media kits (jigsaw project) presentation

8/6/2019 Media Kits (Jigsaw Project) Presentation

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By Rachelle Bontreger, Corinne Hills,

Matt Mimnaugh, and Mike Moore


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What is a Media Kit?

Packet of information about a business for the press to use

Why do we need them?

Provide media the necessary data to report on theorganization in an easily accessible package

Give editors and reporters a variety of information andresources that will make it easier for the reporter to writeabout the topic

Clearly emphasize the organizations strongest qualities


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All information should be clearly identified

Labels

Color coding

Display contact info prominently

Include contact information on every element

Have a separate sheet with the contact information of thepublic relations department/person at the company

Include business card of the head of public relations


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For an established company

Include only basic background information

Focus on new products & developments

For a new company

Showcase much information on the companys history

Show how innovative/interesting/important it is (make itnewsworthy)


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Design Should be organized and aesthetically pleasing Follow the companys logo/theme/style

Make it cohesive

Packaging Make sending/delivering easiest for transporter and receiver

Usually means 9 x 12 folder with four sides (cover, 2 inside pagesw/ pockets to hold things in place, back cover with organizations

name address & website, can have slots for business card or CDs) Can create custom-designed folders

Can use completely different packaging but be careful that themain purpose of the media kit remains intact


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Electronic media kits

ll the same info but on CDs or by email or online

Can include video, photo, audio, animation, etc.


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What is included depends on the target audience

Backgrounder/Profile: compilation of info about anorganization P

rovides a factual basis for news to be published Highlights unique characteristics about organization

Covers the organization and its

History

Mission

Purpose Employees

Customers

Interesting facts


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Fact sheet: a brief outline of who, what, when, where,why, and how Provides a reference tool for reporters Gives consumers and reporters key info in a clear and easy-to-

read format Can use different formats:

List of facts in outline or bullet form A question and answer sheet (FAQ) In paragraph form A combination of the above

Can have different types: Event-based Organization-based Product- or service-based


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Biographic material: brief summary of his or herbackground

Enlightens the reader about a particular person

Creates interest about a key personality and the organizationhe or she is associated with

Can be found with different formats:

Full-page article

Short paragraphs highlighting a few (three to six) executives orboard members


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Illustrations: photos and drawings with captions

Portrays key executives, the workplace, or noteworthy events

Gives a friendly face to the biography/feature

Identifies the office building/setting

Provides the media photographs to use in publications


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News release: a news story prepared by anorganization and sent to media outlets

Creates awareness about ideas, situations, services, products

Provides the media with a story that highlights a subjectrelated to the organization

Announcements

Reaction releases

Bad news Local news

Should follow a specific format


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News feature: a story, generally longer than a newsrelease, focusing on a human interest or providingbackground information on the organization or its serviceor product in an entertaining way

Format Use letterhead, contacts, headlines, and datelines Must have lead, body, and conclusion

Types Case study

Application study Research study Backgrounder Personality profile Historical piece


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Basic brochures: pamphlets or booklets that presentbasic information about the company in an interestingway

Present any additional information on the company(products, services, events, history, etc.)

Can come in all shapes and sizes


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Story suggestions/sample questions: list ofnewsworthy events, products, services, people Make journalists jobs easier and therefore make them more likely

to write about the organization

Should be written on company letterhead, perhaps in the contextof a letter

Extras: other options for making a press kit stand out

CD/DVD with photos, perhaps a video presentation or anelectronic press kit

Small samples of a product (e.g. small fabric swatches, perfumesamples, music CDs featuring new artists, food samples)

Anything that will make the company memorable


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Funding Mentality Explained Popular authors represent a more secure investment Most funding goes toward books with name recognition, an established

audience, previous sales, and external connections

Adjusting the press kit to suit authors: most of the previouslymentioned elements are applicable, but the following elementsare the most significant for authors A copy of the book Book summary and excerpts Professional portrait of author Author biography Print of book cover Endorsements Illustrations Portfolio summary


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Keep in mind

Organization is key Lack of time means one will never be

able to present every piece of information

Authors generally have to make their own press kits


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Make a press kit both informative and concise

Include contact information

Package it in a professional and memorable manner

Include the elements appropriate to your intended

audience

Authors should focus on their book, portrait,endorsements, and portfolio summary


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Kaminsky, A.What is a Media Kit? wisegeek.com. ConjectureCorporation, 2011. Web. 13 Mar. 2011.

Media Kit 101. soroptimist.org. Soroptimist International of

the Americas, 2006. Web. 13 Mar. 2011.McKay, Tom. Media Kit: What, why and how.mainecreative.com. Maine Creative Services, 2005. Web. 30Mar. 2011.

Rembrandt, Melanie. Create a Media Kit for Your SmallBusiness. startupnation.com. StartupNation, LLC., n.d. Web.28 Mar. 2011.

Wilcox, Dennis L. Public Relations Writing and Media Techniques.6th ed. USA: Pearson Education, 2009. Print.

media kits (jigsaw project) presentation

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