search engine optimization by mehul thakur

SEARCH ENGINE OPTIMIZATIONA secret behind google…

WHAT IS SEO?• Search engine optimization (SEO) is the process of affecting the

visibility of a website or a web page in a web search engine's unpaid results — often referred to as "natural," "organic," or "earned" results.

• In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers.

HISTORY• Webmasters and content providers began optimizing sites for search

engines in the mid-1990s, as the first search engines were cataloging the early Web.

• Site owners started to recognize the value of having their sites highly ranked and visible in search engine results, creating an opportunity for both white hat and black hat SEO practitioners.

PROBLEMS!!!• Early versions of search algorithms relied on webmaster-provided

information such as the keyword meta tag, or index files in engines like ALIWEB.

• By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation.

SOLUTION…• Search engines responded by developing

more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.

• Early search engines, such as Altavista and Infoseek, adjusted their algorithms in an effort to prevent webmasters from manipulating rankings.

• By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation.

WHAT “GOOGLE” DID…• In June 2007, The New York Times' Saul Hansell

stated Google ranks sites using more than 200

different signals.• In 2005, Google began

personalizing search results for each user.

Depending on their history of previous

searches, Google crafted results for logged in

users.

• In December 2009, Google announced it would be using the web search history of all its users in order to populate search results.

• On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links.

STEP BY STEP GUIDE TO SEO• On-Site SEO BasicsSome of the most important elements for search engine optimization happen on your own website. You may hear a lot about link building, but link building without good on-site search optimization isn’t going to be as effective. Here are the bare minimum on-site optimization elements you should put on each of your website’s main pages, including and especially the homepage.

THE GOLDEN RULE OF ON-SITE OPTIMIZATION

• Before we get started, one thing you want to keep in mind when using any of the following SEO elements is not to overdo it. You might be tempted to shove a lot of keywords onto your pages, but that is not the goal. In fact, Google has unleashed an over-optimization penalty that targets websites that have too many keywords stuffed onto one page. So when it comes to keyword optimization, keep it simple – think of up to five keywords or keyword phrases for each page on your website and optimize for those.

TITLE TAG

• The title tag on pages of your website tells search engines what the page is about. It should be 70 characters or less and include your business or brand name and keywords that relate to that specific page only. This tag is placed between the <HEAD> </HEAD> tags near the top of the HTML code for the page.

META DESCRIPTION

• The meta description on pages of your website gives search engines a little more insight into what your page is about. There is still debate about whether meta descriptions can help with keyword rankings. Regardless, you want to write your meta description with a human audience in mind that includes the page’s main keywords, as the meta description does show up in search results.

<meta name=“description” content=“East Point Education Society is a non-profit making society comprising of professionals from all walks of life which includes educationists administrators”/>

USING WORDPRESS?

• If you use WordPress on your own domain, you are in luck. Adding title tags and meta descriptions to your pages is easy using free plugins such as All in One SEO, Platinum SEO etc.

ADDITIONAL ON-SITE SEO ELEMENTS• While the title tag and the meta description are the most important SEO elements, they

are not the only ones. Be sure to incorporate the following into your website’s page content for further search optimization.

• Internal Links – Link building isn’t just reserved for external sites linking to your website. You can help search engines learn more about your website by internally linking to other pages on your website within your content.

• Header Tags –The <H1></H1> tags surround the post title – there should only be one set of <H1></H1> tags per page. The <H2></H2> and <H3></H3> tags surround subheadings on the page – there can be multiple instances of both. Using header tags helps both readers and search engines break up your content into digestible sections.

• Image Name & ALT Tags – If you use images on your website, you should think of good keywords for both the image name and the alt tag. On the first image within the post, we use <img src=”on-site-search-optimization-seo-title-tag.png” alt=”On-Site Search Optimization SEO Title Tag” /> as the goal is to optimize it for the keywords on-site search optimization. This helps search engines find good images for their image search based on the keywords specified.

• Bolded Text – You don’t want to get too crazy with this one, but occasionally bolding a selection of text to get a reader’s attention can also help search engines distinguish other important information and keywords in the page’s content.

WHY YOU NEED CONTENT

• Content is great for both your website visitors and search engines. The more content you have, the more likely your visitors will stick around on your website. And the more content you have, the more likely search engines will be to put more of your website’s pages in the search index. The key to pleasing both search engines and visitors is to have quality content on our website.

BY- MEHUL THAKUR (X-D)