Nestle Marketing strategy in india and forign

Henri o nestle

Nestle was founded in 1867 in Geneva, Switzerland by Henri Nestle. Nestle's first product was "Farine Lactee Nestle", an infant cereal. In 1905, Nestle acquired the Anglo-Swiss Condensed Milk Company. Nestle's relationship with India started in 1912. It began trading as The Nestlé Anglo-Swiss Condensed Milk Company (After India's independence in 1947, the economic policies of the Indian Government emphasised the need for local production. Nestlé responded to India's aspirations by forming a company in India and set up its first factory in 1961 at Moga, Punjab.

Nestlé India’s first production facility, set up in 1961 at Moga (Punjab), was followed soon after by its second plant, set up at Choladi (Tamil Nadu), in 1967. Consequently, Nestlé India set up factories in Nanjangud (Karnataka), in 1989, and Samalkha (Haryana), in 1993. This was succeeded by the commissioning of two more factories - at Ponda and Bicholim, Goa, in 1995 and 1997 respectively. The seventh factory was set up at Pantnagar, Uttarakhand, in 2006.The 8th Factory was set up at Tahliwal, Himachal Pradesh, in 2012.

About Nestle

Nestlé India is a subsidiary of Nestlé . Switzerland. With seven factories and a large number of co-packers, Nestlé India is a vibrant Company that provides consumers in India with products of global standards and is committed to long-term sustainable growth and shareholder satisfaction.

The Company insists on honesty, integrity and fairness in all aspects of its business and expects the same in its relationships. This has earned it the trust and respect of every strata of society that it comes in contact with and is acknowledged amongst India's 'Most Respected Companies' and amongst the 'Top Wealth Creators of India'.

PRODUCTS OF NESTLE

Milk Products & NutritionFrom shelf-stable solutionto chilled dairy.

Prepared Dishes & Cooking AidsPreparing well balanced meals is a snap with Nestlé.

BeveragesDrink to an active life with Nestlé Beverages.

Chocolates & ConfectioneryDelighting the senses with a range of tastes and textures.

Milk Products & Nutrition

NESTLÉ EVERYDAY Dairy Whitener

NESTLÉ EVERYDAY Ghee

NESTLÉ Milk

NESTLÉ Slim Milk

NESTLÉ NESVITA PRO-HEART MILK NESTLÉ Fresh 'n' Natural Dahi

NESTLÉ Fresh 'n'

Natural Slim Dahi NESTLÉ

Jeera Raita

NESTLÉ NESVITA Dahi

NESTLÉ MILKMAID Fruit yoghurt

NESTLÉ MILKMAID NESTLÉ NIDO

NESTLÉ Dahi

Prepared Dishes & Cooking AidsMAGGI 2-MINUTE Noodles

MAGGI Vegetable Atta Noodles MAGGI CUPPA MANIA MAGGI Healthy Soups MAGGI Masala-ae-MagicMAGGI Sauces MAGGI Pichkoo MAGGI Pizza Mazza MAGGI MAGIC Cubes MAGGI BhunaMasala MAGGI Coconut Milk Powder MAGGI Pazzta MAGGI Sanjeevni Cup Soup

Beverages

NESCAFÉ CLASSIC NESCAFÉ SUNRISE Premium NESCAFÉ SUNRISE Special

NESCAFÉ CAPPUCCINO

NESTEA ICED TEA WITH GREEN TEA NESTEA

ICED TEA

NESTEA Instant Hot Tea Mixes

Chocolates & Confectionery

NESTLÉ KIT KAT NESTLÉ KIT KAT CHUNKY NESTLÉ MUNCH NESTLÉ MUNCH POP CHOC NESTLÉ MILKYBAR NESTLÉ MILKYBAR CHOO NESTLÉ BAR-ONE NESTLÉ Milk Chocolate POLO NESTLÉ Eclairs NESTLÉ MILKYBAR Eclairs NESTLÉ MILKYBAR Crispy Wafer

Headquarters in Gurgaon

The company is acknowledged as one of the leading companies in the FMCG sector with “ Top rated wealth creators of India”

It is progressively evolving into food,beverage,nutriton,health, wellness and touching lives of people.

Nestle India has strong brands like Maggi, Nescafe, Cerelac, Lactogen, kit Kat polo, Milo and Polo.

It has set up “café nescafe” and “coffee corners” in mini metros.

Nestle is leveraging the vast consumer base in India.

There has been continuous focus on values.

Helps reinforce the message and the recognition of the brand

White on a contrast background color which can be slightly altered to suit the packaging of any product

N’s stroke covers

all the rest of the

letters to create

unity

Letter style is strong and bold

representing the strength of its quality

Also implies sophistication of its taste

through the use of Serif font.

The little stroke above

the letter E suddenly

makes the word café

be seen as one

separate word

The words “NESTLE” combines with the sense of fun and warmth of a “CAFÉ”

Care

Tag line

Argentina:”Change the day start within”

Germany: Give yourself a break”

United state: “The smart choice”

India:”good food good life”

strategy

Nescafe employs a “think globally ,act locally” strategy nescafe coffee is marketed as global brand even through advertisement messages and product formulation very to suit cultural .

Nestle uses the most suitable language for advertising in different countries .

Nestlé is the biggest food company in the world, with a market capitalisationof roughly 191 billion Swiss francs, which is more than 200 billion U.S. dollars. In 2011, consolidated sales were 107.6 billion and net profit was 10.43 billion

SWOT Analysis of Nestle

Strength :-

BRAND IMAGE

Marketing strategies established by the company are innovative and lure

customers.

Financial, marketing and sales strategies are formulated by gauging the Periodic research carried out to judge market trends.

Weaknesses :-

· The target market of Nestle MilkPak is upper middle and high class because lower middle and poor class cannot afford to buy UHT milk due to its premium price.

· It is a main weakness of MilkPak that there are different companies of milk but the name of nestle MilkPak is always stand in the last because of low advertising and marketing.

Opportunities :-

To expand the cold dairy products range, Nestlé fruit yogurt is the latest addition to this group.

The cold dairy market offers many opportunities for the company which can capitalize these products by banking on its superior quality milk.

The coffee brand also offers many opportunities for the company to expand by tuning the taste of the masses towards coffee.

Credit policy can be adopted to increase sales

Threats :- · Price fluctuations due to rupee devaluation

as raw material are imported. The uncertainty of economic conditions poses a great threat as the major funds invested in the country come from outside India.

· The present economic crisis in the world, led to the withdrawal of foreign management from the company and the investment has come to a halt.

Effect of Seasonality’s upon sales.