conceptbakery - product testing campaigns done right
DESCRIPTION
Learn about the benefits of doing a product testing for a targeted audience and how to do it the right way. conceptbakery has been doing successful product testing campaigns for years and is opening its toolbox for you :) These campaigns are best suited for businesses that have a product that can easily be shipped or distributed digitally. We manage the entire process from campaign planning & management, to product distribution and monitoring feedback via surveys, blog posts, video reviews, etc. Of course we are also happy to share with you how it is done. These campaigns are scalable and produce results for small and larger businesses alike. Hopefully you'll find the information provided helpful. We'd love to hear your feedback!TRANSCRIPT
Building Client Communities with PRODUCT GIVEAWAYS
conceptbakery llc. | 10230 Zenobia Circle | Westminster, CO 80031 | T: (+1) 303 500 3130 | E: [email protected] | www.conceptbakery.com | ©2002 - 2013
OUR BAKERY
Specialty: Freshly-baked alternative marketing strategies
Founded: September 2002
Locations: Denver, USA and Cologne, Germany
Team: 22 in-house employees supported by a worldwide freelancer network
DON’T BREAK THE BANK
Giving something away for free doesn’t have to cost a lot of dough.
DON’T BREAK THE BANK
Our campaigns are scalable and can target a few hundred to tens of thousands of testers.
Giving something away for free doesn’t have to cost a lot of dough.
CHALLENGES
To find relevant testers' not just freebie hunters.
CHALLENGES
To find relevant testers' not just freebie hunters.
To get testers to spread the word.
CHALLENGES
To find relevant testers' not just freebie hunters.
To get testers to spread the word.
To grow future loyal
customer base.
OUR SOLUTIONS
Encourage audience to apply and qualify them as testers; don’t just give products away for free.
OUR SOLUTIONS
Encourage audience to apply and qualify them as testers; don’t just give products away for free.
Recruit future brand ambassadors
OUR SOLUTIONS
Encourage audience to apply and qualify them as testers; don’t just give products away for free.
Recruit future brand ambassadors
Use social media to
continue the conversation
OUR SOLUTIONS
Encourage audience to apply and qualify them as testers; don’t just give products away for free.
Get relevant feedback
Recruit future brand ambassadors
Use social media to
continue the conversation
the other guys
THEIR COMMUNITY
Why choose us over
turnkey services?
Turnkeys let their community test products for many brands.
us
YOUR COMMUNITY
We build your community, and your members test the product.
Why choose us over
turnkey services?
us
YOUR COMMUNITY
We build your community, and its members test your product.
Grow your own list of brand loyalists and have the conversation take place through your communication channels.
Why choose us over
turnkey services?
WHAT WE CAN DO FOR YOUConcept development
Programming and design
Community management
Sample shipment
Results monitoring & analysis
WHAT WE CAN DO FOR YOUConcept development
Programming and design
Community management
Sample shipment
Results monitoring & analysis
We can show you!
EITHER YOU OR US
WHAT’S IN OUR PANTRY
OPTIONAL
MUST-HAVESNICE-TO-HAVES
SOME OF OUR CLIENTS
Build a community with YOUR look, feel, and tone of voice. All elements are made for you, from scratch and fully customizable.
MADE FROM SCRATCH
REGISTERING VS. APPLYING
Signing up creates a sense of entitlement.
Applying opens up the opportunity to notify testers they have been chosen.
Taking the extra step to qualify your testers . . .
REGISTERING VS. APPLYING
APPLYING VS. REGISTERING
A little extra step in qualifying your testers will work magic
Letting people sign up creates a sense of entitlement.
Letting people apply to become testers opens up the opportunity to tell people that they have been chosen.
This little magic really works >>> need some screenshots!
REGISTERING VS. APPLYING
. . . will work magic for future interaction.
This little change really works:
REGISTERING VS. APPLYING
KICK IT UP A NOTCH
us
product tester
product tester
product tester
Ask your most enthusiastic testers to give their friends your product.
us
team captain
team captain
team captain
Turn your promotion into a game and grow your network at the same time.
ONE-TIME OR ONGOING?
We can manage a one-time campaign or ongoing programs. Social media requires constant interaction with your audience.
BENEFITS
SOME OF OUR CLIENTS
GIVE US A RING
Give us a call at 303 500 3130 or email us at [email protected].
We would love to talk about giveaways, promotions and/or any digital marketing needs (social media, mobile, online store setup and optimization, etc.).
conceptbakery GmbH & Co. KG | Lindenstr. 82 | 50674 Köln | T: (+49) 221 292 177 0 | E: [email protected] | www.conceptbakery.de | ©2002 - 2013
THANK YOUfor your attention!
303 500 [email protected]