india giving-challenge-2010

Make a difference ! Donate Online at www.GiveIndia.org

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INDIA GIVING CHALLENGE

India’s first online giving event


Index

• About GiveIndia : An Introduction• The Joy of Giving Week• India Giving Challenge (IGC)• Why participate? Who is the event meant for?• iGive Page: An Introduction• Fundraising during IGC• Next Steps

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About GiveIndia: An Introduction

10 year old organisation; set up in 2000

India's first "online philanthropy marketplace" (a website where people can donate to causes of THEIR choice)

Launched an online Payroll Giving programme in 2004 ; 26,000+ donors contribute over Rs. 60 lacs per month currently

Introduced the concept of Marathon-based fundraising in India; raised Rs.8 crores for charity in 2007-08

Since Sep ‘00, we have channelled over 250,000 donations totalling over Rs.80 crores to more than 200 NGOs all over India, impacting over 1 million lives

In ‘09-’10, Rs. 20 crores p.a. was channeled to charity ; through 75,000 individual donors


Index


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The Joy of Giving Week

Is a "festival of giving" that aims to bring together Indians all across the country and abroad through different acts of giving - money, time, skills or resources

Launched in 2009 and will be held every year starting on a Sunday and ending on a Saturday; containing October 2 within the week

Is a 100% volunteer driven & co-ordinated event

Events include Goonj’s Vastrasaman, Toofles.com’s Style for Smiles

The India Giving Challenge is one of the events of the Joy of Giving Week

You may participate in the India Giving Challenge as well as another event at the same time


Index

• About GiveIndia : An Introduction• The Joy of Giving Week• India Giving Challenge (IGC)• Why participate? Who is the event meant for?• iGive Page: An Introduction• Fundraising during IGC• Next Steps?

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•India’s first and only online fundraising competition

•A way for corporates, NGOs and individuals to participate in the Joy of Giving Week

•GiveIndia encourages corporates, NGOs and individuals to raise funds online by reaching out to their employees, customers, partners, donors, supporters who in turn will reach out to their friends and families thus creating a community approach to fundraising

•And get rewarded for their efforts in turn through a matching grant that is given, for fundraising in different categories, to winning NGOs, during the course of the event.

India Giving Challenge: An Introduction


How will it work?

You will get listed for the India Giving Challenge through GuideStarIndia

You will set up an iGive page (i.e. an online fundraising page) on GiveIndia

You reach out to donors to raise as many funds as possible through your iGive page

You will win one of the daily/weekly/overall prizes, if your NGO qualifies

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India Giving Challenge 2009: Some Statistics

Number of NGOs Funds Raised Matching Grant Number of Donors

Participating: 97Winning: 39

Rs. 91 lacs 56 lacs 5,000+

Top 3 NGOs (by funds raised):

Number of NGOs Funds Raised ( in Rs. lacs)

Matching Grant (in lacs)

Parivaar Education Society

20.45 8.00

Vidyarambam 11.80 4.00

Psycho Educational Society

10.33 3.00

Overall:


India Giving Challenge 2009: Some Statistics

NGO Unique Donors Matching Grant

Svechha Foundation 308 Rs. 2,50,000

Masoom 48 Rs. 1,90,444

Samarthanam Trust for the Disabled

48 Rs. 59,556

Top 3 NGOs (by number of unique donors):


Matching Grants limit By Funds Raised (min. 50 donors) By Number of Unique Donors

First Rs. 10 lacs Rs. 2 lacs

Second Rs. 7 lacs Rs. 1 lacs

Third Rs. 5 lacs Rs. 0.5 lacs

Fourth Rs. 3 lacs

Fifth Rs. 2 lacs

Sixth Rs. 1.5 lacs

Seventh Rs. 1 lac

Eighth Rs. 50K

Ninth Rs. 50K

Tenth Rs. 50K

Total Rs. 31 lacs Rs. 3.5 lacs

India Giving Challenge 2010: Matching Grant Details

More prizes to be announced during the course of the challenge…

Total Matching Grant Pool: Rs. 65 lacs!


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Why participate?

• A great opportunity to raise money for your cause

• An opportunity to re-engage with old donors

• Ability to tap new donors and alliances with corporates

• Organize and motivate your best and largest fund raisers to raise money for your cause

• Matching funds from GiveIndia will enable you to raise even more!


Who is the event meant for?

We encourage you to participate in this event only if you:

• Already have OR can soon reach out to a base of individual donors who can donate during the event

• Have an email ID and contact number of the donor

NOTE:1. You can raise funds from foreigners ONLY if you have permanent FCRA registration. 2. Indian tax payers would get 80G tax benefits irrespective of whether you have 80G/35AC. 3. Foreign donors would not get any tax benefits in their country for these donations.


Index

• About GiveIndia : An Introduction• The Joy of Giving Week• India Giving Challenge (IGC): An Introduction• Why participate? Who is the event meant for?• iGive Page: An Introduction• Fundraising during IGC• Next Steps

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iGive: An Introduction

Fundraising is facilitated by GiveIndia through its iGive product:

Concept:

An online fundraising tool for NGOs to raise money from a base of donors, for a particular cause

NGOs reach out to their networks (be it donors, Board members, staff networks, corporate supporters and others ) to donate to their chosen cause

Is a convenient mechanism for a fundraiser to reach out to his/her network

Supporters can donate online easily & get 80G tax receipts


iGive: An Introduction

Critical Success Factors:

Occasions to use iGive:

Emotional personal appeal Eye-catching visuals Send link to at least 200 friends and families Rigorous follow-ups with potential donors Fundraiser should ideally provide some sort of feedback to his/her supporters

Special events - marathon, charity dinners, auctions

Individual events - Birthdays, Weddings, etc.

Disaster Giving - Floods, Mumbai Terror Attacks

Medical Emergencies


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iGive Page: Fundraising – KEY Strategies

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iGive – Promoting your iGive page

1. Send an appeal letter to all your friends, family and supporters. Ensure that you carry your iGive page link in this letter.

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This is one of the most important fundraising strategies to reach out to large bases.

Use sample email letters provided on: http://www.giveindia.org/t-india-giving-challenge-promote-ngo.aspx



2. Maintain an excel sheet of your supporters and call them up, if they do not respond to your email. (Also: Thank all who do respond, for their support )

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2009 Challenge Winners have said that calling up and following up with their donors was their KEY winning strategy.



3. Helping donors complete their donations

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All 2009 Challenge winners provided immediate support to their donors

Use donation guides provided on: http://www.giveindia.org/t-india-giving-challenge-promote-ngo.aspx



4. Converting offline cheque donations to online donations:

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During IGC 2009 - 79% donors used cheques to make donations. 56% of total funds raised were cheque donations

See converting ‘offline’ to ‘online’ donations section on: http://www.giveindia.org/t-india-giving-challenge-promote-ngo.aspx

• Your donors must make their cheques out favoring: GiveIndia

• Get the following details from them as well:- Valid email ID- Name (they would like the receipt in)- Tax Category: Indian/NRI/Other- Address/City/State/Pin/Country

• You go online and fill in details, on their behalf

• Write transaction ID on the reverse of their cheque

• Send cheque across to GiveIndia



5. Post your iGive page link and a brief description of what you’re raising funds for on your Facebook or Orkut or whichever social networking site you use profile; encourage your employees to do the same

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NOTE: This strategy helped GiveIndia win $25,000 (approx. Rs. 11 lacs) in the Chase Community Giving Facebook contest.



6. Organize an event

• Great opportunity to create excitement externally amongst donors and internally within employees• An excellent occasion to involve your larger stakeholders and their networks to engage with your organisation• Existing volunteers and supporters are encouraged to deepen their involvement with your organisation• New people who have attended the event are encouraged to support the organisation with their time and money • Chance of generating good publicity for your organisation and its work, which builds your reputation.• Provides your stakeholders an opportunity to become part of the Joy of Giving Week – a truly national celebration of giving from Sep 26th – Oct 2nd, 2010

Examples: ‘Open Day’ with beneficiaries of your organisation, Invite your donors to impart their skills to beneficiaries, collaborate with schools where school children raise funds for you , musical events etc.



7. Get a corporate sponsor

• Great opportunity to create excitement internally within employees

• An excellent occasion to involve the larger stakeholder community to engage with the company

• A chance to raise even more for the NGO the corporate supports as GiveIndia will provide matching funds to the NGOs of the top-3 corporates (upto a limit)

• Great platform to showcase your firm's CSR activities

• An opportunity to become part of the Joy of Giving Week – a truly national celebration of giving from Sep 26th – Oct 2nd, 2010



8. Individual Supporters can raise funds for you too!

How?1. By send a personalised appeal message/email to their networks2. By spreading the word on whichever social networking site they use, such as

Facebook or Orkut. Lots of people take the time to read what their friends are doing.

3. By writing a post or two on their blogs. One idea is to write about why they support your cause. Ask your spouse, siblings, parents and children to help you spread the word.

4. Etc…

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1,000+ fundraisers raised Rs. 50+ lacs for their favourite NGOs/charities in 2008 through iGive pages alone.

1. Each of your supporters has the potential to reach out to their networks. 2. Provide incentives, such as day’s visit to your NGO, for your leading

fundraiser.

Refer to the section ‘Getting Individual Fundraisers Involved’ on: http://www.giveindia.org/t-india-giving-challenge-promote-ngo.aspx


iGive Page: Fundraising – More Strategies

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1. Place the link to your iGive page on your website

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2. Dedicate an article in your NGO’s newsletter to the fundraising project you have set up the iGive page for; and add the iGive page link in it

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3. Does your NGO/CEO have a blog? Write some posts about your iGive page and your efforts to get to your target amount; encourage your employees to do the same

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4. Everyone at your NGO can update their email signatures with a link to your NGO’s iGive page

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GiveIndia Support

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Visit http://www.giveindia.org/t-india-giving-challenge-promote-ngo.aspx for more.


GiveIndia Support

GiveIndia will promote the event amongst the media too:

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Article on the Joy of Giving Week in the Times of India, August 26, 2010.


GiveIndia Support

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Article in the March 2010 issue of Forbes magazine on the India Tax Saving Challenge


Index

• About GiveIndia : An Introduction• The Joy of Giving Week• India Giving Challenge (IGC)• Why Participate? Who is the event meant for?• iGive Page: An Introduction• Fundraising during IGC• Next Steps

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Next Steps?

Dates: Sep 8 – Oct 20, 2010

Already registered with GiveIndia? Then, set up an iGive page.Contact: [email protected] (99301 47070) [email protected] (98672 41614)

Not yet registered?Get registered with GuideStar India for the event today!Contact: [email protected]


Quotes

“The India Giving Challenge gave a wonderful opportunity for all our supporters and campaigner -volunteers to use the period and platform of the event for further expansion of the support base, and also test the reach and efficacy of their social networks. It was a fun-filled time and a great experience for everyone.” - Vinayak Lohani, Founder, Parivaar

“We thank GiveIndia for giving us the opportunity to participate in the India Giving Challenge and also coming up with this kind of initiative. It is really helpful to help people in need.”- Sridevi Potu, President, Sveccha Foundation

"The challenge gave us an impetus to reach new sources. Surprisingly we found the Joy of Giving was more explicit amongst small donors who appreciated the cause and not the benefit of tax relief. We are reassured that good causes get good support." - Mr. Ranganathan , Founder, Vidyarambam

india giving-challenge-2010

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online payroll

online fundraising page

online fundraising competition

challenge igcwhy

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introductionthe joy

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