How did you use new media technologies in the

construction and research, planning and evaluation

stages?

EVALUATION QUESTION 4

EQUIPMENT USED• Location shots

• we used a Olympus camera free hand in the pop art filter so that we could create the vibrancy seen in the shots for our treatment video.

• The video of this was edited on iMovie on a MacBook Pro as it was simple and efficient due to not many effects being required for this video.

• The Video

• We used the same Olympus camera for the bowling ally and then a Cannon professional camera for some of the shots down by the river and also an iPhone 6 for the shot of the younger boy running. The last one was due to a makeup shot rather than by design but has an effective result after filters were placed. All of these were done freehand as this helped to create a more realistic flow and the POV shots felts far more natural. Also due to the nature and variety of the shots we had to do a lot of tracking which wouldn’t be possible on a tripod unless we had a track.

• This was edited on Final cut pro as this helped us to use the range of industry standard filters to create the time line more effectively. Also colour mixing in this software is easier to do and with a larger range of levels this was more effective.

• Digipack

• Photos were taken on the Olympus camera for synergy between the two media products. Also taken on iPhone as used natural photos we took for fun while filming. We also used the photos from the photo booth for again synergy between the video and the product.

• Photos were edited on Adobe Photoshop and iPhoto as this allowed us to use large amounts of colour mixing and being able to edit layers without having to re do or distort the whole panel

• Panels put together on Abobe Photoshop and placed into the template on InDesign

• Fonts used in both advert and digipack were created in

• Advert

• The image was edited on iPhoto using the full range of filters and being able to increase the saturation levels to give an aged and faded effect with a reflective and nostalgic feel.

• Put together using pages software on mac as there were few layers required and all colour mixing had been done on iPhoto

THE BENEFITS OF USING PHOTOSHOP • Adobe Photoshop is industry standard software which can be used to create effective layered panels.

• By using this software we were able to take the dimensions of the panel we wanted to create out of InDesign and then create a template of exactly the same size which meant that when it came to transferring the final image across we didn’t have to do any cropping or zooming. This mean that we worked to fill and use all the space given without leaving white boarders which would have given an unprofessional finish to the product.

• The major reason we chose to use Photoshop was that we could use these layers to create the burn effect on the inside panel which would have been very risky to do in mixed media. The layering feature helped us to add even more to the pin board back panel which we did create in real life, here we were able to add more badges to it and also edit the lighting levels which as we had take it in harsh artificial light created a slight green tone thanks to photo shop we wert able to change this into a more welcoming slightly yellow tone. Also while adding these extra layers to images Photoshop has a feature which allows you to create a shadow of any height and at any angle so that it looks completely natural.

• Photoshop along with the dimension feature has a feature where you can draw a circle which we used as the template for out actual CD which we chose to be a fire pit.

These are some of the rough edits in Photoshop

The burn effect was done in Photoshop

WHY DID WE USE INDESIGN • InDesign was a very important tool for us to use as it meant we could lay out the Digipack

in the way of each panel and all the different boarders and the spine in a way that wouldn’t have been possible on many of the other software on the market. Here we could create an outline and insert images from Photoshop that wouldn ’t be able to go over the boarders so that when printed and turned into a physical digipack they would be no overlap in the folding and also no white boarders where panels didn’t fill the space required.

• While creating these panels we were able to on the CD panel not only place the image of the fire pit in a CD format but add an image in the panel behind it of a blurred lens flare taken while shooting the fire pit scene which had a party vibe while we were filming. These tone perfectly together and still are in keeping with our intended narrative.

FINAL CUT PRO• Here we needed to use the highest quality in order to edit the colour levels as shown in the following

images. Without this software we would not have been able to give the cross cutting and two timeline effects so clearly demonstrated in the colour

mixes and the filter mix.

• Another benefit of us using final cut pro was that when we added the track to the shots

we could see where the beats hit and build up thanks to l;ooking at the wave form. Final cut also allowed us to decide weather we wanted it to fade in or out and edit the volume and level of the music. Another way in which it helped with the sound was than we were able to reduce all the sound from filming to zero so that it would not distract from the video as often when filming we were playing the music and then the shots ended up in a different part of the song just simply became of where they felt right.

YOUTUBE • This was used constantly thought the whole piece. We sued it to look at not only music videos to analyze but

behind the scenes videos of bands creating and editing their music videos together to gain an understanding not only of what our shooting schedule should look like or how long it could take but their concepts and how they link to the music and the lyrics. A video I read into in detail was Shot at the Night by the killers, despite being a mainstream band with a history of success they had chosen to showcase a romance based narrative with very little performance.

• YouTube also became key in the post production stages as although we had a good understanding of how final cut pro works thanks to using it at AS level we had never used InDesign or Photoshop so although our teachers gave us all lessons on how to use the basics that everyone in the class would need to know in order to get the most out of this software we turned to YouTube tutorials and I watched a few Vokle live shows with content creators on YouTube who had created marketing campaigns and music videos that were narrative based such as Christopher Bingham's video for Routine https://www.youtube.com/watch?v=kvPSDD1sqBc&index=3&list=PL92112D658FD84AC9 This helped me to understand how it could be possible for us to do a narrative based video and link it with our digipack effectively. Using these content creators and their live Q&As really helped me with post production but also understanding how audiences are intelligent and will be able to understand and take meaning from narrative based storylines.

HOW WE COLLECTED AUDIENCE RESEARCH• In order to create an effective and potentially thought provoking piece we had to do

audience research. A lot of this was done informally though conversations with friends both at school and in private about how they were felling and what they miss the most.

• However we did conduct some formal research and the best tool for that we found was survey monkey. We had both used this site at AS and it allows the creator to choose from a range of question type such as writing your own response to multiple choice and choosing which answer based on levels (rating an answer as 1 indicate it is most important to that person) it also created all the demographic graphs for us so when it came to analyzing that data and making decisions based on that we were able to do that effectively. Also as part of this site you can choose to see what each person picked out of all the question or seeing the response the individual questions got. They way in which we got data form this survey is by sharing it on social media sites such as Facebook so we had a range of data from all over the world and all different ages and backgrounds to see if our data would be different in different areas.

BLOGGER• Here is where I have collected all of my research and present my coursework. It has

allowed me to explore different ways of uploading footage and ideas although, thanks to the draft feature, some will not be published due to changes in the direction of the piece.