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Brought to you by MediaGuardian, the Changing Advertising Summit will debate and outline the essential strategies for commercial success in modern advertising.
Thought leaders and decision-makers from the biggest clients, agencies, media owners and solution providers will convene to discuss and debate the changing mechanics of consumer engagement in the digital age.
• Hear the very latest strategies and insights from the biggest names in advertising
• Gain valuable knowledge and tools to reengage with empowered consumers
• Discover how to tap into the potential of emerging social media as advertising platforms
• Understand the increasingly complex client / agency / campaign dynamic
• Discover the growing importance of creativity and concept in every part of advertising
• Hear in-depth presentations and panel debates on mobile advertising, search, ROI, PR and ad-funded models
• Learn about the latest forecasts on current and future advertising spend at a domestic and international level
• Benefit from the opportunity to meet key decision-makers at leading brands and agencies
This event is designed for senior executives and decision makers working in all areas of advertising and communications. From brand owners and advertisers, to creatives, media, communications, digital and specialist agencies, media owners, ISPs, mobile operators, broadcasters, charities, consultancies, regulators and advertiser solution companies. All those focusing on engaging with the digital consumer will find the Changing Advertising Summit an invaluable, must-attend event.
Building on the success of the MediaGuardian’s sell-out Changing Media Summit series, the Changing Advertising Summit is a highly focused one-day event providing business critical information and a unique opportunity to network with the biggest and brightest names in the advertising sector. Join us on October 4 and engage with the future face of advertising.
Changing Advertising Summit? Why attend the
Changing Advertising Summit? Who should attend the
Marketing partners
Spea
kers
incl
ude
Stev
e K
ing,
Zen
ith
Opt
imed
ia
Chr
isto
ph P
eter
-Ise
nbue
rger
, Pum
a
Dee
Dut
ta, S
ony
Eric
sson
Mob
ile C
omm
unic
atio
ns
Jere
my
All
aire
, Bri
ghtc
ove
Changing AdvertisingMediaGuardian
Summit 2007New media, new models,new rules, new resultsThursday October 4 2007Victoria Park Plaza, London
This one-day summit will bringtogether senior executives toexamine the challenges of modernadvertising and how to engagewith consumers in the digital age.
mediaguardian.co.uk/advertisingsummit
Advertising Summit you will: As a delegate at the Changing
Register today at mediaguardian.co.uk/advertisingsummit
Jeremy Allaire, founder & CEO, Brightcove
“ Reach consumers where they arenot where you want them to be.”
mediaguardian.co.uk/advertisingsummit
For information on event sponsorship opportunities contact Matt Weihs, group head conferences andevents sponsorship, 020 7131 7248 or email [email protected]
Brought to you by MediaGuardian, the Changing Advertising Summit will debate and outline the essential strategies for commercial success in modern advertising.
Thought leaders and decision-makers from the biggest clients, agencies, media owners and solution providers will convene to discuss and debate the changing mechanics of consumer engagement in the digital age.
• Hear the very latest strategies and insights from the biggest names in advertising
• Gain valuable knowledge and tools to reengage with empowered consumers
• Discover how to tap into the potential of emerging social media as advertising platforms
• Understand the increasingly complex client / agency / campaign dynamic
• Discover the growing importance of creativity and concept in every part of advertising
• Hear in-depth presentations and panel debates on mobile advertising, search, ROI, PR and ad-funded models
• Learn about the latest forecasts on current and future advertising spend at a domestic and international level
• Benefit from the opportunity to meet key decision-makers at leading brands and agencies
This event is designed for senior executives and decision makers working in all areas of advertising and communications. From brand owners and advertisers, to creatives, media, communications, digital and specialist agencies, media owners, ISPs, mobile operators, broadcasters, charities, consultancies, regulators and advertiser solution companies. All those focusing on engaging with the digital consumer will find the Changing Advertising Summit an invaluable, must-attend event.
Building on the success of the MediaGuardian’s sell-out Changing Media Summit series, the Changing Advertising Summit is a highly focused one-day event providing business critical information and a unique opportunity to network with the biggest and brightest names in the advertising sector. Join us on October 4 and engage with the future face of advertising.
Changing Advertising Summit? Why attend the
Changing Advertising Summit? Who should attend the
Marketing partners
Spea
kers
incl
ude
Stev
e K
ing,
Zen
ith
Opt
imed
ia
Chr
isto
ph P
eter
-Ise
nbue
rger
, Pum
a
Dee
Dut
ta, S
ony
Eric
sson
Mob
ile C
omm
unic
atio
ns
Jere
my
All
aire
, Bri
ghtc
ove
Changing AdvertisingMediaGuardian
Summit 2007New media, new models,new rules, new resultsThursday October 4 2007Victoria Park Plaza, London
This one-day summit will bringtogether senior executives toexamine the challenges of modernadvertising and how to engagewith consumers in the digital age.
mediaguardian.co.uk/advertisingsummit
Advertising Summit you will: As a delegate at the Changing
Register today at mediaguardian.co.uk/advertisingsummit
Jeremy Allaire, founder & CEO, Brightcove
“ Reach consumers where they arenot where you want them to be.”
mediaguardian.co.uk/advertisingsummit
For information on event sponsorship opportunities contact Matt Weihs, group head conferences andevents sponsorship, 020 7131 7248 or email [email protected]
Programme14.25 Stream 1 – Search: Finding the right mix
• How can you maximise brand presence through search?
• What are the most effective ways to integrate search into the wider online mix?
• Measuring impact of search activity: how can you be sure it’s paying off?
Speaker to be announced
Stream 2 – Advertiser funded content and advertorial models: Is this the future of advertising?
• Are ad-funded approaches the future of effective consumer engagement?
• How can you ensure your ad-funded message is effective?
• Do ad-funded models work better for different demographics and across different media?
Nicky Buss, advertiser development director, ITVSarah Edwards, editor, Blag Magazine Andrew Wilkie, managing director, Gum@Saatchi
15.10 Stream 3 –return on investment:How to be sure your ad spend is providing dividends
• How do you assess and what are the risks of negative ROI?
• Do click through, ppc models actually work? • Are disruptive adverts simply not effective
anymore? • What are the latest and greatest ways of
assessing ROI for ad campaigns?
Speaker to be announced
Stream 4 – PR & advertising: Challenging and reinventing traditional marketing disciplines in the digital era
• Are these traditional ‘push’ techniques an anachronism in a new web-centric consumer ‘pull’ world? Are there new ways in which we can put them to work?
• Which of our existing working practices and ways of thinking should we take with us, and which should we leave behind?
Laurence Green, planning director, Fallon Phil Rumbol, head of marketing, Cadbury
15.55 Coffee break
16.15 Keynote: New regulation, new rules. New ethics?
• Are the current regulatory frameworks suitable for modern advertising methods?
• How is regulation likely to impact on advertising across existing and emerging digital platforms?
• How can brands use advertising to successfully reposition themselves as ethical entities in an age of corporate accountability?
Simon Rothan, global head of marketing services, Unilever
16.45 Closing debate: Client vs agency: what do clients want and how can agencies give it to them?
• How are agencies going to organise themselves in the future to meet client needs?
• Is the full-service agency the future model for large-scale ad campaigns?
• Are brands able to sidestep agencies altogether in the digital age?
Graham Duff, president EMEA, Universal McCann Paul Hammersley, chief executive, The Red Brick RoadDebbie Klein, chief executive, WCRSChristoph Peter-Isenbuerger, head of European marketing, Puma Simon Thompson, global marketing director, Lastminute.com
17.35 Chair’s closing remarks
8.15 Registration and coffee
9.00 Introduction by the chair
Simon Marquis, advertising consultant / former chairman, Zenith Optimedia
9.05Opening keynotes: Taking the power back: can advertisers regain control in the age of the empowered consumer?
The Agency Perspective:Steve King, worldwide CEO, Zenith Optimedia
The Client Perspective: Dee Dutta, corporate vice-president / global head of marketing, Sony Ericsson Mobile Communications
10.00 Morning keynote: The online future of TV advertising
• What challenges are open internet distribution and self-service models posing brands and media owners?
• What are the most successful models for consumer engagement in the age of niche media and niche communities?
• What advertising formats hold the greatest promise for internet video experiences?
Jeremy Allaire, CEO / founder, Brightcove
10.30 Panel session: Message in a blog: finding your voice in a world of communities
• Which social media advertising models currently exist? Are they sustainable?
• How do you integrate community platform strategies into broader, multi-platform campaigns?
• Are ads through social media platforms manageable?
• Can user generated advertising genuinely deliver results for your brand?
Moderator: Meg Pickard, head of communities and user experience, Guardian News & Media
Jeremy Allaire, CEO / founder, Brightcove Piers Fawkes, founder, PSFKHugh MacLeod, marketing strategist, Storm HoekAlan Moore, co-founder, SMLXLJay Stevens, vice president, sales & operations, MySpace
11.20Coffee break
11.40Phones on silent: mobile advertising – waking up the sleeping giant
• What is the technological response to growing the mobile advertising market?
• What advertising formats are currently working? Which formats will work?
• Can mobile tap into the niche community phenomenon? What opportunities exist for advertisers?
Speaker to be announced
12.10Creativity distilled: capturing the hearts, minds and money of your audience
How can you successfully capture creativity and weave it into the multi-media mix?
Russell Davies, founder, Open Intelligence Agency
12.35Sign of the times: the digital evolution of the traditional media owner
• How are traditional media platforms migrating into the digital age?
• What can/should modern media owners offer clients and agencies?
Simon Waldman, group director of digital strategy & development, Guardian Media Group
13.00 Lunch
14.00Afternoon keynote: How the web is changing advertising With one billion people now online, the possibilities for advertisers to engage consumers have never been greater. Dennis Woodside will explain how brands can take advantage of the unprecedented pace of change - through engagement and constant experimentation.
Dennis Woodside, managing director, UK, Ireland & Benelux, Google
Booking form
Data protection: We would like to keep you up-to-date with the Guardian’s other products and services including information about Media Guardian events. Please tick here if you would prefer not to receive this information . Please tick here if you would prefer not to receive information by post from our supporting partners .
Terms and conditions: The organisers reserve the right to refuse to accept booking applications. Cancellations confirmed in writing by September 4 2007 will be refunded, minus an administration charge of £50.00 plus VAT. We regret that no refund can be made after that date for whatever reason, although substitutions will be accepted if notified in writing before the event. Bookings made after September 4 2007 are non-refundable. Payment must be received before the summit. If you have not received details within seven days of the summit, please contact the conference office. We cannot be held responsible for the non-arrival of summit information. The speakers, venue and programme are subject to change.
Title ..................................................................... Name .......................................................................................................................................................................................................................................................................................................................................
Position ..................................................... Organisation/company .........................................................................................................................................................................................................................................................
Address .......................................................................................................................................................................................................................................................................................................................................................................................................................
............................................................................................................................................................................................................................................................................................................................................................................................................................................................
.............................................................................................................................................................................................................................................................................................Postcode ......................................................................................................................
Tel no ......................................................................................................................................................................................................Fax no ...........................................................................................................................................................................................
Email (Essential for confirmation) ..............................................................................................................................................................................................................................................................................................................................
Special requirements (ie wheelchair access, food allergies etc) ..................................................................................................................................................................................
How did you hear about the conference?
Direct mail Email Website Advertisement Colleague/word of mouth
I have read and agree to the terms and conditions below.
Signature..........................................................................................................................................................................................................................................................Date..................................................................................................................................
Please complete the following in block capitals (please photocopy this form for additional delegates) and either send it together with payment or fax it to: The Guardian Conference Team, Barn C, Dixies Barns, High Street, Ashwell, Hertfordshire SG7 5NT. Tel: 01462 744054 Fax: 01462 744055 Email: [email protected]
BACS – for payments via this method please use the reference: MGANational Westminster Bank plcAccount Name: Medivents LtdAccount No: 18349552Sort code: 60-24-77
Media and commercial companies £595 + VAT (£699.13 inc) Government departments and agencies, local authorities £395 + VAT (£464.13 inc) NGO, charities, academic institutions and trade unions £295 + VAT (£346.63 inc)
Cheque I enclose a cheque for £ .................................................................................................................. payable to Medivents Ltd (VAT number: 828884081)(Please write your name, address and summit reference MGA on the back of the cheque)
Credit/Debit card*
Please debit £ .........................................................................................................from my Visa/Mastercard/AMEX/Delta/Maestro *(delete as appropriate)
Card no Issue number (Maestro only)
From date / Expiry date / Security code
Cardholder’s name ..........................................................................................................................................................................................................................................................................................................................................................................
Address .........................................................................................................................................................................................................................................................................................................................................................................................................................
..................................................................................................................................................................................................................................................................................................... Postcode...............................................................................................................
Signature ............................................................................................................................................................................................................................................................Date..................................................................................................................................
How to pay
mediaguardian.co.uk/advertisingsummit
Register online now at
Streamed sessions (Please tick one streamed session for each time slot)
14.45 Stream 1 Search: finding the right mix Stream 2 Advertiser funded content and advertorial models: the future of advertising?
15.10 Stream 3 Return on investment: how to be sure your ad spend is providing dividends Stream 4 PR & advertising: challenging and reinventing traditional marketing disciplines in the digital era
Register today at mediaguardian.co.uk/advertisingsummit orcall 01462 744054 or email [email protected]
Programme14.25 Stream 1 – Search: Finding the right mix
• How can you maximise brand presence through search?
• What are the most effective ways to integrate search into the wider online mix?
• Measuring impact of search activity: how can you be sure it’s paying off?
Speaker to be announced
Stream 2 – Advertiser funded content and advertorial models: Is this the future of advertising?
• Are ad-funded approaches the future of effective consumer engagement?
• How can you ensure your ad-funded message is effective?
• Do ad-funded models work better for different demographics and across different media?
Nicky Buss, advertiser development director, ITVSarah Edwards, editor, Blag Magazine Andrew Wilkie, managing director, Gum@Saatchi
15.10 Stream 3 –return on investment:How to be sure your ad spend is providing dividends
• How do you assess and what are the risks of negative ROI?
• Do click through, ppc models actually work? • Are disruptive adverts simply not effective
anymore? • What are the latest and greatest ways of
assessing ROI for ad campaigns?
Speaker to be announced
Stream 4 – PR & advertising: Challenging and reinventing traditional marketing disciplines in the digital era
• Are these traditional ‘push’ techniques an anachronism in a new web-centric consumer ‘pull’ world? Are there new ways in which we can put them to work?
• Which of our existing working practices and ways of thinking should we take with us, and which should we leave behind?
Laurence Green, planning director, Fallon Phil Rumbol, head of marketing, Cadbury
15.55 Coffee break
16.15 Keynote: New regulation, new rules. New ethics?
• Are the current regulatory frameworks suitable for modern advertising methods?
• How is regulation likely to impact on advertising across existing and emerging digital platforms?
• How can brands use advertising to successfully reposition themselves as ethical entities in an age of corporate accountability?
Simon Rothan, global head of marketing services, Unilever
16.45 Closing debate: Client vs agency: what do clients want and how can agencies give it to them?
• How are agencies going to organise themselves in the future to meet client needs?
• Is the full-service agency the future model for large-scale ad campaigns?
• Are brands able to sidestep agencies altogether in the digital age?
Graham Duff, president EMEA, Universal McCann Paul Hammersley, chief executive, The Red Brick RoadDebbie Klein, chief executive, WCRSChristoph Peter-Isenbuerger, head of European marketing, Puma Simon Thompson, global marketing director, Lastminute.com
17.35 Chair’s closing remarks
8.15 Registration and coffee
9.00 Introduction by the chair
Simon Marquis, advertising consultant / former chairman, Zenith Optimedia
9.05Opening keynotes: Taking the power back: can advertisers regain control in the age of the empowered consumer?
The Agency Perspective:Steve King, worldwide CEO, Zenith Optimedia
The Client Perspective: Dee Dutta, corporate vice-president / global head of marketing, Sony Ericsson Mobile Communications
10.00 Morning keynote: The online future of TV advertising
• What challenges are open internet distribution and self-service models posing brands and media owners?
• What are the most successful models for consumer engagement in the age of niche media and niche communities?
• What advertising formats hold the greatest promise for internet video experiences?
Jeremy Allaire, CEO / founder, Brightcove
10.30 Panel session: Message in a blog: finding your voice in a world of communities
• Which social media advertising models currently exist? Are they sustainable?
• How do you integrate community platform strategies into broader, multi-platform campaigns?
• Are ads through social media platforms manageable?
• Can user generated advertising genuinely deliver results for your brand?
Moderator: Meg Pickard, head of communities and user experience, Guardian News & Media
Jeremy Allaire, CEO / founder, Brightcove Piers Fawkes, founder, PSFKHugh MacLeod, marketing strategist, Storm HoekAlan Moore, co-founder, SMLXLJay Stevens, vice president, sales & operations, MySpace
11.20Coffee break
11.40Phones on silent: mobile advertising – waking up the sleeping giant
• What is the technological response to growing the mobile advertising market?
• What advertising formats are currently working? Which formats will work?
• Can mobile tap into the niche community phenomenon? What opportunities exist for advertisers?
Speaker to be announced
12.10Creativity distilled: capturing the hearts, minds and money of your audience
How can you successfully capture creativity and weave it into the multi-media mix?
Russell Davies, founder, Open Intelligence Agency
12.35Sign of the times: the digital evolution of the traditional media owner
• How are traditional media platforms migrating into the digital age?
• What can/should modern media owners offer clients and agencies?
Simon Waldman, group director of digital strategy & development, Guardian Media Group
13.00 Lunch
14.00Afternoon keynote: How the web is changing advertising With one billion people now online, the possibilities for advertisers to engage consumers have never been greater. Dennis Woodside will explain how brands can take advantage of the unprecedented pace of change - through engagement and constant experimentation.
Dennis Woodside, managing director, UK, Ireland & Benelux, Google
Booking form
Data protection: We would like to keep you up-to-date with the Guardian’s other products and services including information about Media Guardian events. Please tick here if you would prefer not to receive this information . Please tick here if you would prefer not to receive information by post from our supporting partners .
Terms and conditions: The organisers reserve the right to refuse to accept booking applications. Cancellations confirmed in writing by September 4 2007 will be refunded, minus an administration charge of £50.00 plus VAT. We regret that no refund can be made after that date for whatever reason, although substitutions will be accepted if notified in writing before the event. Bookings made after September 4 2007 are non-refundable. Payment must be received before the summit. If you have not received details within seven days of the summit, please contact the conference office. We cannot be held responsible for the non-arrival of summit information. The speakers, venue and programme are subject to change.
Title ..................................................................... Name .......................................................................................................................................................................................................................................................................................................................................
Position ..................................................... Organisation/company .........................................................................................................................................................................................................................................................
Address .......................................................................................................................................................................................................................................................................................................................................................................................................................
............................................................................................................................................................................................................................................................................................................................................................................................................................................................
.............................................................................................................................................................................................................................................................................................Postcode ......................................................................................................................
Tel no ......................................................................................................................................................................................................Fax no ...........................................................................................................................................................................................
Email (Essential for confirmation) ..............................................................................................................................................................................................................................................................................................................................
Special requirements (ie wheelchair access, food allergies etc) ..................................................................................................................................................................................
How did you hear about the conference?
Direct mail Email Website Advertisement Colleague/word of mouth
I have read and agree to the terms and conditions below.
Signature..........................................................................................................................................................................................................................................................Date..................................................................................................................................
Please complete the following in block capitals (please photocopy this form for additional delegates) and either send it together with payment or fax it to: The Guardian Conference Team, Barn C, Dixies Barns, High Street, Ashwell, Hertfordshire SG7 5NT. Tel: 01462 744054 Fax: 01462 744055 Email: [email protected]
BACS – for payments via this method please use the reference: MGANational Westminster Bank plcAccount Name: Medivents LtdAccount No: 18349552Sort code: 60-24-77
Media and commercial companies £595 + VAT (£699.13 inc) Government departments and agencies, local authorities £395 + VAT (£464.13 inc) NGO, charities, academic institutions and trade unions £295 + VAT (£346.63 inc)
Cheque I enclose a cheque for £ .................................................................................................................. payable to Medivents Ltd (VAT number: 828884081)(Please write your name, address and summit reference MGA on the back of the cheque)
Credit/Debit card*
Please debit £ .........................................................................................................from my Visa/Mastercard/AMEX/Delta/Maestro *(delete as appropriate)
Card no Issue number (Maestro only)
From date / Expiry date / Security code
Cardholder’s name ..........................................................................................................................................................................................................................................................................................................................................................................
Address .........................................................................................................................................................................................................................................................................................................................................................................................................................
..................................................................................................................................................................................................................................................................................................... Postcode...............................................................................................................
Signature ............................................................................................................................................................................................................................................................Date..................................................................................................................................
How to pay
mediaguardian.co.uk/advertisingsummit
Register online now at
Streamed sessions (Please tick one streamed session for each time slot)
14.45 Stream 1 Search: finding the right mix Stream 2 Advertiser funded content and advertorial models: the future of advertising?
15.10 Stream 3 Return on investment: how to be sure your ad spend is providing dividends Stream 4 PR & advertising: challenging and reinventing traditional marketing disciplines in the digital era
Register today at mediaguardian.co.uk/advertisingsummit orcall 01462 744054 or email [email protected]
Programme14.25 Stream 1 – Search: Finding the right mix
• How can you maximise brand presence through search?
• What are the most effective ways to integrate search into the wider online mix?
• Measuring impact of search activity: how can you be sure it’s paying off?
Speaker to be announced
Stream 2 – Advertiser funded content and advertorial models: Is this the future of advertising?
• Are ad-funded approaches the future of effective consumer engagement?
• How can you ensure your ad-funded message is effective?
• Do ad-funded models work better for different demographics and across different media?
Nicky Buss, advertiser development director, ITVSarah Edwards, editor, Blag Magazine Andrew Wilkie, managing director, Gum@Saatchi
15.10 Stream 3 –return on investment:How to be sure your ad spend is providing dividends
• How do you assess and what are the risks of negative ROI?
• Do click through, ppc models actually work? • Are disruptive adverts simply not effective
anymore? • What are the latest and greatest ways of
assessing ROI for ad campaigns?
Speaker to be announced
Stream 4 – PR & advertising: Challenging and reinventing traditional marketing disciplines in the digital era
• Are these traditional ‘push’ techniques an anachronism in a new web-centric consumer ‘pull’ world? Are there new ways in which we can put them to work?
• Which of our existing working practices and ways of thinking should we take with us, and which should we leave behind?
Laurence Green, planning director, Fallon Phil Rumbol, head of marketing, Cadbury
15.55 Coffee break
16.15 Keynote: New regulation, new rules. New ethics?
• Are the current regulatory frameworks suitable for modern advertising methods?
• How is regulation likely to impact on advertising across existing and emerging digital platforms?
• How can brands use advertising to successfully reposition themselves as ethical entities in an age of corporate accountability?
Simon Rothan, global head of marketing services, Unilever
16.45 Closing debate: Client vs agency: what do clients want and how can agencies give it to them?
• How are agencies going to organise themselves in the future to meet client needs?
• Is the full-service agency the future model for large-scale ad campaigns?
• Are brands able to sidestep agencies altogether in the digital age?
Graham Duff, president EMEA, Universal McCann Paul Hammersley, chief executive, The Red Brick RoadDebbie Klein, chief executive, WCRSChristoph Peter-Isenbuerger, head of European marketing, Puma Simon Thompson, global marketing director, Lastminute.com
17.35 Chair’s closing remarks
8.15 Registration and coffee
9.00 Introduction by the chair
Simon Marquis, advertising consultant / former chairman, Zenith Optimedia
9.05Opening keynotes: Taking the power back: can advertisers regain control in the age of the empowered consumer?
The Agency Perspective:Steve King, worldwide CEO, Zenith Optimedia
The Client Perspective: Dee Dutta, corporate vice-president / global head of marketing, Sony Ericsson Mobile Communications
10.00 Morning keynote: The online future of TV advertising
• What challenges are open internet distribution and self-service models posing brands and media owners?
• What are the most successful models for consumer engagement in the age of niche media and niche communities?
• What advertising formats hold the greatest promise for internet video experiences?
Jeremy Allaire, CEO / founder, Brightcove
10.30 Panel session: Message in a blog: finding your voice in a world of communities
• Which social media advertising models currently exist? Are they sustainable?
• How do you integrate community platform strategies into broader, multi-platform campaigns?
• Are ads through social media platforms manageable?
• Can user generated advertising genuinely deliver results for your brand?
Moderator: Meg Pickard, head of communities and user experience, Guardian News & Media
Jeremy Allaire, CEO / founder, Brightcove Piers Fawkes, founder, PSFKHugh MacLeod, marketing strategist, Storm HoekAlan Moore, co-founder, SMLXLJay Stevens, vice president, sales & operations, MySpace
11.20Coffee break
11.40Phones on silent: mobile advertising – waking up the sleeping giant
• What is the technological response to growing the mobile advertising market?
• What advertising formats are currently working? Which formats will work?
• Can mobile tap into the niche community phenomenon? What opportunities exist for advertisers?
Speaker to be announced
12.10Creativity distilled: capturing the hearts, minds and money of your audience
How can you successfully capture creativity and weave it into the multi-media mix?
Russell Davies, founder, Open Intelligence Agency
12.35Sign of the times: the digital evolution of the traditional media owner
• How are traditional media platforms migrating into the digital age?
• What can/should modern media owners offer clients and agencies?
Simon Waldman, group director of digital strategy & development, Guardian Media Group
13.00 Lunch
14.00Afternoon keynote: How the web is changing advertising With one billion people now online, the possibilities for advertisers to engage consumers have never been greater. Dennis Woodside will explain how brands can take advantage of the unprecedented pace of change - through engagement and constant experimentation.
Dennis Woodside, managing director, UK, Ireland & Benelux, Google
Booking form
Data protection: We would like to keep you up-to-date with the Guardian’s other products and services including information about Media Guardian events. Please tick here if you would prefer not to receive this information . Please tick here if you would prefer not to receive information by post from our supporting partners .
Terms and conditions: The organisers reserve the right to refuse to accept booking applications. Cancellations confirmed in writing by September 4 2007 will be refunded, minus an administration charge of £50.00 plus VAT. We regret that no refund can be made after that date for whatever reason, although substitutions will be accepted if notified in writing before the event. Bookings made after September 4 2007 are non-refundable. Payment must be received before the summit. If you have not received details within seven days of the summit, please contact the conference office. We cannot be held responsible for the non-arrival of summit information. The speakers, venue and programme are subject to change.
Title ..................................................................... Name .......................................................................................................................................................................................................................................................................................................................................
Position ..................................................... Organisation/company .........................................................................................................................................................................................................................................................
Address .......................................................................................................................................................................................................................................................................................................................................................................................................................
............................................................................................................................................................................................................................................................................................................................................................................................................................................................
.............................................................................................................................................................................................................................................................................................Postcode ......................................................................................................................
Tel no ......................................................................................................................................................................................................Fax no ...........................................................................................................................................................................................
Email (Essential for confirmation) ..............................................................................................................................................................................................................................................................................................................................
Special requirements (ie wheelchair access, food allergies etc) ..................................................................................................................................................................................
How did you hear about the conference?
Direct mail Email Website Advertisement Colleague/word of mouth
I have read and agree to the terms and conditions below.
Signature..........................................................................................................................................................................................................................................................Date..................................................................................................................................
Please complete the following in block capitals (please photocopy this form for additional delegates) and either send it together with payment or fax it to: The Guardian Conference Team, Barn C, Dixies Barns, High Street, Ashwell, Hertfordshire SG7 5NT. Tel: 01462 744054 Fax: 01462 744055 Email: [email protected]
BACS – for payments via this method please use the reference: MGANational Westminster Bank plcAccount Name: Medivents LtdAccount No: 18349552Sort code: 60-24-77
Media and commercial companies £595 + VAT (£699.13 inc) Government departments and agencies, local authorities £395 + VAT (£464.13 inc) NGO, charities, academic institutions and trade unions £295 + VAT (£346.63 inc)
Cheque I enclose a cheque for £ .................................................................................................................. payable to Medivents Ltd (VAT number: 828884081)(Please write your name, address and summit reference MGA on the back of the cheque)
Credit/Debit card*
Please debit £ .........................................................................................................from my Visa/Mastercard/AMEX/Delta/Maestro *(delete as appropriate)
Card no Issue number (Maestro only)
From date / Expiry date / Security code
Cardholder’s name ..........................................................................................................................................................................................................................................................................................................................................................................
Address .........................................................................................................................................................................................................................................................................................................................................................................................................................
..................................................................................................................................................................................................................................................................................................... Postcode...............................................................................................................
Signature ............................................................................................................................................................................................................................................................Date..................................................................................................................................
How to pay
mediaguardian.co.uk/advertisingsummit
Register online now at
Streamed sessions (Please tick one streamed session for each time slot)
14.45 Stream 1 Search: finding the right mix Stream 2 Advertiser funded content and advertorial models: the future of advertising?
15.10 Stream 3 Return on investment: how to be sure your ad spend is providing dividends Stream 4 PR & advertising: challenging and reinventing traditional marketing disciplines in the digital era
Register today at mediaguardian.co.uk/advertisingsummit orcall 01462 744054 or email [email protected]
Brought to you by MediaGuardian, the Changing Advertising Summit will debate and outline the essential strategies for commercial success in modern advertising.
Thought leaders and decision-makers from the biggest clients, agencies, media owners and solution providers will convene to discuss and debate the changing mechanics of consumer engagement in the digital age.
• Hear the very latest strategies and insights from the biggest names in advertising
• Gain valuable knowledge and tools to reengage with empowered consumers
• Discover how to tap into the potential of emerging social media as advertising platforms
• Understand the increasingly complex client / agency / campaign dynamic
• Discover the growing importance of creativity and concept in every part of advertising
• Hear in-depth presentations and panel debates on mobile advertising, search, ROI, PR and ad-funded models
• Learn about the latest forecasts on current and future advertising spend at a domestic and international level
• Benefit from the opportunity to meet key decision-makers at leading brands and agencies
This event is designed for senior executives and decision makers working in all areas of advertising and communications. From brand owners and advertisers, to creatives, media, communications, digital and specialist agencies, media owners, ISPs, mobile operators, broadcasters, charities, consultancies, regulators and advertiser solution companies. All those focusing on engaging with the digital consumer will find the Changing Advertising Summit an invaluable, must-attend event.
Building on the success of the MediaGuardian’s sell-out Changing Media Summit series, the Changing Advertising Summit is a highly focused one-day event providing business critical information and a unique opportunity to network with the biggest and brightest names in the advertising sector. Join us on October 4 and engage with the future face of advertising.
Changing Advertising Summit? Why attend the
Changing Advertising Summit? Who should attend the
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Changing AdvertisingMediaGuardian
Summit 2007New media, new models,new rules, new resultsThursday October 4 2007Victoria Park Plaza, London
This one-day summit will bringtogether senior executives toexamine the challenges of modernadvertising and how to engagewith consumers in the digital age.
mediaguardian.co.uk/advertisingsummit
Advertising Summit you will: As a delegate at the Changing
Register today at mediaguardian.co.uk/advertisingsummit
Jeremy Allaire, founder & CEO, Brightcove
“ Reach consumers where they arenot where you want them to be.”
mediaguardian.co.uk/advertisingsummit
For information on event sponsorship opportunities contact Matt Weihs, group head conferences andevents sponsorship, 020 7131 7248 or email [email protected]