/Real Estate ..........$5.00

LINE RATESRate Per line; 5 line minimum

Fauquier .................................$5.75PWT/GVT ...............................$5.75Rappahannock* .....................$3.70Culpeper* ..............................$3.50

Web Charge $2.00 Flat rate per ad.

PUBLIC/LEGAL NOTICE RATES

Price Per Column InchFauquier ............................ $39.25 PCIPWT/GVT ........................... $16.00PCIRappahannock* ...................$9.80 PCICulpeper* ......................... $15.00 PCIWeb ....................................................

$5.00/ad

EMPLOYMENT DISPLAY RATESEnhancements include:

Centering, bolding, box/borderPrice Per Column Inch

Fauquier ............................ $33.00 PCIPWT/GVT ........................... $33.00PCIRappahannock* ................ $18.00 PCICulpeper* ......................... $16.75 PCI

CLASSIFIED DIRECTORY

Rate Per Week - 6 Week minimum runPublication .......2 col. x 1.5” 2 col. x 3”Fauquier/PW/GVT .$38.50 ...... $76.50Rappahannock* ..... $22.25...... $43.50Culpeper* .............. $22.75...... $45.25

No other Discounts Apply.

HOUSES OF WORSHIP RATES

Rate Per Week - 6 Week minimum runFauquier ..............................$4.90 PCIPWT/GVT ............................$4.90 PCIRappahannock* ..................$3.35 PCICulpeper* ...........................$4.90 PCI

No other Discounts Apply.

WEDDINGS, ENGAGEMENTS,

ANNOUNCEMENTSPrice Per Column Inch

Fauquier ............................ $15.00 PCIPWT/GVT ........................... $15.00PCIRappahannock* ...................$8.00 PCICulpeper* ............................$7.00 PCI

OBITUARIESSpecial Paid Obituary

Per Column InchFauquier .................................. $17.25PWT/GVT ................................ $17.50Rappahannock* ....................... $9.75Culpeper* ............................... $16.25

Basic Paid ObituaryAny Newspaper $90 per publication

Photo Added $20.00Death Notices-Piedmont $25.75

ABC LICENSE RATESTwo week flat rate (Piedmont)

$200.00For a 2x2.5 space.

Additional charge for larger ads.Web $5.00/ad

COLOR RATESBlack + 1 Color

$140 per page/per publicationFour Color

$250 per page/per publicationContract discounts do not apply.

Additional color strategies available.

CONTRACT DISCOUNTS

Signed contracts required.6 Weeks .......................................10%13 Weeks.....................................15%26 Weeks.....................................20%52 Weeks.....................................25%

COMBINATION DISCOUNTS

Two Publications ...................... 10%Three-Four Publications .......... 15%

DEADLINESMonday 3:00 p.m.

Friday 3:00 p.m. for proofFirst 2 proofs are Free.

Each additional proof $10.

**These rates are net.

OFFICE 540.351.1664 OR 888.351.1660 FAX 540.349.8676 EMAIL [email protected]

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2017 RatesinsertsPRE-PRINTED

Weekly quantity

SingleSheet

4-6 Tab

Pages8-10 Tab

Pages12-20 Tab

Pages24-30 Tab

Pages32-40 Tab

Pages42-52 Tab

Pages54-64 Tab

Pages66-76 Tab

Pages78

Tab Pages

1,000-19,999 $50.00 $52.00 $54.00 $56.00 $75.00 $77.00 $79.00 $81.00 $90.00 $92.00

20,000-49,999 $49.00 $51.00 $53.00 $55.00 $74.00 $76.00 $78.00 $80.00 $89.00 $91.00

50,000-99,999 $48.00 $50.00 $52.00 $54.00 $73.00 $75.00 $77.00 $79.00 $88.00 $90.00

100,000-149,000 $47.00 $49.00 $51.00 $53.00 $72.00 $74.00 $76.00 $78.00 $87.00 $89.00

150,000-199,999 $46.00 $48.00 $50.00 $52.00 $71.00 $73.00 $75.00 $77.00 $86.00 $88.00

200,000+ $45.00 $47.00 $49.00 $51.00 $70.00 $72.00 $74.00 $76.00 $85.00 $87.00

Notes: Prices featured are cost per thousand. Minimum 1,000 inserts.Premium rates may apply for preprints inserted in our mailed only publications.

Call your Advertising Sales Consultant for details. For special orders, please contact your Advertising Consultant for rate information.

CONTRACT DISCOUNTSSigned contracts required.

6 weeks 10% ...........................13 weeks x 15% ...........26 weeks x 20% .............52 weeks x 25%MAXIMUM INSERT QUANTITIES*

FAUQUIER 11,000..................GAINESVILLE 14,000 ...................... PRINCE WILLIAM 5,000*DOES NOT INCLUDE MAILED DISTRIBUTION.

DEADLINESScheduling: Inserts should be scheduled two weeks in advance. A minimum of one week is required.

Delivery: Inserts are not to be sent more than seven days prior to insertion date. Inserts must be received the Friday prior to insertion date.

INSERT SIZE AND SPECIFICATIONSMinimum width/height: 7” x 5”

Maximum width/height: 12” x 10.5”Maximum weight for single-sheet flyers: 70 lb.

Maximum number of newsprint pages: 4-page broadsheet-must be quarter-folded, 8-page tabloid-must be quarter-folded

SHIPPING ADDRESSShip inserts for all publications to:

Print Innovators 1381 Belman Road, Fredericksburg, VA 22401 ATTN: Jeff Barger 540.645.5948

Hours: 8 A.M. to 5 P.M., Monday-Friday; inserts will only be received during these hours.(Holiday Hours Vary)

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2017 RatesFlyersWE-PRINT

Quantity 70# Coated 8.5 x 11 70# Coated* 11 x 1710,000 $840.00 $1,690.0015,000 $1,230.00 $2,475.0020,000 $1,560.00 $3,150.0025,000 $1,920.00 $3,775.0030,000 $2,040.00 $4,110.0035,000 $2,160.00 $4,375.0040,000 $2,280.00 $4,800.0045,000 $2,400.00 $5,175.0050,000 $2,520.00 $5,525.0075,000 $2,880.00 $6,525.00

100,000 $3,240.00 $7,325.00

Note: Prices are for printing only. 10,000 piece minimum for insert orders.*Prices for 11 x 17 include cost for folding.

GENERALFour-color all sides. 70lb Coated Paper or 70lb Offset.

Coated, Full or Non-bleed.

Additional cost for insertion into newspapers.One week print turnaround!

Film or file due to printer, Friday, 12 noon for delivery the following Friday for insertion the following Wednesday.

All 11 x 17 will be folded for insertion into newspapers.

MECHANICAL SPECIFICATIONS2-sided non-bleed

Trim: 8.5” x 11” Image Area: 8” x 10.5”Trim: 11” x 17” Image Area: 10.5” x 16.5”

2-sided bleedTrim: 8.25” x 10.625”

Image Area: 8.5” x 10.875”Type Safety: 8” x 10.375”

Trim: 16.5” x 10.5” Image Area: 16.25” x 10.25”Type Safety: 15.75” x 9.75”

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2017 RatesWeeklyONLINENews Site Medium Rectangle

ROS (300 x 250)LeaderboardROS (728 x 90)

Small RectangleROS (300 x 100)

Wide Skyscraper ROS (160 x 600)

Fauquier.com $12 CPM $12 CPM N/A $6 CPMPrincewilliam-times.com $12 CPM $12 CPM N/A $6 CPM

1. Advertiser may submit the following number of changes, as applicable at no additional charge. Additional modifications submitted during the contract period will be processed for a fee of ($100) per modifi-cation. 52 week contract-8 free changes/26 week contract-4 free changes/13 week con-tract-2 free changes/ 6 week contract - 1 free change.

2. PMLLC will use its best efforts to keep site service running at all times and cannot be responsible for interruptions in service due to circumstances beyond its control. Adver-tiser expressly agrees that the use of any PMLLCW sites is entered at the Advertiser’s sole risk. Neither PMLLC or its agents war-rant that the service will be uninterrupted or error free and shall not be liable for any inability to use the service.

3. If Advertiser does NOT fulfill this contract obligation, the agreement will be Automat-ically canceled and the advertiser agrees

to pay the difference between the discount earned and amounts previously billed.

4. Payment will be made within 30 days of billing. Consistent with Company collec-tion and credit policies. PMLLC reserves the right to cancel this contract at any time during the contract period if payments are not kept current. Should this become nec-essary, the contract will be recalculated to determine the rate the advertiser had actu-ally earned. Advertiser also agrees to pay all attorney’s fees if the account becomes delinquent and must be given to an attor-ney for collection and may be subject to a monthly finance charge of 1.5%.

5. Advertising contracts do not guarantee a specific rate. Contracts only establish dis-counts off open rate card rates.

6. The Advertiser shall hold the Company harmless and indemnify it from all damag-es, costs and expenses of any nature what-

soever for which the Company may become liable by reason of its publication of Adver-tiser’s advertising. This contract cannot be invalidated for typographical errors, incor-rect insertions or omissions in advertising published. The Company shall not be liable to advertiser for any loss that results from the incorrect publication of advertisements.

7. The agreement many not be assigned or transferred by Advertiser or its Agency.

8. If Advertiser uses an agency, the Adver-tiser and the Agency shall be jointly and severally liable for payment in compli-ance with all terms of this contract. Agency commission, if any, shall apply to all space charges and adjustment under this contract. This agreement renders void any statements concerning liability which appear on corre-spondence from the Agency/Advertiser and is irrevocable without the written consent of the PMLLC Group Credit Department.

TERMS OF ADVERTISING

• All lead times are business days• Flash ads require an alternative

.gif ad that will run when brows-ers do not have Flash players installed.

• Flash ads require a hard coded click-through link; otherwise we cannot accurately track click-through data.

• Maximum looping for all ads is 3.• Maximum file size is 40KB regard-

less of file type or ad dimensions (80K permitted on mouse-over for flash ads).

CPM PRICE CHART

Not actual sizes. Illustration to proportion only.

LEADERBOARD 728 X 90

MEDIUM RECTANGLE

300 X 250OR

300 X 600

EXPANDABLEADS

728 X 90AND 728 X 250

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Stick-On Ads2017 Rates

FRONT PAGE

Standard ink colorsWhite* Raspberry-PMS 2395 CyanYellow-PMS 109 Magenta Green-PMS374Process Yellow Burgunday-PMS215 Green-PMS347Orange-PMS151 Purple-PMS 527 Teal-PMS 320Coral-PMS 1777 Purple-PMS264 Brown-PMS168Red-PMS185 Blue-PMS285 Tap-On®Purple-PMS 2665Pink-PMS 231Sky Blue-PMS 298 Tab-On®PMS 375*Does not count as a color. Black does not count as a color. Other PMS colors available at $100 per color.

Paper Color-White

DeadlinesReserve Space 12 business days

prior to publication date.

1. Selected dates are on a first-come, first serve basis.2. In the event of major breaking news, Stickies may be inserted the following week. The publish-er of the newspaper reserves the right to revise or reject in whole or in part any advertisement in its newspaper.3. PMS colors other than the standard colors are available at an additional charge of $100 per color.4. Princes available for higher quantities. Ask your Sales Representative for more information.5. The prices listed inside are based on a single product configuration. The price for a particular configuration will be determined by the total quantity of that product configuration on a single shipment purchase. Orders requesting multiple shipments will be priced using the total quantity of that product configuration on each requested shipment. Order for immediate shipment bill at the prices in effect on the order date. Orders specifying future delivery are billed at prices in effect on the requested ship date. PRICES SUBJECT TO CHANGE WITH 30 DAYS NOTICE.6. Artwork guidelines and templates are available. Ask your Advertising Consultant.7. All order considered firm and cannot be canceled except on written authorization from PMLLC. A cancellation fee of $200 plus any accrued charges (artwork, proofs, materials, etc.)will be charged to the customer.8. When orders are printed to customer’s specifications, the purchaser agrees to assume any liability resulting from actions or demands brought against supplier for copyright infringement.9. Minimum order. 25,000.10. This order is governed by all terms and conditions outlined in the PMLLC current Retail Advertising rate sheet.11. If the total amount of Stickies order aren’t used in the billing month the client will be required to prepay 50% of the order. The client will be billed if all are used during the same billing month.

Terms & Conditions for publication

Glossy Stickies cost per thousand (includes printing and

placement)“25,000-49,999”

“50,000-99,999”

100,000

4 Color $92 $69 $60

Glossy StickiesOn Glossy White Background Paper

Two-Sided Stickies cost per thousand (includes printing and

placement)“25,000-49,999”

“50,000-99,999”

100,000

4 Color $204 $124 $108

Two-Sided StickiesGlossy Stickies

cost per thousand (includes printing and placement)

“25,000-49,999”

“50,000-99,999”

100,000

4 Color $102 $76 $66

Shape StickiesPre-made die cut shapes

Two-Page Foldout cost per thousand (includes printing and

placement)“25,000-49,999”

“50,000-99,999”

100,000

4 Color $225 $139 $120

Two-Page FoldoutFour-Page Foldout

cost per thousand (includes printing and placement)

“25,000-49,999”

“50,000-99,999”

100,000

4 Color $251 $170 $144

Four-Page FoldoutWallet/Schedule Card

cost per thousand (includes printing and placement)

“25,000-49,999”

“50,000-99,999”

100,000

4 Color $295 $171 $121

Wallet/Schedule Card

Scratch & Playcost per thousand (includes printing and

placement

“50,000-99,999”

100,000

4 Color $278 $160

Front page advertising is the hottest location in the newspaper. Stick-on ads are colorful repositional notes that apply to section fronts and the front page of the paper.

Be bold, be creative... Get Noticed!

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DIGITAL 2017 RatesAdvertising

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DIGITAL 2017 RatesAdvertising

A La Carte Pricing

Social Media Packages

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DIGITAL 2017 RatesAdvertising

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DIGITAL 2017 RatesAdvertising

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2017REQUIREMENTS6 COLUMN BROADSHEET FORMATPage Columns InchesWidth: 12” 1 1.861Depth: 21” 2 3.889Total Inches: 126” 3 5.917Gutter Width: 1” 4 7.994 5 9.972 6 12.00

5 COLUMN TABLOID FORMATPage Columns InchesWidth: 10” 1 1.861Depth: 11.5” 2 3.889Total Inches: 57.5” 3 5.917Gutter Width: 1” 4 7.994 5 9.972

4 COLUMN MODULAR FORMAT• Page Width: 10” • Total Inches: 46” per page• Page Depth: 11.5” • Gutter Width: 1”Size Name Columns InchesFull Page 4 10 x1 1.53/4 Pg Horz. 4 10 x 8.53/4 Vert. 3 7.5 x 11.5Bonus 1/2 3 7.5 x 8.51/2 Pg Vert. 2 5 x 11.51/2 Pg Horz. 4 10 x 5.75Bonus 1/4 Vert. 2 5 x 8.5Bonus 1/4 Horz. 3 7.5 x 5.751/4 Pg 2 5x5.75Bonus 1/8 Vert. 1 2.4 x 8.5Bonus 1/8 Horz. 2 5x4.251/8 Pg Vert. 1 2.4 x 5.751/8 Pg Horz. 2 5 x 2.751/16 1 2.4 x 2.75Feature Ad 1 2.4 x 3.5

10 COLUMN CLASSIFIED FORMATPage Columns InchesPage Width: 12” 1 1.00Page Depth: 21” 2 2.292Total Inches: 210” 3 3.514Gutter Width: 1” 4 4.722 5 5.931 6 7.153 7 8.361 8 9.569 9 10.778 10 12.00

ELECTRONIC ADSFile Formats

• Illustrator CS or lower (with fonts as outlines)

• PhotoShop CS or lower (tif, jpeg, eps 300+ dpi)

• Acrobat PDF - Preferred Format (with fonts embedded)

We can not accept any other format.

Please send Electronic files to your account executive.

WEB ADS• Maximum looping for all ads is 3• All lead times are business days• Maximum file size is 40K• Flash ads require an alternative

.gif ad that will run when brows-ers do not have Flash players installed.

• Please send all creatives to your account exeutive.

DEADLINES/CANCELLATION

REAL ESTATEFauquier ................. Monday, 12 noonPWT/GVT ............... Monday, 1:00 pm

MAIN NEWS/SPORTSPWT/GVT ............... Monday, 1:00 pmFauquier ................. Monday, 5:00 pm

CLASSIFIEDPWT/GVT ............... Monday, 4:00 pmFauquier ................. Monday, 4:00 pm

WEB ADS ................... Friday, 2:00 pmAds cancelled after deadline will be charged the full amount of the ad.

EDITORIAL/SALES OFFICES

Fauquier CountyFauquier Times

39 Culpeper StreetWarrenton, VA 20186-3338

www.Fauquier.comPh: 540-347-4222Fax: 540-349-8676

Prince William CountyPrince William/Gainesville Times

39 Culpeper StreetWarrenton, VA 20186-3338

www.PrinceWilliamtimes.comPh: 540-347-4222Fax: 540-349-8676