MEDIA STATEMENTDECEMBER 2019

Candy Industry online provides comprehensive coverage of the global confectionery industry, including in-depth news analysis and comprehensive profiles of top candy companies, while simultaneously detailing the latest developments in processing, research and development, category growth and new products.

Media Owner’s Note: It’s my pleasure to share with you our most recent data findings from what is known as our Media Statement. This statement contains information we have gathered from 2019 Q4 reporting. As this statement may contain information you use to make your ad buying decisions, I want to assure you to the best of our ability, in a world where data changes rapidly, this Statement is accurate as of December 2019. Thank you for considering Candy Industry.

Sweet & Healthy eNewsletter average weekly distribution: ..........................................................................11,339*Website average users: .............................................................................................................................................40,057Website total registration as of December 2019:..............................................................................................22,375Social Media total (Twitter/Facebook/LinkedIn): .................................................................................................7,140

TOTAL REACH 80,911

Sincerely,

Chris LukePUBLISHERCandy Industry

About BNP MediaBNP Media is one of the country’s leading business-to-business media companies serving industry professionals across 50+ industries through magazine, custom media, eNewsletters, websites, conferences, events and market research. BNP Media is committed to helping professionals succeed in business by providing superior information. Founded in 1926, BNP Media is a fourth-generation, family-run business headquartered in Troy, Michigan with regional offices around the country.

All information contained herein, is media owners data. No effort has been made to remove potential duplication with each action.*BPAWW Interactive

INDUSTRY.COM

CHANNELS

SWEET & HEALTHY eNEWSLETTER - DEMOGRAPHICSWho You Can Reach

*Total subscsriber demographics BNP Media Database as of December 16, 2019.

PRIMARY BUSINESS TOTAL PERCENTCORPORATE

MANAGEMENT & ADMINISTRATION

PLANT OPERATIONS / PRODUCTION

RESEARCH & DEVELOPMENT / PRODUCT DEVELOPMENT

AND QA/QCENGINEERING

MARKETING / SALES

PURCHASINGOTHER

FUNCTIONS

Candy & Confectionery Products

4,373 33.1% 2,389 269 544 101 775 209 86

Wholesaler/Broker/Importer/Exporter

600 4.5% 357 13 19 6 150 45 10

Grocery (including Natural & Organic)

653 4.9% 402 28 25 2 87 108 1

Convenience Store/Mass Merchandiser

406 3.1% 245 14 7 0 72 63 5

Drug Store 313 2.4% 229 1 14 0 16 51 2

Variety/Discount Store/Chain and Club Store/

Warehouse Buying Club 99 0.7% 51 2 5 4 8 29 0

Specialty Retailer/Specialty Food Store

407 3.1% 315 6 22 1 25 32 6

Other Retail 92 0.7% 51 4 6 0 22 6 3

Vending Firm 163 1.2% 120 3 3 4 18 15 0

Bakery/Snack Manufacturer 738 5.6% 350 51 145 16 118 32 26

Other Food Manufacturer 803 6.1% 280 59 189 21 206 22 26

Other Food Industry 286 2.2% 112 8 40 13 76 19 18

Others Allied to the Field 4,289 32.4% 0 0 0 0 0 0 4,289

*TOTAL DEMOGRAPHICS 13,222 100.0% 4,901 458 1,019 168 1,573 631 4,472

PERCENT OF TOTAL 100.0% 37.6% 3.0% 6.8% 1.3% 13.6% 5.0% 32.7%

PRIMARY JOB FUNCTION / TITLE

WEBSITECANDYINDUSTRY.COM*

Month / Year Users Page

Views SessionsAverage Session Duration

July 2019 32,053 70,507 38,459 0:01:25

August 2019 32,334 71,291 38,295 0:01:26

September 2019 40,309 80,215 47,015 0:01:13

October 2019 48,890 97,822 57,135 0:01:21

November 2019 45,103 94,880 54,107 0:01:35

December 2019 41,652 81,528 47,864 0:01:13

AVERAGE 40,057 82,707 47,146 0:01:22

*BPAWW Interactive

REGISTRATION**

Month / Year Counts

July 2019 20,653

August 2019 20,890

September 2019 21,219

October 2019 21,637

November 2019 22,046

December 2019 22,375

**Media owner’s data

Sweet & Healthy eNEWSLETTER -

DELIVERED2019 Sweet & HealthyJuly 3 11,470

July 10 11,464July 17 11,474July 24 11,446July 31 11,440

August 7 11,421August 14 11,412August 21 11,431August 28 11,391

September 4 11,333September 11 10,933September 18 11,368September 26 11,364

October 2 11,365October 9 11,357

October 16 11,349October 23 11,338October 30 11,306November 6 11,334

November 13 11,324November 20, 11,262November 27 11,299December 4 11,246

December 11 11,278December 18 11,250December 25 11,242December 31 11,248

TOTAL 306,145AVERAGE* 11,339

Who You Can Reach

*Weekly average delivered (Unique emails)Sweet & Healthy - Weekly (27 issues in the period)

SOCIAL MEDIA

2019 Twitter followers

Facebook likes

LinkedIn group

members July 3,788 2,628 422

August 3,797 2,683 423September 3,807 2,704 422

October 3,845 2,775 427November 3,862 2,790 429December 3,880 2,829 431

WEBSITE BANNER ADS - AVERAGE MONTHLY IMPRESSIONS

440,912***Google Analytics

% OF SESSIONS BY COUNTRY (TOP FIVE)***

United StatesIndiaCanadaUnited KingdomGermanyRest of world

***Google Analytics

67.6%

20.4%

4.0%

3.7%3.1%1.2%

Sweet & Healthy weekly eNewsletter

Average 27 issues in the period

*Average Session Duration: 12:01:22 AM

Cumulative as of December 2019

Social Media

*Page View **Sessions

*Total UsersAcross Twitter, Facebook and LinkedIn

11,339 22375

7,14082,707 47,146

40,057

*BPAWW Interactive Average July-December 2019

Audience Touchpoints

Website Registration

INDUSTRY.COM

3,880

2,829

431

average monthly impressions

440,912Website

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