mehtab nestle project

8/13/2019 Mehtab Nestle Project

1/46

Supply Chain Management Final ReportOn Nestle

Submitted to: Sir Aamir Malik Submitted By:

Muhammad Akhtar Mehtab(Roll No MBED-10-33)

Departme t o! Bu"i e"" Admi i"tratio

BZU

Sub #ampu" Dera $ha%i &ha


2/46

PROJECT REPORT

#'M AN :*NES+,E A#+'R . &AB/R A,A


3/46

TAB E OF CONTENTS

12 / trodu tio42 MD5" Me""a6e32 7i"io 8 Strate6y92 #orporate 8 ,e6al 7ie;2 $lobeelpi 6 the armer"

1ealth432 So iety492 #ommitme t to $ood ,i i 64;2 >eart o! Ne"tle4


4/46

Ne"tlC ha" bee "er i 6 aki"ta i o "umer" "i e 1@??. he our pare tompa y. the S it%erla d-ba"ed Ne"tlC SA. !ir"t a uired a "hare i Milkpak,td2+oday e are !ully i te6rated i aki"ta i li!e. a d are re o6 i"ed a" produ er"o! "a!e. utritiou" a d ta"ty !ood. a d leader" i de elopi 6 a d upli!ti 6 theommu itie" i hi h e operate2e at Ne"tlC aki"ta e "ure that our produ t" are made a ailable to o "umer"here er i the ou try they mi6ht be2 #o e ie e i" at the heart o! the Ne"tlC

philo"ophy. a d our aim i" to bri 6 produ t" to people " door"tep"2 A >i"tory o! Ser i e

/ li e ith our pare t ompa y " 6lobal philo"ophy. e are proud o! ourommitme t to eF elle e i produ t "a!ety. uality. a d alue2 'ur

produ t" ater to huma eed". a d e are a ti e i the ommu itie" e"er e2rom "preadi 6 a are e"" about utritio a d ell e"" to di66i 6 ell"i the +har de"ert a d "u ouri 6 earth uake i tim". e are ommittedto "er i 6 our ou try a d it" people2+he o "umer " oi e i" key to Ne"tlC aki"ta " i"io a d orki 62hether you li e i the remote"t illa6e or the metropoli" o! &ara hi.our o "umer "er i e" team "ta d" ready to li"te to your o er " a d pro ide a " er" about our produ t" a d 6uida e o matter" o! healtha d ell e""2


5/46

#ommitme t to eF elle e. 6ood !ood 8 6ood li!e are ord" that be"tde" ribe Ne"tlC2 e at Ne"tlC aki"ta are a team o! people ommittedto addi 6 alue to the li e" o! the aki"ta i people by helpi 6 them li ea li!e !ull o! ell e"" 8 itality 2

e el ome you to thi" li!e2

Ne"tlC ith it" operatio al eF elle e. be"t ma a6eme t pra ti e" a dtotal ommitme t to uality ha" you our o "umer at the heart o!e erythi 6 e do2

e "i erely tha k you !or belie i 6 i Ne"tlC a d our produ t" 8maki 6 our Gour ey to "u e"" e er more po""ible2

'ur aim i" to make our o "umer" ell a are o! hat they eat a d hoto take are o! their utritio al eed"2 e. there!ore. i ite you to 6et tok o our produ t" better a d to look at our u i ue !eature" o thi"eb"ite here you ill di" o er i !ormati e pie e" that ill help youmake healthier a d bala ed hoi e" i your a d your !amilie" li e"2

Ne"tlC i" o a elerated 6ro th ith a motto to elebrate li!e by pro idi 6 it" o "umer" uality !ood produ t" that are e""e tial to 6oodli i 62

E Goy your i"it to our Ne"tlC aki"ta eb"ite a d e hope you illi"it a6ai o!te 2

e i"h you $ood ood $ood ,i!e

/a Hame" Do aldManaging !ire"tor


6/46

+he Ne"tlC 6lobal i"io i" to be the leadi 6 health. ell e"". a d utritio ompa y i theorld2 Ne"tlC aki"ta "ub" ribe" !ully to thi" i"io 2 / parti ular. e e i"io to:,ead a dy ami moti ated a d pro!e""io al ork!or e I proud o! it" herita6e a d bulli"habout the !uture2Meet the utritio al eed" o! o "umer" o! all a6e 6roup" I !rom i !a y to old a6e. !romutritio to plea"ure. throu6h a i o ati e port!olio o! bra ded !ood a d be era6e produ t"o! the hi6he"t uality2Deli er "hareholder alue throu6h pro!itable lo 6-term 6ro th. hile o ti ui 6 to play a"i6 i!i a t a d re"po "ible role i the "o ial. e o omi a d e iro me tal "e tor" o! theou try2e ha e pro!itable a d di er"i!ied hi6h uality !ood a d be era6e produ t port!olio.

deli eri 6


7/46

Ne"tlC aki"ta ,td i" a "ub"idiary o! Ne"tlC SA. head uartered i 7e ey. S it%erla d2 eare a "ta dard-bearer o! Ne"tlC SA " 6lobal per!orma eK re6i"tered o the &ara hi a d,ahore "to k eF ha 6e". !or the pa"t !i e year" e ha e bee de lared o e o! the top 4;ompa ie" o the &ara hi Sto k EF ha 6e2

>ead uartered i ,ahore. e "er e both aki"ta a d A!6ha i"ta 2 '! our !i e produ tio!a ilitie". t o ma u!a ture a ide ra 6e o! produ t"2 +he remai i 6 three produ e NES+,L RE ,/ E2

'ur le6al ad i"or" are #heema 8 /brahim (Ad o ate"). a d our audit" are per!ormed by& M$ +a"eer >adi 8 #o (#hartered A ou ta t")2

Corporate #o$ernan"e Prin"iples

e are dedi ated to !ollo i 6 the be"t pra ti e" laid do by our pare t ompa y. Ne"tlC SA2 e ha e impleme ted the #orporate $o er a e ri iple" e"tabli"hed by Ne"tlC SA. o eri 6 !our ore area":

Ri6ht" a d re"po "ibilitie" o! "hareholder"

E uitable treatme t o! "hareholder"

Dutie" a d re"po "ibilitie" o! the board o! dire tor"

Di" lo"ure a d tra "pare y Corporate %nternal Au&it

Re o6 i"i 6 the eed to mai tai tra "pare y a d eri!y the appli atio o! orporate"ta dard". Ne"tlC aki"ta ha" e"tabli"hed a i ter al audit departme t that mo itor"admi i"trati e a d operatio al !u tio " throu6hout the ompa y2 +ha k" to it"operatio ". e a be a""ured that ade uate i ter al o trol" are i pla e.ma a6eme t i !ormatio i" reliable. re"our e" are u"ed e!!e ti ely. a d ompa ya""et" are "a!e6uarded2
http://www.nestle.pk/brands/npl-bottled.aspxhttp://www.nestle.pk/brands/npl-bottled.aspxhttp://www.nestle.pk/brands/npl-bottled.aspxhttp://www.nestle.pk/brands/npl-bottled.aspx


8/46

A" the orld " umber o e ood a d Be era6e" #ompa y. Ne"tlC i"a ompleF or6a i"atio . operati 6 i halle 6i 6 a d aried bu"i e""e iro me t"2

+o !ul!il our ommitme t to "er e our u"tomer" better. e areadopti 6 ommo bu"i e"" pra ti e" i all area" o! bu"i e""2

+hi" i"io i" at the heart o! $,'BE I $lobal Bu"i e"" EF elle e.a d Ne"tlC aki"ta i" proud to be part o! thi" i ter atio al i itiati e2

e k o that by "ta dardi"i 6 the ay e apture a d report bu"i e"" data. a d by putti 6 our /+ i !ra"tru ture o a 6lobal plat!orm. e a be more !leFible a d !o u"ed o our produ t" a d bra d". a d there!ore more re"po "i e to our u"tomer"2

# OBE aun"h in Pa'istan

' = ebruary 400;. the Sy"tem Appli atio rodu t" (SA )impleme tatio proGe t a" "u e""!ully o luded i aki"ta 2

All Ne"tlC aki"ta "ite". i ludi 6 the head o!!i e. !a torie".di"tributio e tre" a d %o al "ale" o!!i e". mi6rated to SA . a "tate-o!-the-art i !ormatio te h olo6y "y"tem2

+he Ne"tlC aki"ta $,'BE team helped "treamli e almo"t e eryarea o! operatio . allo i 6 the ompa y to be ome more e!!i ie t a"ell a" more o "umer-!o u"ed2

ith Ne"tlC aki"ta 6ro i 6 at it" pre"e t hi6h rate. the "u e""!ulimpleme tatio o! the $,'BE pro6ramme ha" impro ed our bu"i e"" pro e""e". operatio al e!!i ie y a d ommu i atio O/+i !ra"tru ture2

e a o !o u" o e "uri 6 a better le el o! "er i e. a d pro idi 6 "ati"!yi 6 a d healthy produ t" !or our o "umer". !orma y year" to ome2


9/46

e a t Ne"tlC produ t" to be ithi rea h !or e ery "i 6leaki"ta i2 et utritio al alue a d uality remai the mo"t e""e tiali 6redie t" i all our bra d"2

' er the year". !ood produ t" ha e e ol ed !rom mere ommoditie" to a "tateme t o! li!e"tyle2 A"o "umer" 6et more health a d uality o " iou". o "umer empo erme t "ur6e"2

e o ti ue to play our part i !a ilitati 6 thi" re olutio by lau hi 6 alue-added produ t" "u h a"CERELAC . NESTL Raita. NESVITA a d NIDO NNS a d ma y other dairy a d o -dairy produ t"2#o "umer" a a ail ma y o! our produ t" ith bra ded a ti e be e!it" that o ompetitor produ t

o!!er"2 Ne"tlC bra d" are de"i6 ed to "uit your li!e"tyle a d your eed"2 ou a take ad a ta6e o! the be"tutritio i a ay that i" "uitable !or your ta"te" a d li!e"tyle2

or i "ta e. you a pur ha"e NESTL Juices i "e eral di!!ere t "i%e" depe di 6 o your eed": a per"o al-"i%ed 400 ml !or o -the-6o o "umptio . or a litre pa k !or your !rid6e2

All our key bra d" are e uipped ith the Nutritio al #ompa"" that e "ure" all the utritio ali !ormatio about the produ t i" a e""ible tha k" to our u"er-!rie dly utritio al labelli 6 a d6uideli e"2

e re proud to be amo 6 the o ly ompa ie" i aki"ta to e ture out"ide the ommer ial mode o!ommu i atio . o!!eri 6 pro6ramme" ateri 6 to better hild utritio a d 6ood pare ti 62

e ha e de eloped a i te "i e di"tributio "trate6y that bri 6" our produ t" to your door. throu6he!!e ti e ommu i atio . door-to-door "ampli 6. a d eF iti 6 o "umer promotio "2

e !o u" e"pe ially o aki"ta " "maller to ". here a ti itie" "u h a" to "tormi 6. di"tributiodri e" a d i te "i e di"tributor trai i 6 e "ure that produ t" are ea"ily a e""ible a d i"ible. 6i i 6u" a "tro 6 ompetiti e ed6e2

'ur ide"pread 6lobal et ork pre"e t" opportu itie" to lear !rom i o ati e te h i ue" u"ed i

!ara ay ou trie"2 aki"ta ha" o tributed i a bi6 ay to ard" thi" by i trodu i 6 Ne"tlC NESTL PURE LIFE to the orld2 aki"ta 5" !a ourite ater i" o a ailable all arou d the orldP
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10/46

>R i" dedi ated to our employee". a d e "ure" that e ha e all theri6ht people ith the ri6ht "kill". i the ri6ht pla e" at the ri6httime2

der"ta di 6 that our people are the bedro k o! all our bu"i e"""trate6ie". it i" our ma date to e ha e their "kill" ith utti 6-ed6e trai i 6 a d pro ide them ith orld-"ta dard !a ilitie"2

e "ele t !leFible. i o ati e people ho are ready to o !ro te halle 6e" a d make a di!!ere e2 'ur 6rou dbreaki 6Ma a6eme t +rai ee ro6ramme aim" to de elop tale ted you 6me a d ome a d help them a hie e their pote tial i ady ami a d e abli 6 e iro me t2

' er a hu dred people tra el out o! the ou try e ery year to takead a ta6e o! our i ter atio al trai i 6 a d de elopme t e e t"2
http://www.nestle.pk/careers/getting-recruited.aspxhttp://www.nestle.pk/careers/getting-recruited.aspx


11/46

Fa"tories :'ur produ t" are ma u!a tured i !i e !a ilitie" " attered arou d the ou try. !rom/"lamabad i the orth. to &ara hi i the "outh2

+ o "tate-o!-the-art multipurpo"e !a torie" are lo ated i the a6ri ultural heartla do! the u Gab. a d the remai i 6 three are dedi ated to produ i 6 our tru"ted bra d" o! bottled ater2

A" iti%e " o! aki"ta . e o "ider it our duty to make "ure that ourma u!a turi 6 pro e""e" are lea . hy6ie i a d "a!e2

e are o "ta tly orki 6 to redu e emi""io " at our !a torie". redu i 6 a dtreati 6 a"te ater. a d maki 6 our pa ka6i 6 e iro me tally !rie dly2 Re6ularaudit" ha e o !irmed that our !a torie" e iro me tal ma a6eme t meet" the

Ne"tlC i ter atio al "ta dard2A" i" the Ne"tlC poli y arou d the orld. e are !or our people2 e uphold the pri iple" o! the N $lobal #ompa t a d e oura6e ome to parti ipate2

Shei'hupura Fa"tory

At the ery heart o! the u Gab " maGor milk di"tri t "ta d" our Sheikhupura!a tory. a a"t "tate-o!-the-art operatio that produ e" ma y o! our mo"t popular produ t". "u h a" MILKPAK >+ milk. lo -!at hi6h- al ium NESVITA produ t". NESTL PURE LIFE ater. CERELAC a d yo6urt2

+he !a tory omme ed operatio " a" part o! Milkpak ,td i 1@?12 At thetime it produ ed o ly >+ milk. but by 1@?? had eFpa ded to produ e butter. ream a d 6hee. a" ell a" !ruit dri k"2

/ 1@??. it be ame part o! the Goi t Milkpak e ture. a d. "oo a!ter. NIDO milk po der "tarted bei 6 produ ed here2

A" the eed" o! aki"ta i o "umer" 6re . e added the apa ity toma u!a ture e produ t"2 / 1@@? e "tarted "upplyi 6 dairy miFe" toM Do ald "2 A pla t to produ e the popular Ne"tlC NESTL PURE LIFE bottled ater a" al"o ommi""io ed2

/ re e t year". the pla t " apa ity ha" bee e ha ed to produ e !ruityo6hurt. tea hite er. ream a d raita. a" ell a" lo -!at. hi6h- al iumdairy produ t". "old u der the NESVITA bra d2
http://var/www/apps/conversion/tmp/scratch_5/supply%20chain%20of%20nestle/final/brands/nestle-milkpak.aspxhttp://var/www/apps/conversion/tmp/scratch_5/supply%20chain%20of%20nestle/final/brands/nestle-milkpak.aspxhttp://var/www/apps/conversion/tmp/scratch_5/supply%20chain%20of%20nestle/final/brands/nestle-nesvita.aspxhttp://var/www/apps/conversion/tmp/scratch_5/supply%20chain%20of%20nestle/final/brands/npl-bottled.aspxhttp://var/www/apps/conversion/tmp/scratch_5/supply%20chain%20of%20nestle/final/brands/nestle-cerelac.aspxhttp://var/www/apps/conversion/tmp/scratch_5/supply%20chain%20of%20nestle/final/brands/nestle-nido.aspxhttp://var/www/apps/conversion/tmp/scratch_5/supply%20chain%20of%20nestle/final/brands/nestle-nido.aspxhttp://var/www/apps/conversion/tmp/scratch_5/supply%20chain%20of%20nestle/final/brands/npl-bottled.aspxhttp://var/www/apps/conversion/tmp/scratch_5/supply%20chain%20of%20nestle/final/brands/nestle-nesvita.aspxhttp://var/www/apps/conversion/tmp/scratch_5/supply%20chain%20of%20nestle/final/brands/nestle-nesvita.aspxhttp://var/www/apps/conversion/tmp/scratch_5/supply%20chain%20of%20nestle/final/brands/nestle-nesvita.aspxhttp://var/www/apps/conversion/tmp/scratch_5/supply%20chain%20of%20nestle/final/brands/nestle-milkpak.aspxhttp://var/www/apps/conversion/tmp/scratch_5/supply%20chain%20of%20nestle/final/brands/nestle-nesvita.aspxhttp://var/www/apps/conversion/tmp/scratch_5/supply%20chain%20of%20nestle/final/brands/npl-bottled.aspxhttp://var/www/apps/conversion/tmp/scratch_5/supply%20chain%20of%20nestle/final/brands/nestle-cerelac.aspxhttp://var/www/apps/conversion/tmp/scratch_5/supply%20chain%20of%20nestle/final/brands/nestle-nido.aspxhttp://var/www/apps/conversion/tmp/scratch_5/supply%20chain%20of%20nestle/final/brands/npl-bottled.aspxhttp://var/www/apps/conversion/tmp/scratch_5/supply%20chain%20of%20nestle/final/brands/nestle-nesvita.aspx


12/46

(a)ir*ala Fa"tory

/ 1@@0. Milkpak a uired the &abir ala !a tory. lo ated i &ha e al di"tri t o!the u Gab. a" a "ub"idiary2 By 1@@= it a" a !ully o ed u it o! Ne"tlC aki"ta,td2

Soo a!ter it a" a uired. e be6a up6radi 6 it" apa ity2 / 1@@4 e added a MAGGI N !les pla t a" added a d 1@@< "a a additio al o! a milk po der2

' er the year". the &abir ala !a tory a" o "ta tly e ha ed2 EVER"DA" teahite i 6 po der a" i trodu ed i 4004 a d re olutio i"ed tea a d o!!ee

dri ki 6 i home" a d o!!i e" arou d the ou try2

/ 400;. the !a tory o ti ued to make otable a hie eme t"2

400< ha" "ee the omme eme t o! &abir ala EFte "io roGe t that ould beompleted i April 400= at a o"t o! about R"2 920 billio 2

+he proGe t ha" "ee eFpa "io o! milk pro e""i 6 apa ity to triple it" urre t "i%e. both !or po der a d li uid2

+he !a tory /" al"o urre tly produ i 6 Nido ("tarted i 1@@?) a d Milkpak >+("tarted i 400


13/46

#o ti ui 6 it" pa"t traditio o! eF elle e. Ne"tlC aki"ta ope ed the lar6e"t milk pla t o!A"ia a d al"o the lar6e"t milk re eptio amo 6 Ne"tlC orld at &abir ala o Mar h 1


14/46

a d $o er me t o! aki"ta i 6e eral !or their i e"tme t !rie dly poli ie" a d i itiati e"2>e termed the e e t a" a hi"tori "tep5 "i e Ne"tlC5" arri al i aki"ta i market2 +hi". he"tated. a" made po""ible by poli ie" "u h a" %ero rati 6 o dairy i du"try a d othermea"ure" !or de elopi 6 the "e tor2

Mr2 Rola d De or et. Ma a6i 6 Dire tor. Ne"tlC aki"ta outli ed the a hie eme t" by Ne"tlC aki"ta a d reiterated the ommitme t to e 6a6e ith all "takeholder" a d orkto ard" the be e!it o! dairy i du"try i aki"ta 2 >e al"o termed the outlook !or doi 6 bu"i e"" i aki"ta a" po"iti e a d "hared hi" lo 6 term i"io !or the ompa y2 >e al"oempha"i%ed upo the eed to re6ulate the "e tor i term" o! uality to help o "umer" a oidharm!ul. lo uality produ t"2

+he la t i au6uratio a" !ollo ed by the $raduatio eremo y o! ,ady ,i e"to korker" u der Ne"tlC I ND #ommu ity De elopme t roGe t hi h a" al"o atte ded byRe"ide t Repre"e tati e o! ND i aki"ta 2 Mr2 eter Brabe k-,etmathe. "peaki 6 at theo a"io rea!!irmed Ne"tlC5" ommitme t to the ommu itie" here Ne"tlC operate"2 >e al"otha ked ND !or tru"ti 6 Ne"tlC ith the proGe t a d eFpre""ed hope that the proGe t illa hie e it" obGe ti e" a d ooperatio bet ee ND a d Ne"tlC ill o ti ue beyo d thi" proGe t2


15/46

Ne"tlC aki"ta " "upply hai make" "ure that Ne"tlC produ t"are a ailable. o matter here you are i aki"ta 2

e i te6rate pro e""e" !rom the !arm to market". a d e "ure produ t" are deli ered to you at the ri6ht time. the ri6ht o"t a di the ri6ht ua titie"2 / the !ir"t uarter o! 400< alo e. edeli ered a a"to i"hi 6 13< millio k6 o! Ne"tlC produ t" iaki"ta 2

Supply hai a" e"tabli"hed a" a "eparate departme t i 40012Si e the . e e a hie ed a umber o! mile"to e". i ludi 6 aold- hai i 4004. e trali"ed dema d a d "upply pla i 6 i4003. a d impleme tatio o!$,'BE i 400;2

e ere "ele ted !or a Be"t i #la"" repo"itory "tudy. a d threeo! our be"t pra ti e" ere "ub"e ue tly i orporated i to the Be"tra ti e" ,ibrary2

'ur mi""io i" to:

'ptimi"e a d o "olidate re"our e" a d pro e""e" !or a lo -o"t but e!!i ie t2

De elop a d ma a6e "impli!ied a d e!!e ti e "upply et orkto a hie e a hi6h le el o! "er i e2

#reate a o ti uou" impro eme t ulture dri e by per!orma e mea"ure" a d re ard2
http://www.nestle.pk/index/globe.aspxhttp://www.nestle.pk/index/globe.aspx


16/46

Ne"tlC ha" a lo 6 traditio o! helpi 6 the !armer" ho pro ide our ra material2

Ne"tlC aki"ta i" ommitted to o ti ui 6 thi" traditio K e o "ider it a ay o! e 6a6i 6 i amutually pro!itable part er"hip ith our "upplier"2

+hu". e er "i e e took o er the milk olle tio "y"tem i 1@@4. our A6ri ultural Ser i e" ha ee dea oured to help the !armer" o! the milk di"tri t ith their hu"ba dry2

Better a imal" mea " there ill be better milk2 e 6ai a reliable "upply o! hi6h uality milk. butthe 6reate"t be e!it". both immediate a d lo 6-term. are to the !armer" them"el e"2

'ur proude"t a hie eme t i" our i ter atio ally a laimed de elopme t o! the u Gab " milkdi"tri t2

>u dred" o! thou"a d" o! "mall !armer" li e o er a area o! 100.000 " uare kilometre" i e tralu Gab2 '! the"e !armer". mo"t ha e o ly a !e head o! bu!!alo I yet aki"ta i" the orld " !i!thlar6e"t produ er o! milk2

Milk i" ery !ra6ile i our hot limate. a d di"tributio hi"tori ally depe ded o a et ork o!"upplier" a d middleme 2 ithout re!ri6eratio . the milk arri ed i to " already "oured oradulterated ith pre"er ati e". "u h a" e6etable oil or au"ti "oda2

he Milkpak ,td2 be6a operatio ". "u h a" the "tate o! a!!air" that thou6h the milk a"lea ed. pa"teuri"ed. homo6e i"ed a d "terili"ed at the Milkpak !a tory i Sheikhupura. it" "hel!-li!e i "ummer a". at mo"t. !our eek"2 By o tra"t. i Europe >+ milk had a "hel!-li!e o! "iFmo th"2

Somethi 6 had to be do e2 Milkpak immediately took mea"ure" to impro e milk uality a d theolle tio "y"tem. a d he Ne"tlC e tered i 1@??. the"e e!!ort" ere "tepped up2


17/46

Milkpak "et up re eptio e tre" ith ooli 6 !a ilitie" here !armer" a d dodhie". "mall-time milk mer ha t". ould bri 6 their are"2

/t a" a "imple "olutio . but di!!i ult i pra ti e: importi 6 the "tai le"" "teel hilledo tai er" re uired a" prohibiti ely eFpe "i e2 By 1@??. the ompa y pur ha"ed 140 to "o! milk a day !rom 4


18/46

ollo the "tory o! Ne"tlC " dairy produ t". !rom humble be6i i 6" o ti y !arm" i Sheikhupuradi"tri t. all the ay to your tableP

Step +

A "mall !armer i rural Sheikhupura di"tri t milk" hi" bu!!alo t i e a day a d take" about 9 litre" too e o! Ne"tlC " ;00 7illa6e Milk #olle tio #e tre"2

Step ,

At the 7illa6e Milk #olle tio #e tre the !armer " milk i" poured i to alumi ium hur "2 +he a6e the k" the milk " !re"h e"" a d purity. a d e ter" the ua tity i to the !armer " lo6book2 >e take" it too e o! Ne"tlC " 130? Se o dary Re eptio a d #ooli 6 Statio ". about 4-9 kilometre" a ay2

Step -

+he Se o dary Re eptio Statio ha" a lar6e ele tri ally po ered ooli 6 ta k2 A milk i "pe tormea"ure" the !at o te t. the o -!at "olid" o te t. a d the milk " a idity2 ' e "ati"!ied. he take" themilk to o e o! 4= Mai Re eptio a d #ooli 6 Statio "2

Step .

At the Mai Re eptio a d #ooli 6 Statio " the milk i" poured i to hu6e ta k" a d i" thorou6hlyhe ked !or uality2 +he milk i" di"pat hed to the !a torie"2

Step /

At the Sheikhupura a d &abir ala !a torie". the milk i" pro e""ed a d pa ked i to the !amiliar Ne"tlCarto " you a !i d i your 6ro ery "tore2 /t i" he ked !or uality thri e be!ore bei 6 relea"ed !or"ale2 Some i" pro e""ed i to yo6hurt. po dered milk. or other dairy produ t"2


19/46

E e be!ore alli 6 Ne"tlC i . Milkpak ,td2 had tried to e "ure that milk o " ere 6i e!re"h !odder duri 6 the "ummer2

'ur team" are al ay" prepared to o!!er pra ti al ad i e2 e ha e pla ted a ariety o!!odder rop". hi h e demo "trate to !armer" o !ield day"2

e al"o pro ide trai i 6 o be"t pra ti e" i a imal hu"ba dry2 or i "ta e. e "tre"" theimporta e o! 6i i 6 attle e ou6h ater. a d trai !armer" i hy6ie e a d milki 62

i$esto"' Bree&ing 0 1ealth

aki"ta " a"t milk produ tio ome" lar6ely !rom bu!!aloe". de"pite their "mall yield2 'ura6ro omi"t" ha e "ho that ith arti!i ial i "emi atio e a a tually triple milk produ tio 2 et arti!i ial i "emi atio i" "till ot idely u"ed2

/ 1@@


20/46

A"i! /kram i" a typi al "mall !armer2 >e o " t o he tare" o! la da d li e" i a mud hou"e i a illa6e o! 1?00 people2 >e ha"ele tri ity but o ru i 6 ater2

A"i! a d hi" !amily ork their la d them"el e"2 +he o ly e uipme tthey o are ha d tool". thou6h A"i! hire" a tra tor he eeded2 >ere e tly bou6ht him"el! a bi y le a d a tele i"io 2

A"i! o " three bu!!aloe". o! hi h t o are i la tatio 2 ith Ne"tlC " help he pla " to apply !or a loa to build a o "hed. but !oro . the a imal" li e i hi" ourtyard2

A"i! " bu!!alo" produ e te litre" o! milk a day2 >e take" "iF litre" o

hi" e bi y le to a 7illa6e Milk #olle tio #e tre a kilometrea ay2 E ery +ue"day. he re ei e" payme t at publi"hed rate"2


21/46

/ 400; e re"tru tured our a6ri ultural "er i e" "o that they o o "i"t o! o er thirty !ull-time a6ro omi"t". et" a d a6ri ultural e 6i eer" to help the !armer" o! the u Gab ith theirmilk produ tio 2

et there i" a other ru ial "takeholder i e ery milk-produ i 6 !arm: the !armer " i!e2

e ha e reated "e e team" o! three ome ea h. all trai ed et". "o iolo6i"t" a d"pe iali"t" i a imal hu"ba dry2

+heir ta"k i" to meet !armer" i e" a d empo er the throu6h trai i 6 i milk produ tio .a imal hu"ba dry. a d hy6ie e. a d to 6i e them a u der"ta di 6 o! Ne"tlC " milkolle tio "y"tem2

/ e!!e t. there " a uiet re olutio 6oi 6 o i aki"ta " milk di"tri t2


22/46

/ Ne"tlC " ie . it mu"t be !ully i te6rated i the "o ial. ultural a d e o omi !abri o! theou trie" i hi h it operate"2 +hu" o matter hi h ou try it operate" i . it i" ommitted to"tre 6the i 6 lo al ommu itie"2

At Ne"tlC aki"ta e are holeheartedly ommitted to meet our obli6atio " to aki"ta i"o iety a d be a 6ood orporate iti%e o! the ou try2

e !ollo the ode o! orporate 6o er a e "tri tly. a d try to deal !airly ith all"takeholder". o matter their a6e. ba k6rou d or 6eo6raphi al lo atio 2

e take our re"po "ibility to our o "umer" ery "eriou"ly2 Community Ser$i"e

'ur i"io o! #orporate So ial Re"po "ibility 6uide" all ouroperatio "2 e !eel that bu"i e""e" a d "o iety are part er": i!o e !louri"he". "o doe" the other2 e are deeply i ol ed i phila thropi i itiati e". !rom huma itaria relie! to "po "ori 6" hool" a d do ati 6 to ho"pital" a d el!are pro6ramme"2

At the "ame time. e try to make "ure that our o bu"i e"" pra ti e" are 6ood !or our "o iety2 'urMilk #olle tio Sy"tem i"a 6lo i 6 eFample o! our dedi atio both to our ommu ity a dour o "umer"2

/ the year" "i e e be6a operatio " i the u Gab " milk-!armi 6 re6io . lo al !armer" ha e "ee their li e" impro e. hileo "umer" 6et "a!e. hi6h uality milk produ t"2

e !ollo a ode o! 6ood orporate pra ti e "o that ouroperatio " reate po"iti e "o ial a d e iro me tal impa t"2

Re o6 i"i 6 that the urre t 6e eratio i" the 6uardia o!aki"ta " !uture. e at Ne"tlC aki"ta adhere "tri tly to

e iro me tally "a!e i du"trial pra ti e"2

e are a ti e i So ial A tio ro6ramme" !or di"ad a ta6edaki"ta i". a d holeheartedly "upport the pri iple" o! the
http://www.nestle.pk/community/corporate-social-responsibility.aspxhttp://www.nestle.pk/index/milk-collection-system.aspxhttp://www.nestle.pk/community/welfare-projects.aspxhttp://www.nestle.pk/community/welfare-projects.aspxhttp://www.nestle.pk/community/corporate-social-responsibility.aspxhttp://www.nestle.pk/index/milk-collection-system.aspxhttp://www.nestle.pk/community/welfare-projects.aspx


23/46

ited Natio " $lobal #ompa t2 Our Consumers

+he ou tle"" aki"ta i" ho hoo"e Ne"tlC k o that they a rely o u"2 e pro ide the !i e"t uality. hile o "ta tly rei e ti 6 our "el! a d our produ t" to"uit o "umer eed" better2

e try to make our produ t" a e""ible to e ery o "umer2 hether you eed Gu"t adri k o! ater o a ri ket !ield. or a eek " pure ater !or your orkpla e. NESTL PURE LIFE i" a ailable i a "i%e to "uit your eed"2

+o help you lead a more !ul!illi 6 li!e. our re"ear h e tre" arou d the orld areo "ta tly de elopi 6 e ay" to make the !ood you eat a d the be era6e" youdri k healthier a d rei !or ed ith ital utrie t"2

+hi" o er !or your ell e"" eFte d" beyo d our i -hou"e bra d" I our ell e""team i" al ay" there to help 6uide you to a healthier li!e"tyle !or you a d your lo edo e"2

our ie " a d eed" are e tral to Ne"tlC aki"ta " operatio "2 +hat " hy e ha ea dedi ated #o "umer Ser i e" team ready to a " er ue"tio ". ad i"e you about your!amily " utritio al re uireme t". or "imply help you hip up a ui k. deli iou" meal2
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24/46

$ood ood. $ood ,i!e: the key to health. utritio a d ell e""2

ith o er 190 year" o! eFperie e a d eFperti"e. e take 6reat pridei bri 6i 6 you the be"t produ t" be au"e happy. healthy o "umer"are importa t to u"2

e de elop our produ t" keepi 6 your pre!ere e". ta"te" a d eed"i mi d2 e u der"ta d that you. alo 6 ith millio " o! othero "umer". k o that you a tru"t our produ t" to deli er purity.uality. o e ie e a d utritio 2

'ur produ t" are are!ully ali6 ed to aki"ta i ta"te" a d eed"2

e re al ay" tryi 6 hard to de elop e produ t" a d impro eeFi"ti 6 o e". a d "er e our o "umer" better2

+hat " hy throu6h o "ta t re o atio a d i o atio e re al ay"te"ti 6 or lau hi 6 alue added produ t" a d maki 6 them a ailablei "i%e" that ill "uit e ery re uireme t2

So eFplore the orld o! health ith Ne"tlC produ t". a d !i d outhat "uit" your !amily " eed"P
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25/46

'ra 6e Hui e. i eapple Ne tar. Apple Ne tar. Red $rape" Ne tar. #hau "a Ne tar. $ua a Ne tar. Ma 6o 8 Ma 6o-'ra 6e2A ailable i 1000ml bri k 8 400ml ed6e pa k"

a ailable i 1000ml. ;00ml 8 4;0ml


26/46

Stra berry. Ma 6o 8 ea h a ailable i ready-to-"er e 1006 up"


27/46

Pa'istan3s Fa$ourite 4ater


28/46

hether it " i a re"taura t. a a!C. a u i er"ity or a o!!i e. eha e a ra 6e o! "olutio " to !it your eed". !rom e o omi al bulk pa ka6i 6 to ready-to-"er e i di idual "er i 6"2

'ur oodSer i e" team i" there to help bu"i e""e" a d !ood a d be era6e pro!e""io al"2 e pro ide hi6h uality "olutio " that areo e ie t. e o omi al a d ea"y to u"e2

e add alue by o!!eri 6 the ideal "olutio !or your bu"i e""2 'urdi er"e produ t" are k o !or their o "i"te t uality a d arede"i6 ed to optimi"e o utility a d u"a6e2

he you part er ith u". you ork ith a ompa y ith 10 year"

o! eFperti"e. tru"t a d the redibility o! bei 6 the umber 1 !ooda d be era6e "olutio " pro ider i the orld2

Ne"tlC oodSer i e" operate" i more tha


29/46

uality i" the !ou datio o! our ood. Nutritio . >ealth a dell e"" #ompa y

At Ne"tlC aki"ta . e o "ider our"el e" the "ta dard bearer" o!our !ou der >e ri Ne"tlC " are !or "a!ety a d uality2 +hu". Ne"tlC aki"ta ha" a ab"olutely o - e6otiable ommitme t to produ t uality a d !ood "a!ety2

e take our motto o! $ood ood. $ood ,i!e ery "eriou"ly2 Ate ery "tep. !rom olle ti 6 ra material" !rom rural !armer" todi"tributi 6 !i i"hed 6ood" i ity "upermarket". our employee"are trai ed a d retrai ed to u der"ta d their role i e "uri 6 thato "umer" e Goy !ood a d be era6e item" o! the hi6he"t uality2+he Ne"tlC ame o a produ t i" a promi"e to o "umer" that:

%t is sa5e to "onsume

/t omplie" ith all rele a t la " a d re6ulatio " a d meet" hi6h"ta dard" o! uality2 / additio . e o "ta tly try to impro ea d ti6hte eFi"ti 6 re6ulatio "2 e i"h to e "ure the hi6he"t po""ible be e!it" a d prote tio !or our o "umer"2 or thi"rea"o . e a ti ely parti ipate i the re i"io o! !ood "ta dard"ith the 6o er me t2

6uality is to *in "onsumer trust an& pre5eren"e

e are ommitted to o!!eri 6 produ t" a d "er i e" to ouru"tomer" that meet their eed" a dOor pre!ere e a d pro ide"ou d utritio 2

6uality is e$ery)o&y3s "ommitment

'ur ma a6eme t take" the lead. "et" the obGe ti e" a ddemo "trate" it" ommitme t to ard" uality2 All Ne"tlC

!u tio " a ro"" our 7alue #hai are !ully re"po "ible to !olloma datory orm" a d i "tru tio " !or mai tai i 6 a6reed uality


30/46

"ta dard"2 e !ollo the "tri 6e t i ter atio al "ta dard" o! theorld >ealth 'r6a i"atio " #odeF Alime tariu" o !ood

produ tio 2 All !a tory laboratorie" operate a ordi 6 to $ood,aboratory ra ti e" 6uideli e"2 'ur Sheikhupura a d&abir ala laboratorie" ha e lo 6 e Goyed a EF elle t rati 6 ithe orld ide pro!i ie y te"t" o du ted by Ne"tlC SA(S it%erla d). a d atte"t to the orld- la"" uality o! our!a torie"2

6uality is to stri$e 5or 7ero &e5e"t an& no *aste

e !o u" o !a t" a d re"ult" a d e "tri e !or %ero de!e t a deF elle e i e erythi 6 e do2 e adopt a * o a"te attitudea d o "ta tly look !or ompetiti e e"" a d opportu itie" !or#o ti uou" /mpro eme t o! the uality "ta dard" deli ered toour o "umer"2

6uality is to guarantee 5oo& sa5ety an& 5ull "omplian"e

A "olid uality ma a6eme t "y"tem mu"t rely o a "tro 6 a d!ully empo ered uality !u tio 2 e e !or e !ull omplia eith the ma datory "ta dard" a d pri iple" o! our uality

Ma a6eme t Sy"tem. hi h i lude ood Sa!ety. Re6ulatorya d uality re uireme t" i e ery "tep o! our 7alue #hai 2 +he Ne"tlC uality Ma a6eme t Sy"tem build" o the eFi"ti 6 Ne"tlCuality Sy"tem a d add" a "tro 6 ma a6eme t ompo e t to it2+he e dime "io i" the ma a6eme t o! uality i all therele a t bu"i e"" pro e""e" !rom Consumer Re2uirement toConsumer Satis5a"tion 2


31/46

e belie e that e ery "i 6le ompa y. o matter here i the orld itoperate". ou6ht to be !ully i te6rated i to the lo al "o ial. ultural 8e o omi li!e2 e mu"t be 6ood orporate iti%e ". a d 6i e ba k to the"o ietie" to hi h e belo 62

+here are t o ay" o! !ul!illi 6 our re"po "ibility a d pra ti"i 6orporate So ial Re"po "ibility:

+hrou6h "o ial i e"tme t": 6i i 6 to haritie". leadi 6 a d"upporti 6 ultural or el!are i itiati e"2

+hrou6h the reali"atio that bu"i e""e" reate "o ial a de iro me tal impa t". both po"iti e 8 e6ati e. throu6h the dailyoperatio " o! their alue hai 2

'ur operatio " throu6hout the orld are ommitted to maki 6 !ull u"eo! the"e tool"2 +hu" Ne"tlC people e ery here are i ol ed i the ma y pro6ramme" a d proGe t" e ha e de"i6 ed to "tre 6the lo alommu itie" a d atio "2

e are hea ily i ol ed i proGe t" relati 6 to our o area" o!eFperti"e. "u h a" utritio edu atio 8 re"ear h. health proGe t". a da6ri ultural a""i"ta e2 / time" o! ri"i" e are o!te amo 6"t the !ir"t

o the " e e to help ith huma itaria relie! aid a d !ood do atio "2+o help ulture 8 "o iety !louri"h. e do our be"t to e oura6e a ho"to! other a ti itie": e "upport haritie". edu atio a d trai i 6i itiati e". art a d ultural e e t". "port e e t" a d >/7OA/DS pre e tio 2


32/46

/ our 190 year" o! eFperie e. e ha e lear t that bu"i e""e" a dthe "o ietie" i hi h they operate are i a "ymbioti relatio "hip2 /!"o iety !louri"he". bu"i e"" i" 6ood2 /! a bu"i e"" doe" ell. it bri 6"ealth a d "tability to a "o iety2

rom thi" or6a i i terdepe de e ome" our o eptio o! orporate So ial Re"po "ibility (#SR)2 2

e try to #reate Shared 7alue at e ery "tep o! our alue hai . toe "ure that our a tio " be e!it ot o ly the ompa y. but al"o"o iety at lar6e2 Both are. a!ter all. i terdepe de t2 +hi"o "ideratio a!!e t" all our orporate i itiati e"2


33/46

/ li e ith Ne"tlC " 6lobal ommitme t. Ne"tlC aki"ta i" dedi atedto playi 6 it" role i helpi 6 to prote t the e iro me t2

e omply ith the E iro me tal A t (1@@=). a d try to e "ure thatat e ery "ta6e o! our operatio ". the e iro me tal impa t i" mi imal2

,ear more about our Re"po "ibility to the E iro me t proGe t":

'ur E iro me tal #ommitme t i A tio

'ur e iro me tal ommitme t eFte d" to e ery part o! our aluehai 2

+hu". at the ra material" "ta6e. e "upport "u"tai able a6ri ulturala d dairy !armi 6 pra ti e". i ludi 6 e iro me tal prote tio 2

he it ome" to produ tio . all our !a torie" try to maFimi"e e o-e!!i ie y. i2e2 i rea"e produ tio hile mi imi"i 6 re"our eo "umptio . a"te a d emi""io "2

'ur !a torie" are e uipped ith omplete te"ti 6 a d mo itori 6!a ilitie" !or a"te a d air emi""io "2

+o elimi ate air pollutio . e ha e "topped u"i 6 hea y !uel oil i our!a torie". hi h are o ru o lea atural 6a"2 +hi" ha" redu ed ouremi""io " i to the atmo"phere to ell belo the le6al limit"2

'ur Sheikhupura 8 &abir ala !a torie" ha e elaborate ater treatme t"y"tem" to pre e t a"te ater !rom polluti 6 the e iro me t2

/ 400;. e up6raded our a"te ater treatme t pla t" i both!a torie"2 +hat " ot allK e are o ti ually redu i 6 our o "umptioo! ra ater per to o! produ tio 2

/rre"po "ible pa ka6i 6 a ha e a hea y impa t o the e iro me t2+o redu e the amou t o! material u"ed ithout Geopardi"i 6 the "a!ety


34/46

a d uality o! our produ t". e are al ay" orki 6 o e pa ka6i 6"olutio " that ha e mi imal ei6ht a d olume a d a be ea"ilyre y led2

e e e operate a olle tio "y"tem !or u"ed pa ka6i 62 Solid a"te i"olle ted at "our e a d the reu"ed. re y led or di"po"ed i ae iro me tally !rie dly ay2

Natural 6a" i i erator" at our Sheikhupura 8 &abir ala !a torie" areu"ed to "a!ely di"po"e o! material that a ot be re y led 8 dumped2

'ur !a torie" ha e e iro me t ommittee" to ma a6e routi ee iro me t i""ue" a d re ie per!orma e2 E iro me tal impa ta""e""me t i" do e i ad a e !or e ery e proGe t a d mea"ure" areadopted to mi imi"e ad er"e impa t" o the e iro me t2

'ur employee" re6ularly u der6o trai i 6 to i ul ate a are e"" aboute iro me t-!rie dly pra ti e"2


35/46

Ne"tlC aki"ta i" i ol ed i a ide ra 6e o! pro6ramme" a d proGe t" i te ded to impro ethe li e" o! u derpri ile6ed aki"ta i"2

E!!ort" are !o u""ed o : 4ell an& 1an&8Pump %nstallation Pro9e"ts

otable ater i" a ba"i huma e e""ity. yet it i" de ied tomillio " o! aki"ta i"2 e ha e helped alle iate rural "u!!eri 6 by u dertaki 6 tube- ell a d ha d pump i "tallatio " heme" i"ele ted area"2

'ur !ir"t tube- ell a" ompleted i 4004 i a illa6e o! 3000i habita t" i +eh"il Du yapur. &ha e al2 A "e o d o e a"ommi""io ed i 400; ear #hi"htia 2Si e the 300 ha d pump" ha e bee i "talled i the aridde"ert" o! +har a d #holi"ta 2

Moreo er. the re"ide t" o! illa6e" hi h ho"t our milkre eptio e tre" k o that they a al ay" make u"e o! ourater pump"2

1elp Centre 5or Farmers

'ur Milk #olle tio a d A6ri ultural Ser i e" Departme t pro ide" !ree ad i"ory a d "upport "er i e to dairy !armer"2

e 6i e trai i 6 i a imal hu"ba dry pra ti e". a i ate a dtreat their mil h a imal". help !armer" buy !eed "uppleme t" a d!odder "eed". a d a""i"t i breed impro eme t2

+hi" tra "late" i to i rea"ed milk produ tio . better i ome.a d a better li!e !or !armer"2


36/46

+aki 6 the Ne"tlC o ept o! orporate So ial Re"po "ibility toheart. e are deeply i ol ed i "o ial i e"tme t a d

huma itaria aid2e are ommitted to aki"ta " lo 6-term betterme t. a d "tri tly!ollo the ode o! orporate 6o er a e2

e deal !airly ith "takeholder"2e "er e our o "umer" throu6h "a!e. hi6h uality produ t" 8ommu i ate ith them re"po "ibly2 e try to be e!it ouro "umer" by "preadi 6 a are e"" about healthy utritio a dli!e"tyle" a" ell a" o "ta tly de elopi 6 or impro i 6 eFi"ti 6 produ t" !or health. utritio a d ell e""2

Duri 6 our ma u!a turi 6 pro e"" e are are!ul to mi imi"ee iro me tal impa t a d alue employee el!are hi6hly2

e are a ti ely i ol ed i "e eral "o ial a tio pro6ramme"(SA ") to impro e the li e" o! our ou try " u der-pri ile6ed people2

e o!!er 6e erou" !i a ial "upport to ho"pital" a dor6a i"atio " that are dedi ated to pro idi 6 "er i e" to the poor2' ly re e tly. e do ated a mobile di"pe "ary to A A !or it"medi al outrea h pro6ramme i a remote ommu ity ear >ub.Si dh2

e adhere to the 6lobal Ne"tlC philo"ophy o! #reati 6 Shared7alue2 'ur dairy "upplier" i the u Gab " milk di"tri t a atte"tto the a6ri ultural a d te h i al "upport e o!!er them2

e ha e al ay" re"po ded 6e erou"ly ith a""i"ta e to i tim"o! atural di"a"ter". "u h a" !lood". earth uake" a d drou6ht"2

he the ' tober 400; earth uake hit A%ad &a"hmir a d the N . e lo"t o time i rea hi 6 out to the a!!e ted ithdo atio " o! !ood produ t" orth millio " o! rupee"2


37/46

#o "umer Relatio "hip Marketi 6 lie" at the heart o! Ne"tlC #o "umer Ser i e"2 e "tri e to build a lo 6-term. "u"tai able relatio "hip o! tru"t a d loyalty2

'ur u"tomer "ta!! "ta d" ready to help o "umer" ith a y uerie" or omplai t" re6ardi 6our produ t". a d dra " upo Ne"tlC aki"ta " a"t i -hou"e re"our e" to a " er ue"tio "2

Re e tly. e lau hed a ad a ed o "umer o ta t ma a6eme t "y"tem alled #'NS'J2+hi" i" a "pe iali"ed pro6ramme "pe i!i ally de"i6 ed to help u" deal ith o ta tma a6eme t a d a aly"i" a d !orm lo"er tie" ith our o "umer"2

e a better de elop our produ t" ba"ed o o "umer ta"te" a d pre!ere e". hileo "umer" them"el e" be e!it !rom our u"tomi"ed "er i e" a d ommitme t to deli eri 6ell e""

ood a d be era6e" play a i rea"i 6ly importa t role i people " li e"2 hat people eata d dri k I a d ho I a!!e t" ho they li e their li e"2 Moreo er. ea h per"o " utritio ala d "o ial re uireme t" are di!!ere t2

+hu". our o "umer" be e!it 6reatly !rom Ne"tlC " ommitme t to pro idi 6 produ t" that 6o beyo d ta"te a d o e ie e. a d i te6rate health. utritio a d ell e"". at e ery "ta6e ili!e2

e ha e reated t o key u it" to !urther thi" proGe t: the #orporate ell e"" it a d Ne"tlC Nutritio 2

+he #orporate ell e"" it dri e" the health. utritio a d ell e"" dime "io by

pro idi 6 ell e""-related tool" a d "olutio "2 e ha e de i"ed the orld " !ir"t 6lobalutritio al labelli 6 "y"tem: the Nutritio al #ompa""2 ( lay a imatio belo to "ee aeFample o! the Nutritio al #ompa"" i pra ti e2)

Already pri ted o !ood a d be era6e pa k" a ou ti 6 !or hal! our 6lobal "ale". it 6i e" ouro "umer" rele a t i !ormatio o utritio al o te t. a" ell a" utritio al tip" a d o ta ti !ormatio !or our o "umer "er i e"2

Ne"tlC Nutritio !o u"e" o three mai area": / !a t Nutritio . >ealth#are Nutritio a der!orma e Nutritio 2 /t aim" to lau h i o ati e " ie ti!i ally ba"ed produ t". "u h a"#li utre repair. a utritio al "uppleme t that aid" ou d heali 62

e hope to ater to the "pe i!i eed" o! e ery o "umer. to e able them to lead healthy.
http://www.nestle.pk/index/commitment.aspx#comphttp://www.nestle.pk/index/commitment.aspx#comp


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produ ti e a d e Goyable li e"2

At Nestl, our principal commitment is to our consumers

Ne"tlC #o "umer Ser i e" i" the mai i ter!a e bet ee you a d theompa y. a d e make e ery e!!ort to e "ure that your oi e i"heard2 A!ter all. it " your "ati"!a tio that really ou t"2

he >e ri Ne"tlC prepared hi" !ir"t boFe" o! i !a t !ormula !or"ale. he put hi" addre"" o the pa ka6e"2 +oday. the Nutritio al#ompa"" o our pa ka6i 6 e oura6e" o "umer" to +alk to Ne"tlC.eFpre""i 6 the "ame belie! i ope e"" a d a e""ibility2

e a t to build a lo 6-term relatio "hip o! tru"t a d loyalty ithyou2 +hi" help" e "ure that you. our o "umer". are happy. "ati"!ieda d able to li e !ul!illi 6 li e"2

A ordi 6ly. Ne"tlC repre"e tati e" are poi"ed to pro ide prompt"er i e a d rele a t i !ormatio he e er eeded2

e try to talk to you. but more. e li"te to you2 ' ly by heari 6hat you "ay a e u der"ta d hat you a t a d eed2 ' ly byu der"ta di 6 your eed" a e "er e you to the !ulle"t a d help

you a hie e your a"piratio "2#o "umer Ser i e" doe" t Gu"t pro ide u" ith !eedba k o ourompa y. bra d" a d produ t"2 /t help" u" 6ai importa t o "umeri "i6ht": hat are the rele a t alue" you hold dearU hat do youlook !or i our produ t"U

'ur philo"ophy a d "trate6y

i o "umer" tru"t2

der"ta d o "umer" utritio al a d emotio al pre!ere e"2

Ser i 6 our o "umer" a d impro i 6 their uality o! li!e2

'ur "trate6y "tart" a d e d" ith the o "umer2

e ork i !our key area"

!ire"t Conta"t: ' ly by omi 6 to you a d a"ki 6 you a eu der"ta d a d !ul!ill your eed"2

Sharing Re"ipes: our !a ourite !ood 8 be era6e item". prepared


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the ay you like them2

Consumer Care: By har e""i 6 "tate o! the art te h olo6y. e tryto build a lo 6-term relatio "hip ith you2

%t;s All A)out


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Si e our !ou di 6. health. utritio a d ell e"" ha e bee e tral to the Ne"tlC i"io 2

190 year" a!ter >e ri Ne"tlC. utritio i". more tha e er. the key to our ompa y " !uture2E e a" e e ter the e mille ium a d adapt to the ha 6i 6 eed" o! our o "umer". eremai loyal to >e ri Ne"tlC " ideal"2

'ur bu"i e"" i" ot Gu"t hat e make. but the role the"e produ t" play i maki 6 ouru"tomer" li e" better2 / deed. o "umer" are at the heart o! all that Ne"tlC doe"2

+hi" philo"ophy i" "ummed up i !our ord": $ood ood. $ood ,i!e2

/ our ue"t to be ome the orld " leadi 6 health. utritio a d ell e"" ompa y. e do

e erythi 6 e a to help people li e more !ul!illi 6 li e"2 #oo& Foo&= #oo& i5e

>e ri Ne"tlC ho"e hi" o oat o! arm" to repre"e t theompa y " philo"ophy: a bird " e"t. ith a mother !eedi 6 heryou 62

+he ima6e repre"e t" our ore alue": are. !amily alue".utritio . healthy 6ro th. "a!ety a d om!ort2 /t i" a 6uara teeo! uality a d a ommitme t to our re"po "ibilitie" a" a !oodompa y a d eFpert" i utritio 2

' er the year" e ha e rea!!irmed our ommitme t toell e"". helpi 6 our o "umer" to li e lo 6er. healthier. a dmore produ ti e li e". o matter their a6e. 6e der or"o ioe o omi "tatu"2

#oo& %ngre&ients

+hree ital i 6redie t" lie at the heart o! Ne"tlC a d ometo6ether i our bra d": our people. our re"ear h a dde elopme t. a d our ommitme t to uality2

+he 4;0.000 dedi ated people ho make up the Ne"tlC !amilyare our "our e o! "tre 6th a d e er6y2 Reali"i 6 thi". e o!!erthem o "ta t pro!e""io al de elopme t. a d !eel our ulturaldi er"ity i" o e o! our 6reate"t a""et"2

+oday. e are o e o! the lar6e"t i e"tor" i !ood te h olo6y2R8D i" the or er"to e o! the Ne"tlC 6uara tee o! uality2

e o "ider uality i three key dime "io ": health. "e "ory plea"ure. a d "o ial appli ability2 +hu" e try to pro ideutritiou". ta"ty meal" that o!!er alue a d are ulturally

rele a t2


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#oo& Pra"ti"es

A" the orld ha 6e". e at Ne"tlC e ol e a d adapt to eir um"ta e" a d e iro me t"2 Ne erthele"" our bu"i e""

pra ti e" are !ou ded o ertai te et" that re!le t the ba"iidea" o! !air e"". ho e"ty. a d o er !or people2

e are ommitted to the !ollo i 6 bu"i e"" pri iple" i allou trie". taki 6 i to a ou t lo al le6i"latio . ultural a dreli6iou" pra ti e":

Ne"tlC " bu"i e"" obGe ti e i" to ma u!a ture a d market the#ompa y " produ t" i "u h a ay a" to reate alue that a be"u"tai ed o er the lo 6 term !or "hareholder". employee".o "umer". a d bu"i e"" part er"2

Ne"tlC doe" ot !a our "hort-term pro!it at the eFpe "e o!"u e""!ul lo 6-term bu"i e"" de elopme t2

Ne"tlC re o6 i"e" that it" o "umer" ha e a "i ere a dle6itimate i tere"t i the beha iour. belie!" a d a tio " o! the#ompa y behi d bra d" i hi h they pla e their tru"t. a dthat. ithout it" o "umer". the #ompa y ould ot eFi"t2

Ne"tlC belie e" that. a" a 6e eral rule. le6i"latio i" the mo"te!!e ti e "a!e6uard o! re"po "ible o du t. althou6h i ertai

area". additio al 6uida e to "ta!! i the !orm o! olu tary bu"i e"" pri iple" i" be e!i ial i order to e "ure that thehi6he"t "ta dard" are met throu6hout the or6a i"atio 2

Ne"tlC i" o " iou" o! the !a t that the "u e"" o! aorporatio i" a re!le tio o! the pro!e""io ali"m. o du t a dthe re"po "ible attitude o! it" ma a6eme t a d employee"2+here!ore. re ruitme t o! the ri6ht people a d o 6oi 6 trai i 6a d de elopme t are ru ial2


42/46

/ ' tober 400;. the bi66e"t atural alamity i our hi"tory "tru k aki"ta 2 +hou"a d" dieda d millio " ere le!t homele"" a!ter a ma""i e earth uake hit our mou tai ou" ortherarea"2

/ "tep ith the re"t o! the atio . Ne"tlC aki"ta re"po ded immediately. putti 6 it"i !ra"tru ture a d re"our e" to ork i the a!!e ted area"2

First Responses

he the earth uake "tru k. Ne"tlC aki"ta re"po dedi "ta tly. e e be!ore the ma6 itude o! the di"a"ter had da edupo the atio 2 e immediately do ated !ood a d be era6eitem"2

ithi t o day". e had e"tabli"hed a ri"i" ommittee u derthe "uper i"io o! our Ma a6i 6 Dire tor2 +he "ame day. thema a6eme t team le!t to i"it the a!!e ted area". a d by 11' tober. the !ir"t "iF Ne"tlC tru k" le!t our !a torie". beari 6 bottled ater. po dered a d >+ milk a d ready-to- ook MAGGI oodle"2

/ "tead o! burde i 6 the 6o er me t a d relie! a6e ie". ea66re""i ely rea ti ated our o "hattered di"tributio ha el"to bri 6 "upplie" to the people ho eeded them mo"t a de"tabli"hed "iF amp" to di"tribute relie! 6ood"2

De"pite blo ked road". 6ra e lo6i"ti al halle 6e" 8 aatmo"phere o! !ear a d "u!!eri 6. our team". o "i"ti 6 o! about!orty Ne"tlC employee" a d di"tributor". e t out a d di"tributed Ne"tlC produ t" to the a!!e tee"2

ithi t o day" our team" rea hed the or"t-hit area" arou dMu%a!!arabad. Ba6h a d Ma "ehra2 +hey orked iollaboratio ith the aki"ta Air or e a d arra 6ed !or"upplie" to be airdropped to the mo"t i a e""ible area"2

'ther team" o! Ne"tlC olu teer" "upported relie! orku dertake by other a6e ie" arou d the a!!e ted area"2


43/46

A" a re"ult o! our " i!t a d are!ully pla ed a tio . e ereable to di"tribute ?0 tru k" o! 6ood". orth R" 40 millio 2 + o10-to tru k" o! dri ki 6 ater ere di"pat hed to Mu%a!!arabad>o"pital. a d our olu teer team" e "ured that 6ood" eredi"tributed !airly a d e!!i ie tly to tho"e ho eeded them mo"t2

A5termaths

A!ter the ri"i" ome" a time !or rebuildi 6 "hattered li e"2Amo 6 our re o "tru tio e!!ort" are the !ollo i 6 i itiati e":

e ha e allo ated a amou t o! R" 40 millio . rai"edthrou6h employee o tributio ". mat hi 6 6ra t" a do tributio " !rom other Ne"tlC market"2 +hi" amou t ill beu"ed to adopt a d re o "tru t a model illa6e i A%ad&a"hmir2

e are tha k!ul that o Ne"tlC employee a" per"o allya!!e ted. thou6h a !e lo"t !amily member" a d property2 eha e ompe "ated all employee". di"tributor" a d their "ta!!!or home" de"troyed. to the tu e o! R" 921 millio 2

e i te d to build a orpha a6e i the a!!e ted area" !or thehu dred" o! hildre ho lo"t their pare t" i thi" di"a"ter2

e are i itiati 6 a li e"to k health impro eme t pro6rammeto help the lo al" rebuild their "hattered li e"2

'ur pare t ompa y. Ne"tlC SA ha" do ated a additio al R"1< millio !or re o "tru tio a d rehabilitatio ork2

Pit"hing %n

Ne"tlC employee" orked tirele""ly to bri 6 aid to earth uakei tim"2 e are immea"urably proud o! our people !or theiro tributio ":

Ne"tlC employee" do ated R" 323 millio !rom their o"alarie"2

Ne"tlC employee" i other ou trie" al"o "tepped !or ard a ddo ated to the Ne"tlC relie! !u d2

i e team" o! "ta!! olu teer" orked day a d i6ht i thea!!e ted area" to e "ure that relie! 6ood" 6ot here they ereeeded2

A medi al detaili 6 team orked ith the "tude t" o! &i 6Ed ard Medi al i er"ity. ,ahore. to olle t medi i e"


44/46

orth R" 1=;.0002

'ur pare t ompa y. Ne"tlC SA ha" do ated a additio al R"1< millio !or re o "tru tio a d rehabilitatio ork2

Dire t o ta t ith o "umer" i" at the heart o! our i"io 2 orma y people arou d the ou try. our !ield "ta!! i" the !a e o! Ne"tlC2

+he"e dedi ated !ield "ta!! i ite o "umer". mo"tly homemaker".to Ne"tlC a ti itie"2

e i ite our 6ue"t" to lear more about Ne"tlC a d it" philo"ophya d brie! them about our bra d"2 e try to 6i e them itali !ormatio about health a d ell e"". to help their !amilie" li e a better li!e"tyle2

At the"e "e""io " homemaker" ha e the opportu ity to lear about aompa y that produ e" ma y o! their !a ourite !ood" a d

be era6e". 6lobally a d lo ally2

+hey al"o ha e the o !ide e o! k o i 6 that a y o er "re6ardi 6 their !amily " utritio . health a d ell e"" ill beapably a " ered2 +hey k o that they a rely o Ne"tlC2


45/46

At Ne"tlC. our hie! ommitme t i" to our o "umer". a d e makee ery e!!ort to make "ure that their oi e" are heard2

he >e ri Ne"tlC prepared hi" !ir"t boFe" o! i !a t !ormula !or"ale. he put hi" addre"" o the pa ka6e"2 +oday. our #o "umerRelatio "hip a el eFhort" people to Q+alk to Ne"tlCQ. eFpre""i 6 the"ame belie! i ope e"" a d a e""ibility2

'ur o "umer "er i e" departme t i" "ta!!ed by eFpert" i e ery arearelated to our produ t" a d ell e"". a d i" poi"ed to pro ide prompta d rele a t "er i e to our o "umer"2

e belie e that o "umer "er i e" re uire" u" to talk to o "umer"

a d al"o. abo e all. to li"te to them2' ly by li"te i 6 to hat people "ay a e u der"ta d hat theya t a d eed2 ' ly by u der"ta di 6 their eed" a e "er e ouro "umer" to the !ulle"t2


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Re5eren"es:

2 e"tle2pk

26oo6le2 om2pk

,o al market Ne"tle a tory &abir ala

mehtab nestle project

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