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Price list, status December 13, 2016powered by

Our Offers – Your Choice.

SOFW Journal › App

Exclusive sponsorship for 1 year

Price: EUR 10,500.–

(Detailed information upon request)

Newsletter (see p. 10)

SOFW Journal Newsletter, monthly

SOFW7days Newsletter, weekly

SOFW Journal › Print (see p. 8)

SOFW › Website (see p. 9)

E-Shots

E-mail blasts to our database

(28,000 subscribers)

Price: EUR 150.–/CPM

EUR 2,500.– (entire list)

(Detailed information upon request)

01 | mediakit 2017

SOFW Journal Print & Online price list, valid from January 1st, 2017. All prices net of tax. For our general terms and conditions, see www.sofw.com

multi channel

SOFW Journal Website SOFW Journal Newsletter

4,510*

Monthly circulation

1,470

Print subscribers

870

Digital subscribers

(01.01.–30.09.16, Source: Publisher´s data)

*excl.pass-along rate

3,300

Average monthly unique visitors

13,600

Avarage monthly page visits

(01.01.–31.07.2014, Source: Google Analytics)

16,900

Subscribers

15.3 %

Open rate

11.2 %

Click-through rate

(01.01.–30.11.2014, Source: Constant Contact)

monthly

02 | mediakit 2017


statistics

143 Years of Experience – the SOFW Journal has been published since 1874. It provides extensive

information on formulation of cosmetics, personal care, detergents, household cleaning products, perfumes and chemical specialties.

03 | mediakit 2017


Topics

New raw materials and ingredients, innovative formulations, future technologies,

sustainability and ecology, efficacy data, product safety, testing methods, legislation,

trends, market and industry news.

Audience

Formulators, chemists, researchers & developers, laboratory technicians,

sales & marketing managers, executives, students and universities.

Global Readership

The SOFW Journal is currently published in English and German (print and online) as

well as in Chinese (online only). All subscribers have full access to the extensive online

archive free of charge. The English version is additionally available as a mobile app for

iOS and Android devices.

Issues

German and English edition: 10 printed issues per year

(two combined issues: 1+2 and 7+8)

Chinese edition: 4 online issues per year

Circulation

Worldwide (currently 52 countries)

approx. 1,960 English (print)

approx. 1,680 German (print)

approx. 870 English & German (online)

Magazine Size

DIN A4 (210x297 mm)

Affiliation

SOFW Journal is the official publication of the SEPAWA e.V. Association

(European association of soap, perfume and detergent experts)

Prices

Single Issue: EUR 21.– (+ postage, + VAT where applicable)

Online Subscription: EUR 195.– (+ VAT where applicable)

Print & Online Subscription: EUR 235.– (+ postage, + VAT where applicable)

SOFW Mobile Subscription: EUR 19.99 (free SOFW App required)

(in-app purchase)

Reprints

Reprints of publications can be ordered, prices upon request. Publications can also

be distributed through our SOFW7days Newsletter (+ EUR 250.–). More informations

about SOFW7days on p. 10.

04 | mediakit 2017


general

0

92%

55%42%28%21%15%

5%Other Testing

ServicesLab Testing

and Equipment

Software Contract Manufacturing

Services

Manufacturing Equipment

Ingredients/Raw Materials

Company Type42%

Manufacturer of Finished

Products

22%Manufacturer of

Raw Materials/Ingredients

12%Consultancy and

Other Business Services

9%Distributor

14%Other

1%Press

Position

28%Manager/

Product Manager

26%CEO/Director/

President/Owner

25%Senior Manager/ Department Manager/ Laboratory Manager

14%Other

7%Assistant/Executive

45%R&D/

Formulation

20%Management/

Business Development

9%Marketing

8%Consultant

7%Other

1%Production

4%Sales/

Distribution

3%Government/

University2%

Purchasing/ Buyer

1%Fundamental

Research

Job Description/ Function

Market Interest*

0

86%

37%15%6%Other Perfumery/

FragrancesHome Care/Detergents/

Cleaners

Personal Care/Cosmetics

Industry Segment*

SOFW Readers are the Driving Force Behind New Products!

05 | mediakit 2017

June 2015 Reader Survey | *multiple choice

readership data

No. Deadlines Main Focus of the Issue Personal Care Home CareCountry

FocusBonus Distribution

1/2

Editorial: 08.12.16

Adverts: 16.01.17

Publication: 13.02.17

Natural & Organic

Natural/Botanical/Renewable

Ingredients, Vegan Cosmetics,

Sustainability

Ecological Cleaners & Detergents

• PCHi China

• HPCI India

• H3i Milano

3

Editorial: 19.01.17

Adverts: 15.02.17


Ingredients &

Formulation

New Ingredients, Innovations,

Fragrances, Hygiene, DeodorantsLaundry & Cleaning

South

Korea

All Year Distribution

• in-cosmetics Global

• Making Cosmetics, UK

• in-cosmetics Asia

4

Editorial: 16.02.17

Adverts: 15.03.17


Multicultural Cosmetics,

Hair Care & Colours

Multi-Ethnic Hair and Skin Types,

Halal, Vegan,

Sensitive/Hypoallergenic Skin,

Colour Cosmetics

Professional Cleaning & Hygiene

• NYSCC Suppliers Day

• FCE Cosmetique

• ICIS World Surfactants

Conference

5

Editorial: 16.03.17

Adverts: 13.04.17


Innovations –

New Technologies

Novel Ingredients, Multi-Functional

Formulas, Nanotechnology,

Performance Boosters, Preservatives

Detergents & Household Cleaners • SEPAWA Congress

6

Editorial: 13.04.17

Adverts: 15.05.17


Sensory Perception &

Fragrances

Sensory and Texture, Science and New

Concepts based on Key Global Trends,

Natural Ingredients/Sustainability

Fragrances and Encapsulation• Cosmetic Business

• in-cosmetics Korea

7/8

Editorial: 29.05.17

Adverts: 30.06.17


Sun Care & Hair Care

UV Protection, SPF, Multifunctional

Sun Care, Transparent Formulations,

Skin Brightening/Whitening,

Self-Tanners

Product Safety,

Testing and Regulations

All Year Distribution

• in-cosmetics North America

06 | mediakit 2017


sofw journal editorial calendar 2017

No. Deadlines Main Focus of the Issue Personal Care Home CareCountry

FocusBonus Distribution

9

Editorial: 13.07.17

Adverts: 16.08.17


Anti-Ageing &

Cosmeceuticals

Anti-Ageing Products

for Men and Women, Biotechnology,

Baby Care

Performance and

Environmentally Friendly

• HPCI Poland/Cosmetic Business

• in-cosmetics Latin America

• IFEAT Conference Athens

• Suppliers Day, California

10

Editorial: 16.08.17

Adverts: 15.09.17


SEPAWA Issue

New Ingredients,

Formulations and Technologies,

Fragrances

Surfactants, Preservatives, EnzymesSwitzer-

land

• SEPAWA Congress

• in-cosmetics Asia

• IFSCC Conference Seoul

11

Editorial: 14.09.17

Adverts: 13.10.17


Sustainability &

Anti-Pollution

Protection of Skin and Hair

against Pollution-related Damages,

Sustainable Sourcing

Cleaning & Sealing• SCS Formulate

• SCC Conference

12

Editorial: 17.10.17

Adverts: 15.11.17


Future Trends &

Technologies

Innovative Actives,

Formulations and Technologies,

Micro-, Nanoencapsulation, Testing,

Claim Substantiation

Microbial Contamination,

SEPAWA Event Report

• CosmetAgora

• COSME Tokyo

• ACI Annual Meeting

The publisher reserves the right to apply changes to the editorial plan without notice.

An up-to-date editorial plan can be downloaded on our website www.sofw.com

07 | mediakit 2017


sofw journal editorial calendar 2017

Format 1

1/1 page

180 x 240 mm

210 x 297 mm

216 x 303 mm

Format 2a

1/2 page

180 x 127 mm

210 x 147 mm

216 x 150 mm

Format 3

1/3 page

180 x 84 mm

210 x 104 mm

216 x 107 mm

Format 4

1/4 page

180 x 61 mm

210 x 81 mm

216 x 84 mm

Advertisement (4c)*

Format 1 EUR 2,760.–

Format 2a, 2b EUR 1,890.–



Job Offers (4c)*


Format 2a,2b EUR 1,320.–


Format 4 EUR 890.–

Advertising Deadline

See Editorial and Event Calendar 2017. All ads are also published free of charge in the

online and app version of the SOFW Journal (www.sofw.com).

Discounts

All rates are base rates. Frequency, multi-product and other applicable discounts

upon request. Agency commission: net rate 15%.

Barters/Contras: Base rates do not apply. Please contact us for details.

Inserts

Size: Maximum 200x290 mm (width x height)

Weight: Maximum 30 g

Price per 1000 copies: EUR 360.–

Additional costs for postage may apply. Extra costs for trimming and

folding upon request. Please contact us for further details.

Special Advertising Options

e.g. bookmarks, banderoles, postcards etc. – prices upon request

* Prices for cover pages surcharge 15%.

Simultaneous publication in English & German: +30% on base rates

Format 2b

1/2 page

87 x 257 mm

102 x 297 mm

105 x 303 mm

08 | mediakit 2017


ad rates

Languages

English, German

Advertising Options

XXL-Banner

Position: top banner ad

Dimensions: 810x90 px

File size: max. 50 KB

File format: gif, jpg, swf

Price: per month EUR 850.–

Skyscraper

Position: right side banner ad

Dimensions: 120x600 px

File size: max. 40 KB

File format: gif, jpg, swf

Price: per month EUR 750.–

Job Advertisements

Prices online: per month and language EUR 250.–

for 3 months EUR 350.–

Special Price: combined with an job ad in SOFW Journal (advertising options see p. 8)

you receive a discount of EUR 100.– on the online price

Skyscraper

XXL-Banner

www.sofw.com

09 | mediakit 2017


website ad rates

Database

The SOFW Journal Newsletter is an ideal opportunity for digital marketing. It is published monthly

and reaches over 16,800 subscribers on a regular basis.

Our database is constantly maintained and updated to ensure that our mailings are distributed

only to existing industry contacts.

Audience

The international readership of SOFW Journal, website visitors, so-

cial media followers, online shop customers and interested industry

peers worldwide.

Content

• Overview of current issue of SOFW Journal

• Event calendar

• Preview of upcoming issues

Frequency

10 e-newsletters per year, parallel to the release date

of SOFW Journal

Advertising Options

A Top Banner: 556x36 px EUR 750.00

B Box: 153x153 px EUR 450.00

C Skyscraper: 153x306 px EUR 600.00

(other formats upon request)

Bundle Offers (for 3 consecutive months)

A Top Banner: EUR 2,000.00

B Box: EUR 1,200.00

C Skyscraper: EUR 1,600.00

(other formats and frequency discounts upon request)

7dayspowered by

Database

The SOFW7days Newsletter completes our portfolio and offers the perfect option for your

digital marketing. It is published weekly and reaches over 28,000 subscribers.

Our comprehensive database is continually maintained and updated, thus ensuring that only

active industry contacts are reached.

Audience

All contacts of SOFW, visitors of SOFW events (i.e. HPCI),

contacts of trade exhibitions, visitors to the website,

online shop customers and of those interested worldwide.

Content

• The latest from the industry/NEWS

• Company news

• Interviews

• White papers

• Event calendar

• Product launches

Frequency

50 e-newsletters released annually

Advertising Options

A Large: 604x148 px EUR 850.00

B Small: 322x137 px EUR 550.00

(other formats upon request)

Bundle Offers (for 4 consecutive weeks)

A Large: EUR 2,500.00

B Small: EUR 1,400.00

(other formats and frequency discounts upon request)

White Papers EUR 250.00

A

B

C

powered by

monthly weekly

A

B

7days

NEW

10 | mediakit 2017


newsletter

Editorial & Publisher

Verlag für chemische Industrie H. Ziolkowsky GmbH

Dorfstr. 40 | 86470 Thannhausen | Germany

+49 8281 79940-0

+49 8281 79940-50 (Fax)

[email protected]

www.sofw.com

Editor in Chief

Robert Fischer

[email protected]

Editorial Office

Monika Sugumar

+49 8281 79940-43

[email protected]

Subscription

+49 8281 79940-0

[email protected]

Advertising, international

Robin Jung

+49 8281 79940-41

[email protected]

Advertising, USA

Johanna Williams

+1 301 728 2724

[email protected]

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