media prize 2010 november 2009 information for novo nordisk media prize 2010 participants

Media Prize 2010 November 2009

Information for Novo Nordisk Media Prize 2010 participants

Media Prize 2010 Slide no 2November 2009

Why a Novo Nordisk Media Prize?

• The diabetes prevalence urges a need to provide the public with information on diabetes and its prevention and management

• As a world leader in diabetes care, Novo

Nordisk is committed to increasing the level of awareness of diabetes worldwide

• The media plays a significant role in informing the public about the disease

• Novo Nordisk has founded the Novo Nordisk Media Prize to change diabetes with communication

• The Media Prize initiative is endorsed by IDF


Win 2,000 Euro for diabetes charity

Novo Nordisk honours the winningjournalists of the international Novo Nordisk Media Prize 2010 contest with a2,000 euros prize in the following categories:

• best TV feature• best print article• best online article

It is mandatory for the winners to donatethe money prize to a diabetes charity


Entries in all three categories must:

• Be about diabetes (treatment, health issues etc)

• Be published or broadcasted in lay press

• Be published or broadcasted between 1 May 2009 and 30 April 2010

• Communicate about diabetes in an interesting, appealing, unique and factually correct way

• The articles or TV feature can not consist of a series unless they have been published on the same day

IMPORTANT! The contest entries mustnot be sponsored by Novo Nordisk


Online criteria

• The online article must be published on a local website (web newspaper/magazine)

• The length of the online article should be a minimum of 350 words

• The online article must have a click-through rate of at least 1,500 hits per month


TV feature criteria

• The duration of the TV feature must not exceed 45 minutes and must have English subtitles when submitted to the international contest – otherwise it will be disqualified


Definition of lay media

All entries must have been printed or broadcasted in oneof the following media targeting the broad public:

• National or local TV-station• National or local newspaper• National or local magazine (could be a health magazine or a woman’s

magazine)• Online newspaper or magazine

Lay media is NOT:• Medical journals, only read by experts

If entries are not from lay media they will be disqualified


Timing

• Participating print and online articles as well as TV features must be published or broadcasted between 1 May 2009 and 30 April 2010

• The national winners must be announced no later than 20 May 2010

• The three international winners are selected in June/July 2010

• The three international winners will be announced at a ceremony prior to the EASD 2010


The Novo Nordisk Media Prize contest structure

Run by Novo Nordisk affiliates

Winners of the national contests are automatically qualified to enter the international contest

National contest

Run by the Global Stakeholder Engagement in Novo Nordisk HQ

The award ceremony takes place prior to the EASD 2010

International contest

In both contests the winners are selected by independent panels of judges


Panels of judges

There are two panels of judges:

The international panel of judges• Professor Simon Heller, Professor of Clinical

Diabetes, UK; Jette Sachs, journalist, Denmark; Michele Bietry, journalist, France; Nora Bär, journalist, Argentina

• GSE is in dialogue with IDF concerning a possible strengthening of their involvement in the Novo Nordisk Media Prize

The national panel of judges• Should be chosen by the affiliate• Must consist of four jury members

(one nurse or doctor + two journalists/editors and one representative from a national diabetes organisation)

The international panel of judges


How to participate

Don’t miss the deadlinefor joiningthe Novo Nordisk Media Prize 2010

To take part in the contest please fill inthe registration form and forward ittogether with a copy of the participatingprint article, online article or TV featureto the contact person mentioned on theregistration form


Novo Nordisk Media Prize 2009 winners

• Best TV feature

The prize for the best TV feature went to the French journalist Brigitte-Fanny Cohen's 'Prevent Diabetes with Sport' broadcasted in Télématin, France 2. The TV feature reports the results of a WHO study done over 20 years and involving people with pre-diabetes. The survey shows that lifestyle changes such as regular physical activity and healthy eating can delay diabetes for several years for people who are at risk of getting diabetes.

• Best print articleThe prize for the best print article went to the Italian journalist Mario Papagallo's 'The Diabetes Emergency', published in the Corriere della Sera, the biggest newspaper in Italy with a readership of 2,906,000 people. The article provides an overview of the diabetes situation in Italy and worldwide, advocating for the urgent need for education of the general public in terms of diabetes prevention.

• Best online articleThe prize for the best online article went to the British journalist Dr Thomas Stuttaford's 'Diabetes causes more amputations than landmines', published on The Times Online with a readership of 780,000. The article highlights the importance of raising awareness of the lifestyle changes needed to prevent diabetes and the need for prompt diagnosis and treatment in order to reduce the number of amputations.


About Novo Nordisk

• Novo Nordisk is a healthcare company and a world leader in diabetes care. The company has one of the broadest diabetes product portfolios in the industry, including some of the most advanced products within the area of insulin delivery systems.

• Novo Nordisk has a leading position within other areas such as haemostasis management, growth hormone therapy and hormone replacement therapy. Novo Nordisk manufactures and markets pharmaceutical products and services that make a significant difference to patients, the medical profession and society.

• With headquarters in Denmark, Novo Nordisk employs approximately 29,000 employees in 80 countries, and markets its products in 179 countries.

For more information please visit novonordisk.com


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Novo Nordisk Media Prize 2009 Vienna, Austria

media prize 2010 november 2009 information for novo nordisk media prize 2010 participants

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