MEDIAKIT 2020

Breaking 2020 news: GLAMOUR GOES DAILY

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Good morning!

Every morning a relevant moment of contact with all young women in the Netherlands. That is my

mission for Glamour in 2020. Glamour has become the coolest media brand in the country, comprising multiple platforms, like print, events, social media

channels and glamour.com. We surprise young women every day through offering empowering and

inspirational content - and at the same time we keep our readers up to date on the latest

fashion and beauty trends. Because fashion and standing up for yourself go hand in hand. It makes

me incredibly proud that Glamour has found a clear voice in the Netherlands. On with

Glamour Daily, on with the future. And the future? That future is: is there for all young women.

Anke de Jong HOOFDREDACTEUR

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The target group is women between the ages of 18 and 35, and according to Glamour they represent a whole new, unique generation:

GENERATION GLAMOUR

THIS GENERATION

Attends college or is starting out on the

job market

THIS GENERATION

Likes to spend her money on herself and

on experiences

THIS GENERATION

Wants te be inspired

THIS GENERATION

Wants to be unique and authentic, but also part of

a community

Glamour is the voice of Generation Glamour. Glamour creates a dream but makes this dream accessible at the same time.The main pillars of the media brand are fashion and beauty, but these go hand in hand with a focus on empowerment, body

positivity and career. Glamour is not afraid to voice her opinion and likes to make a statement.

SELMA OMARI

VIV IAN HOORN

JESSIE MAYA

ZOÉ VAN HALEN

NSIMBA VALENE LONTANGA

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For me, Glamour is ...

“...the platform of today where young women come together to inspire each

other, to discuss and empower.”

Y E L I ZDEPUTY EDITOR-IN-CHIEF

“...everything I need, from the coolest fashion items

to the latest beauty products, but also useful tips on money and career.

And that doesn’t just apply for me, but for

all young women in the Netherlands and Belgium.

Glamour is there for everyone.”

N I K I TAJUNIOR BRAND MANAG ER

“...the perfect mix ofhigh fashion and

guilty pleasure. In other words: shoots withfashion brands like

Chanel and Louis Vuitton and with top models like

Marjan Jonkman and Irina Shayk, mixed with shoots

with the Kajs, Dave Roelvink and the boys

from StukTV.”S A S K I A

CREATIVE D IRECTOR

“...free to be yourself.”

E L K EONLINE EDITOR

“...inclusive relevance in the field of

fashion, beauty and lifestyle.

Made for, by and with everyone.”

E S M E R A L D AFASHION EDITOR

“...for everyone, to inspire you and make you

feel stronger and better than ever.”

T O U L AART DIRECTOR

“...the magazine where anything is possible. No is not an answer.”

M A R G R I E TSALES MANAG ER

“...familiar. I want the bag I see in it; I want to test the beauty products

and I want to read the stories.”

C H A R L O T T EFASHION ASSISTANT

“...the voice of the millennial

generation and a handbook in which

everyone from twentysomething

can see themselves.”

Z O ÉONLINE EDITOR

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WHY GLAMOUR

Glamour is fast, surprising, always tongue–in–cheek and all over the target group. Glamour is where Generation Glamour is and knows what

this target group wants.

GLAMOUR.. .

...shows you are good the way you are.

...gives you the power and energy to get just that little bit more out of life.

...is there for all women.

...curates content in these times of abundance.

Every day, Glamour publishes topics in print, online and on video that help the reader have a more enjoyable life, more self-confidence, a better wardrobe, more beautiful skin anda good job.

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FASHION

From high street to high end.

BEAUTY

Glamour leads in beauty, thanks to initiatives such as the Glamour Beauty Festival, the Glamour Beauty Book, Glamour Beauty–lovers and the Beauty Talks.

MONEY

Glamour makes young women aware of career and financial issues.

EMPOWERMENT

Glamour uses its voice and reach to discuss topics that give the target group the feeling that they can take on the world.

FUN

Glamour does everything tongue–in–cheek and provides a daily dose of fun.

Fashion and standing up for yourself go hand in hand at Glamour

GLAMOUR PILLARS

GLAMOUR IN 2020Glamour continues to focus on the pillars

of fashion and beauty, but each edition also has its own theme. These themes connect with the target group and are

used in print as well as online, on social media and in video. Keeping Glamour a

topic of discussion.If relevant, an event is linked to the theme. The themes, each of which

contains a degree of urgency, ensure that each issue of Glamour is innovative and so it will help the readers. The magazine

really feels luxurious as it is printed on thicker paper. This makes each edition of

Glamour a special: a keeper.

MARIJE ZUURVELD

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#1/2 Hey, it’s okay issue.

PUBLICATION DATE - 17 DECEMBER 2019

#3Fashion x SustainabilityPUBLICATION DATE - 4 FEBRUARY 2020

#4National Glamour Day x

BusinessPUBLICATION DATE - 3 MARCH 2020

#5/6Crime x Mocro mafiaPUBLICATION DATE - 7 APRIL 2020

#7Love

PUBLICATION DATE - 3 JUNE 2020

#8Summer puzzlebookPUBLICATION DATE - 1 JULY 2020

Editorial planning 2020#9

Glamour 15 years x Fashion x National Glamour Day

PUBLICATION DATE - 3 SEPTEMBER 2020

#10/11Beauty

PUBLICATION DATE - 15 OKTOBER 2020

#12Winterbook

PUBLICATION DATE - 2 DECEMBER 2020

Matt volume paper Matt cover Minimum of 164 pages Glamour will feel even more

luxurious and established

Print

Specifications

Frequency: 9 editionsPrice: € 4,99Subscriber price: € 50

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ONLINE: ACTIVE 24/ 7

Glamour also has its own face online, through extending themes from print to its digital channels.

Glamour Daily will be pushed through our social media channels. We increase the number of

followers through quality posts and collaborations with major online influencers. Our online editors,

in turn, respond actively to messages from followers in order to build a bond with them.

Newsletter: 135.000 subscribersInstagram: 67.600 followers YouTube: 19.800 subscribers

Unique visitors > 1.300.000 Page views > 3.500.000 Social Facebook: 121.550 followers

Twitter: 24.500 followers Glamour.nl

TOTAL BRAND PENETRATION

872,000

PRINT PENETRATION

183,000

CIRCULATION 70.000

FREQUENCY 8x

Glamour in figures

Source: NOM Merkenmonitor 2019-III 88

A daily dose of Glamour and inspiration in your mailbox; Glamour goes Daily in 2020! Five days a week, from Monday to Friday, the reader receives the Glamour Daily newsletter. Every day of the week has a fixed theme and a fixed editor who shares her favourite reads on glamour.nl. This includes: money on Monday, inspiration from Glamour’s editor-in-chief Anke on Tuesday, fashion on Wednesday, beauty on Thursday and on Friday into the weekend with empowering reads. The newsletter opens with a personal note from the editor as to why she specifically selected these articles for the reader, to make it a really personal newsletter.

Glamour Daily is also widely promoted on social media. Through, for example, short videos via Instagram Stories.

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Glamour is ahead of the field with 19.800 subscribers on YouTube! By way of comparison, the number of YouTube

subscribers for other fashion magazines in the Netherlands averages at between 500 and 10.000 subscribers.

In 2020, we will once again get video content from every project, whether they are fashion shoots or events. We are going to increase our work with big YouTubers and

Instagram TV will be rolled out.

GLAMOUR VIDEO

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Bigger every yearGLAMOUR EVENTS

NATIONAL GLAMOUR DAY4 APRIL & 26 SEPTEMBER

GLAMOUR ACADEMYALL YEAR

GLAMOUR BEAUTY FESTIVALNOVEMBER 2020

GLAMOUR 15 JAARSEPTEMBER 2020

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NATIONAL GLAMOUR DAY

Twice a year it’s National Glamour Day.These days have become the largest national shopping events in the Netherlands and Belgium. Some 200,000 women take to the streets with their Glamour during NGD, because this gives them a discount of at least 20% on the latest spring or autumn collections in around 2,500 shops. Each year, this holiday sets sales records and new brands are added that NGD wants to celebrate with Glamour. In the autumn of 2019 Glamour, in collaboration with Albert Heijn, launched an exclusive National Glamour Day shopping guide: a special entirely dedicated to NGD, full of first-class fashion and beauty tips from our own Glamour editors.The National Glamour Day shopping guide was available exclusively at Albert Heijn stores and through AH.nl for just one week. Two very nice editions are planned for 2020 with the focus on sustainability.

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GLAMOUR BEAUTY FESTIVALNOVEMBER 2020

After the Glamour Beauty Festival sold out in no time at all in 2018, a two-day edition was organized for the first time in November 2019. For the readers, this meant wonderful treatments with cosmetics and care products and live Beauty Talks with (beauty) experts and influen-cers. It was one big beauty experience, with beauty brands Glamour loves. They were given the opportunity to be part of the festival with their own stand where treatments could be given and where readers could learn about the latest beauty products - and of course they could make purchases for the holidays. Just some of the participating brands: Zalando Beauty, Rob Peetoom x BaByliss, Paula’s Choice, philosophy, The Coucou Club, Ere Perez, NARS, &Brows, Lakwerk, Zadig & Voltaire, Rabobank.

GLAMOUR ACADEMY

Five times a year, Glamour organises an evening for readers in which the topics that play a role in their lives are discussed in more depth: money, career, beauty, fashion, self-develop-ment etc. This is the perfect way to reach out to our target group. The Talks are given by a varied team of experts: from teachers to influencers. From a money talk with Rabobank to a fashion talk with Levi’s.

GLAMOUR 15 YEARSSEPTEMBER 2020

Glamour is 15 this year and we are celebrating this with a big party in Amsterdam. Our anniversary will be celebrated big for partners, clients and readers at one of the coolest locations in Amsterdam with a performance by a top artist.

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Better togetherTAILORMADE SPECIALS AND CONCEPTS

A COUPLE OF CASES WE’RE PROUD OF:

Glamour Forever X Yves Saint Laurent Beauté

Raven and Samsung Lil’ Kleine by Louis Vuitton Glamour X Rabobank Money Talk Marije Zuurveld X Dior

GLAMOUR AS A PARTNER

Glamour is an all–round media brand that, in

addition to its own content, also creates concepts in collaboration with other

brands. Fashion or beauty shoots for example, a beauty

book special, an event or smart online (video) content.

Glamour Forever X Yves Saint

Laurent Beauté

Lil’ Kleine by Louis Vuitton

Marije Zuurveld X Dior

Raven & Samsung

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ZALANDO BEAUTYFollowers beautylovers: 869.597 Likes per post: 43.706Comments per posts: 4377

YVES SAINT LAURENT BEAUTÉ (TOUCHE ÉCLAT PEN)#YSLBEUATYLOVERS: 495 postsDouglas.nl: 42 nieuwe pagina’s met reviews Total reach in likes: 47.013 Total reach in comments: 2960

ZADIG & VOLTAIRE Followers beautylovers: 624.843 Likes per post: 38.316Comments per post: 2406

BEAUTYLOVERS

For Glamour Beautylovers, a group of micro-influencers is deployed as brand ambassadors. Through an online article on glamour.nl readers can register to become a Beauty-lover. Glamour will then select 150 Beautylovers, who all have at least 2500 followers on Instagram. The Beautylovers receive a gift voucher or product to test. The Beautylovers post three pictures in the agreed style and with the agreed hashtags on Instagram. This is how we make this dream world accessible to Glamour readers and create a loyal beauty community for the brand.

This proven successful concept can also be deployed for other sectors: fashion, accessories or gadgets.

Better togetherTAILORMADE SPECIALS AND CONCEPTS

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Interested in a collaboration?

Contact sales manager Margriet Huisman margriet.huisman@hearst.nl, 06-53256556

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