media planning guide 2008 · * source: nettracker data, june 2007 ** source: google analytics,...

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editorial calendarcirculation industry statistics special issues

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media planning guide 2008

Point of BeginningThe best-read, most-preferred surveying resource

New for 2008!• IntegratedMedia AdvertisingPackages

• CustomMedia Publishing

• Website Restructuring: • dailyupdates • webexclusives • expandedcontent • microsites

www.POBonline.com/2008media

point of beginning 3

POINT OF BEGINNING

2 www.pobonline.com

advertisingrates and specs

editorial calendar

specialissues

integratedpackages

marketingand publicity

With 32 years of editorial dominance in print, POB is now establishing a greater online presence. This will allow us to show our readers the most up-to-date news in the surveying audience, and provide you, our advertiser, with the best leads for your company.

circulation

We don’t send POB to just anyone. Some magazines add non-request names to their circulation file just to claim higher numbers. Not us. Every one of our 39,005 subscribers personally requested their subscription.* We have 100% personal direct request subscribers with 75% or more qualifying within one year* - we’re the only surveying publication able to make that claim. We let our subscribers get the magazine the old-fashioned way... by asking for it.

* Source: BPA circulation statement, June 2007 ** Source: BPA circulation statements, June 2005-June 2007 *** Source: NetTracker Data, June 2007 **** Source: Google Analytics, July 2007 ***** Source: Exact Target, July 2007

industrystatistics

integrated marketingSurveyors come in a variety of styles, each with their own ideas about how to enjoy POB. One thing they all agree on? You have to advertise in multiple media outlets to get their attention.

89%

…say IM provides them

with more information

about the company or brand than

one ad alone.*

87%

…say IM makes them

more likely to consider the company’s products or services for purchase.*

78%

…say IM makes them

more likely to contact or see the company

sales rep.*

81% of surveyors say POB’s collection of integrated media is useful!*

The MarketPOB is the publication more advertisers depend on.** Take a look at where your colleagues are spending their advertising dollars.

* Source: Integrated Media Usage Study, September 2006 ** Source: Inquiry Management Systems, May 2007


One-year Personal Direct Request circulation.**

june '05 dec. '05 june '06 dec. '06 june '07

15

,00

0 t

o 3

0,0

00

n POB | n Professional Surveyor | n American Surveyor (not audited)

circulation

industrystatistics

POBonline.com user information***

User Sessions: 33,873

Unique Visitors: 18,162

Unique Visitors per Day (average):

854

RPLS.com user information****

User Sessions: 122,367

Unique Visitors: 13,436

Unique Visitors per Day (average):

434

eNews subscriber information*****

Total Subscribers 17,580

20,17918,329

20,029

29,494 29,274

20,51520,539

29,177 29,17729,494

Number of advertisements per issue J F M A M JPOB 60 54 58 53 51 60

Professional Surveyor 28 39 84† 32 35 37

American Surveyor 68 n/a 38 31 42 40† Numbers include a supplement in the March issue of Professional Surveyor.

POB averages 13 exclusive advertisers every month!** They know to count on us for the best leads.

…say that seeing a

company’s ad in multiple

formats makes them more

likely to visit the company’s

website.*

90%

…say integrated marketing (IM)

makes the company more top-of-mind.*

94%

81%


POINT OF BEGINNING

4 www.pobonline.com


circulation

industrystatistics

integratedpackages


editorialcalendar

january ad close 11/26 february ad close 01/02

may ad close 03/28 june ad close 04/29

september ad close 07/29 october ad close 08/28

march ad close 01/30 april ad close 02/27

july ad close 05/28 august ad close 06/27

november ad close 09/29 december ad close 10/28

milestones (December)

MILESTONESMILESTONES

20082008


editorial calendar

specialissues

specialissuesEditorial Spotlight

(January)

Info Showcase (february, may, november)

2008-2009 GEOLocator (July)

State Conference Distribution

Editorial Focus:● Editorial Spotlight ● Construction Surveying● Industry Outlook

Added Value/Bonus Tradeshow Distribution:● World of Concrete, January 21-25, Las Vegas

Exclusive Online, Searchable, Comparable pob product surveys:● NEW! Machine Control Surveys

Editorial Focus:● Imaging Applications● Software Solutions● Business Strategies/Insurance

Added Value/Bonus Tradeshow Distribution:● Information Showcase● International LiDAR Forum, February 21-22, Denver

Exclusive Online, Searchable, Comparable pob product surveys:● Total Station Surveys

Editorial Focus:● Laser Scanning● Safety Issues● GIS in Surveying

Added Value/Bonus Tradeshow Distribution:● SPAR, March 3-5, Houston● ACSM Spring Conference, March 4-8, Spokane, Wash.● GITA, March 9-12, Seattle● ConExpo, March 11-15, Las Vegas

Exclusive Online, Searchable, Comparable pob product surveys:● 3D Laser Scanner Hardware and Software Surveys

Editorial Focus:● RTK Networks● Technology Advancements● Focus on Education

Added Value/Bonus Tradeshow Distribution:● NACE, April 20-24, Portland● ASPRS, April 27-May 2, Portland● ACEC, April 27-30, Washington, D.C.

Exclusive Online, Searchable, Comparable pob product surveys:● College/University Survey

Editorial Focus:● GPS Surveying● Business Strategies/Insurance● Surveying History

Added Value/Bonus Tradeshow Distribution:● Information Showcase

Exclusive Online, Searchable, Comparable pob product surveys:● A POB Exclusive! Salary and Benefits Survey—NOW ANNUAL!

Editorial Focus:● Highlights in Surveying Award Winner● International Surveying● Construction Surveying

Added Value/Bonus Tradeshow Distribution:● FIG, June 14-19, Stockholm, Sweden

Exclusive Online, Searchable, Comparable pob product surveys:● Laser Surveys: Electronic Levels, Grade Levels, Sensors

Editorial Focus: Geo Locator - Annual Buyers Guide● Mapping Solutions● Hydrographic Surveying

Added Value/Bonus Tradeshow Distribution:● NACo, July 11-15, Jackson County (Kansas City), Mo.● MAPPS, July 19-23, Sun Valley, Idaho● NSPE, July 24-27, Portland, Ore.

Exclusive Online, Searchable, Comparable pob product surveys:● Laser Rangefinder Survey

Editorial Focus:● GIS in Surveying● Licensure Issues● Utility/Public Works Applications

Added Value/Bonus Tradeshow Distribution:● ESRI Survey & Engineering GIS Summit, August 2-5, San Diego● NCEES, August 13-16, Minneapolis● APWA, August 17-20, New Orleans

Exclusive Online, Searchable, Comparable pob product surveys:● GIS Software Survey

Editorial Focus:● International Surveying● Niche Surveying Markets● Business Strategies/Insurance● 2009 Conference Schedule

Added Value/Bonus Tradeshow Distribution:● IHEEP, September 15-18, Albuquerque, N.M.● GIS in the Rockies, September TBA, Denver● InterGEO, September 30 - October 2, Bremen

Exclusive Online, Searchable, Comparable pob product surveys:● Miscellaneous Software Survey

Editorial Focus:● GIS in Surveying● Safety Issues● GPS Surveying

Added Value/Bonus Tradeshow Distribution:● URISA, October 7-10, New Orleans

Exclusive Online, Searchable, Comparable pob product surveys:● GPS Receiver/Software Surveys

Editorial Focus:● Imaging Applications● Geodetic/Control Surveying● Software Solutions

Added Value/Bonus Tradeshow Distribution:● Information Showcase

Exclusive Online, Searchable, Comparable pob product surveys:● Data Collector/Controller Hardware and Software Surveys

Editorial Focus:● Surveying History● Surveying for Civil Design

Added Value/Bonus Tradeshow Distribution:● Milestones

Exclusive Online, Searchable, Comparable pob product surveys:● CAD/Surveying Software Survey

Double your exposure to

our subscribers. Free to all full-page January

advertisers.

Showcase your products, services,

websites and more in one of

these 4-color, 1/6-page ads.

The most complete

Buyers Guide for surveyors.

Get your ad in front of

attendees at state conferences

throughout the U.S.

Highlight your company's biggest

achievement of the year! Free for December

advertisers.


POINT OF BEGINNING

6 www.pobonline.com

editorial calendar

circulation

industrystatistics

specialissues


1x 3x 6x 12x

Package Price: (per 30 words – includes online placement for coordinating month)

$135 $130 $123 $104

Display Classifieds: (per column inch – 2.25 x 1)

$193 $183 $173 $135

Listing Package – Print and Online (12x packages only)

College/University Programs $5953D Laser Scanning Services $930


Full page with bleed8.375" x 11"

Full Page8.125" x 10.75"

2/3 PageVertical

4.5" x 10"

1/2 PageIsland

4.5" x 7.5"

1/3 PageVertical

2.25" x 10"

1/2 Page Horizontal7" x 4.875"

1/3 Page Square4.5" x 4.875"

1/4 Page Vertical3.375" x 4.875"

1/2 PageVertical3.375" x 10"

Print Display Advertising



integratedpackages 2008 Rate Card

Size 1x 3x 6x 12x 18x 24x

Full Page B&W 5,960 5,700 5,490 5,010 4,760 4,530

2/3 B&W 4,010 3,830 3,690 3,360 3,210 3,050

1/2 B&W 3,150 3,010 2,890 2,650 2,520 2,390

1/3 B&W 2,270 2,170 2,090 1,900 1,820 1,730

1/4 B&W 1,820 1,750 1,680 1,530 1,460 1,390

1/6 B&W 1,390 1,330 1,280 1,170 1,110 1,060

Interior Cover: Full Page +1000

Back Cover: Full Page +1500

Two Color: 800 n Four Color: 1,510

POBonline Advertising

Banner ad468x60 pixels

Tile ad125x125 pixels

Skyscraper ad160x600 pixels

eNews Advertising

eNews Tile ad120x60 pixels

Line ad144x144 pixelsplus 50 words

Banner ad468x60 pixels

integratedpackages

Platinum Gold Silver Bronze 24x 12x 8x 4x

Additional Print ExposureEditorial Spotlight (Requires FP ad in January issue) ✘ ✘ ✘ ✘

Information Showcase 3 3 1

Product of the Month ✘ ✘

Milestones ✘ ✘ ✘ ✘

Supplied Insert (8 pages) ✘

Geo Locator Premium Premium Premium Deluxe

Digital EditionDigital Edition ads ✘ ✘ ✘ ✘

Digital Edition sponsorship 2 1

POB OnlinePOBonline skyscraper ✘

POBonline banner (Premium) 8 mos. 4 mos.

POBonline banner 4 mos. 8 mos. 12 mos.

RPLS.com banner 12 mos. 6 mos. 4 mos.

RPLS.com sponsored board 12 mos.

Feature article sponsorship 2 1

eNewseNews units (Tile, line, banner each one unit) 26 26 16 8

eNews (Custom) 2 1

Additional optionsWebinar (Single sponsor) ✘

Microsite (Replaces Product Showroom) 12 mos. 12 mos.

Rich media 1 mo.

List Rental (Mailing addresses only) 4 @ 10m ea. 2 @ 10m ea. 1 @ 5m 1 @ 2.5m

Video clips (Up to 2 min. length) 2 1

POINT OF BEGINNING

8 www.pobonline.com

Custom Media - Single Source SolutionsBNP Custom Media integrated its custom services with POB to create products and resources that lead the industries we serve. Delivering editorial content from you to your target audience, internally and externally, via print, electronic mediums, or live events. There are endless vehicles available for you to interact with your audience, including: custom magazines, newsletters, eBooks, white papers/case studies, web portals/microsites/online resource centers, advertorials, and online content.

For more information contact:

Steve Beyer 630/699-7625 [email protected]

or

Dan Murfey 248/244-1277 [email protected]

Marketing and Publicity ToolsPOB offers a variety of services to complement your ad program:

n Subscriber list rentals to complement your print program

n Reprints and ePrints of our editorial features or your advertisement

n Cover, ad, and editorial blow-ups for display

n Ad laminates for display

Package discounts are available. Contact your sales rep for more information about these and other services.

clear seas researchWhat information do you need to meet your daily and long-term strategic business development and marketing goals? How will you get this information?

Clear Seas Research, Architecture & Construction Division, supports growth and development in the building products, construction and flooring industries through our B2B industry-focused reports and custom market research services. We are dedicated to providing results-oriented market research and insightful analyses to our clients with a focus on understanding their business and offering exceptional customer service.

Our research services include awareness and concept testing, customer satisfaction/value assessment, competitive product evaluation, and product/price positioning studies.

For more information visit: www.clearseasresearch.com 248/786-1616


editorial calendar

circulation

industrystatistics

specialissues

integratedpackages



Karen Moore Advertising Sales Phone: 248/244-6464 [email protected] Deneau Regional & Classified Sales Phone: 248/244-1283 [email protected] Alef Production Manager Phone: 248/244-6409 [email protected] N. Hohner Editor Phone: 586/752-2971 [email protected] Jensen Managing Editor Phone: 248/244-6465 [email protected] Grant Associate Editor Phone: 248/786-1620 [email protected] Murfey Publisher Phone: 248/244-1277 [email protected]

pob staff

media planning guide 2008 · *** source: nettracker data, june 2007 **** source: google analytics,...

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media planning guide 2008 · * source: nettracker data, june 2007 ** source: google analytics,...