30+ Key Speakers Including:

Navigation experts come together to discuss 2010’s crucial trends, business models and strategies in connected navigation, geo-enabled content, in-car navigation and mobile navigation

Gold Sponsors: Organised by:

“Great place to initiate opportunities and partnerships between the navigation

providers and key players”

Director of Product Management, Motorola

Last Year’s Attendees said:

• MAKE THE MOST OF NEW TECHNOLOGIES AND UNDERSTAND THE TRENDS EMERGING IN 2010 Find out what will drive the market in 2010 and how you can adapt your business in order to make the most of new types of content, improved map data, wider platform availability…

• RESPOND TO “FREE” AND SMARTPHONE NAVIGATION Exclusive insights into new developments in the convergence of mobile phones and the role of mobiles for in-car navigation providers; Learn how PND manufacturers are going to tackle new challenges in the market

• MAP OUT YOUR ROUTE TO SUCCESS Get the latest updates on what’s new in location-enabled content and learn more about future developments in location-based services

• BRING CONNECTED SERVICES TO A MASS MARKET Discover the best strategies and business models to make the most of connected and live services in 2010

• PLUS! CASE STUDY FACTS AND ANALYSIS Hear about the latest research and studies, learn how to remain competitive, find out what consumers really want and how much they are willing to pay for it

WHY YOU CAN’T AFFORD TO MISS THIS CONFERENCE

OPEN NOW for full agenda details and confirmed speakers

5th March, 2010, Deutsche Messe, Hannover, Germany

NavIGaTION day @ CebIT 2010

Meet CebIT’s top navigation executives for focused networking and sharp analysis

CASE STUDIES • DEBATE • NETWORKING

in association with:

Save €200 if you register by

29 January

How to sell Navigation in 2010: Winning strategies to monetize connected

services and geo-content

Pinpoint the critical strategies that will ensure that your business is a success in 2010. Navigation Day @ CeBIT will help you:

170+ Senior level attendees

Senior level executives from the biggest companies including Nokia, TomTom, Garmin and Ford

30+ Industry leading expert speakers

MORE networking time than ever before

PLUS Later start to fit your schedule

By 2014, handset-based smart phones and mobile phones will jointly hold an 80% market share of navigation units shipped. PNDs will be down to just 10% and in-dash navigation at around 6% - iSuppliIn 2009 the economy slowed down and the industry suffered from a severe slump in consumer spending. As a result, finding the right business models and extending your reach to consumers is more important than ever before. 2009 was also the break through year for connected navigation, which has now spurred on all segments in the market.

It has therefore become vital for traditional navigation players to find new strategies and business models in order to keep their market alive. How can they take advantage of connected services as a growth market and keep up with the boom in smartphone navigation?

New navigation landscape is shifting constantly; the PND market is expected to stagnate and PND manufacturers such as TomTom and Navigon, have started to increasingly invest in software for the iPhone and smart phone navigation market and are extending their partnerships with in-dash navigation providers. Navigation Day @ CeBIT will be the place to discuss the evolution of these business models and get success stories and ideas from the key players.

Google’s recent announcement of free ad-financed navigation raises new questions and puts pressure on the market. At Navigation Day @ CeBIT you will uncover exactly how this will affect the market in Europe and how your business can ride the wave of disruption.

Mobile and smart phone navigation is growing substantially and, according to Berg Insight, mobile navigation users in Europe have increased to 28 million, which corresponds to a twofold increase in 2008-2009. Content providers are building new location based services and increasingly extending them to all places where people are using them.

Navigation Day @ CeBIT will be back on 5 March 2010 after the 150 delegates sell out conference in March 2009. The event will take place within the CeBIT exhibition area in Hannover and is the forum for the top European companies in navigation.

The Navigation Day @ CeBIT is the meeting place for the industry leaders in navigation to debate, network and pinpoint the critical strategies, which will push the industry forward in 2010.

The speaker line-up reflects the who’s who in navigation, including Garmin, Nokia, TomTom, Tele Atlas, Ford, ALK, Navigon, Vodafone, Navteq, T-Mobile, INRIX, Wcities, Gypsii ... You are guaranteed to get direct access to the people who actually matter. Take your place amongst the industry movers and shakers and ensure your company is represented.

Don’t miss out on the opportunity to build crucial partnerships and ensure your company’s success for the coming years. Leave the event with all the necessary information, contacts and tools in order to be prepared for the challenges of 2010.

SIGN UP TODAY and save €200 – More if you came last year!Simply call me on +44 207 375 7575 or email ulla@thewherebusiness.com

All the best Ulla

Back by popular demand after last year’s sell out 150 delegate conference

“A chance to learn more about the state of

Navigation in just one day”

Manager - Interaction Technology,

Toshiba Research Europe

“Good breath of topics; companies from all aspects of the value

chain and knowledgeable speakers”

Director Vertical Marketing, EMEA,

Tele Atlas

“An extremely fruitful conference in which different operators and experiences have been shared”

Manager - Business Segment Consumer, Sharp Microelectronics

“Excellent networking opportunities, up-to-date market

and technology information”

Technical Expert, Ford Motor

“Great place to initiate opportunities and partnerships between the

navigation providers and key players”

Director of Product Management, Motorola

Changing strategies and business models: Is your business prepared for the challenges in 2010?

Hear What the Industry Thought About Last Year’s Show!

WHAT YOU ARE GUARANTEED:

THE TOPICS: After months of research with top executives, the topics are exactly what you’ve asked for. Also, taking into account your suggestions Navigation Day @ CeBIT will be highly interactive. There is ample opportunity for you to ask questions, be critical and get your views across

THE SPEAKERS: The cream of the Navigation industry will unite at Navigation Day @ CeBIT. Make sure you get the key intelligence from the companies and individuals who know exactly how the industry ticks. Hear lively debate, insightful analysis and make sure you get involved by posing your questions directly to them

MORE NETWORKING: We’ve learnt from 6 years of navigation events that you are always looking for new opportunities to network with your industry peers, so we want to ensure you come away with maximum value from the conference. You will benefit from the networking drinks reception, networking lunch, coffee breaks and the pre and post event online networking centre. This is an intense and high level networking forum and you can not fail to meet the right contacts

You can walk for hours inside the CeBIT exhibition looking for the right person, but during Navigation Day @ CeBIT you will

always be a short step away from the executives that matter. It’s important to utilise your time wisely and avoid being

swept up by the many distractions at CeBIT

Register Now!

Call me, Ulla on +44 (0) 207 375 7575

“A concise and varied snapshot of the navigation industry”

Senior Software Engineer, networks in motion

Gartner predicts that the LBS user base will grow globally from 96 million in 2009 to more than 526 million in 2012. LBS is

ranked No. 2 in Gartner’s top 10 because of its perceived high user value and its influence

on user loyalty. Its high user value is the result of its ability to meet a range of needs, ranging from productivity and

goal fulfillment to social networking and entertainment.

Location is a Key Disruptive Force

Register now at www.thewherebusiness.com/cebit or call +44 207 375 7157

All the issues, all the players in 1 day at CeBIT

For more information visit: www.thewherebusiness.com/cebit

REGISTRATION WILL START AT 9Am THE CONFERENCE AT 10 Am

PRESENTATION:

The Way Forward for Navigation - Market Analysis and the Most Critical Emerging Trends for 2010• Getthebreakdownofthemostimportant

navigation trends; Analyse the effect of the off-deck revolution, the future for connected PNDs and crowd sourced navigation content

• Getafive-yearEuropeanshipmentandrevenueforecast for each navigation form factor

• Hearabouthelatestnewnavigationformfactors and user interfaces

• FindoutexactlyhowGooglewillimpactthenavigation chain in the US and Europe

• Beyondbusinessmodels:Getananalysisofthe few options left for the navigation providers

• DiscoverwhatroleopenAPIsandpredictivetraffic will play in the market

Dominique Bronte, Research Director – Telematics & Navigation, ABI Research

PRESENTATION:

How to Increase Connected Services Usability and Reduce Driver Distraction • Getthelatestmarketdataontheeffectof

multimodal voice user interface on reducing driver distraction

• Findouthowtoincreaseadoptionofconnectedservices through clever integration and optimisation of the User Interface

• Identifytheapplicationandverticalmarketsthat will benefit from voice input.

• Discussthefutureusageandopportunitieslinked to better quality and wider usage of TTS and Voice Rec; incl. case studies on in car advertising, voice recommendation, voice search….

Arnd Weil, General Manager, Automotive, Nuance Communications

NETWORKING COFFEE BREAK

PRESENTATION:

Answering the promise of future navigation services today•Howtodeliveronthekeyend-consumer

benefits of next gen navigation systems - time and fuel savings.

•ADASandCrowdSourcing:Investigatesolutions to enhance vehicle safety and efficiency via a reliable community input methodology.

•Getsuccessstoriesandcasestudiesdetailingthe potential of connected services throughout various vertical markets

Jonathon Husby, Vice President - Navigation, Tele Atlas

PANEL DISCuSSION:

Latest Trends and New Strategies for In-Car Navigation Providers• Defendorembrace?Howcancar

manufacturers best react to the smart phone tsunami?

• Discussthebenefitsandriskswhenintegratingmobile UI and applications into the vehicle - How will this trend affect the inline fitted PND market?

• Examinethepresentandpotentialconnectedservices market and identify the winning pricing, marketing and content models

• IsitjustGreenPR?Findoutaboutthelong-term prospects of Eco-Navigation based on the most recent developments

• Getanupdateonthestandardisationeffortsthat are enabling long-term navigation updatability and credibility

Dr. Vesa Luiro, Director Navigation, Nokia

Hakan Kostepan, Director - Product Strategy & Innovation, Panasonic

Martin Wiecker, Research Engineer,FordMotor

Roger Jollis, Director - Mobile & OEM Marketing, Garmin

Sam Critchley, Co-Founder & Vice President – Products, Gypsii

PANEL DISCuSSION:

How to Capitalise on The New Beginning for Geo-Enabled Content• Definethemostprofitabletypeofgeo-content

and analyse the top content channels of the future

• Identifywaystomakecontentpaythrougheffective targeting, distribution and cost management

• Thebasemapmarkethassuddenlyopenedup. Debate how high end map companies will evolve and how map data set providers will competewithFREE

• Findoutmoreaboutthefutureoflocation-based services on navigation systems and smartphones. What sort of content are we likely to see location enabled?

• DiscusstheeffectofopenAPI,socialmarketingand user-generated content in the geo-located content market

• Identifythecurrentchallengesingeneratingaccurate real-time traffic data, distribution and pricing and hear winning business models through real-life case-studies

• Pickuponthelatesttrendsandshareideasonhow to increase the traffic user experience on connected services for PND, mobile and in-car.

Scott Sedlik, Vice President - Product Marketing, INRIX

FraserCampbell,CEO, Wcities

Klaus Kremer, Country Manager Central Europe & Benelux, ALK Technologies

NETWORKING LUNCH

PANEL DISCuSSION:

Compete and Prosper in the Fast Evolving Mobile Navigation Market• Understandhowmobile,smartphoneand

traditional navigation players are differentiating themselves & redefine the value proposition for each platform

• AssmartphonenavigationisapproachingPND quality, will there still be space for both platforms? Identify new trends and services that will push the quality of the navigation service experience towards the mobile phone despite current form factor disadvantages

• Discusswheremobilenavigationwillsourcemost of its revenue and identify the role of navigation-based services

• Identifywhetherthefutureisbasedonon-board or off-board architecture and how each model affects the navigation eco-system

• Getup-to-datedataonhowmanyconsumersuse their mobile for navigation and how many use it in the car

Moderator: Joanne Blight, Director, Automotive and Telematics Practice, Strategy Analytics

Simon Glassman, Director Vertical Marketing, EMEA, Tele Atlas

Dr. Wieland Holfelder, Director Engineering (TBC), Google

FabrizioDeLiberali,Product Manager - Mobile Applications, Vodafone

Serge Bussat, Vice President Consumer & Wireless Sales Europe, NAVTEQ

NETWORKING COFFEE BREAK

PANEL DISCuSSION:

How to fulfill the promise of Connected Navigation Services• Discoverhowmobiledevicemanufacturerscan

move towards a global model for traffic and connected services

• FindouthowPNDmanufacturersarepositioning themselves to make connected services a mass market

• Discussstrategiesandbusinessmodelstomake live service the success needed in 2010 to compensate the shrinking growth margins of PND

• Learnhowquicklyconsumersareadoptingthedifferent sales models and how price points and strategies evolving to widen the navigation based services reach

• AugmentedReality–Cutthroughthehypeanddefine whether augmented reality will become a user interface or a content channel for navigation

Piotr Wesolowski, Wholesales Marketing Manager, T-Mobile

JörnWatzke,Vice President - Product Line Management, Navigon

CarlovandeWeijer,VP Commercial & Business Development, TomTom

Nick Kelter, Director Product Marketing, NAVTEQ Connected Services

DATE AND VENUE:Conference: 5 March 2010

Venue: CeBIT Exhibition, Deutsche Messe, Hannover

PAYMENTPay by Visa – Mastercard – Amex

Payment must be received in FULL before attendee can access the event

If payment has not been received prior to the event a credit card guarantee will be taken at registration

CANCELLATIONS:Cancellations received by e-mail before 5 February 2010 are refundable. On or after 5 February 2010 cancellations are subject to the entire conference fee. If you do not cancel and do not attend the conference you are still responsible for payment. You may substitute the name of a colleague at any time.

NOTESWebcast Access gives you full access to the audio files from the panels and presentations and a link will be sent to you after the event. TheWhereBusiness reserves the right to change and amend the programme. All Terms & Conditions are agreed to when you register unless otherwise stated.

SAVE €250 OFF THE FULL PRICEWe like to look after our past delegates and so if you have attended a previous TheWhereBusiness events then you qualify for this additional saving! Just quote “Past del” when booking.

Past delegate GOLD pass €545Past delegate SILVER pass €445

GROUP ATTENDEE PASSRegister as a team of two or more and we will offer you a special group discount, contact John Blackley on + 44 207 375 7157 or john@thewherebusiness.com for a quote

Call +44 207 375 7575 to register NOW!

Marketing Partners

DISCOUNTS

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NavIGaTION day @ CEbIT 2010

bringing together every major navigation company at CebIT for easy networking and sharp analysis

CeBIT is the world’s largest trade fair showcasing digital IT and telecommunications solutions for home and work environments. CeBIT offers an international platform for comparing

notes on current industry trends, networking, and product presentations. Deutsche Messe AG has organized CeBIT in Hannover each spring since 1986.

CeBIT - The leading business event for the digital world

Who Will Attend?Last March we hosted 170 high level attendees for this conference. We are expecting an even larger attendance this year!

The types of companies who will attend are:

• Mobile handset manufacturers • Navigation software providers• PND hardware manufacturers • Map vendors• Mobile application providers • Automotive OEMs• Tier 1 hardware • Device distributors• Mobile operators • GPS Chip providers• Navigation platform providers • Content providers (including POI aggregators)• Venture capitalists and investment associations

BOOK NOW

GOLD PASS• FULLWEBCASTACCESStoallevent

speeches and presentations

• 2DayPass-accesstothesessions

• Conferencedelegatepack

SILVER PASS• 2DayPass-accesstothesessions

• Conferencedelegatepack

EARLyBIRD DISCOUNT STANDARD PRICE (Expires 29 January)

€595 €795

€495 €695 (8@

ulla@thewherebusiness.com

www.thewherebusiness.com/info/77

+44 (0) 207 375 7575

3 easy ways to register... Contact me directly:

Back again after

last year’s 150 delegate sell out

conference