JD Sports Radio Show Review

On a whole we think our in-store radio show went well because it was a lot more fluent and professional. On terms of speech element I think we was better at talking and introducing tracks on this JD show as we had practiced loads for the previous E6 radio show and built

up our confidence.

When we held a focus group for our class so they could listen to our show and review it, the results came back mainly positive as it was based in a store where teenagers (our age) like to go, and the music was mixed so it had a bit of each genre for different types of people.

However, the results from the review would be completely different if we were to ask various aged and classed people for their opinion. For example, if we asked an upper class elder

adult what she/he thought of the show, they most likely would give negative feedback because they wouldn’t be interested in upbeat music played in a ‘low class’ store like JD. This is because many members of the public would say people that shop at JD sports are

stereotypical ‘chavs’.

We had lots of bright ideas for this show and we didn’t script it as much as we did for E6 radio so it sounded more natural and professional. E.g. instead of writing down what we’re going to say to introduce a song, we just did it off the top of our heads to make it flow more

smoothly. The only thing we did script were the promotions and offers that we were announcing for the store to make sure it sounded serious and believable enough.

My personal opinion was that it was easier to do the JD in store radio show because we didn’t have to do a 10minute speech element because it puts pressure on you to think of

things to talk about on the spot. Due to this the show was more fluent overall which made it a lot more professional.