Meltwater Buzz

Social Media Insights & Engagement

meltwaterbuzz @meltwaterbuzz

buzz.meltwater.com

Search

Curate

Share

Research

Engage

Analyze

Manage

Find new conversations &

people using Campaigns

Post Updates to Twitter and Facebook

Use Campaign Searches to find and share great

content

Use Social Profiles and Analysis to find out who

to engage further

Engage in conversations with

people using Social Actions

See the Results of your activities

Manage your social

communications in one place

Driving Your Brand’s Social Engagement

Social Calendar manages inbound and outbound messages in corporate Facebook and Twitter accounts

Overall brand mentions and sentiment overview

Overview of your Brand and Engagement

Understand interaction between different social channels for your brand Drill down into trend on specific social channel

Media Spread of your Brand Mentions

• Understand all inbound and outbound communication between yourself and customer at a glance. • Analyze how your key influencers utilize social media across multiple channels. • Calculate Social Reach based on total social media broadcast value of each individual across Facebook, Twitter and blogs.

Understand Author Background and History

Understand how your social media presence compares with competitors Quickly export results into Excel for internal reporting

Share-of-Voice Analysis for Competitors or Product Lines

‘Themes’ segments the most common keywords or phrases Demographic data for social media mentions on different social channels

Quick Overview of Trending Topics & Demographics

Assign key postings internally to different team members Email alerts when tasks are assigned and completed Draft and comment on postings before responding

Workflow Management for Tasking

Heat Maps analyze location of mentions based on meta data in authors’ social media profiles

Drill down into consumer buzz on country or sub-country level

Smart Geo-Location based on User Profile

Variety of ROI graphs based on update frequency, clicks, etc. Overall social media community growth rates based on date from Twitter and Facebook

Quick ROI Reporting of your Engagement

• Send outbound messages via your Facebook or Twitter account • Schedule and optimize your messages to be sent at future date/time

Engagement Directly with your Fans

Investigate click-through rates and activity level of outbound messages for ROI analysis

Understand the Reach of Individual Posts

• Understand how many people potentially have seen your total outbound messages

• Compare impressions generated by your direct messages and impressions generated by other people reposting your social media content on their Twitter and Facebook accounts

Calculate Potential Reach to Audience

Understand your most engaged contacts/customers on your Facebook and Twitter accounts Use their meta data to understand their social background and social behavior

Insight about your Most Engaged Fans

Understand how many people potentially have seen your total outbound messages Compare impressions generated by your direct messages and impressions generated

by other people reposting your social media content on their Twitter and Facebook accounts

Overview of your Brand and Engagement

Understand which social outreach channel is receiving the highest click-through rates Top level view of all your outbound messages for monthly/quarterly reporting

Quick ROI Reporting of Engagement

A standard Meltwater Buzz subscription includes:

• Up to 5 Users

• Up to 10 Campaigns (each with unlimited keywords)

• Unlimited search results from these Campaigns

• Manage 1 Facebook and 1 Twitter account

• Customer support and training

Standard Subscription