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Media Pack : The Southampton Pocket Guide Print Run: January - December 2015 Media Pack

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Page 1: Media Pack : The Southampton Pocket Guide · The Southampton Pocket Guide is THE official publication to attract visitors to Southampton, promoting the diverse range of attractions,

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Media Pack

Page 2: Media Pack : The Southampton Pocket Guide · The Southampton Pocket Guide is THE official publication to attract visitors to Southampton, promoting the diverse range of attractions,

What?The Southampton Pocket Guide is THE

official publication to attract visitors to

Southampton, promoting the diverse range

of attractions, entertainment venues, hotels

and guest-houses, restaurants, pubs and

bars, sports and leisure facilities, experiences

and events.

Our publications offer more than just an

advert, and you are more than just a client.

We consider all advertisers as partners

and work to give your brand and advert

maximum exposure and the feedback

necessary to measure your ROI.

Why advertise?• the only visitor publication for the city

• 2015 print run of 120,000 copies

• Targeted distribution to reach a wide

audience including: visitors, residents,

students and cruise passengers.

• Increased distribution into SW London,

Surrey and connecting airports.

• Downloadable versions hosted across

key Southampton based websites

including: discoversouthampton.co.uk

Over 17,000 reads, 38,426 impressions

and 85 shares of the online version.

• Discounted listing and advertising rates

on the city’s official website

www.discoversouthampton.co.uk

• Venue listing within the entertainment

and nightlife section to help plan

evenings out across Southampton.

• Visitor reports and feedback are

shared with all advertisers following

the data collected through the Visitor

Questionnaire allowing targeted

marketing strategies.

Where?• Over 33,000 guides are distributed at

the beginning of the year to university

students.

• 10,000 through Hampshire’s Tourist

Information Centres

• 8000 through Hedge End Retail Park

(leaflet stand between M&S and

Sainsburys) which receives a footfall of

over 100,000 per week.

• 30,000 are distributed through national

distribution campaigns targeting a

2 hour drive time including regional

Tourist Information Centres.

• 4000 through events including The

Southampton BoatShow

• 16,500 through hotels and guest-

houses across the city and surrounding

area including the seven new Tourist

Information Points in conjunction with

the Southampton & Region Hoteliers

Association.

• 3000 distributed through city cruise

terminals and Red Funnel ferry terminal

• The Southampton Pocket Guide will

distributed across channel Island

travel agents and UK airports servicing

Southampton.

NEWEDITORIAL FEATURES

& ITINERARIES

Page 3: Media Pack : The Southampton Pocket Guide · The Southampton Pocket Guide is THE official publication to attract visitors to Southampton, promoting the diverse range of attractions,

Sales Close: 6th October 2014 | Artwork Deadline: 20th October 2014Printed: January 2015 | Call: 023 8000 1655

About us... The Marketing Collective is a collaborative

destination marketing agency producing

a range of visitor publications for

Southampton and surrounding areas,

targeting staying visitors, day visitors,

students and residents.

Testimonial... The Southampton Pocket

Guide is mine of information on what to do and see in and around Southampton, very popular with our guests who value the content including the map and discount vouchers.Gavin Elliot, Chair - Hoteliers Association Southampton.

Ad type Format Price ex.VAT Dimension - width x height

General Advertising

1 Full page £800 99mm x 210mm + 3mm bleed

2 2/3 page £600 89mm x 130mm

3 1/3 page £350 89mm x 62mm

Accommodation providers ONLY

4 1/2 page £465 89mm x 99mm

5 1/4 page £225 89mm x 48mm

High Visibility Premium Pages

Back Cover £1200 99mm x 210mm + 3mm bleed

Inside Front Cover £1000 99mm x 210mm + 3mm bleed

Page 3 £900 99mm x 210mm + 3mm bleed

Map / Venue listing

Nightlife/entertainment listing £45 Venue description & Website

Listings

Example>>

1 3

2

2/3large advert

1/3advert

5

4

1/4 size advertAccommodation

1/2 size advert

Accommodation

Full page

44

Let’s Party!Night time in Southampton

PubsAs well as the high street chains, Southampton has some great individual pubs where you can sup on a beer or enjoy a glass of wine. Soak up some history into the bargain at the historic Duke of Wellington pub in Bugle Street or step onto the High Street and check out the Red Lion pub which dates back to 1148.

Close by at Town Quay is the Platform Tavern where they brew their own beer as well as other well known beers and they are famous for their Desperate Dan style pies.

Did You Know?The Duke of Wellington pub was originally built upon Norman vaults and cellars in 1220 and the building became a pub in 1494.

Music in the CityA vibrant network of pubs,clubs, theatres and studio venues mean live music can be enjoyed at venues throughout the city.

Turner Sims Concert Hall at the University of Southampton has a reputation for hosting a varied programme including classical, world music and jazz. Internationally renowned performers such as Jamie Cullum and Courtney Pine are just some of the big names that have graced the stage.

O2 Guildhall is a multi-purpose venue staging major rock, contemporary and classical music events by national touring acts. The Joiners in St Marys has seen performances from many of the biggest names on the rock, indie, punk and metal scenes. Famously Oasis and Coldplay gigged there and it is fondly viewed by bands as an important venue for emerging talent.

SPG14 ARTWORK FINAL 72pp 06.01.14.indd 44 07/01/2014 15:48

Page 4: Media Pack : The Southampton Pocket Guide · The Southampton Pocket Guide is THE official publication to attract visitors to Southampton, promoting the diverse range of attractions,

Contact us:Call: 023 8000 1655 or 07591170720Email: [email protected]

The Marketing Collective, The Point, Leigh Road, Eastleigh,

Hampshire SO50 9DE

Twitter: @The_MCollective

Facebook: / TheMarketingCollective

Pinterest: pinterest.com/TheMCollective/