media port 2012, session 1: hbl+, a new tablet concept
TRANSCRIPT
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Session: Tablet and Mobile Trends I
Title: HBL+, a new tablet concept
Speakers: Conmio: Sami Ruotsalainen - VP Sales
KSF Media/Hbl:Lotta Holm - Research and Development
Kaj Ritala - Product Manager, Digital Media
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Company Confidential
• Founded in 2002
• Personnel 40+
• Offices in Helsinki and New York
• 2011 Deloitte Fast 500 company with 5 years growth of ~600 %
• 2011 Revenues 2,4 €M, expected growth for 2012 60 %
2011: Bloomberg.com (Best Mobile Website with 1 million unique visitors and over)
2011: The NYTimes (Mobile News)2011: NPR (Mobile News: People’s Voice)2010: The NYTimes (Mobile News)2009: The NYTimes Real Estate (Mobile Listings)2009: The NYTimes (Mobile News)
Come and meet us in New Heroes Boulevard!
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HBL+ a new tablet concept
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HBL-Hufvudstadsbladet Daily newspaper, founded in 186410th largest newspaper in FinlandLargest Swedish language newspaper
Decline in circulation –13 % since 2008 Print and distribution costs are increasing
... but research still shows an interest in our journalism…
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The new tablet concept A weekly news magazine for tablets only – published every Friday at 14.00
Unique content: o Only premium journalism we produce in-house or content we
buy exclusively for HBL+o An opportunity to reach a lager audience with our high quality
print journalismo “ Om det svenska i Finland, på svenska om Finland” ~ ”About
Finland in Swedish [i.e. language], about the Swedish [culture, phenomenons] in Finland”
Pre-release last Friday, October 26th, at the yearly bookfair in Helsinki, first real issue will be published on November 9th
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Designing and Building Concept development and design done 100% in-house
A web app – built in HTML5:o Backend built in-house by our own web
developers using Drupal (open source web CMS) o Frontend by Conmio Ltd.
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Production 1 editor 1 layout journalist
...and some aid from the newsrooms that suggest content they think would suit HBL+
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[Live demo]
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Business conceptMain target group new readers: o 2,99 €/issue o 9,90 €/month o 99,00 €/year
Secondary target group the subscribers of our local newspapers and to some extent also HBL print subscribers (included in their digital subscription)
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Break even? Relatively low development costs Low production costs
Break even at only a couple of thousand yearly subscribers, including development costs (but excluding overhead)
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Thank You!
Lotta Holm Kaj RitalaResearch and Development Product Manager, Digital Media
[email protected] [email protected] Twitter:@lotta_holm Twitter:@kajritala
http://medieutveckling.blogg.hbl.fi/http://underconstruction.blogg.hbl.fi/
Meet us today at the Conmio stand at New Heroes Boulevardtoday 13-14 or contact Conmio to meet up at another time.