meeting the digital india challenge
TRANSCRIPT
Samiran GuptaHead of India
Meeting the Digital India Challenge
HostingConMumbai
12th December 2014
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India’s Internet
ecosystem is a
study of contrasts
Increasing Penetration
Infrastructural constraints
Low impact on GDP
Regulatory hiccups and concerns
Where are we today?
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Sources:
AT Kearney
IAMAI-IMRB
IMRB I-Cube
GARTNER
ASSOCHAM – PWC
DNA
• Always connected: 51%
• Blazing growth: (49% rural :33% urban:
60% mobile)
• Entertainment driven: 73% of those in rural
India access the Internet for entertainment
purposes
• E-retail poised to grow by 70% in 2015: to
US$6 bn. Total market size at present around
$13 bn +.
• First L-Root instance in India: 700qps
• Usage of TLDs in India
Some India market trends
Usage in India
Private or
personal use
(e.g., family or
social
purpose)
Education or
Non-Profit
A Business
(e.g., Selling
Goods)
Local
Community
Activities Other
Generic
TLDs73.5 66.7 76.5 53.0 6.8
Industry
TLDs27.7 27.1 21.9 19.9 3.4
Brand TLDs 23.1 11.8 48.0 14.1 3.0
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To bring greater
efficiencies to
governance
To make the nation
“digital-ready” by
2019
Key vision of the program:
• To make digital infrastructure a utility for the people
• Ensure digital empowerment of the people
• To enable government services on demand
The Digital India Challenge and its Nine Pillars
1. Broadband Highways
2. Universal Access to Phones
3. Public Internet Access Programme
4. E-Governance –Reforming
government through technology
5. eKranti –Electronic delivery
of services
6. Information for All
Electronics Manufacturing
7. Electronics Manufacturing –
Target NET ZERO Imports
8. IT for Jobs
9. Early Harvest Programmes
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Message #1: A need
to re-imagine the
Internet THE NEED/OPPORTUNITY FOR
• More bandwidth
• Compelling content and design and in different languages
• More storage space
• Domain names that are memorable
• Domain names in non-English scripts
• Technology that integrates new gTLDswith all online services
• Technology which bridges the skills/education challenges of users
• Skills capacity building
• All of the above at a cost the market can bear
So what does this mean for the industry?
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Message #2: A need
more than ever for
stakeholders to work
together
The Industry as a whole will need to co-ordinate better – a multistakeholder model
Government
Civil Society
Regulators/Quasi Regulators
Academia/Think tanksRegistries/Registrars/Resellers
Other private sector
Media
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Technology and
innovation is making
the power of New
Generic Top Level
Domains (new
gTLDs) and
Internationalized
Domain Names
(IDNs) a reality
https://www.youtube.c
om/watch?v=1kFcxf8
KAjg
Brand TLDs (.tata or .shriram), geographic TLDs (.delhi), new gTLDs and IDNs could be game-changers for businesses.
Examples: .food or .music, .shiksha, .ooo, .भारत, .संगठन
The India market challenge –looking beyond the big brands:
The India market place is difficult to ignore -micro, small and medium enterprises (MSMEs) contribute nearly 8 percent of India’s GDP, 45 percent of manufacturing output and 40 percent of the nation’s exports. Second largest employers after the farm sector
The value proposition:
Better branding
Better searchability
Proliferation of local language content
The challenges:
To sell new concepts to this diverse market
Consumer education - in multiple languages
Better co-ordination within the eco-system
What excites us at ICANN the most - Making the Internet experience more ubiquitous
About ICANN
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Internet Corporation for Assigned Names and Numbers (ICANN)
• Domain Names .com .org .net;.sg .kh;.संगठन , .游戏, . شبكة
• IP address(203.176.130.34)(2607:f0d0:1002:51::4)
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Where ICANN is - Connectivity Infrastructure
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ICANN APAC Hub - Singapore
+ APAC team includes
+ Technical, legal and outreach/co-
ordination support
+ In India I am available as your point
of first contact and for ensuring that
you are well supported
+ Some recent India-specific activities
have been
+ Launch of .भारत+ Participation at
events/conferences including
APriGF,
CyFy, Cyberlaws, ISOC Kolkata,
ISOC Chennai, Hague Institute,
DSCI Annual Security Summit
and HostingCon
+ L Root installation
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There are many ways
to participate
Would you like to get involved with ICANN?
• Join the community• Follow us on social media
• Get on our mailing list
• Participate in calls and webinars
• Come to our meetings • Held globally three times a year, there is no
registration fee
• Apply for a fellowship
• The next one is at Singapore, 8th February –
12th February
• Meet and engage local community members• You may be pleasantly surprised! There are a
lot of folks who know ICANN in India
Thank you!