media planning guide railway gazette international

Media Planning Guide 2012

Print • Digital • Online

Railway Gazette InternationalSales Offices

Head OfficeRailway Gazette International DVV Media UK Ltd NINE, Sutton Court Road Sutton, Surrey, SM1 4SZ, UK

Tel: + 44 (0) 20 8652 5211/5212/5215Fax: + 44 (0) 20 8652 5210

Sales ContactsSheena RenniePublisher

Tel: + 44 208 652 5211

Email: [email protected]

Paul DavisBusiness Development Manager/Key Account Manager

Tel: + 44 208 652 5212


Marianne RipsherSales Manager

Tel: + 44 208 652 5215


Andrew WalkerSales Executive

Tel: +44 208 652 5214


Australia New ZealandTim Roach

Global Media Solutions (NZ) Ltd 16 Lanyon Place, Whitby Wellington 5024, New Zealand

Tel: + 64 4 234 8895Fax: + 64 4 234 8898


Germany AustriaDirk Bogisch/Hans Jorg Bogisch

Bogisch GmbH Goethestrasse 15 D-73119 Zell unter Aichelberg, Germany

Tel: +49 (0)7164/ 4071Fax: +49 (0)7164/ 6523


ItalyAnna De Bortoli

Ediconsult Via Savona 97 20144 Milano Italy

Tel: (02) 47710036Fax: (02) 47711360


JapanA Ojima

JAC Inc. Room 302, Yasuda Jimbocho Mansion 3-11-1 Kanda Jimbocho Chiyoda-ku, Tokyo 101 0051 Japan

Tel: (03) 3261 4591Fax: (03) 3261 6126


Korea C H Park

Far East Marketing Inc. Room 103 – 1011 Brown Stone 410-360 1330 Baekseok-dong Ilsan-ku, Goyang-si, Gyunggi-do South Korea

Tel: 02730 1234Fax: 02732 8899


PolandJoanna Pucis

Press Media Ulanow Krechowieckich 7 04-682 Warsaw Poland

Tel: 022 613 10 98Fax: 022 812 76 17


RussiaArkady Komarov

World Business MediaLeningradsky prospect 80Korpus G, office 807 Moscow 125190Russia

Tel/fax: +7 495 987 38 00


SwitzerlandMonika B. Ailinger

MarCoMedia GmbH Obereichliweg 31 CH-6405 Immensee Switzerland

Tel: +41 41 850 44 24 Fax: +41 41 850 45 29


DVV Media GroupDeutscher Verkehrs-Verlag


For effective advertising choose the market leader for print and online

Railway Gazette International

The number one publication for the international rail industry

www.railwaygazette.com

Circulation and readership profile

Railway Gazette International’s circulation of over 10,600* print copies is independently audited by the internationally recognised Audit Bureau of Circulations. With a pass on readership of over 3.1 per copy for the print copies plus online access to the digital version for all subscribers, the influence of Railway Gazette International provides the most effective and far reaching audience for your marketing campaign.

Railway Gazette International2012

Job function 41% Executive/corporate management

19.5% Mechanical & civil engineering

19.4% Commercial/operating

7.9% Electrical & signalling engineering

4.6% Personnel/training

5.8% R&D/purchasing

1.8% Other

Industry analysis 53.1% Railway operators

23.6% Railway equipment manufacturers

8.4% Government departments/associations

9.8% Consultants

5.1% Other

Published monthly, Railway Gazette International provides the best way to deliver your company’s marketing message to the industry’s most influential people.

Advertise in Railway Gazette International and benefit from:

•Worldwidecirculation,independentlyauditedbytheABC– an internationally recognised audit body

•Worldwidereadershipofover3.1readerspercopy

•Respectedandauthoritativeeditorial–crucialindustryinformation directly affecting our readers, written by a highly respected editorial team

•Extradistributionatkeyindustryevents

•Multi-mediaadvertisingopportunities–print,digitalandonline

Geographical profile

3%

North America 9.7%

Central & South America

7.1%

Africa 5.4%

Europe 53.2%

Australasia 3.8%

17.8% Asia

3% Middle East

*November 2010 circulation

Railway Gazette is the only official international media partner for InnoTrans.

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Railway Gazette InternationalEditorial Programme 2012


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JANUARY

13 December 2011

Track TechnologyImprovements to rails, sleepers, fastenings and ballast will pave the way for longer life under heavier loads.

EuropePolitical focus on international rail corridors will drive technical and commercial integration.

Tools & Small Plant

FEBRUARY

16 January 2012

Metros & Light RailRising demand for urban mobility means that cities around the world must invest in high capacity rail modes.

ChinaWhilst questions are being asked over high speed projects, conventional lines and metro schemes continue unabated.

Communications & Passenger Information

• IT-Trans, Karlsruhe

• Asia-Pacific Rail, Hong Kong

MARCH

14 February 2012

Signalling & Train ControlConvergence of IT and safety systems is driving the evolution of the intelligent railway.

Middle East & TurkeyFrom the Bosporus to the Gulf, rail investment projects are pushing ahead at full speed.

Expo Ferroviaria Preview

• UIC ERTMS, Börlange

• Eurailtelematics, Berlin

• Signalling & Train Control, Wien

• Expo Ferroviaria, Torino

APRIL

13 March 2012

Project ManagementBringing in experts can harness skills in many aspects of railway construction and upgrading work.

IndiaAs IR struggles to keep up with economic development, freight corridors, high speed lines and metros are taking shape.

Workshops & Maintenance

• GulfRail, Dubai• ExpoRail India,

Delhi

MAY

12 April 2012

Local RailwaysFrom urban lines to regional branches, devolved control can increase the focus on social and economic objectives.

United KingdomAs London readies to host the Olympic Games, rail spending is focusing on capacity and infrastructure.

Ticketing & Fare Collection

• Infrarail, Birmingham

• UITP local rail, Warszawa

• IRF, Madrid• 1520 Forum,

Sochi

JUNE

14 May 2012

Traction & EnergyOil prices, environmental concerns and energy efficiency are driving technical development and electrification.

AfricaHeavy haul lines to open up mineral reserves and innovative private concessionaires are leading a railway renaissance.

Energy Capture & Storage

• Africa Rail, Johannesburg

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JULY

12 June 2012

High SpeedDevelopment of high speed lines providesmuch-needed capacity and helps to drive regional economic development.

North AmericaInvestment in capacity continues unabated as railroads focus on growth and meeting the PTC deadline.

Seating & On-train Services

• UIC High Speed, Philadelphia

AUGUST

12 July 2012

Infrastructure & StationsAs the principal shop window for a growing railway, stations must be attractive as well as efficient to operate.

Asia-PacificConstruction of international links is starting to forge together the rail networks of southeast Asia.

Station Equipment

• Ferroworld, Genève

• InnoTrans, Berlin

SEPTEMBER

16 August 2012

Tomorrow’s Freight TrainsInnovation is needed if rail freight is to compete with larger lorries and address concerns about noise and pollution.

GermanyDespite growing demands for vertical separation, DB is continuing its international growth strategy.

InnoTrans Preview

• Aspect 2012, London

• CORE, Brisbane• InnoTrans, Berlin

OCTOBER

14 September 2012

Safety & StandardsRail’s operational efficiency and safety depend on ensuring that technical standards meet market demands.

Russia & CISAs RZD’s reform programme draws to a conclusion, upgrading and new line construction are taking priority.

Bogies, Wheels & Couplers

NOvEMBER

12 October 2012

Passenger Rolling StockModern vehicles must address challenges of higher capacity and better crashworthiness at lower cost.

Latin AmericaBrazil’s strong economy and world demand for primary commodities are encouraging rail development.

InnoTrans Report

• Business on Rails, São Paulo

• AusRail, Canberra

DECEMBER

12 November 2012

Track MaintenanceAs railways become ever busier, more track maintenance must be done in less time, encouraging automation and mechanisation.

Spain & PortugalWith the break of gauge conquered, Iberia’s railways are playing a growing role in the emerging trans-Europeannetwork.

Timetables & Train Planning

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BUYER’S GUIDE


Comprehensive report from the only official media partner for InnoTrans.


EU€ Euros

1x 3x 6x 9x 12x

Page

4 colour €5080 €4920 €4830 €4575 €4320

2 colour €4000 €3890 €3800 €3600 €3400

B/W €3460 €3355 €3290 €3115 €2940

Half page

4 colour €3680 €3575 €3495 €3315 €3130

2 colour €2595 €2515 €2465 €2335 €2200

B/W €2100 €2040 €2000 €1895 €1785

Quarter page

4 colour €2490 €2410 €2365 €2240 €2115

2 colour €1600 €1560 €1525 €1445 €1365

B/W €1145 €1100 €1080 €1035 €975

Covers

Front €7000

Inside front €5195

Inside back €4865

Outside back €5195

Inserts

Rates on application

NB Processed cyan, magenta or yellow.

All Pantones, matched or special colours = €160 extra

Guaranteed Positions = €470 extra

Cancellation Policy: Cancellations must be received in writing at least 28 days before monthly copy deadline

(depth x width)

Full page

Bleed 296mm x 216mm

Trim 290mm x 210mm

Type area 254mm x 184mm

Half page (vertical)


Half page (horizontal)


Quarter page (vertical)


Quarter page (horizontal)


Advertisement sizes Advertisement copy All copy should be supplied in a digital format – high resolution (300 dpi) pdf or jpgs.

All files, including images and logos must be saved as CMYK not as RGB.

Graphics and logos with the application software used for creating the advertisement, such as Quark Xpress, InDesign and Illustrator can be saved as TIFF/EPS/JPG format, but not as JPG encoded.

Advertisement delivery Advertisements can be sent by either of the following methods. If you have any queries, please do not hesitate to contact us on Tel + 44 20 8652 5200


Post:Att: ProductionRailway Gazette InternationalDVV Media UK LtdNINE, Sutton Court RoadSutton, SM1 4SZ, UK


Railway Gazette InternationalAdvertising Rates & Data 2012

Online & Digital


Railway Gazette InternationalOnline & Digital 2012

With over of 58,000 unique users* per month Railwaygazette.com is the number 1 website for the international rail industry. With updated daily news, information on tenders and contracts, an extensive archive, plus the week’s top news stories emailed every Friday to over 43,000 subscribers of our weekly E-newsletter, Railwaygazette.com is the best source of online information for the rail industry.

Online marketing has now become an essential marketing medium and Railwaygazette.com has become an effective platform to drive traffic to your own website and maximise your brand awareness. Whetheryouareinterestedinbanneradvertising,E-newslettersponsorship or specific marketing Emails Railwaygazette.com is the only online solution you need!

Railwaygazette.com – the only online solution!

The factsRailwaygazette.com now has over 58,000 unique users per month. These visitors use the site on a regular basis ensuring your marketing message receives even greater exposure.

June 2011 Statistics*

Page impressions: 322,417

Unique users: 58,338

*Google Analytics

Geographical overview *High usage

Medium usage

Low usage

*Google Analytics

Social networks Railway Gazette International has been at the forefront of the industry for development and has active Twitter, Facebook & LinkedIn pages. With thousands of followers and fans these sites add a unique and special relationship to our readership proving that Railway Gazette is the leading platform for delivering news and information to the industry.

Online and digital opportunities Railwaygazette.com provides numerous advertising opportunities.FrombanneradstoE-newslettersponsorships, customer specific bespoke Emails and webinars we can devise a package to promote your products, services and website to their full potential. Whatever method you prefer Railwaygazette.com can offer an unrivalled opportunity to reach the rail industry worldwide.

Railway Gazette InternationalOnline & Digital Opportunities 2012


Planning a campaign?Online ads are sold by number of impressions (CPM), but by number of impressions. An impression occurs any time that a user calls up a page which contains your ad.

CPM is used in online marketing as a standard benchmark to calculate the relative cost of an online advertising campaign. We offer our online banners per block of 25,000 impressions at a set fee per month.

To plan your campaign• Specify a start-date • Specify an end-date • Specify the number of impressions

(per 25,000)

Ourad-servingsoftware(OpenX)willdelivertheimpressionsevenly over the duration of the campaign.

Banner ratesRailwaygazette.com delivers over 300,000 impressions per month. All banners are sold on an impression basis in blocks of 25,000 impressions. We guarantee that each position will receive a minimum of 25,000 impressions for a set price per month.

Skyscraper €2050 per 25,000 impressions

Lead Banner €1700 per 25,000 impressions

Half Size Banner – top €1400 per 25,000 impressions

Half Size Banner – bottom €1400 per 25,000 impressions

Button Banner €1050 per 25,000 impressions

% Discounts50,000 – 75,000 impressions less 15%

100,000 – 150,000 impressions less 25%

150,000 – 200,000 impressions less 35%

Please note: The minimum amount of impressions per month is 25,000

Skyscraper Banner120x600 pixels

Lead Banner 468x60 pixels

Button Banner150x90 pixels

Half Size Banner234x60 pixels

Banner advertising opportunities To ensure you reach as many of Railwaygazette.com’s 58,000 key industry professionals we provide various different banner advertising opportunities.

Online & Digital EU€ Euros

Railway Gazette E-newsletter The Railwaygazette.com E-newsletterhasbecomeavery popular tool for industry professionals. It contains a round up of the week’s latest news from the international rail industry along with information on up coming events. The E-newsletterissentouteveryFriday to over 43,000 rail industry professionals and has proven to deliver excellent results for the sponsors. Each newsletter contains only one sponsor per week.

Weekly E-newsletter subscribers 43,218*

*Inxmail figure as of the 9th September 2011

Metro E-newsletter TheMetroE-Newslettercontainsspecificindustry news relating to to urban rail, light rail and metros and is sent out every 2 weeks on a Wednesday. For 2012 we have increased the reach of the Metro E-newsletterbycombiningmailinglistsandthisisnowsent to a database of over 41,000 recipients. The Metro E-newsletterisanotherexcellentopportunitytoreachouraudience via email marketing. It also offers companies working within the Metro’s area an effective marketing tool based around their specific area of the industry.

Metro E-newsletter subscribers 41,558*

*Inxmail figure as of the 9th September 2011

E-newsletter sponsorship includes • 185 x 65 Pixel Gif (animated or un-animated)• 378 x 66 Pixel Gif (animated or un-animated)• Up to 300 words of text• Images and elements of the text clickable through to

your website

Newsletter rates Weekly E-newsletter €1650 per sponsorship

Metro E-newsletter €1650 per sponsorship

Customer specific EmailsOur customer specific bespoke Emails offer you the opportunity to reach our unique database of over 38,000 rail professionals. Each Email can be individually tailored to suit your needs. This type of email marketing is the perfect way to advertise your latest company brochure, distribute your own company newsletter, promote an event, conduct a survey or increase your brand awareness.

Customer specific Email rates Specific Email €2650 per mailing

Online & Digital EU€ Euros

“The benefits of Email marketing” Email marketing is a very powerful and cost effective method of online marketing. You can use email marketing to generate new business or leads, up date the industry on company news and information and to promote events.

Cost effective – Email marketing offers substantial savings at cost effective rates.

Trackable – Email campaigns can be monitored by the tracking of; response, opens, clicks, and this data can then be used to improve future campaigns.

Immediate delivery – campaigns can be turned around quickly enabling you to reach a huge audience within a short time frame.

Email marketing powered by: Site measurement by: Ad serving by: Follower of the IAB Ad Unit Guidelines:


Railway Gazette InternationalOnline & Digital Specifications

Specifications and guides

Banner specifications and guidesBanners can be supplied in GIF or Flash formats. We also accept Third Party Banners in HTML format. If supplying in Flash format pleaseensureanylinksorclicktagsarehard-codedintothefile.

•Bannersshouldnotbeover40kbinfilesizeandhaveananimation of no longer than 15 seconds.

•BackupGIFmustbesupplied.

•PleasecontactusforyourspecificRichMediaenquiries.

Links

All banners must be supplied with a weblink. Click tags are also accepted.

Rich media

All of our banner positions can be offered in rich media format. Although we are able to support Rich Media, please be aware that not all browsers support Java and therefore a backup GIF must be supplied.

Please contact us for your specific Rich Media enquiries.

E-Newsletter sponsorship specificationsAll images must be supplied in either GIF of JPEG formats with file sizes kept to below 25kb. Please note that SWF of Flash files are not compatible for email use.

All text must be supplied at TXT file or as a word document.

Customer specific Email specifications and guidesAll Emails must be supplied in HTML format. They must also be supplied with a text only version (TXT file or word document).

Emails must not exceed a maximum width of 700 pixels, there is no maximum height.

All images must be externally hosted by the client. All links including image links must be live links and not relative links.

Always use ALT tags and fixed widths within tables. Avoid using cascading style sheets (CSS).

File sizes should always be kept as small as possible. Keep to a rangeofbetween40k-100k.

Do not use Java, JavaScript, VBScript, forms, frames, ActiveX, animated GIF’s, Flash, or embedded video.

Email subject

Please specify a subject line for your Email, with a maximum length of 80 characters (including spaces). Less than 50 characters is recommended. Your subject line cannot be all UPPER CASE.

Unsubscribe information and web version link

The Email footer includes unsubscribe information allowing Email recipientstoopt-outoftheRailwayGazettemailinglist.Pleasedonot include unsubscribe information in your design or copy.

The Email header includes a link to a web version of your Email creative. There is no need to include your own web version link.

Online & Digital

Contact us To reserve your advertising, or to discuss your requirements please contact

Paul DavisOnline Business Development Manager

Tel +44 208 652 5214 Fax: +44 208 652 5210



Recruitment, Tenders & Events2012

Whether you are looking to advertise a vacancy, notice of sale, or promote an event, Railway Gazette and our portfolio of print and online products offer you the perfect platform to reach key personnel within the global rail industry.

Booking a recruitment campaign or advertising your notice of sale ensures your advert is promoted to our global audience of 58,000 online unique users, 43,000 subscribers of our e-newslettersandthereadersofthe10,600printedcopiesof our monthly magazine.

Reach key industry professionals and decision makers

Recruitment Advertising

• Online listings• Print adverts• Dedicated e-mail blasts

• Recruiter Profiles• Featured Recruiter • Job seeker updates

Railway Gazette International’s Career Centre has become a popular tool for companies and agencies looking to recruit rail professionals from around the globe. We offer a variety of print and online opportunities designed to help you enhance your campaign which include:

Tender or Notice Advertising

• Online listings• Print adverts• Dedicated e-mail blasts

• Recruiter Profiles• Featured Recruiter • Job seeker updates

Through both our popular print and online mediums we offer companies an excellent opportunity to advertise rail notices to a truly global audience of key industry professionals. We offer a variety of marketing opportunities to help deliver the industry exposure and response you are looking for from your notice.

All Recruitment & Notice advertisements are promoted via oure-newsletters,andwithinourcommunitygroupsincludingFacebook, Twitter & LinkedIn

Print & online combinationCombining our print and online products creates a powerful marketing tool to reach the top level, senior professional decision makers. When combined no other publication can offer as much exposure to so many key professionals.

Recruitment & Tenders Rates 4 weeks online listing* €850

¼ Page print + online listing €1895

½ Page print + online listing €2900

Full Page print + online listing €4050

Dedicated email + online listing €3500

*Discounts available for multiple advertisements

Recruitment, Tenders & Events

Recruitment, Tenders & Events EU€ Euros

Contact us To reserve your advertising, or to discuss your requirements please contact

Andrew WalkerClassified Sales Executive

Tel +44 208 652 5214 Fax: +44 208 652 5210



Recruitment, Tenders & Events2012


Advertisement sizes

(depth x width)

Full page

Bleed 296mm x 216mm

Trim 290mm x 210mm










For full specifications please refer to our Online & Digital Specifications, or contact Andrew Walker, Classified Sales Executive.

Specifications

Online Advertisement CopyAll images or logos must be supplied in high resolution JPG format or EPS format.

All descriptions should be supplied as a Word document or TXT file. Where possible please also supply an original PDF version of your print advertisement.

Dedicated Email SpecificationsOur complete email specification guidelines can be found within our Online & Digital media information. Alternatively contact Andrew Walker ([email protected]) for more details.

Print Advertisement CopyAll print advertisements should be supplied in digital format as a high resolution PDF or JPEG. All files including images and logos must be saved as CMYK not as RGB.

Events

Enhanced events package • EventListingincluding

company logo• Adetaileddescription

about the event• Weblinktoyourevent• Eventphotos• Guaranteedinclusionin

ourweeklye-newsletter• Promotionviaour

popular social networking groups

Cost per event €400*

Premium events package • Dedicatedemailblastto

our 43,000 subscribers• EventListingincluding

company logo• Adetaileddescription

about the event• Weblinktoyourevent• Eventphotos• Guaranteedinclusionin

ourweeklye-newsletter• Promotionviaour

popular social networking groups

Cost per event €3500*

Railwaygazette.com contains a comprehensive list of industry events which has become a popular and reliable source of information for our users. We offer companies the chance to promote your event further by enhancing your listing with one of the following events package:

* Discounts available for multiple events

Metro Report International


Urban transport is one the fastest growing segments of the transport market.

Published quarterly and with a circulation of over 6,000 copies worldwide, Metro Report International delivers your company message straight to this highly targeted and influential audience.

Each issue provides a mix of technical and operation features, looking at the key topics in this field.

Covering urban transport worldwide

Copy d

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Featu

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Market

Trend

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MARCH 2012

6 February 2012

Metros

Signalling & Train Control

LondonParisBeijingMoscow• Automation• Communications• Maintenance & upgrading• Financing• Green mobility

Metro car market

• MetroRail 2012 London• UITP MENA, Abu Dhabi• UITP Local Rail, Warszawa

JUNE 2012

7 May 2012

Commuter Rail

Rolling Stock

PhiladelphiaStockholmMünchenSydney• Interiors• Accessibility• Capacity & throughput• Safety & Security• Traction technology

Commuter rolling stock

• APTA Rail, Dallas• Transports Public, Paris

SEPTEMBER 2012

9 August 2012

Infrastructure & Track

Signalling & Train Control

HannoverFranceEastern EuropeNorth Africa• City centre circulators• Infrastructure renewal• Energy storage & wire-

free operation• Interoperability• Urban landscaping

Trams and light rail vehicles

• APTA Seattle

DECEMBER 2012

5 November 2012

Multimodal Integration

Stations & Services

TokyoShanghaiDelhiSao Paulo• Station design• Ticketing & fare collection• Passenger information• Scheduling & online

timetables• Operating strategies

Urban rail projects

Main Th

eme

Techn

ical F

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• InnoTrans, BerlinRailway Gazette is the only official international media partner for InnoTrans.

Metro Report2012


EU€ Euros

1x 2x 4x

Page

4 colour €4980 €4825 €4700

2 colour €3930 €3800 €3735

B/W €3375 €3270 €3200

Half page

4 colour €3615 €3495 €3430

2 colour €2555 €2475 €2420

B/W €2055 €1995 €1945

Quarter page

4 colour €2475 €2395 €2355

2 colour €1570 €1515 €1485

B/W €1120 €1080 €1065

Covers

Front €6950

Inside front €5080

Inside back €4950

Outside back €5030

Inserts

Rates on application





(depth x width)

Full page

Bleed 296mm x 216mm

Trim 290mm x 210mm










Advertisement sizes Advertisement copy All copy should be supplied in a digital format – high resolution (300 dpi) pdf or jpgs.







Metro ReportAdvertising Rates & Data 2012

Railway Gazette China


Railway Gazette China Edition – deliver your marketing message direct to the railway industry in China.

With more than 7000 copies, circulating to senior railway officials in China, Railway Gazette China edition (published in Mandarin) is a vital source of Chinese language information on technical advances and international trends across the international rail industry.

Editorial policyTopics covered include all aspects of the rail industry including infrastructure, rolling stock, mainline, metro and freight, traction technology, signalling and passenger information systems.

Railway Gazette China Edition can take your company’s promotional message direct to the senior management within a rail industry that is modernising and expanding at an unprecedented pace.

Top-class information for the Chinese railway industry

CHINA

Railway Gazette China2012

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APRIL EDITION

9 March 2012

6 April 2012

High SpeedTrack TechnologyMetros & Light Rail

OCTOBER EDITION

7 September 2012

8 October 2012

InfrastructureFreightTraction & Rolling Stock

Publi

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Main th

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EU€ Euros





(depth x width)

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Bleed 296mm x 216mm

Trim 290mm x 210mm










Advertisement sizes


Railway Gazette ChinaAdvertising Rates & Data 2012

CHINA

1x

Page

4 colour €4320

2 colour €3400

B/W €2940

Half page

4 colour €3130

2 colour €2200

B/W €1785

Quarter page

4 colour €2155

2 colour €1365

B/W €975Job function 32.7% General manager

48.1% Department manager

10.9% Railway engineer

8.3% Other

Geographical distribution 19.5% Beijing

10.6% Shanghai

1.9% Tianjing

1.7% Chongqing

2.7% Guangzhou

3.8% South China

9.4% North China

8.1% Northeast

12.0% Central China

13.5% East China

8.7% Southwest

8.1% Northwest

Industry analysis 2.3% Ministry of Railways

17.1% Railway operators

14.7% Research Institutes & Universities

11.5% Rolling stock manufacturers

21.0% Railway infrastructure

9.5% Communication & signalling

4.7% Urban rail operators

14.0% Railway equipment manufacturers

5.2% Other

Advertisement copy All copy should be supplied in a digital format – high resolution (300 dpi) pdf or jpgs.






Advertisement rates

Railway Directory

Indispensable business reference source for the railway industry

www.railwaydirectory.net

Display advertisingDisplay advertisements are an ideal way to promote your company to the industry and increase brand awareness. The book version of Railway Directory is extremely popular with industry professionals and advertisers alike. We offer Guide Cards, Full Page and Half page advertising options within the book which is published in December each year.

3 in 1 Package To maximise exposure across both formats we offer a 3-1 in package which includes:

• Display advertisement in the book version

• Banner advertisement on the website

• Premium enhanced entry

Please refer to the 3 in 1 Package Rates panel.

Railway Directory2012

Railway Directory is widely acknowledged amongst Railway professionals as an indispensable source of comprehensive, accurate and up-to-date data on the railway industry; including country and city maps. Available in book and online formats it

provides you with all the information you need, when you need it.

Advertising in the Railway Directory provides a prime opportunity for your company’s products to be seen by key figures in the railway industry.

All advertisements are live for twelve months, making the Railway Directory anidealandcost-effectivewayto market your company to the industry worldwide.

Enhanced print and online listingsPromote your company’s products and services to the rail industry worldwide by enhancing your company’s listing.

With almost 5,000 company listings receiving a basic entry free of charge, we offer a unique chance to enhance your listing by upgrading to one of our Standard or Premium entries. Additional features include enhanced search listing results, the ability to upload video and press releases, as well as adding your company logo to both the printed and online versions.

Includes:

• Company name and address

• Contact details

• Product categories

Add-on:

• Company logo

• 100 word company description

Add-on:

• Videos

• Product photos

• Personnel photos

• Company profile

• Project references

EU€ Euros

www.railwaydirectory.net

Railway DirectoryAdvertising Rates & Data 2012

Page

4 colour €3655

2 colour €2420

B/W €1750

Half page

4 colour €2760

2 colour €1720

B/W €1090

Guide card

4 colour €4150

2 colour €2920

B/W €2250

Standard entry only

4 colour €450

Premium entry only

4 colour €850

Banner ad only

4 colour €2225

Advertisement ratesDisplay ad, Banner and Premium entry

Page

4 colour €5300

2 colour €4060

B/W €3400

Half page

4 colour €4400

2 colour €3365

B/W €2740

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Wir finden für jede Schiene die Lösung

www.vossloh-fastening-systems.com

ETREISENBAHNTECHNISCHE RUNDSCHAU

IMPULSGEBER FÜR DAS SYSTEM BAHNJuli+August 2011 – 60. Jahrgang Euro 19,50 | D 2722 www.eurailpress.de/etr

7+8|2011

BAHNSTROM-VERSORGUNG Leitartikel von Hans-Jürgen WitschkeEnergietechnik im WandelOberleitungen, Fahrdrahtenteisung

WISSEN AUS BETRIEB & TECHNIKTechn. Spezifi kationen Inter operabilitätFahrgastwechsel und Einstiegshilfen Dubai: Metro der Superlative

DAS EXTRA:

ETR SWISS

Bahn-Fachinformationen

aus der Schweiz zu Technik,

Betrieb und Wissenschaft

ETRIM GESPRÄCHDas Interview mit Philippe Gauderon, SBB

U1_Titel_ETR7+8.indd 1

26.07.11 14:22

Euro 15.00 | C 2566August 2011 08|11

INTERNATIONALE FACHZEITSCHRIFT FÜR SCHIENENVERKEHR & TECHNIK

! 1. iaf Kongress BahnBau – Nachbericht und Vorträge ! ETCS L2 – Signalisationstechnik für den Gotthard-Basistunnel

! Besondere Portale verhindern Tunnelknall in Eisenbahntunneln

! Mittels Verfahren ERAB Zustände von Baukonstruktionen bewerten

! 3. VDEI-Sicherheitstag – Nachbericht und Vorträge

! Aktuell: Bahn-Nachrichten • Veranstaltungen Personalia • Industrie-Report

HERAUSGEBERVERBAND DEUTSCHER EISENBAHN-INGENIEURE E.V.

DER EISENBAHN INGENIEUR

EI

001_002_U1_U2_EI_08_2011.indd 1 27.07.2011 13:24:42 Uhr

Dvv Portfolio

www.dvvmedia.com

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The most comprehensive rail portfolio worldwideRailway Gazette International

Read and respected in 140 countries worldwide, Railway Gazette International is the leading international publication for senior personnel in the rail industry.

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Rail Business Intelligence An incisive and analytical newsletterprovidingup-to-the-minute information on the UK rail industry.

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Der Eisenbahningenieur The market leader among German trade magazines. Editorial coverage – practical application of modern rail technology (from track to train). Official publication of the VDEI (Association of German Railway Engineers).• Language: German• Average circulation:

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Railway Technology Review Highly technical features focusing in detail on topics such as permanent way/infrastructure; traction technology; rolling stock and components; signalling and telecommunications.• Language: English • Average circulation:

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U1_U4_SD_7_2011.indd 1

01.08.11 14:34

www.oepnvaktuell.de [email protected]

Wirtschaftsinformationen für den öffentlichen Personenverkehr

Preiswert oder Protektionismus – England streitet über Bahnauftrag Das Verkehrsministerium in London hat gestern bekräftigt, den Großauftrag für die Thameslink-Flotte an Siemens zu erteilen – trotz einer großen „Buy-British“-De-monstration. Verkehrsminister Hammond wirbt für internationale Arbeitsteilung und warnt vor Protektionismus, lässt aber gleichwohl ein Hintertürchen für Bombar-dier offen.Großbritannien streitet weiter darum, ob es die 1.200 neuen Wagen für das südenglische Thameslink-Netz bei Bombardier oder doch bei Bestbieter Siemens ordern soll. Der Auf-trag hat einen Wert von 1,4 Mrd. GBP (1,6 Mrd. EUR), Siemens hat seine Desiro-Plattform angeboten.

Am 23. Juli demonstrierten 10.000 Menschen in Derby auf Einladung der Gewerkschaften RMT und Unite dafür, Bombar-dier und damit den letzten Zughersteller im Mutterland der Ei-senbahn zu beauftragen, hilfsweise die Ausschreibung aufzu-heben. Neben Labour- waren auch Abgeordnete der regieren-den Tories mitmarschiert. Bombardier hatte angekündigt, in seinem Werk Derby über 1.400 von 3.000 Stellen abzubauen. Die britischen Beschaffungskriterien seien schwer nachzu-vollziehen, sagen die Gegner des Siemens-Auftrages. Sie ver-weisen darauf, dass die SNCF ihr Rollmaterial trotz europawei-ter Ausschreibungen nach wie vor nahezu komplett aus Frank-reich bezieht. Bei der Deutschen Bahn (DB) liege die inländi-sche Beschaffungsquote bei etwa 90 %, behaupten sie. Der Geschäftsführer des europäischen Bahnindustrieverbandes Unife, Michael Claus-ecker, sagte der „FinTimes“: „Wir beobachten eine allmähliche Marktöffnung.“

Vom Bürgerzorn erschreckt, war die Regierung zwischenzeitlich auf die Kritiker zugegan-gen. Schließlich steht sie bereits durch den Murdoch-Abhörskandal unter Druck. Verkehrs-minister Philip Hammond (Tory) regte gemeinsam mit dem Wirtschafts- und Finanzminis-ter Vince Cable (LibDem) bei Premier David Cameron (Tory) an, das öffentliche Beschaf-fungswesen zu reformieren. Dabei soll untersucht werden, ob neben finanziellen Gesichts-punkten auch struktur- und industriepolitische Erwägungen Eingang in die Ausschreibun-gen finden können.

Jetzt aber grenzt sich Minister Hammond wieder deutlich von den Kritikern ab. In einer zweiseitigen Stellungnahme vom 28. Juli lässt der Politiker das Department for Transport (DfT) einen klaren ordnungspolitischen Kurs formulieren:1. verlange die Fairness, alle Angebote einzig an den veröffentlichten Kriterien zu messen;

eine Bevorzugung einzelner Bieter nach Standort verstoße gegen das Gesetz. 2. profitiere die britische Wirtschaft enorm von der internationalen Arbeitsteilung, unter

anderem von öffentlichen Aufträgen anderer EU-Staaten; Protektionismus werde dieses Wohlfahrtsmodell beschädigen. 3. würden Siemens, sein britischer Partner Cross London Trains (XLT) und weitere Zuliefe-rer in England 2.000 neue Jobs schaffen und

29. Juli 2011

Nr. 60/11

Foto

mon

tage

: Sie

men

s

Siemens schickt gemeinsam mit dem Konsortium Cross Lon-don Trains (XLT) seinen Desiro City ins Rennen. Der Konzern verweist darauf, dass er in Großbritannien insgesamt 16.000 Menschen beschäftigt.

GREENTECH Spezialmit Antworten auf folgende Fragen:

Welche Hürden hat die Elektromobilität in Deutschland noch zu nehmen?�6

Wie verändert sich die Automobilindustrie hierzulande?�12

Wo liegen Einsparpotenziale bei Bussen und Lkw?�14Welche Möglichkeiten gibt es, die Ökobilanz von Eisenbahnfahrzeugen weiter zu verbessern?�19Wie sehen innovative Konstruktionsformen für Schiff e und Flugzeugtriebwerke aus?�24

Heft 4 | 2011

01_02_IV_Spezial.indd 114.07.11 09:06

www.bbrail.de

Balfour Beatty Rail provides rail

infrastructure services across the

life-cycle of rail assets, from feasability

studies planning through design and

implementation to maintenance and

asset management, in over 30 countries.

‚

HIGH SPEED RAIL (HSR)

Twenty years of HSR in Germany

Balfour Beatty around the world

Track for Guangzhou-Shenzhen

PERMANENT WAYModern tamping technology

Infl uence of the substructure

Noise abatement along the lines

September 2011 | Volume 51

Euro 20,– | 13914

www.eurailpress.de/rtr

ISSN 0079-9548

3|2011

RAIL TECHNOLOGY REVIEWRTR

IT AND RUNNING GEARS

GSM-R boarder crossing

Clouds for passenger information

Twist rigs and wheel fatigue tests

U1_Titel_RTR_3_2011.indd 1

24.08.11 09:16

Dvv Portfolio

Dvv Media Group GmbH For more information contact:

DVV Media Group GmbH, Nordkanalstrasse 36 20097 Hamburg Germany

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Railway Gazette International For more information contact:

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Tel + 44 20 8652 5211

Fax + 44 20 8652 5210

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Dvv Rail MediaGlobally and locally – your media partner



Media Planning Guide 2012

Print • Digital • Online

Railway Gazette InternationalSales Offices

Head OfficeRailway Gazette International DVV Media UK Ltd NINE, Sutton Court Road Sutton, Surrey, SM1 4SZ, UK

Tel: + 44 (0) 20 8652 5211/5212/5215Fax: + 44 (0) 20 8652 5210

Sales ContactsSheena RenniePublisher

Tel: + 44 208 652 5211


Paul DavisBusiness Development Manager/Key Account Manager

Tel: + 44 208 652 5212


Marianne RipsherSales Manager

Tel: + 44 208 652 5215


Andrew WalkerSales Executive

Tel: +44 208 652 5214


Australia New ZealandTim Roach

Global Media Solutions (NZ) Ltd 16 Lanyon Place, Whitby Wellington 5024, New Zealand

Tel: + 64 4 234 8895Fax: + 64 4 234 8898


Germany AustriaDirk Bogisch/Hans Jorg Bogisch

Bogisch GmbH Goethestrasse 15 D-73119 Zell unter Aichelberg, Germany

Tel: +49 (0)7164/ 4071Fax: +49 (0)7164/ 6523


ItalyAnna De Bortoli

Ediconsult Via Savona 97 20144 Milano Italy

Tel: (02) 47710036Fax: (02) 47711360


JapanA Ojima

JAC Inc. Room 302, Yasuda Jimbocho Mansion 3-11-1 Kanda Jimbocho Chiyoda-ku, Tokyo 101 0051 Japan

Tel: (03) 3261 4591Fax: (03) 3261 6126


Korea C H Park

Far East Marketing Inc. Room 103 – 1011 Brown Stone 410-360 1330 Baekseok-dong Ilsan-ku, Goyang-si, Gyunggi-do South Korea

Tel: 02730 1234Fax: 02732 8899


PolandJoanna Pucis

Press Media Ulanow Krechowieckich 7 04-682 Warsaw Poland

Tel: 022 613 10 98Fax: 022 812 76 17


RussiaArkady Komarov

World Business MediaLeningradsky prospect 80Korpus G, office 807 Moscow 125190Russia

Tel/fax: +7 495 987 38 00


SwitzerlandMonika B. Ailinger

MarCoMedia GmbH Obereichliweg 31 CH-6405 Immensee Switzerland

Tel: +41 41 850 44 24 Fax: +41 41 850 45 29




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