conceptbakery 2011

conceptbakery llc. | 10230 Zenobia Circle | Westminster, CO 80031 | T: (+1) 303 500 3130 | E: [email protected] | www.conceptbakery.com | ©2002 - 2011

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We're a cross-Atlantic marketing agency, located in Denver and Cologne and specializing in freshly-baked alternative marketing strategies for our clients. Of course, we only use the best ingredients and tools available.

MARKETING DELICACIES SINCE 2002

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mailto:[email protected]


http://www.conceptbakery.de



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Start with constant idea development by our creative guerrilla thinkers. Add writers, designers and programming nerds up-to-date with latest trends and technologies. Toss in lots of “yes we can”, created by a diverse team with years of experience…

OUR RECIPE

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The secret of our goodies? Our team! Our highly-experienced master bakers have vastly diverse backgrounds, interests, skills and professional achievements. The result is a group of outstanding individuals better than the sum of its parts.

BAKERS - OUR 5 STAR PRO BAKERS

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Founded: September 2002

Location: Denver (USA) / Cologne (Germany)

Specialty: creativity + technical know-how = marketing delicacies

Team: 18 (and counting) in-house + ~10 freelancers + world wide contractor network

Ownership: Felix Holzapfel and Klaus Holzapfel

Management: Felix Holzapfel (Germany) / Klaus Holzapfel (USA)

First large Client: Early 2003 (E-Plus, German telecommunications provider, building an online and mobile community, guerrilla marketing on the web and mobile)

Funding: Completely self-funded, no external investors, loans, etc.

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As baking experts we know how to blend the perfect mix of ingredients at the right time and place, bake it to perfection and serve fresh right out of the oven. Our recipe box includes classics and our in-house creations.

OUR INGREDIENTS


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What’s your story? Do you want to bake bread, cookies or a cake? And for whom? We ask the right questions… then answer them by turning a brand, company or campaign into a popular conversation topic.

STRATEGY - ANALYSIS, OBJECTIVES, ROI & CO.

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Original ideas and activities trigger participation and conversation. They need to be properly prepared and delivered with an appetizing flourish. They're usually the icing on the cake for our projects.

VIRAL / WOM - OUR WORD-OF-MOUTH SPECIALS


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Our secret: Cautiously mixing together ingredients like concept development, idea creating, production, ongoing management and promotion. That creates a dough with broad reach which will perfectly rise while baking.

SOCIAL WEB - HAVING THE PERFECT MIX


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The social web isn’t just the place to spread the word about your gourmet products. It is also a way for your audience to get their hands on it. Selling products (a la online shopping 1.0) is now a stimulating, interactive 2.0 experience.

SOCIAL COMMERCE - ONLINE SHOPPING 2.0


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iPhone and iPad, Android, Facebook Places and Deals, Foursquare, QR codes and many other location based services are just some of the ingredients dramatically changing the behavior of today’s consumers.

MOBILE - MARKETING 2 GO


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Some people use a fork to eat their pie. Others use a spoon. Both target audiences require different methods to get their attention. Make sure you stimulate the senses of your audience in the best possible way.

CROSS-MEDIA - MIX IT BABY!


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Top-notch baking requires working with the best tools. We know how to use them all: Facebook, YouTube, Twitter, microsites, blogs, apps, etc. Online, mobile or cross-media: been there, done that.

CREATE CREATE CREAT... THEN BAKE


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Social web strategy, Facebook Page, apps, micro-site, social plugins, YouTube brand channel, web video production, Twitter, Flickr, media buys, word-of-mouth specials, ongoing consulting and community management…

ROYAL CARIBBEAN INTERNATIONAL

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Strategy consulting, Facebook, design, use of our Facebook CMS Pro, programming additional modules, social plugins, WordPress blog, social web workshops, YouTube, web video production, Twitter, media buys, ongoing management and consulting…

STABILO


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Creating word-of-mouth special KarSTADT (an urban destination looking for new citizens), a microsite, Facebook Page, apps, use of our Facebook CMS Pro, social plugins, media buys, blog, ongoing consulting, etc.

KARSTADT

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Creating a social media story, setup and management of multi-platform community geared toward needs and interests of clients with WOM Specials, videos, promotions, cross media, ongoing management and consulting and expansion into new markets...

CARBONA - STAINTALK


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Developing corporate identity and branding, programs for employees, creating marketing material, managing external and internal communication, maintaining a Facebook Page, media buys, guerilla marketing, WOM specials, ongoing consulting.

YTONG - QUALITY IN LIFE


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Thank you!For your attention


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conceptbakery 2011

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