media measurement roadmap charts on steroids: integrating analytics into mm2 with lexalytics’ atk
TRANSCRIPT
Media Measurement Roadmap
Charts on Steroids:
Integrating Analytics into
MM2 with Lexalytics’ ATK
Current Analytics
Media Measurement Subscription
User Logs in to retrieve XLS or PDF by a Link
All preparation is manual
Current Coverage Report
Publication Name Impressions Per Col Inch DMA Rank
CHICAGO TRIBUNE 566,827 $755.00 3
TRIPADVISOR (WWW) 6,696,330 N/A
NEWSDAY 398,231 $728.00 1
MSNBC (WWW) 54,090 N/A
Contains Name, City/State, frequency, impressions, Col/Inch, DMA rank, Pub date and type of media
Impressions count comes from eNR
Basic Charting Today
Manually Compiled Monthly
Rolled-Up for On-going Analytics
Basic XLS Charts: Variety of Bars Pie Charts, Line Graphs/Plots
Basic Charting Today
Number of Stories per Day
Basic Charting Today
Impressions by Media type
Basic Charting Today
Delivered Stories by Media Type
Basic Charting Today
Delivered Stories by Audience Segment
Basic Charting Today
Delivered Stories for the top 10 DMAs
Basic Charting Today
Impressions – 4 month trend report
Basic Charting Today
Volume by Media Type trend report
Basic Charting Today
Impressions by Media Type trend report
Next Phase in Charting
Use Lexalytics’ ATK to generate the charts and compile the PDFs. Determine what the requirements are. Mockups, Prototypes. Spec out and develop plan.
Lexalytics’ ATK provides the back-end engine and power to not only generate the charts but also to inject click-thru analytics back through to Media Content: Immediate Click-Thru Segment Results View all articles in the segment Click-thru links launch result set in Media Content so its
rich feature set is always leveraged.
Click-Thru Analytics Applied to MM
Example: Let’s view a Single Bar’s Analytics for 9/12/2007
Click on Red Bar to display analytics dialog box.
The Power of Click-Thru Analytics
A click on a bar segment launches MediaContent and displays all of the articles in segmentation.
Makes the current MediaContent feature set available to the user such as sort and searches
Have our cake and eat it too…
What we could do inside MediaContent to integrate analytics: Generate charts on the fly
inside MediaContent. Generate article sentiment
inside MediaContent. Generate tone and sentiment
inside text versions of articles Main question is, what do
your customers really want?
The Future: Self-Service
A web-based, php ATK front-end to create leading-edge charts and analytical widgets beyond basic offerings in place today.
Easy accessibility and easy-to-use UI allows even novice users ability to create data-driven widgets and deploy to html, pdf, or xls formats.
Phase 2 – the ATK toolkit