media pack : the southampton pocket guide · the southampton pocket guide is the official...
TRANSCRIPT
![Page 1: Media Pack : The Southampton Pocket Guide · The Southampton Pocket Guide is THE official publication to attract visitors to Southampton, promoting the diverse range of attractions,](https://reader033.vdocument.in/reader033/viewer/2022041918/5e6aa4ec7abc2019b360879a/html5/thumbnails/1.jpg)
Media
Pac
k : T
he S
outh
ampt
on P
ocke
t Guid
ePr
int R
un: J
anua
ry -
Dec
embe
r 201
5
Media Pack
![Page 2: Media Pack : The Southampton Pocket Guide · The Southampton Pocket Guide is THE official publication to attract visitors to Southampton, promoting the diverse range of attractions,](https://reader033.vdocument.in/reader033/viewer/2022041918/5e6aa4ec7abc2019b360879a/html5/thumbnails/2.jpg)
What?The Southampton Pocket Guide is THE
official publication to attract visitors to
Southampton, promoting the diverse range
of attractions, entertainment venues, hotels
and guest-houses, restaurants, pubs and
bars, sports and leisure facilities, experiences
and events.
Our publications offer more than just an
advert, and you are more than just a client.
We consider all advertisers as partners
and work to give your brand and advert
maximum exposure and the feedback
necessary to measure your ROI.
Why advertise?• the only visitor publication for the city
• 2015 print run of 120,000 copies
• Targeted distribution to reach a wide
audience including: visitors, residents,
students and cruise passengers.
• Increased distribution into SW London,
Surrey and connecting airports.
• Downloadable versions hosted across
key Southampton based websites
including: discoversouthampton.co.uk
Over 17,000 reads, 38,426 impressions
and 85 shares of the online version.
• Discounted listing and advertising rates
on the city’s official website
www.discoversouthampton.co.uk
• Venue listing within the entertainment
and nightlife section to help plan
evenings out across Southampton.
• Visitor reports and feedback are
shared with all advertisers following
the data collected through the Visitor
Questionnaire allowing targeted
marketing strategies.
Where?• Over 33,000 guides are distributed at
the beginning of the year to university
students.
• 10,000 through Hampshire’s Tourist
Information Centres
• 8000 through Hedge End Retail Park
(leaflet stand between M&S and
Sainsburys) which receives a footfall of
over 100,000 per week.
• 30,000 are distributed through national
distribution campaigns targeting a
2 hour drive time including regional
Tourist Information Centres.
• 4000 through events including The
Southampton BoatShow
• 16,500 through hotels and guest-
houses across the city and surrounding
area including the seven new Tourist
Information Points in conjunction with
the Southampton & Region Hoteliers
Association.
• 3000 distributed through city cruise
terminals and Red Funnel ferry terminal
• The Southampton Pocket Guide will
distributed across channel Island
travel agents and UK airports servicing
Southampton.
NEWEDITORIAL FEATURES
& ITINERARIES
![Page 3: Media Pack : The Southampton Pocket Guide · The Southampton Pocket Guide is THE official publication to attract visitors to Southampton, promoting the diverse range of attractions,](https://reader033.vdocument.in/reader033/viewer/2022041918/5e6aa4ec7abc2019b360879a/html5/thumbnails/3.jpg)
Sales Close: 6th October 2014 | Artwork Deadline: 20th October 2014Printed: January 2015 | Call: 023 8000 1655
About us... The Marketing Collective is a collaborative
destination marketing agency producing
a range of visitor publications for
Southampton and surrounding areas,
targeting staying visitors, day visitors,
students and residents.
Testimonial... The Southampton Pocket
Guide is mine of information on what to do and see in and around Southampton, very popular with our guests who value the content including the map and discount vouchers.Gavin Elliot, Chair - Hoteliers Association Southampton.
Ad type Format Price ex.VAT Dimension - width x height
General Advertising
1 Full page £800 99mm x 210mm + 3mm bleed
2 2/3 page £600 89mm x 130mm
3 1/3 page £350 89mm x 62mm
Accommodation providers ONLY
4 1/2 page £465 89mm x 99mm
5 1/4 page £225 89mm x 48mm
High Visibility Premium Pages
Back Cover £1200 99mm x 210mm + 3mm bleed
Inside Front Cover £1000 99mm x 210mm + 3mm bleed
Page 3 £900 99mm x 210mm + 3mm bleed
Map / Venue listing
Nightlife/entertainment listing £45 Venue description & Website
Listings
Example>>
1 3
2
2/3large advert
1/3advert
5
4
1/4 size advertAccommodation
1/2 size advert
Accommodation
Full page
44
Let’s Party!Night time in Southampton
PubsAs well as the high street chains, Southampton has some great individual pubs where you can sup on a beer or enjoy a glass of wine. Soak up some history into the bargain at the historic Duke of Wellington pub in Bugle Street or step onto the High Street and check out the Red Lion pub which dates back to 1148.
Close by at Town Quay is the Platform Tavern where they brew their own beer as well as other well known beers and they are famous for their Desperate Dan style pies.
Did You Know?The Duke of Wellington pub was originally built upon Norman vaults and cellars in 1220 and the building became a pub in 1494.
Music in the CityA vibrant network of pubs,clubs, theatres and studio venues mean live music can be enjoyed at venues throughout the city.
Turner Sims Concert Hall at the University of Southampton has a reputation for hosting a varied programme including classical, world music and jazz. Internationally renowned performers such as Jamie Cullum and Courtney Pine are just some of the big names that have graced the stage.
O2 Guildhall is a multi-purpose venue staging major rock, contemporary and classical music events by national touring acts. The Joiners in St Marys has seen performances from many of the biggest names on the rock, indie, punk and metal scenes. Famously Oasis and Coldplay gigged there and it is fondly viewed by bands as an important venue for emerging talent.
SPG14 ARTWORK FINAL 72pp 06.01.14.indd 44 07/01/2014 15:48
![Page 4: Media Pack : The Southampton Pocket Guide · The Southampton Pocket Guide is THE official publication to attract visitors to Southampton, promoting the diverse range of attractions,](https://reader033.vdocument.in/reader033/viewer/2022041918/5e6aa4ec7abc2019b360879a/html5/thumbnails/4.jpg)
Contact us:Call: 023 8000 1655 or 07591170720Email: [email protected]
The Marketing Collective, The Point, Leigh Road, Eastleigh,
Hampshire SO50 9DE
Twitter: @The_MCollective
Facebook: / TheMarketingCollective
Pinterest: pinterest.com/TheMCollective/