Media & Marke ng transac on volume increased fi ve percent over the past three months, from 371 to 388. Aggregate value fell 56 percent, from $27.1 billion to $12 billion. Of note, the industry’s fi ve largest deals in Q1 2019 accounted for $4.4 billion in value, compared to $10.6 billion in Q4 2018 and $20.2 billion in Q1 2018.

Deal volume in the Internet Media segment rose 13 percent on a quarterly basis. Notable Internet Media transac ons in Q1 2019 included Chinese live streaming and social media pla orm YY’s acquisi on of Bigo Technology, a social video streaming app based in Singapore, for $1.5 billion; Viacom’s acquisi on of Pluto TV, a free streaming television service, for $340 million; Spark Networks SE’s announced acquisi on of Zoosk, an online da ng company, for $255 million; and Delivery Hero’s acquisi on of restaurant search and discovery service Zomato’s UAE business, for $172 million

M&A ac vity in the Marke ng segment decreased seven percent over Q4 2018. However, volume gained six percent year-over-year. Public rela ons fi rm Finn Partners was a notable Marke ng segment acquirer in Q1 2019 with the acquisi ons of Moorgate Communica ons, a London-based communica ons agency that serves clients in the fi nancial services sector; CatchOn, a Hong Kong-based strategic marke ng communica ons consultancy that focuses on leisure, lifestyle, and travel; and Small Army, an integrated marke ng and crea ve services company located in Boston. As for other select industry sectors, deal fl ow in the Broadcas ng segment quadrupled, rebounding to its Q3 2018 level. The number of deals in the Consumer Publishing segment improved 23 percent over the past three months, returning to its Q3 2018 level. Meanwhile, transac on ac vity in the Exhibi ons, Conferences, and Events segment remained nearly constant for the second consecu ve quarter.

Figure 3. Presents transaction volume by target segment within the Media and Marketing Industry from January 1, 2018 through March 31, 2019.

Q1 2019 :: Mergers and Acquisitions Trend Report

Presented by Berkery Noyes

MEDIA & MARKETING INDUSTRY

Figure 1. 2018-2019 value and volume comparison by quarter.

Top Ten Notable Transactions Q1 2019

Figure 2. Lists the top ten transactions for Q1 2019 and calculates their value as a percentage of the aggregate transaction value as shown in Figure 1. Note: Transaction data based on announced date. Deal value represents total consideration paid by the acquirer.

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All charts in this report are based on data gathered by Berkery Noyes’ research department. All time period statistics are based

on the transaction announcement date. Th e information contained herein is of a general nature and is not intended to address the circumstances of any particular company, individual, or entity. Th ere can be no guarantee that such information is accurate.

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