Media production

LN magazine Becky Lamb

The Brief • “ You have been commissioned by the Northern

Echo to produce a new magazine or newspaper product. Your product could be in any style of genre but it must be self financed through sales or advertising. You must also produce your magazine for a specified audience segment within the 16-25 age group”

USP• Hybrid of Music and Fashion ( isn’t currently a magazine like

this on the market)

• Given away a supplement in Northern Echo , so it is local and different.

• no other premium magazines given free at this standard.

AIMS • Publication name : LN

• Target audience: 16-24

• Genre: hybrid of fashion and music

• Publication : magazine

• Financial: independent through advertising sales( selling advert slots within magazine pages)

Problems + how to fix them • Will need to consider the secondary audience of the Northern

Echo. • No taboo language (mild if needed) • No nudity • No offensive or inappropriate• Remember age range of readers

Use appropriate language with no taboo subjects.Content isn’t to mature and shocking

PCC• Accuracy – to refrain from breaking the code I will ensure that

the stories and pictures aren’t inaccurate. • Children- I have to ensure I have permission to photograph

them from parents/guardians.• Privacy- when working with people I have to get there

permission before asking them questions on their personal life and using there pictures.

• Discrimination- I have to be aware of race, colour, gender, sexual orientation and disability when writing. No personal comments about them.

• Intrusion- with delicate cases I have to enquire information with sympathy and discretion

My Market Competition

GENRE RESEARCH

FASHION AND MUSIC

Analyse genre research

Mast Head

Sell lines – features in the magazine

Sky line

Black , white and grey colour scheme. Masculine and magnetized tone by vingetting.

Image of the main feature in the magazine Something easy to identify.

Ideas and influence• Red • NME • Glamour • I-D Talking to target audience , questionnaires.

Being local helps my magazine?

• Local companies and businesses advertise

• Local people can be included in adverts

• Run stories on thing which are current in North East

Gap in the Market • There aren’t a lot of local magazines which appeal to young

audience 16-24. • In the current market no hybrid of just music and fashion.• Local stories in high end feel magazine • Free as a supplement

Audience Research

Audience Profile

• STUDENTS • 16-21• TRENDIES • TUMBLR KIDS • B,C1/2

• Females 16-24 • Students who are interested in

fashion and music who want local fix but cheaply

• Will be reliant on parents so little disposable income

• 50% Shop in Primark • 40% of people own an Iphone.• Starbucks voted by 50% as favorite

coffee shop.• RED and Blue popular colours • 80% prefer socializing on a weekend• best fitting tribe is trendies and

tumblr kids – gives them current trends from the local high street, different content each week which suites tumblr kids.

Primary Audience Secondary Audience

• Males same age. •Interested in the topics of my hybrid.•Also older readers of the Northern echo. •50+ so no taboo or offensive language. •The location also determines my secondary audience so I have to remember it could be read in doctors , dentists where any age or sex could read it. •Religious people – some of my content my not appeal or impress certain religions just have to ensure I don’t discuss religion in an inappropriate way •Same with ethnicity and race.

PROBLEMS• Financial issues ( students ,

B,C1/2)• Style interests • Advertisers

Design for the audience • Style of ‘ID magazine’ and ‘glamour’• Article and content on areas of interest• Use a colour scheme that fits fashion and music but still

appeals to first and secondary audience • Vary the topics• Localise content • Supplement

Range of topics • Both music and fashion • Article examples The Grunge What’s with the music? Radio is Rocking it Simple ways to tone your calvsI’m in the Union

First DPS • to test the effectiveness of the DPS and if they would appeal • Gathered a focus group aged 17-18• Students • Asked them questions about the 2 DPS what they liked, what

worked , what didn’t.• From this is learnt what my audience preferred and liked , this

is can use to create future product.

MOCK UP 1 – THE GRUNGE “the colours express the ‘dark and dirty side’ linking the article together ”

“the models give a visual view of the grunge. They stand out and inspire clothing creations”

“Not sure where to start reading the article”

“interesting part about how we can create the look”

MOCK UP 2 – THE GRUNGE

“The text it too small to read”

“layout is better , clear and easy to see”“maybe rearrange the pages the other way round”

“like how the colours are minimalistic making the header and kicker stand out”

“enjoyed reading the article is way very clear about the grunge “

Audience Feedback (focus group)• Colours give the connotation of the grunge look• Colours in DPS 1 are eye catching • Content is good and effective • Models illustrate a way to get grunge clothing • Layout better in DPS 2

Things to take forwardLayout of DPS 2 Colours of DPS 1 ( 3 colour palette)The content The models and imagery Include a personal story (locality)

My Ideas

The Name

• Is it understandable?• What does it stand for? Why is

this used?• Does it fit my genre of

magazine?

LN

IDEALocal fashion and hybrid magazine for teenagers and students. Centred around local community Developing and inspiring creative fashion

Strengths – A hybrid which has the best of recent fashion and local and common music. These are both popular types of magazines already. Locally will appeal to a large amount of local students. Its also affordable.

Weakness – competition with already branded , popular magazines.

Branding • Will be branded by its limit to 3 colours

(change due to issue, linked to each DPS)

• The font used for my title will be reused within pages of the magazine (contents page) to make the link between that font and my magazine.

• My layout will always have the page dived into 2 columns. This as a reoccurring feature will help brand my magazine

• The font for text in each article – Calibri. Easy to read and works well with all titles.

• in the corner of the page a coat hanger (fashion) music note (music) will be placed to help identify and brand my magazine as a music and fashion.

Stylistics • Front cover – 3 colour palette

changes with each issue dues to content, current trends and season.

• Content – each article styled and coloured individually.

• Imagery- real people , no ‘models’

• Fonts Whats with this music?

Radio is Rocking it

THE GRUNGE

Articles ( language etc.)• Colloquial • Friendly , light • Regional dialect/ slang • 1st and 2nd person narrative o Address the reader • Short paragraphs , varied length in sentences

Flat Plans – front cover • Bold an clear masthead.

Short and Snappy name.• Sell- lines and teasers • 2 main fonts • Arranged around the main

image.• 3 colour palette • White, orange, green (black

base colour) autumn/winter

• Colour scheme will vary according to issue and seasons.

Flat Plan – Contents page • Masthead , contents page • Colour scheme will have the

previous colours with blue included

• Stories on left , for main stories pictures used.

• Competition included on the page

• Also a share a story box included in the bottom of page.

Flat plan – DPS 1 Picture of the main person in the article. Various movements and props

Article content split into easy read sections

Break out focused on one era. Can incorporate fashion into this article

Flat plan – DPS 2

Introduction on what the radio does in the local area

Then talking through what they radio does for local events and their impact.

Pictures from inside the radio station

Break out box with music events coming up

Commercial Viability

Rate card • This was used to help me establish how much money I would

get from advertising.

Expenses

Expenditure

Printing costsJournalistsphotographersModels sub editorsresearchers lighting assismake up artiststudio space flash light kit camera Insurance

Prices • Major expenses:Printing costs Insurance Researchers • Overall Cost of Magazine

£8439.31

Income • Selling advertising space - INCLUDE RATE CRAD• Creating advertorials • Inserts in the magazine • Free with the Northern Echo

Total Income from Advertising space:

£9,700

Profit/ Loss

•£1260.69

Distribution • Given as a supplement – allows greater coverage • Wont cost a lot • Will help brand my product • Distributed to places where Northern Echo popular

• Distributed by comag - similar style and quality - no current magazine published by them

Conclusion •You asked me to produce a product in any genre which must be self financed and fit the audience range of 16-25. As you can see from within my pitch I have met these aims. My magazine meets them by:•Being 16-24 it covers a large age range meaning I can get a lot of readership and circulation.•Combines two current and popular genres•Gap in the market (no current hybrid)•I enjoy these two genres so can put my own personal taste into the magazine.• A lot more detail and content variations because the two genres are interesting.•It is cheap and affordable for the age range( disposable income)