media reference architectire

8/12/2019 Media Reference Architectire

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Media Reference ArchitectureMedia Business Management Digital Marketing & E

ConceptDevelopment& Resource

Management

Rights &License

Management

AdvertisingSales &

Scheduling

ContentPlanning &Scheduling

E-Commerce& Billing

DBusiness Intelligence for Media & Cable

ContentCreation &Production

ContentAcquisition &Management

Standards,Compliance

& QC

Automation,Master Control

& DigitalPlatform

DigitalDelivery

Digital Content Management


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Broadcast & Cable Business SolutioTechnology & IT Finance & Admin Marketing Sales Programming &

Development

CTO, CIO, xVP Strategy COO, CFO, Legal, HR CMO, xVP Marketing xVP Ad Sales,xVP Content Sales

xVP Programming,xVP Digital, xVP Acquisition

Operations systems Newsroom systems

Editing tools

Broadcast technology

Content management

Streaming servers

Digital archives

Media Business systems

Billing

Ad booking

Subscriber management

License/rights & royalties

ERP, CRM, BI

IT operations IT strategy & support

ERP Finance

Human resources

Facilities

Legal

Procurement

Rights & royaltiesmanagement and payment

Supply chain operations

Reporting and businessinsight

Billing, credit and collection

Operational marketing andcommercial communication

Consumer brandmanagement

Product development

Marketing strategy andoperations support

Customer service strategyand operations support

Advertising salesSubscription and copy sales

License sales

Sales strategy andoperations support

Advertiser sales, relationsand services

Subscription sales,subscriber relations andservices

Audience relations andservices

Contributor relations andservices

Program planning andscheduling

Format development

License procurement

Program asset management

Rights & royaltiesmanagement

Digital Marketing & Customer Experiences

Cloud-based Solutions for Media

Mobile Conten

Digital Conten

Business Intelligence for Media & Cable

Media ERP/CRM

Media Business Management

Consumer Portals


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Solution Areas Overview and Exam


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managedautomatedusage basedeconomics elastic

A public cloud is one based on the Internet standards and platform, in which a service provpool of shared resources, such as applications and storage, available to the public over thecloud services should be scalable base on demand and charged on a pay-per-usage mode


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Public cloud steady

state pricing

Source: Microsoft

SMB: >25x public

cloud benefit

Enterprise: ~10x

public cloud benefit

Shared resources (hardware, power, bandwidth etc.) is way cheaper and so you get to benefit


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S M T W T F S

Capacity Needed (Max + 20%)

J F M A M J J A

t

Compute

Inactivity

Period

On and Off Growing FastUnpredictable

BurstingPredictable Bursting

Save20-30%

Save60-80%

On and Off(30%)

Growing Fast(15%)

Unpredictable Bursting(25%)

Predictable B(20%

Your Application Portfolio What Does it Look Like..?


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An Example: Windows Azure Storage


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Why Windows Azure

Microsoft is the only provenglobal leader to provide areliablecloud platform withproven track record

Proven track record

Platform design to eliminate thesingle point of failure

24/7 support

Whether you are a startup or a topenterprise you never have toworry about bandwidthcost withWindows Azure platform

Free unlimited bandwidth withnetwork pricing bundled in CPU andstorage

Flexible payment options: free trial,pay-as-you-go, monthly bundle

Scale both domestically andinternationally in data centersupport and reach

Global Technolo

Only vendor to spublic cloud and

Support of end-

stack: hardware,database, securimanagement

Support both WLinux with multi

$


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Sample Customers

Cloud-based HD videostreaming portal for FIFA

2010 World Cup

Broadcaster (Hong Kong)Interactive audience

engagement throughcloud-based mobile app


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Solution Areas Overview and Exam


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Solutions for media companies to manage their business, e.g.

Media CRM / xRM: Ad, Subscription, License sales

Customer service Audience relations, direct marketing

Media ERP: Advertising agencies, Printing Services

Broadcast and Cable operators

Media Business ManagementSolution Overview and Sample Customers

Br Ad, Subscription Sales

Customer Service Marketing

UK


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Help media companies manage their digital content byseamlessly integratingto existing digital content systemsand managing the processes and workflowsacross them:

Connect teams and sites with portal-based access acrosssystems

Automate and monitor machine-based content processingand distribution workflows

Support and track human-to-human workflows like reviewsand approvals

Facilitate reuse of content with cross-system search

Digital Content ManagementSolution Overview and Sample Customers

Br 2.5M assets managed

and archived

US


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Solutions that provide media companies with rich,interactive ways to reach out to their audience

through digital media, e.g.:

Adaptive consumer portals Rich media portals

Apps for mobile, tablets, laptops,

Digital media streaming through any device, anytime, anywhere

Digital Marketing ExperiencesSolution Overview and Sample Customers

Interawitcat

Windows 8 App

SG


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Improve business insight with dashboards for financial performance

ad sales, campaigns performance audience reach

Analyze profitability on multiple levels: brand, channel, format

Track performance with balanced scorecards andstrategy maps

Business Intelligence for MediaSolution Overview and Sample Customers

Insifooac

(par

Service managementdashboard, saving USD72M in truck rolls and

service

US


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Solutions that improve collaboration, leveraging

Microsoft technology such as SharePoint, Mobility,Unified Communications, etc

Benefits include: Better resource planning

Intense collaboration on stories, ideas, etc Mobile journalism with offline capabilities

etc

CollaborationSolution Overview and Sample Customers

Edi Editorial Collaboration

Mobile Journalism

UK


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Questions & Discussion

www.microsoft.com/media

Ricky A. Bangun

([email protected])

media reference architectire

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