meeting conceptbakery 2009

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conceptbakery llc.

10230 Zenobia Circle

Westminster, CO 80031

T: (310) 356 - 6624

www.conceptbakery.com

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MARKETING GOODIES - TAILOR MADEWe develop alternative marketing strategies to our clients in North America and Europe. Our offices are located in Westminster, Colorado and Cologne, Germany.

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http://www.conceptbakery.com/


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conceptbakery llc.



T: (310) 356 - 6624


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CONCEPTBAKERY – WHERE, WHO, WHAT

Guerilla, Viral & Social Media MarketingDigital Marketing (Online & Mobile)Cross Media

Specializing inWestminster, CO + Cologne, GermanyOfficesSeptember 2002Founded

Award Innovation Award - Category “Web 2.0“

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Edgy Concepts + Experience + AAA Web Technology = Marketing Sweetness :-)

Secret Recipe





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INGREDIENTS

Our Ingredients Social Media

Guerilla Marketing

Viral Marketing

Digital Marketing

Cross Media

Who are the Gourmets? TÜV: Twitter, Facebook & Co

SWISS: Taking It To The Streets

Sharp: Web Video Marketing

MFC24: Cross-media Guerilla Attack

…

SELECTING THE RECIPE

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INGREDIENTS – MULTIPLE STRATEGIES COMBINED

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INGREDIENTS

GUERILLA MARKETING

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GUERILLA MARKETING

Guerilla marketing - A philosophy we embrace:

Thinking ahead of competitors

Being unpredictable and surprising

Focus on available resources in order to maximize effects

Precise planning leading to results - not just non-targeted volume

Staying on high alert at all times

Guerilla marketing can be applied to all forms of marketing. It stretches from small print ads to full fledged cross platform campaigns.

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INGREDIENTS

VIRAL MARKETING – CONVERSATION 2.0

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VIRAL MARKETING – CONVERSATION 2.0

Viral Marketing - motivate your audience to become part of your marketing efforts.

People love to talk - why not about you?

Conversations can include you or your products & services

Focus on highly dynamic social media networks

Funny, shocking, drastic - in order to get maximum attention

Locating brand evangelists within your target groups

Use of “sticky content”: web videos, interactive micro sites, games

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INGREDIENTS

SOCIAL MEDIA – NETWORKING2

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SOCIAL MEDIA – NETWORKING2

I

Social Media offers companies a new & authentic way to reach out to consumers - you could call it: “The everyone is involved and talks to each other web 2.0” ;-)

Consumers spend most of their online time on social network sites: Facebook, MySpace, LinkedIn, Ning, YouTube,Flickr, etc.

Blogs or websites like Twitter, Digg, Delicious serve as platforms to share resources and manage them collectively.

Traditional marketing is almost pointless in this environment

Consumers talk directly to other. They make up their mind as a consequence of that conversation.

Companies need to get involved in this talk. The conversation serves as a giant focus group and can’t be ignored.

Interactive marketing campaigns are one way to provide discussion material.

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INGREDIENTS

ONLINE + MOBILE = DIGITAL

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DIGITAL MARKETING = ONLINE + MOBILE

The world of web 2.0 offers infinite possibilities for creative marketers. Capitalizing on them requires solid knowledge of the latest trends and developments:

Functionality check of your website: What works? What doesn’t? What is missing?

Integration with existing marketing content & campaigns

Use of blogs, web video & podcasts to provide content

Multiple ways to access content: Computers, smart phones, etc.

Advanced social media networking strategies

Pull approach - avoiding to push content towards users

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INGREDIENTS

CROSS MEDIA – 1+1+1=5

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CROSS MEDIA – 1+1+1=5

Cross media marketing uses a combination of various activities on different media

Meet consumers via their preferred channel - no matter what their preference is.

Reaching target groups in more efficient ways and yielding better results

Using each media for what it can do best

Improved accountability: Focus on moving consumer from offline to online & mobile so their behavior can be tracked

Planning: Arranging a song for multiple instruments

Execution: Conducting an (media) orchestra

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CLIENTS

WHO’S ALREADY THERE?We’ve been around for a little while.The same accounts for many of our clients.

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CLIENTS – WHO’S ALREADY THERE?

Clients





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SUMMING IT UP

WHY US?!

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SUMMING IT UP

Summing it up

Unique combination of strong creative and technologic expertise

Cutting edge strategies and technologies are permanently being developed and applied

Use of guerilla tactics to reach your target group and include them into your marketing efforts

Affordable and timely implementations via our global network

We like what we do - our clients feel the same way

conceptbakery = high energy, hungry for success, being ahead, meeting or exceeding objectives





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Interested? Please get in touch!

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meeting conceptbakery 2009

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