megan media | tourism summit › wp-content › uploads › 2015 › 10 … · twitter impressions....
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Inspira!on
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Inspira!on
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Intent
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Inspira!on
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Intent
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Pre-booking
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Inspira!on
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Intent
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Pre-booking
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Booking
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Inspira!on
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Intent
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Pre-booking
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Booking
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Post-booking
92%of consumers trust
recommenda!ons from others, even people they don’t know, over
branded contentSource | AdWeek - Why Influencer Marke!ng is the New Content King, 2015
75%of moms feel marketers don’t understand what it’s like to be a
mom
Source | eMarketer - Online Moms, 2014
What do real moms really want?
What do real moms really want?
Convenience
What do real moms really want?
Convenience Budget Friendly
What do real moms really want?
Convenience Budget Friendly Value
What do real moms really want?
Convenience Budget Friendly Value+ +
Mom = Hero
Influence
InfluenceSharing your content through mom Influencers increases conversion by
at least a 3x-10x higher rate
$
$$$x
xx
Source | AdWeek - Why Influencer Marke!ng is the New Content King, 2015
92%
Influence92%of consumers trust
recommenda!ons from others, even people they don’t know, over
branded contentSource | AdWeek - Why Influencer Marke!ng is the New Content King, 2015
Moms Trust Moms
Megan Media
200M+Friends, fans and followers
55MM+Monthly Uniques
Megan Media
200M+Friends, fans and followers
55MM+Monthly Uniques
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Inspira!on
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Intent
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Pre-booking
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Booking
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Post-booking
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Inspira!on
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Intent
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Booking
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Post-booking
Ampl i f icat ion through Influencer Network
Premium Blogger Act ivat ions
Drives Cl icks to
Desired Landing Page
Predict ive
Data Target ing
Mobi le DSP
Distr ibutes
BrandedInf luencer Content
High Impact Nat ive Content Display | Video | Tablet Riddles
Premium
Instagram, Pinterest, Facebook & Twitter Partner
Visual Web
ROI
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Inspira!on
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Intent
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Pre-booking
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Booking
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Post-booking
Promote Virginia Beach Tourism to drive qualified
clicks to their booking page
Raise inspira!on and intent for Virginia Beach
Drive awareness around ac!vi!es unique to Virginia
Beach
VIRGINIA BEACH
Promote Virginia Beach Tourism to drive qualified
clicks to their booking page
Raise inspira!on and intent for Virginia Beach
Drive awareness around ac!vi!es unique to Virginia
Beach
Promote Virginia Beach Tourism to drive qualified
clicks to their booking page
Raise inspira!on and intent for Virginia Beach
Drive awareness around ac!vi!es unique to Virginia
Beach
Hand-selected Mom Influencers Chronicle their Visit
Promote Virginia Beach Tourism to drive qualified
clicks to their booking page
Raise inspira!on and intent for Virginia Beach
Tweet-a-thon and High Impact Unit to Drive Awareness at
Scale
Drive awareness around ac!vi!es unique to Virginia
Beach
Hand-selected Mom Influencers Chronicle their Visit
Promote Virginia Beach Tourism to drive qualified
clicks to their booking page
Raise inspira!on and intent for Virginia Beach
Tweet-a-thon and High Impact Unit to Drive Awareness at
Scale
1st Party Predic!ve Data Targe!ng
Drive awareness around ac!vi!es unique to Virginia
Beach
Hand-selected Mom Influencers Chronicle their Visit
101QUALITY BLOGPOSTS
14M
14MTWITTER IMPRESSIONS
12kTARGETED, IN-MARKET LEADS
Predictive Targeting
15M
12k
15MOVERALL IMPRESSIONS
Inspira!on starts here
