media & mobility network project december 4, 2007
TRANSCRIPT
WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project
Media & Mobility Network Project
Background Bud Walker initiated the project last fall Transform the technology environment in Housing Move $ from old to new communications
technology from landlines and cable to…IPTV, VOIP, mobile
devices…
Media & Mobility Network Project
So far: Small scale trials on mobile devices, VOIP and IPTV The first year was a learning experience! Learning about telecommunications & media
industry economics, regulations, politics and technology
WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project
Media & Mobility Network Project
Today’s discussion: IPTV Fixed-Mobile Convergence Residence “Incubator”
WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project
Media & Mobility Network Project
IPTV Inuk Networks has developed a platform for
distribution of broadcast quality TV over broadband networks.
Freewire is Inuk’s branded platform for the delivery of video, voice and data services to customers, with a direct focus on students
WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project
Media & Mobility Network Project
IPTV Technical trial of Freewire TV during the fall term
Only available through the multicast-enabled ResNet routers [HP-2650]
Can only watch Freewire TV on PC that runs Windows XP or later
WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project
Media & Mobility Network Project
IPTV Currently testing with 100+ Residence Computer
Consultants (RCC) & with ‘selected friends’
The RCCs are the technical support staff that live in residence and support other students
Typically they have a strong technical background in computer & Internet connectivity
WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project
Media & Mobility Network Project
IPTV Eleven channels to watch on PC
WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project
Media & Mobility Network Project
IPTV Beginning of trial, ran into technical problems
Original release (version 1.0) had some interesting software issues to resolve (i.e. bugs)
Multicasting issues, including the “the 4-second drop every minute”
WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project
Media & Mobility Network Project
IPTV – Original Situation
WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project
Media & Mobility Network Project
IPTV The problem was a translation issue between the
Layer 2 IGMP Query Protocol on the edge of the network and the Layer 3 (Cisco) PIM Protocol core, specifically with relation to HP-5400
Rather than await HP (potentially seven weeks) firmware update (i.e. patch), we went with the following suggested “quick fix”
WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project
Media & Mobility Network Project
IPTV – Current (short-term) Solution
WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project
Media & Mobility Network Project
IPTV – Feedback 90% of RCCs experience nearly break-up free
viewing (1 or less minor breakups per ½ hour)
94% of RCCs would (& do) watch TV on computer
Movies / Sports most commonly watched channels
Most common Internet Video watched is YouTube
WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project
Media & Mobility Network Project
IPTV – Feedback Hopefully future versions will reduce system
memory usage and improve stability
Support for additional platforms [Apple & Linux]
Students unanimously requested “more channels”
73% of RCCs would purchase specialty channels
WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project
Media & Mobility Network Project
Fixed-Mobile ConvergenceCan mean many things – one simple definition:
“…the trend towards seamless connectivity between fixed and wireless telecommunications networks.”
WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project
Media & Mobility Network Project
MMNP’s “Holy Grail”
Every student resident with a dual-mode (cellular & wifi) mobile smartphone
Move on-campus mobile activity from carriers’ cellular networks to campus wifi network
Ability to talk, download, access information quickly, easily and inexpensively
WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project
Media & Mobility Network Project
Ability to move seamlessly on campus, and between off and on campus (between cell and wifi networks)
When all activity is ‘free’, freedom to use devices for many different applications
WATCARD, classroom clicker, e-wallet, door access
WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project
Media & Mobility Network Project
Challenges Devices – 2% have dual-mode phones Network – reliability, QoS, handoffs (wifi-wifi and
cell-wifi) Outdoor? – no plans yet for outdoor wifi Carrier(s) – incentive to help make this shift?
FMC will take some time to evolve!
WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project
Media & Mobility Network Project
Baby steps… IST’s new wifi vendor, Aruba Networks will be
implementing wifi in all residences in 2008 Aruba is piloting an FMC concept at Ohio State this
winter We are exploring opportunities to do the same here
What Next?Given uncertain future of IPTV and long time-frames for FMC…what progress can be made immediately on other fronts?
Media & Mobility Network Project
WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project
Media & Mobility Network Project
Given… A wealth of technology talent (students &
researchers) A cluster of world-class companies (RIM, Google,
Sandvine, Sybase) Support for entrepreneurial initiatives (CBET,
Accelerator Centre) That many success stories start in the minds of
students (Facebook, Google, Yahoo!, RIM, Dell)
WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project
What if… We recruited our best tech & business students We housed them in one community We gave them equipment and facilities We had them work in teams on mobile communications and
new media projects We recruited companies, VC’s, researchers to get involved
We’re doing just that…
Media & Mobility Network Project
WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project
Media & Mobility Network Project
WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project
Combine “Accelerator Centre” and “Living-Learning Community” principles in one residence
Focus the activity on one industry (mobile+media)
Media & Mobility Network Project
WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project
Facility Minota Hagey residence – 72 beds Common areas will be renovated over summer Collaborative space, device lab, “urban loft” styling Initial architectural concepts created Urinals!
Media & Mobility Network Project
WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project
Corporate partners are being approached Marketing collateral created Student recruitment plan developed (kick-off
January) Admissions/interview process Mentors being recruited Events, workshops, speaker program being
developed Launch September 2008
Media & Mobility Network Project
WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project
Potential outcomes: Commercially viable innovations A place to develop student leaders &
entrepreneurs A tool for student recruitment A place to try new technology A reputation builder for UW A tool to engage corporations A catalyst for the rest of MMNP
Media & Mobility Network Project
WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project
www.velocity.uwaterloo.ca
Media & Mobility Network Project
WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project