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MEDIA KIT
2014
Houston’s ONLY Direct Mail Pre-owned Vehicle PublicationHouston’s ONLY Direct Mail
Pre-owned Vehicle Publication
MEDIA KIT
2014
www.cccpublication.com
For Advertising call 713-964-2727
CAMIONETASCAMIONESCARROS
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www.cccpublication.com [email protected]
MARKET PROFILEMARKET PROFILE
HISPANIC POPULATION NEARS 50 MILLIONAs of 2010, the estimated Hispanic population of the United States was 46.9 million (16.3% of the total U.S. population) with a purchasing power of $957 billion. More than 1 of every 2 people added to the nation´s population between 2000 and 2010 was hispanic, with 27.3 million Hispanics added to the population over that period.
QUICK FACTS·There are 10.4 million Hispanic family households in the U.S.·35 million (78%) of the nation´s Hispanic population prefers to speak Spanish at home.·Hispanics in the U.S. have a purchasing power of $957 billion.·The median age of the Hispanic population is 27.3 years of age, compared to 37.2 for the population as a whole.·63% of the U.S. Hispanic population is of Mexican descent.
HISPANICS ARE THE FASTEST-GROWING MINORITYThe Hispanic population increased by 15.2 million between 2000 and 2010, accounted for over half of the 27.3 million increase in the total population of the United States. Between 2000 an 2010, the Hispanic population grew by 43 percent, which was four ties the growth in the total population at 10 percent.
Top 3 HISPANIC MARKET IN THE US.
·With a Hispanic population of 2,272,478 Houston is the 3rd largest Hispanic market in the U.S.·1 out of every 5 Hispanics in the United States resides in this market.·Hispanics represent 35.4 of the totalpopulation of Houston.
RANK MARKET HISPANIC HISPANIC POPULATION %OF TOTAL1 Los Angeles 8,039,483 45.32 New York 4,707,732 22.43 Houston 2,272,478 35.44 Miami Ft. Lauderdale 2,153,792 49.45 Chicago 2,010,692 20.76 Dallas- Ft. Worth 1,937,058 26.97 San Francisco 1,697,582 23.78 Phoenix 1,415,719 27.89 San Antonio 1,399,364 55.610 Mc Allen Tx 1,175,927 90.6
-U.S. Census Bureau News, “Facts for Features” July 15 2009. -Synovate, “2010 vs Diversity Market Report”, 2010.-Advertising Age, “Hispanic Fact Pack”, July 28, 2008
Top 10 Hispanic Market by Population
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HISPANIC VEHICLE PURCHASES ACROSS THE BOARDHISPANIC VEHICLE PURCHASES ACROSS THE BOARD
81% OF HISPANICS PLANNING TO BUY A VEHICLE PREFER TO SPEAK SPANISH!
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0%
5%
10%
15%
20%
25%
Pick UpTruck
SUV Van/Mini-Van
Luxury Compact/Entry
Mid Size Full Size
VEHICLES OUR CONSUMER PREFER
CARS VS. TRUCK DOMESTIC VS. IMPORT
TRUCK42%
IMPORT54%
IMPORT46%
CAR58%
Used Vehicles
New: 2010 62% Car, 38% Truck
New: 2010 70% Import, 30% Domestic
22%21%
8%6%
17%
22%
4%
Source: R.L. Polk 2010 Used & New Car Registrations
713-964-2727
LOOK FOR US AT THESE GROCERY STORES:
Our publications are located throughout the Hispanic area of Houston, South Houston, Pasadena, Channelview, Galena Park, Jacinto City and Baytown area. Our publication is distributed in supermarkets, convenience stores, restaurants, gas
stations and various outdoor locations.
4801 Woodway Drive, Suite 300 EastHouston, Tx 77056Tel: 713-964-2727
www.cccpublication.comHoras de Oficina/Office Hours:
8am-5pm Lun-Vier/Mon-Fri
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Para anunciar su negocio llame al 713-964-2727To Promote your business call 713-964-2727
www.cccpublication.com 713-964-2727
The distribution points of Carros Camionetas Camiones are
strategically placed where there is high density of Hispanic popula-tion. Our readers can find a free
copy in Markets, Bakeries, Gas Stations and in most stores
and business within the Hispanic Community.
DISTRIBUTIONDISTRIBUTIONMAP:
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CAMIONES
www.cccpublication.com [email protected]
4801 Woodway Drive, Suite 300 EastHouston, Tx 77056Tel: 713-964-2727
www.cccpublication.comHoras de Oficina/Office Hours:
8am-5pm Lun-Vier/Mon-Fri
METHODS UTILIZEDMETHODS UTILIZED
CAMIONETASCARROS
CAMIONES
www.cccpublication.com [email protected]
Your Inventory viewed on social media
DIRECT MAIL PUBLICATIONmailed to Hispanic Households
2
5
Your inventory online
3
1
Full Color Printed Publication(Printed on High Quality Paper)
DISTRIBUTED CITYWIDE!
4
Digital Publication on ISSUU
713-964-2727
FREE FOR NEW ADVERTISERS:CALL TRACKING PHONE NUMBER-Dedicated local phone number-Includes call recording so you can listen to sales reps performance.-Caller details- location, phone number-Lead Tracking- call stats, comprehen-sive reporting-Personal login/password-Hands on training
PRICE LIST:
SIZES:
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PRICE PER WEEK
1/2PAGE HORIZONTAL 1/2
PAGEVERTICAL
FULLPAGE
Front Cover Page+1interior page *$600
Page 2- Premium Position $475
Page 3-Premium Position $475
1 FULL PAGE $375
2 Page Double Spread(Center) $525
1/2 PAGE *$ 225
*1/2 Page available horizontal or vertical
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CITY WIDE
* 20% DISCOUNT WITH 6 MONTH AGREEMENT
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1 DIRECT MAIL & STORE LOCATIONS2 GREAT QUALITY (No newsprint paper)3 GREAT RESULTS4 AFFORDABLE PRICES5 CITY WIDE DISTRIBUTION6 RUN BY A MANAGEMENT WITH 25 YEARS OF EXPERIENCE7 WE OFFER YOU MORE FOR YOUR MONEY8 INTEGRITY, HONESTY AND TRANSPARENCY FROM OUR WHOLE TEAM
DID YOU KNOW THAT?· 42% of Hispanics feel that dealerships that advertise in Spanish want to earn their business.
· 39% of Hispanics are much more loyal towards dealerships that show appreciation for Hispanic culture by advertising in Spanish.
POWERFUL REASONS TO ADVERTISE WITH US POWERFUL REASONS TO ADVERTISE WITH US
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MarketingCCC
& Direct Mailwww.cccpublication.com [email protected]
REACH THOUSANDS OF LOCAL RESIDENTS WITH TARGETED EMAIL MARKETING Email marketing is an economical marketing tool that influences consumers around the world, and around the corner. We offer you the ideal combination of convenience, expertise, and service through our managed, full-service, local turnkey email marketing campaign program.
WE DO ALL THE WORKOur design experts can work with an existing creative or collaborate with you on new ad design and strategy to compose your message to meet your campaign objectives, whether it is to...Generate SalesIncrease Brand AwarenessDevelop New LeadsDrive Traffic to your Website or Storefront
WE FIND YOUR TARGET AUDIENCEUse our targeted email lists with your selects to establish the most effective criteria for targeting. Once your campaign is ready, we send a test email, and then blast your email at yout preferred date and time. Residential Selects include:
AgeIncomeGenderHome Value
WE BLAST & REPORTWe will blast your message through our servers in email-friendly HTML to optimize results and provide you with a report that details the number and percentage of emails delivered, and opened.We also send you the contact information on everyone who clicks on your ad... in realtime.WE ENSURE COMPLIANCE & DELIVERABILITYWe ensure your emailing campaign complies with all CAN-SPAM regulations and we verify the validity of all the email addresses we send your ad to. You never pay for bad data.
CALL NOW! 713-964-2727Find out how we can help you reach your sales and marketing goals with an effective email campaign. Ask about our frequency and volume discounts for repeat exposure!
“Business has been booming ever since I started advertising
with Email Marketing Campaigns it´s the busiest it has ever been
and I see new faces in myrestaurant day after day, I´ve advertised with other places
before but never have I experi-enced such results. CCC Email
Marketing works”King Buffet
Pasadena, TX
FULL SERVICEEMAIL MARKETING CAMPAIGNS
FULL SERVICEEMAIL MARKETING CAMPAIGNS
713-964-2727
www.cccpublication.com
CAMIONETASCAMIONESCARROS
We thank you for your consideration and look forward to increasing
your sales!
We thank you for your consideration and look forward to increasing
your sales!
713-964-2727