BY:Pragya Bhoomika Gulati NirajGaurav Mohd. AdnanMohd. Yaas

Nestlé is the world's largest nutrition, health and wellness company

Founded by Henri Nestle in 1866

Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company established in 1867

In 2011, Nestlé was listed No. 1 in the Fortune Global 500 as the world‘s most profitable corporation. The company has 449 factories, operates in 86 countries around the world, and employs over 328,000 people

On April 23rd, 2012, Nestlé announced that they have agreed to acquire Pfizer Inc.'s infant-nutrition unit for $11.9 billion

INTRODUCTION

NESTLE’s PRODUCTS

NESTLE’s PRODUCTS

GOOD FOOD

GOOD LIFE

"Nestlé is the largest food company in the world. But, more important to them is to be the world's leading food company´.

MISSION STATEMENT

Vision Statement

Explore all over the world from bakers to babies, parents to pet owners, single servings to Caterings: providing for all their needs always with the assurance of outstanding quality

SWOT ANALYSIS

STRENGTHS BRAND STRENGTH: Nestle has some very strong brands like Nescafe, Maggi and Cerelec. These brands are almost generic to their product categories.

PRODUCT INNOVATION: The company has been continuously introducing new products , patterns on frequent basis, thus expanding its product offerings.

RESEARCH & DEVELOPMENT: Nestle has a worldwide network of centers in 17 locations on four continents. An international staff of 3500 engaged in the search for innovative new products and the renovation of existing ones.

MARKET SHARE: Another thing is high level of market share and that people all over the world trust and recognizes Nestle as a big brand name.

LOW COST: They are low cost operators which allow them to not only beat competition but also edging a head operating excellence, innovation, renovation, product availability and communication are major strengths..

MATURE MARKETS: One major weakness of Nestle is that it is entering into markets that are already mature and can give a tough competition to new entrants.

PLAIN YOGURT: Nestle Plain Yogurt has proved to be Nestle weakness because it has been unable to make its market place in USA. But Nestle by analyzing the sensitive areas can overcome its weaknesses.

Less consumer research in few areas.

WEAKNESSES

OPPORTUNITIES

EXPANSION : Potential to expand to smaller towns and other geographies which its parents are framed for like breakfast cereals, smartest chocolates, carnation, etc

PRODUCT EXPANSION : The company has the option to expand its product folio by introducing more brands.

GLOBAL HUB : Since manufacturing of some products is cheaper in ASIA than in any other continent, countries, Nestle India could become an export hub for the parent in certain product categories.

THREATS

COMPETITION : Immense competition from the organized as well as the unorganized sectors . Off late, to liberalize its trade and investment policies to enable the country to better function in the globalized economy, the Indian government has reduced import duty of food segments thus intensifying the battle.

CHANGING CONSUMER TRENDS : Rising prices of raw materials and fuels and interns, increasing packaging & manufacturing costs but the companies may not be able to pass on the burden of these onto the customer.

Pestle analysis

Taxation Law: The taxes imposed if from government side and they varies from industry to industry. Juices have no tax except sales tax, but Nestlé's other product like butter, cream has more taxes.

Labor laws: Nestle has follow laws like government announce minimum salary of an employee

Environment Protection Laws: Nestle is concern for environment and contribute more and more towards the protection of environment.

Political Instability: The Government stability also plays a great role for any industry. If there is political instability govt creates lots of problems like shortage of electricity etc

Political Or Legal Forces

Economic Forces

Inflation Rate

Economic growth rate

Social Factor

Health Consciousness

Demographic Trend

Age Structure

Work Life Quality

Technological Factors

New Products

Product Innovation

Total Spending on R&D

New Communication Technology

BCG matrix

NESTLE BRANDS

MILK PRODUCTS AND NUTRITION

1. Nestle Everyday Dairy Whitener2. Nestle Everyday Ghee3. Nestle Milk4. Nestle Slim Milk5. Nestle Milkmaid6. Nestle Dahi7. Nestle Neslac

PREPARED DISHES AND COOKING AIDS

1. Maggi 2 minute Noodles2. Maggi Atta Noddles3. Maggi Cupa Mania4. Maggi Soups5. Maggi Suces6. Maggi Bhuna Masala7. Maggi Pazzta

BEVERAGES

1. Nescafe Classic2. Nescafe Sunrise Premium3. Nescafe Sunrise Classic4. Nescafe Cappuccino5. Nescafe Ice Tea6. Nescafe Hot Tea Mixes7. Nestle Pure Life

CHOCOLATES AND CONFECTIONARY

1. Nestle Kitkat2. Nestle Milkybar3. Nestle Bar-One4. Nestle Munch5. Nestle Eclairs6. Nestle Polo

BCG MATRIX

STARS

NescafeMaggi Noodles

QUESTION MARKS1. Milo 2. Nestle Kitkat/Barone/ Munch3. Maggi Sauces4. Maggi Soups5. Nestle Butter6. Nesvita7. Milk

8. Nestle Maggi Pickles 9. Nestle Butter

CASH COWSCeralac

DOGS1. Nestea2. Milky Bar3. Nestle Crunch

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HIGH LOW

MARKET SHARE

4 P’s Of marketing

Product Nestlé is a famous group of companies well known for its rendered services in food sector. They add specific nutrients to milk and encourage children to consume nutritious products with different flavors, colors and shapes

They also favor ready-to-drink beverages, and here they can offer them a choice of refreshing teas or milk-based drinks Good tasting lighter meals and healthier milks formulated specifically for adults.

Nestlé milk and dairy products are recognized throughout the world.

Price

Nestlé has its own set of techniques for setting the prices of the product.

It does not primarily focus on the competitor’s pricing strategies. It emphasizes on the market demand of the product.

They set their prices keeping in view the purchasing power of the customers

Also give discounts to their regular customers. Nestlé has set prices in such a way that it offers the most quality products with acceptable prices

Place

Nestlé makes it sure that its product is available at every corner of the country regardless of rural or urban areas.

Nestle is catering the market of Gujrat in very effective manner.

They have a strong effective distribution and supply chain channel for product availability to all the possible markets.

Promotion Advertisement plays very important role in promoting the image and

name of the company.

They give full-page coverage in newspaper and also made advertisement in the television.

on online facility through creating Web Page of their Nestlé.

Sampling Door to selling, Prizes.

Physical DistributionGeneral Distribution channel of nestle

Manufacturer

Agent Buyer

Warehousing

Distributor

Source Agent in Destination

Wholesaler in Destination

Retailer

Consumer