mehul daya portfolio dec 2010
DESCRIPTION
Born and brought up in Mumbai, during my school and college days I would disassemble products around me just out of curiosity. Of course I would put them back together again but the point is that I found this mechanical deconstruction very exciting. Later I decided that I best be putting such talent to good use and so I did my bachelors in PD from the University of Hertfordshire, London, UK. I am passionate about design, I love to work with my hands, blah blah blah....I could go on but the bottom line is I want to be part of and an asset to a hardcore Industrial Product Design team which is process driven. And if your team is running 1 member short, I’m your guy.TRANSCRIPT
THEWORK
OF
MEHUL DAYA
91 9958485556
smartwork1626@gmai l .com
product designer
91 9958485556
smartwork1626@gmai l .com
product designer
91 9958485556
smartwork1626@gmai l .com
product designer
MVL TELECOM / 2010MVL TELECOM / 2010MVL TELECOM / 2010
MVL TELECOM / 2010
Brief: Design a range of mobile phones within the Rs.15,000 price bracket.
Process: Researched on all popular phones available in the market. Carried out a ‘user opinion survey’ focused on pros cons and a wishlist. Explored different forms and futuris-tic designs. Conclusion: People dont want to spend time figuring out their phone. They want the phone to do what it’s supposed to. 4 important factors are ‘speed’, ‘seemless’, ‘utility’ and ‘look’.Outcome: Designed a range of phones within the price bracket with features such as direct connect USB, charging mechanism, etc.
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DAILY DUMP / 2010DAILY DUMP / 2010
DAILY DUMP / 2010Brief: Design a leaf composter for the
park, gardens, private and public. Create interesting forms that can add more value and aesthetic appeal to the product.
Process: Researched on the process of how compost is made from waste. Visited a live site where composting was carried out to understand the process and requirement.
Outcome: Explored various forms and designs. Finalised on the best and presented to the client. This project is a work in progress.(03-12-10)
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BEETEL / 2010BEETEL / 2010BEETEL / 2010
BEETEL / 2010
Brief: Redesign the Landline phone provided by Airtel.Process: Analysed the phone and key layout. Took a functional approach and observed that keys were placed haphaz-ardly. eg: memory keys were not uniquely shaped and what was stored on them could not be seen. Calculator function and keys were hidden. Outcome: Grouped similar family/function keys together. Shifted the memory keys beside the screen and suggested that when the receiver is lifted, contacts stored on the memory keys are displayed. Calculator function keys grouped together.
BEFORE AFTER
DLF PLACE , SAKET / 2010DLF PLACE , SAKET / 2010DLF PLACE , SAKET / 2010
DLF PLACE, SAKET / 2
010Brief: Design the entrance canopy and suggest possible pedestrian pathways for entry into the mall.Site survey: The entrance is shadowed by ‘Select City Walk’. Lack of signage or very poor signage. Exterior building looks like a warehouse. Trees cover the entrance from the road. Process: Designed a large, attention grabbing Entrance canopy, an Entrace pylon and walkway canopy to invite people to walk to the mall as well as drive.
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VIRTUAL SOFT/ 2010VIRTUAL SOFT/ 2010
VIRTUAL SOFT / 2010Brief: Design a storyboard for an online
mall concept which is interactive and engaging .
Process: Researched on current online mall spaces. Appreciated the interactiv-ity of some sites while some were dull and 2D. A few Brainstorm and group discussions later designed a storyboard of a virtual space mall concept. Outcome: Hand drew the scenes and then rendered them in photoshop and presented to client.
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LIGHTING SUITE, SAMARA / 2008LIGHTING SUITE, SAMARA / 2008
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Brief: Design a lighting family.
Process: Created over 15 light designs of which 1 was slelected by B&Q. Explored various forms with interlocking scrolls forming an interesting shape.
Outcome: The selected light was expanded into a suite consisting of a pendent, semi-flush and wall light for the European Market.
BLUE SKY WORKSTATION / 2007BLUE SKY WORKSTATION / 2007
BLUE SKY WORKSTATIO
N / 2007
Brief: Design an ergonomic workstation.
Process: Research conducted on human anatomy, materials, posture, 99 percentile human group and requirement as a user. User interface, emerging technology - multi touch screens, haptic, storage devices, super processing power, hygiene, flexible screens, low power consumption, alternative power sources.
Outcome: Workstation designed, modelled and concept design proposed for use in multiple job roles.
View at: http://www.youtube.com/watch?v=19sz9mzPCjQ
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PINUTZ / 2005PINUTZ / 2005
PINUTZ / 2
005Awards: Highly commended by the CSD (Chartered society of Designers)
Brief: Design a shelving system that is free standing, against a wall and may be used in exhibitions, offices, schools, universities, etc
Process: Explored different shapes that is aesthetically pleasing, artistic and useful
Outcome: 'Pinutz' derived from peanuts because of the shape chosen.Constructed from aluminum alloy and clear plastic to form a beautifulmodular shelving system
RSA DESIGN FOR PATIENT SAFETY / 2006RSA DESIGN FOR PATIENT SAFETY / 2006
Brief: Design product/environment to improve the experience of elderly and disabled patients in the hospital
Process: Researched on hospital and patient care practices. Visited 4 hospitals, met with doctors and patients and heard their opinions and greviences. Realised that due to the perpetual shortage of nurses, patients always suffer. Being served cold food, not being able to eat, weakness are just a few.
Outcome: Intuitive Arm Support System designed to assist patients while eating by reducing weight of arm. Redesigned the salt, pepper, mayonnaise and ketchup packaging to ease access to its contents with onehand or 3 fingers only.
RSA DESIGN COMPETITIO
N / 2006
CRISP CRACKER / 2005CRISP CRACKER / 2005
CRISP CRACKER/ 2005Brief: Design a way to open a
crisp(chips) bag without touching it.
Process: Being a fun project we didn’t really do much reserch. Since a crisps packet is airtight, we decided to use this feature to force the bag through rollers coated with latex to provide grip. The force of air pressure would break the packet open on the opposite side.
Outcome: We created the ‘Crisp Cracker’ everything worked well except for some broken chips in the process.
SPICE EYE / 2005SPICE EYE / 2005
SPICE EYE / 2005Brief: Design a spice rack as a guys toy!
Process: As a guys toy I decided to give the rack a rachet system. The problem faced with current spice racks is that the spices placed behind in a shelf cannot be reached easily.
Outcome: A prototype was designed using MDF and cardboard and a spring loaded rachet system to turn the wheel around.
MESSERSCHMITT KR 200 / 2003
MESSERSCHMITT KR 200 / 2003
Self Initiated project: This German Car became part of the family in the 50’s when my grand father bought it from South Africa to India by ship. It was used a lot during those days by my grand dad and then my dad. Later in the 80’s it took a backseat for about a decade or 2 behind the garage where it gradually rusted so bad that you could kick a hole into the body-work.As a summer project in the year 2002 I took on rebuilding the car. With my family’s sup-port I headed a small team of workers disman-telling and then rebuilding the car from scratch, engine, bracking system, lighting, everything. About a year later and a brand new piston from the UK Messerschmitt Owners Club, the car is back on the road, currently sitting in my garage in Mumbai.