media kitple and places to homes, gardens, food, history, culture, entertaining, special events, and...

MEDIA KIT

RECIPE CONTEST! Sailing the Sound

Small-town NatchezGrad Luncheon & Gifts

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e 30, Num

ber 5

MAY | JUNE 2012 $4.95

allureFRENCHa Southern designer brings European style to Jackson

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Charity Register

featuring Sela Ward's Hope Village

Tabletop FunFrench Market Style

Lively & Lush Gardens

MISSISSIP

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ber 6JU

LY | AU

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JULY | AUGUST 2013 $4.95JULY | AUGUST 2013 $4.95

FAULKNERfollowing LAKE LIVING

in Vicksburgiin Vicn VickkssbbururggSesquicentennial

Best of Mississippi2013with Meg Braff

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MISSISSIP

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SEPTEMBER | OCTOBER 2013 $4.95SEPTEMBER | OCTOBER 2013 $4.95

HOME WITH OLD SOUTH STYLEFALL FUN & TREATS

GAME-DAY TIPS

GULF OYSTERS

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fresh

MISSISSIP

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Y | FEB

RU

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JANUARY | FEBRUARY 2014 $9.95

Wedding RegisterANNUAL BRIDAL ISSUE

MISSISSIP

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NE 2013

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MAY | JUNE 2013 $4.95

RECIPE CONTEST

summer at theMUSEUMS

hamburgershomemade

celebrate MOM with a mother's day tray

all aroundPass Christian

MISSISSIP

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e 29, Num

ber 5M

AY | JU

NE 2011

MAY | JUNE 2011 $4.95

ANNUAL RECIPE CONTEST WINNERS

SWEET FINDS FROM MISSISSIPPI BAKERIES

MOTHER'S DAY VINTAGE LUNCHEON

&modernFRESH


M pp

Register e ing2011

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e 30, Num

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NOVEMBER | DECEMBER 2011 $4.95

seasonal recipes, merry markets& spotlight on Vicksburg

christmasENTERTAINING • DECOR • GIFTS

Hattiesburg gardendinner with friends&

gardensCHARMING

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e 30, Num

ber 4

MARCH | APRIL 2012 $4.95

Charity Register

Portrait Artist: Marshall Bouldin III

Delta discoveriesin Greenwood

For more than 30 years, Mississippi Magazine has brought enjoyment to Mississippians of all ages. As the state’s premier lifestyle publication, we are committed to celebrating the positive aspects of the Magnolia State—from interesting peo-ple and places to homes, gardens, food, history, culture, entertaining, special events, and traditions. Our pages provide a bimonthly homecoming for lovers of our Southern way of life. Each issue will inspire and enrich your life with engaging content and beautiful photography.

our mission

WeddingREGISTER

2012

Volum

e 30, Num

ber 3


like a tall glass of sweet tea on a hot summer day

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e 30, Num

ber 6

JULY | AUGUST 2012 $4.95

descendants of JEFFERSON DAVIS

Greenville's touch of A. HAYS TOWN

croquet & high tea

best ofmississippi

2012

MARCH | APRIL 2011 $4.95

HOMEGROWNINSPIRATIONAL GARDENS EGGSTRAORDINARY RECIPES

DESIGNER ANN CARTER'S "TOWN" HOME

ANNUAL CHARITY REGISTER

&

our calendar

JANUARY/FEBRUARY | WEDDING REGISTERwedding celebrations • bridal register • home décor • food culture • interesting towns • talented Mississippians

MARCH/APRIL | SPRING & GARDENS, HEALTH & BEAUTYgardens • health • springtime beauty around the state • hospitality • festivals outstanding and interesting people

MAY/JUNE | HOMES, DÉCOR, & FOODbeautiful homes • designers • creative entertaining • food

JULY/AUGUST | BEST OF MISSISSIPPI & SUMMERTIMEreader results of the best in the state • summer travel food • activities

SEPTEMBER/OCTOBER | FALL FUN & STYLEhomes • entertaining • festivals • small towns • flea markets personalities • family fun

FIELD GUIDE (supplement)football • tailgating • hunting • adventure • sports • fashion

NOVEMBER/DECEMBER | HOLIDAYScelebrations • seasonal parties and decorating • parades • family activities and events • markets • food • family • friends

UNWRAPPED (supplement)Patty Roper’s entertaining ideas, recipes, and holiday decorations new and exciting gift ideas for everyone on your Christmas list

P.O. Box 16445 Jackson, MS 39236 | 800.844.8418 | fax 601.982.8447 | www.mississippimagazine.com

in every issueA BIT MAGNOLIAhighlights around the state by Sandra Buckley

FOOD & ENTERTAININGrecipes from restaurants around the state by Melanie Ward • Back Road Bistros by Julian Brunt • food and recipes from chef Emily Ellis • Entertaining menus, décor, and recipes by Patty Roper • seasonal recipes • Southern soirées

HOMES & GARDENSbeautiful homes by Mary Neff Stewart magnificent gardening by Margaret Gratz designer profiles and Q&As by MelanieWard • how-to decorating and design projects by Patty Roper

HERITAGE & CULTUREinteresting facts and history about the state by Forrest Cooper • highlights of a talented Mississippians • local books and authors • essay on Southern culture

FASHION & FINDSnew and fun items and gift ideas • stylish fashions and where to find them

TRAVEL & ADVENTUREgetting outdoors with Buster Wolfe small-town spotlight by Julian Brunt • new and noteworthy places • places to find steals and deals

our food & entertaining

like a slice of pecan pie with sweetened whipped cream

Mississippi Magazine brings quality content to the young, the young at heart, the homemaker, the business leader, the artist, and the at-home chef. Our readership spans the entire state focusing on our unique and charming towns, big and small. For more than 30 years, Mississippi Magazine has served as the indispensable year-round reference for affluent consumers.

our circulation & readers


67% HAVE AN INCOME OF $75,000 OR MORE

98% KEEP EVERY ISSUE

96% OWN THEIR HOMES

18% OWN SECOND HOMES

97% CONSIDER ADVERTISEMENTS TO BE INTERESTING AND INFORMATIVE

98% PLAN HOME IMPROVEMENT AND INTEND TO PURCHASE HOME FURNISHINGS ACCESSORIES

89% ACT ON ADVERTISEMENTS IN MISSISSIPPI MAGAZINE

56% ARE 24-44 YEARS OF AGE

37% ARE OVER 45 YEARS OF AGE

87% ARE FEMALE

readers400,000+COPIES AND SUPPLEMENTS DISTRIBUTED ANNUALLY

46,000 COPIES MAILED TO PAID SUBSCRIBERS

175,000READERSHIP PER ISSUE

48,000PRINT RUN PER ISSUE

100+CONSIGNMENT VENDORSINCLUDING BOOKSTORES, GIFT STORES, GROCERY STORES, AND PHARMACIES

circulation

Mississippi Magazine chain-distribution locations:

Barnes & NobleBooks-A-Million

KrogerGulfport airportJackson airport

McDade’s MarketsPiggly WigglyWalgreensWalmart

Winn Dixie

like the smell of fresh cut grass on a spring day

our homes & gardens

Email ads to [email protected] or deliver on CD to 5 Lakeland Circle, Jackson, MS 39216.

WIDTH DEPTH

Full page (trim size) 8.125” 10.875”Full page (bleed size) 8.625” 11.375”²/³ vertical 4.5” 9.625”²/³ horizontal 6.875” 6.25”½ vertical 3.375” 9.625”½ horizontal 6.875” 4.625”½ horizontal (2pg. spread) 16.25 ” 5.0”¹/³ vertical 2.187” 9.625”¹/³ block 4.5” 4.625”¹/6 vertical 2.187” 4.625”¼ marketplace 3.375” 4.75”

Trim/Bleed Size: On full page ads, the bleed color or image must extend .125” beyond each side (bleed). All important text or images must be at least .5” inside the final trim size (live area). Not applicable to fractional ads. Trim Size: 8.125” x 10.875” Bleed: 8.625” x 11.375” Live Area: 7.125” x 9.875” Printing Method: web offset press, printed at 133 line screen Binding: perfect bound Advertising Materials: Advertising materials should be submitted on time as hi-resolu-tion (300 dpi) digital media. Our art department can design the ad using your submit-ted ad materials for a modest production charge based on time spent designing the ad. Sales representatives can take photographs to be used in your ad at no additional charge. The finished ad is yours to use for any purpose with no additional charge. Missis-sippi Magazine utilizes the latest computer-to-plate printing technology, and all advertis-ing materials should be digital media. Document Construction: Build all ads to sizes listed. Do not use True Type or Multiple Master fonts. DO NOT apply style attributes to fonts. All images and colors must be in CMYK mode (process separation). All images should be placed at 100% of size at 300 dpi (dots per inch). Images must be EPS or TIFF. Place crop marks outside bleed area by setting registration offset 12 points. Set bleed to .125”. All required image trapping must be included in the file. Total dot density for all four colors should not exceed the SWOP (Standards for Web Offset Publications) standard of 300% in any area. Digital ads are ONLY accepted in PDF, TIFF, or collected InDesign files. Other formats, such as Publisher or Word, cannot be accepted. PDF Specifications: PDF is the preferred file format for digital ad submission. Follow all instructions in the above section to ensure the document is properly constructed. All high-resolution images and fonts must be embedded in the PDF when the file is saved. Create high-resolution PDF by creating a Postscript file through your design program and then Distilling to PDF. Preflight software can help check your PDF for proper format. PDF may be e-mailed or delivered on a CD, or by website through the Advertising tab. TIFF Specifications: Image must be flattened and contain no layers. Image size must be 300 dpi at 100% of trim size. Image mode must be CMYK. File may be e-mailed or delivered on CD. InDesign Specifications: Follow all instructions in the first section above to ensure the document is properly constructed. Package or collect file for output. All images and screen and printer fonts used in the ad must be included. Compress document, images, and fonts into a Stuffit or Zip file for e-mailing, or place all files on a CD. Production Charges: The advertiser will be billed a fee for production services for ads which are not provided as digital media (see “Advertising Materials” above). Costs in-curred in corrections will be charged when they are the responsibility of the advertiser. Any excessive revisions will be charged by the minute. There is a minimal charge of $50 for small ads, and a $75 for a Full page. The client will be charged for any stock pho-tos. Advertisers are responsible for carefully reviewing each ad and proofreading copy. Once an ad is approved, no additional editing will occur. We print on a web offset press and produce ads in “pleasing color.” We strive to match our clients’ color specifications, but we do not guarantee a perfect match. If color matching is your utmost concern, please provide a match print proof with your digital ad.

our specs

Above specs are for Mississippi Magazine, and Field Guide

WIDTH DEPTH Full page (trim size) 8.0” 9.75”½ vertical 3.3125” 8.5625”½ horizontal 6.8125” 4.1875”¼ horizontal 3.3125” 4.1875”

Above specs are for Unwrapped.

Full page

¹/ ³ v

ertic

al

½ vertical

¼

²/³ vertical

½ horizontal

¹/ 6 v

ertic

al

¹/³ block

½ horizontal spread

(editorial) (editorial)


like a sunset sail on the Gulf

our heritage & culture

like hunting on the first day of the season

our travel & adventure

our supplements

supplement to

unWRAPPED2015

holiday treats and favors & the ultimate shopping guide

In addition to six bimonthly issues, subscribers also enjoy two supplements.


ISHOPMS.ORG Mississippi Magazine’s way to recession-proof our state with a collaborative effort between Mississippi merchants and our online site, www.ishopms.org. Here, readers can visit and receive updates, watch videos, take advantage of special offers, and shop the many establishments our state has to offer. We provide tips and information on what’s hot and where to find it!

In a state known for its hospitality, Mississippi Magazine is a welcome treasure, just like a cold glass of sweet tea on a hot summer day. And our website provides 24-hour access for our loyal readers.

MISSISSIPPIMAGAZINE.COMMississippi Magazine’s online re-source for current issue infor-mation, purchasing products, renewing or purchasing gift subscriptions, calendar of events, and more!

Average

4,000-7,000views per month

SOCIAL MEDIAFind Mississippi Magazine on Facebook and Twitter. With insider tips, information, and contests to keep readers in the know, this is the place to go!

More than 43,000 fans

on Facebook

More than 11,900 followers on

Twitter

Average 500 views per month

our websitesour social media

More than 7,000 followers

on Instagram

More than 900 followers

on Pinterest


media kitple and places to homes, gardens, food, history, culture, entertaining, special events, and...

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