mediafacts nationale uitgeefdag 2013 - eric siereveld
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Stock foto 2.0 of
Engagement 2dot0?
Eric Siereveld
Vice President
Scoopshot
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YOUR INSTANT ACCESS TO MOBILE PHOTOGRAPHERS
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SO WHAT IS SCOOPSHOT?
Free mobile application & On-line Media Store
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They are there at the right
time
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They always have a camera
7
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SEND THEM TASKS
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ASESS IMAGE AUTHENTICITY IN SECONDS
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FROM CONCEPT 2 CONTENT IN < 10
MINUTES
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Boerderij Logistiek
Misset horeca
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1 14 © P2S Media
Group Inc. 2013
“MOST ANNOYING POTHOLES” 600 photos in 12 hours with GPS data
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Today I quit smoking
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The Daily Meal
Wedding Cakes
600 cake photos for a wedding
article
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CONTENT WITH A STORY
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Stock foto 2.0
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60+ media customers already use Scoopshot in 20 countries
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WERKT HET? Ja!
Niet overal…
Ons huidige publiek heeft hier geen behoefte aan
We gaan echt geen geld betalen aan die lezers
Wij krijgen al foto’s binnen
We hebben hier niks met lezersfoto’s
We hebben hier eigenlijk ook niks met lezers…
Dat internet zakt wel weer in, en print gaat weer groeien
Engagement is niks voor ons
Wij bepalen zelf wel hoe de krant er uit moet zien, niet de lezer
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CONTENT FOR YOUR CONTENT MARKETING
UW MERK
HIER !
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58% do not trust the brand 50% act
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84% trust their friends 84% act
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3x – 9x higher conversion with content Unique content
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THE CROWD 345,000 mobile photographers at your fingertips
69827
38773
38221
16946
16225
14911
13872
12545
10239
9212
8963
8527
8288
8098
7725
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Your Heineken moment 795 photos
Engagement:
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29
Heineken moment
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© PS2 Media Group Inc. 2013
Prettiest smile in Sweden City Dental
Engagement:
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Lumia 1020 launch Dim-light photos
Blog
Content Marketing:
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Lumia 1020
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33
Oxfam/Coldplay
Content Marketing:
“Scoopshot helped
us source
thousands of
images from people
we otherwise might
not have reached.
Their support for
our project was
superb, and their
reach among
creative users is a
great resource to
tap into.”
Al Kinley,
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© PS2 Media Group Inc. 2013
Vogel’s How do you use iPad at home?
Consumer Insight:
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Gannett – USA
Today
Fully branded UGC feed for
High School Sports content
Content
Channel:
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Stock foto 2.0 of
Engagement 2dot0?
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Dank voor uw aandacht!
www.scoopshot.com
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REWARD & PARTICIPATE
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41
AD.nl News covered in 6 minutes
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Where do You Get Your Content?
Aggregate from others?
Use Stock Photos?
Or be the source of Great Content Yourself?
(Be Aggregated?)
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Use Authentic
User Generated Content
Increase Trust
Gain Awareness
Gain Advocates
Increase Conversions
Increase Shares
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Marketing Impact Engage
Trust
Passive
Traditional
UGC
SoMe
Doubt