mediakit viaggioinislanda 2016 - online iceland travel guide
TRANSCRIPT
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Mediakit 2016
www.viaggioinislanda.it
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The project Viaggio in Islanda has born in 2008.
GoalSpread the knowledge of Iceland in Italy through the web site www.viaggioinislanda.it
Creators and AdministratorsMaurizio Cadeo, Giusy Calzavacca, Cinzia Cadeo
Contents400 articles and about 1.000 pictures.
CollaboratorsFriends, travellers and whoever is in love with Iceland who can provide pictures, news and trip records.
ActivityContinuous monitoring, update with news, pictures, videos, links, special topics.
The project
Maurizio Cadeo e Giusy C. - 2008
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www.viaggioinislanda.it
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The project
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Menù / sections
History
Culture & Society,
Politics & Economy
News
Environment
Weather
Lodging
Food
Transportation
Car rental
Flights
Maps
Museums
Reykjavik & towns,
Natural beauties
Islands
Sport & wellness
Trips
Iceland in winter
Suggestions
Map
Diaries
Video
Pictures
Links
Curiosity
Tours
Itineraries
DISCOVER TRANSPORT DISCOVER MEDIA MISCELLANEOUS
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Report and Data
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Overview on 2015
Portal has become very popular among the visitors, thanks to the constant increase of visibility in the search engines and in third party visitors web sites.
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View
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View
42,7%Man
57,3%Woman
0%
10%
20%
30%
40%
18-24 25-34 35-44 45-54 55-64 65+
Gender Age
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Visitors
family tours
fly and drive senior tours
camping
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Devices
DESKTOP: 56% TABLET: 14% SMARTPHONE: 30%
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View
OFFERS has been the most consulted section in 2015.
The excellent web search positioning is due to the competitive key words that gives high visibility to Viaggio in Islanda.
The quality of contents attracts visitors who are interested to visit Iceland.
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Search engine optimization
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Tuttogratis, Liquida, Trivago, Solotravel, Wordpress, Msn.viaggi,
Blogosfere, Gulliver, Blog.libero.it/fronteravventura, Motoblog,
Marcopolo, Viaggioideale, Pagineguida, Dmoz, Supereva, Blog360,
Viaggiomania, Comunicati.net, Wikio, Upnews., Flickr, Excite,
Hannamici, Islandaoggi, FriendFeed, Twitter, Dovesciare, Zalexo,
Tumblr, Marcopolo, Fotoviaggiando, Altervista, Virgilio,
Blogvacanza, Supereva, Guidaviaggionline, Amiconinviaggio...
Link popularity
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Social Network
facebook.com/viaggioinislanda/ twitter.com/viaggioislanda
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Social Network
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Opportunity
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Sponsor and partner opportunity
BannerIAB format for the home page and specific inner pages.
Editorials, articles and CSDrafting of articles optimized for search engines and enriched by pictures, links, docs (ex. wall print...).
In-depth and case historyDraft and upload of detailed articles, trip reports, and much more.
CardsSponsor presentation.
Social NetworkFacebook, Twitter e Youtube: re- publishing in the most important social networks.
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Offers section: banner
BANNER BANNER
BANNERBANNER
1
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Visit offers section
Offers section
Tourist operators present their best proposals and offers with images, reviews and downlodable documents e links.
2
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Home page offer
2
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Offer
Logo
description
Link to program
Photo gallery
Video
Links
2
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Editorials, articles and CS
Drafting of articles optimized for search engines and enriched by pictures, links, docs.
View the section
3
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Sponsor cards presentation.
4
View the section
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Dem (direct e-mail marketing)
5
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Why choose Viaggio in Islanda
ResultsThe advertisment areas are managed to provide the highest return of investment in terms of
numbers of click, quality of the brands and visibility of the advertisers.
PositioningPresent on the main search engines with
pertinent key words.
QualityHigh level quality on any content, very
often provided directly by visitors.
Brand and FeedbackMany visitors submit requests of
informations and rate the web site as the best source for contents.
Monitoring and updateMonthly news and updates on social
portals and channels. Constant monitoring with statistics.
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Visitors (from 2009 to nowadays)
Visitors
2011 2012 2013 2014 2015
130.000
120.000
110.000
100.000
90.000
80.000
70.000
60.00052.916
92.021
112.826
124.463126.474
over 500.000 visit
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Credits
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Who chose us
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Project Creators
Maurizio Cadeo
General Manager of Digital Communication Agency NovityLab.Web Marketing expert. Others Projects:www.viaggioinislanda.it www.panesalamina.com
Hobbies: Photography, Travels.
Cinzia Cadeo
MA in Foreign Languages and Literature, Major: English; Currently working with Medtronic Inc, a medical device company, as Physician Relation Manager.
Has been translating posts and articles from Italian in to English for DreamingIceland.com
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Giusy Calzavacca
Master degree in Literature, teacher.Hobbies: travelling and sport.
Web visitors
Many visitors- among whom professional photographers who share their material with us (pictures and trip reports). We receive many emails requesting information on how to organize a trip toIceland
Project Creators
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