media literacy, coronavirus and the citizens of …...rtcg vijesti portal analitika cdm pobjeda...

www.dfcme.me

[email protected] Jola Piletića 1/J

+382 20 510 806

MEDIA LITERACY, CORONAVIRUS

AND THE CITIZENS OF MONTENEGRO

PUBLIC OPINION SURVEY

April, 2020

About the research:

• In order to estimate the attitudes and opinions of the citizens of Montenegro when it comes to their critical view on media content available on a daily basis, the Digital Forensic Center conducted quantitative field research of the public opinion.

• The research was conducted on a representative sample of 1,054 adult citizens. The representative sample is defined as a random three-stage stratified sampling. The sampling evaluation is based on the available data from the 2011 census and evaluations on the population demographic characteristics from 2019. The sample is representative according to socio-demographic criteria – region, settlement type, sex, and age.

• The research was conducted in the period between February 19 and March 20, 2020. “Face-to-face” survey lasted 15 minutes on average. For the purpose of this research, the questionnaire was made and it encompasses 4 units: media usage; trust in media and information quality; fake news and disinformation; responsibility, and information control.

• The margin of error for the cases with incidence 50% equals +/- 3.0%

• After the field research, a descriptive online indicative research was done, in order to estimate the media usage and the extent to which the citizens are informed on the COVID-19 epidemic.

MEDIA USAGE

April 30, 2020 | 4

How often do you

use:TV Radio Daily press News portals Social media YouTube

Other internet

sources

On a daily basis 76.6 32.9 23.2 42.7 50.9 41.6 36.9

Several times a week 15.0 32.6 20.6 22.5 13.8 22.2 24.8

Once a week 3.0 6.4 9.5 5.9 1.8 4.2 4.2

Several times a month 2.9 7.8 10.2 5.8 4.6 6.4 7.8

Once a month or less 1.2 6.8 13.8 3.8 3.7 4.8 5.9

Never 0.8 10.8 20.5 14.2 18.0 15.4 11.9

Do not have access to the

media 0.2 0.8 0.3 3.0 5.0 3.3 2.2

Cannot estimate 0.3 0.4 0.6 0.6 0.2 0.3 2.1

No answer 0.1 1.5 1.3 1.5 2.2 1.9 4.2

Total 100 100 100 100 100 100 100

HOW OFTEN DO YOU USE THE FOLLOWING MEDIA?

April 30, 2020Values are expressed in percentages | 5

3,8%

3,9%

4,8%

14,2%

17,8%

20,6%

26,9%

29,8%

64,9%

0,0% 10,0% 20,0% 30,0% 40,0% 50,0% 60,0% 70,0%

Twitter

Blogs

Other

Wikipedia

Instagram

YouTube

Facebook

News portals

Google

Cumulative responses,

Sample of those who have access to the online media

WHICH ONLINE MEDIA DO YOU USE MOST OFTEN WHEN

LOOKING FOR THE CONTENT THAT INTERESTS YOU THE MOST?

TRUST IN MEDIA AND QUALITY OF MEDIA

REPORTING

April 30, 2020Values are express in percentages

| 7

32,028,2

24,4

14,8 15,4

28,0

21,2

0,0

10,0

20,0

30,0

40,0

50,0

TV Radio Daily press News portals Social media YouTube Other internetsources

Mostly + Completely trust;Total sample

TO WHAT EXTENT DO YOU TRUST THE FOLLOWING MEDIA

IN MONTENEGRO?

April 30, 2020Values are expressed in percentages

| 8

11,3

21,6

32,935,1

28,123,7

4,4 2,9 1,00

10

20

30

40

50

Not at all Mostly not Total-NO Partially Total -Yes Mostly yes Completelyyes

Cannotestimate

No response

Total sample

IN YOUR OPINION, TO WHAT EXTENT DO THE

MONTENEGRIN MEDIA REPORT OBJECTIVELY AND

PROFESSIONALLY, FOLLOWING THE CODE OF ETHICS?


| 9

23,7

33,2

56,9

27,5

12,6 10,4

2,2 2,3 0,70

10

20

30

40

50

60

70

Not at all Mostly not Total-NO Partially Total-YES Mostly yes Completelyyes

Cannotestimate

No response

Total sample

TO WHAT EXTENT DO THE MEDIA INFLUENCE YOUR

OPINION ON CURRENT AFFAIRS?


| 10

23,7

33,2

56,9

27,5

12,610,4

2,2 2,3 0,70

10

20

30

40

50

60

70

Not at all Mostly not Total-NO Partially Total-YES Mostly yes Completelyyes

Cannotestimate

No response

Total sample

HOW OFTEN DO THE MEDIA INFLUENCE THE CHANGE OF THE

COURSE OF EVENTS?


| 11

I would compare it withthe information on thesame event in different

media

I would check the source(author, media owner,

etc.)

I would ask the expertof the field for opinion,

if I knew one

I would ask for myfriend's opinion

I would look up for theinformation in an

encyclopedia and Iwould trust it,

regradless of itspublication date

% 44,0 43,1 37,5 32,6 14,3

44,0 43,1

37,532,6

14,3

0,05,0

10,015,020,025,030,035,040,045,050,0

Cumulative responses,Total sample

WHICH OF THE FOLLOWING WAYS WOULD YOU USE

TO CHECK THE TRUTHFULNESS OF THE INFORMATION

FOUND IN THE MEDIA?


| 12

3 4,611,1

20,5

60,8

0

10

20

30

40

50

60

70

80

90

100

Almost never Rarely Sometimes Often On a daily basis

HOW OFTEN DO YOU FOLLOW THE NEWS ON THE

CORONAVIRUS EPIDEMIC IN MONTENEGRO?


| 13

14,6

8,1

22,7 21,7

55,6

30,425,2

0,0

20,0

40,0

60,0

80,0

100,0

Do not trust atall

Mosty do nottrust

Total-no trust Partially trust Total-trust Mostly trust Completely trust

TO WHAT EXTENT DO YOU TRUST THE MONTENEGRIN

MEDIA WHEN REPORTING ON CORONAVIRUS?


| 14

61,3%

61,6%

32,3%

31,2%

10,4%

2,5%

3,2%

4,8%

0,0% 10,0% 20,0% 30,0% 40,0% 50,0% 60,0% 70,0%

TV

Internet portals

Social media

Official websites of the relevant institutions

Talking to my family, friends and/or colleagues

Radio

Daily press

Other

WHAT ARE THE MEANS YOU USE MOST OFTEN TO GET

INFORMED ABOUT THE CORONAVIRUS EPIDEMIC IN

MONTENEGRO?


Total sample


| 15

42,245,5

25,819,9 20,2

0,0

20,0

40,0

60,0

80,0

100,0

TVCG TV Vijesti Nova M Prva TV Other

WHAT OF THE FOLLOWING TVs DO YOU TRUST

THE MOST, WHEN IT COMES TO GETTING

INFORMED ABOUT CORONAVIRUS?


| 16

34,4

48,2

11,6

18,9

7,611,8

5,1 7,2

25,5

0,0

20,0

40,0

60,0

80,0

100,0

RTCG Vijesti Portal Analitika CDM Pobjeda Antena M Dan FOS Media Other

WHAT OF THE FOLLOWING NEWS PORTALS DO YOU

TRUST THE MOST, WHEN IT COMES TO GETTING

INFORMED ABOUT CORONAVIRUS??

FAKE NEWS AND DISINFORMATION


| 18

85,3 10,5 3,3 0,9%

Total sample

Yes Yes, but I do not know its meaning No Not sure

HAVE YOU EVER HEARD OF FAKE NEWS

AND DISINFORMATION?


| 19

14,8

23,2

35,9

5,3

79,2

5,1

14,4

1,30

10

20

30

40

50

60

70

80

90

Yes, on a dailybasis

Yes, frequently Yes, severaltimes

Yes, once Total YES Never I am not sure, Ido not know

No response

Total sample

HAVE YOU EVER NOTICED FAKE NEWS?


| 20

51,1

20

4,4

23,5

10

10

20

30

40

50

60

Internet TV Radio Daily press Other

Samples of those who responded with YES

IF YES, WHERE DO YOU FIND FAKE NEWS

MOST OFTEN:


| 21

1,6

1,8

5,6

17,2

20,6

20,8

27,5

31,8

33,2

0 5 10 15 20 25 30 35 40 45 50

I would report it to an NGO

I would report it to the police

I do not know

I would report it to social media/web…

I would leave a comment noting that it is fake news

I would share it with people and point out that it is fake news

I would tell that to my family member(s)

I would tell it to my frinds or colleagues

Most probably I woud do nothing, I would ignore it


IF YOU WERE TO FIND FAKE NEWS ON SOCIAL

MEDIA, WHAT OF THE FOLLOWING WOULD YOU DO?


| 22

77,9 22,1%

Yes No

HAVE YOU NOTICED ANY FAKE NEWS OR

DISINFORMATION ON CORONAVIRUS?


| 23

26,024,5

5,3

64,2

80,8

8,6

0,0

10,0

20,0

30,0

40,0

50,0

60,0

70,0

80,0

90,0

TV Daily press Radio News portals Social media Other

IF YES, WHERE DO YOU FIND FAKE NEWS ON

CORONAVIRUS MOST OFTEN?


Sample of those who responded with YES


| 24

I compare it with theinformation in

different media

I check the source(author, media

owner, etc.)

I ask an expert foropinion, on the

official sites of therelevant institutions

I ask my familymember, frineds or

colleagues foropinion

I look up for theinformation in

scholarly literatureOther

% 54,6 59,7 38,2 8,3 17,8 10,2

54,659,7

38,2

8,3

17,810,2

0,0

10,0

20,0

30,0

40,0

50,0

60,0

70,0

WHAT MEANS DO YOU USE TO VERIFY THE

TRUTHFULNESS OF THE INFORMATION ON

CORONAVIRUS?


Total sample

RESPONSIBILITY AND INFORMATION CONTROL

April 30, 2020Values are expressed in percentages | 26

DO YOU THINK THAT THE GOVERNMENT SHOULD

MONITOR AND CONTROL MEDIA CONTENT ON

INTERNET TO STOP FAKE NEWS AND

DISINFORMATION SPREADING?

57,4

10

18,4

11,5

2,7

0

10

20

30

40

50

60

70

Yes, always Yes, in some cases No I am not sure No response

Total sample


| 27

51,2

66,3

12,3

42,9

23,3

2,5

0

10

20

30

40

50

60

70

The Government Educational system NGO Media Family No response


WHO IS THE MOST RESPONSIBLE FOR

EDUCATING THE CITIZENS ON MEDIA

LITERACY?

www.dfcme.me

[email protected] Jola Piletića 1/J

+382 20 510 806

THANK YOU FOR YOUR ATTENTION!

media literacy, coronavirus and the citizens of …...rtcg vijesti portal analitika cdm pobjeda...

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