meltwater reports for august 2018 social media metrics for
TRANSCRIPT
PORT OF PALM BEACH DISTRICT REQUEST FOR DISCUSSION AND
COMMISSION ACTION
CONSENT AGENDA ITEM H-8 ____________________________________________________________________________________ PREPARED BY: Aidy Alonzo Communications Manager September 20, 2018 _____________________________________________________________________________________ SUBJECT: Public Relations & Marketing ______________________________________________________________________________ Meltwater Reports for August 2018
• Media: 25 mentions | 2,715,340 potential reach • Social: 183 mentions, including 102 Tweets
Social Media Metrics for August 2018
• Facebook: 2,740 Total Likes | 42 New Likes | 2,457 Page Engagement | 30,277 Weekly Reach • Twitter: 23 Tweets | 18,500 Impressions | 1,124 Profile Visits | 1,827 Followers • Instagram: 9 Posts | 1,099 Followers | 37 New Followers | 433 Engagement
Email Newsletters
• August 30 AAPA Seaports Magazine | Fall 2018 Issue • September 4 Florida Customs Brokers & Forwarders Association (FCBF)
General Membership Meeting & Luncheon, September 19 • September 5 Hispanic Chamber of Commerce of Palm Beach County
Job Fair & Business Expo, September 27 Correspondence
• August 10 Card & Photo from Urban Youth Impact • September 6 Letter from OneBlood
____________________________________________________________________________________ ADDITIONAL INFORMATION ATTACHED: No Yes X ____________________________________________________________________________________ FINANCIAL IMPACT: n/a ____________________________________________________________________________________ RECOMMENDATION: For Information Only ____________________________________________________________________________________Respectfully Submitted By: Manuel Almira, Executive Director DATE ACTION TAKEN: Approved: Motion By: Disapproved: Seconded By: Deferred To: Unanimous: Yes No Incorporated into Minutes: By:
Meltwater Coverage Summary | August 2018
TOTAL NEWS BY MEDIA TYPE % TOTAL NEWS ITEMS BY MEDIA TYPE #
TOTAL REACH & AD VALUE
Online 25
Social 183
Total 2018
Online 12.02%
Social 87.98%
Total 100%
POTENTIAL REACH AD VALUE
2,715,340 $25,045
REACH & AD VALUE BREAKDOWN
TOP ONLINE HIGHLIGHTS
Articles Reach
Palm Beach Post | Aug 10 | PalmCon offers ‘best of worlds’ with inaugural Bahamas voyage 361,766
Palm Beach Post | Aug 2 | County Commission 2: Three seek to replace term-limited Burdick 167,839
Palm Beach Post | Aug 2 | Retrofit or retreat? Candidates give their solutions to sea-level rise 167,839
Month Reach Ad ValueOctober 2017 20,721,934 $191,678
November 2017 106,047,434 $980,939December 2017 171,290,153 $1,584,434
January 2018 171,520,468 $1,586,564February 2018 21,444,214 $198,359
March 2018 14,661,969 $135,623April 2018 70,627,013 $1,240,488May 2018 56,400,276 $521,703June 2018 142,568,114 $1,318,755July 2018 9,744,710 $90,139
August 2018 2,715,340 $25,045September 2018 - -
Total 787,741,625 $7,873,727
MELTWATER REPORT - AUGUST 2018Date Headline URL Publication Country Reach
1-Aug-2018 Retrofit or retreat? Candidates give their solutions to sea-level rise https://www.mypalmbeachpost.com/newThe Palm Beach Post United States 167,839 2-Aug-2018 County Commission 2: Three seek to replace term-limited Burdick https://www.mypalmbeachpost.com/newThe Palm Beach Post United States 167,839 2-Aug-2018 Florida Senate 30: Incumbent Powell faces challenge from Anderson https://www.mypalmbeachpost.com/newThe Palm Beach Post United States 167,839 6-Aug-2018 Articles You Might Like - See More https://www.travelweekly.com/Cruise-TraTravel Weekly United States 155,748 6-Aug-2018 El proveedor del MGO amplía operaciones en la Florida delante de 2020 by Tethys Supp http://trends.nauticexpo.es/project-3268 NauticExpo Spain 22,243 9-Aug-2018 PalmCon offers ‘best of both worlds’ with inaugural Bahamas voyage https://www.palmbeachpost.com/news/loPalm Beach Post United States 361,766
10-Aug-2018 PalmCon offers ‘best of both worlds’ with inaugural Bahamas voyage https://www.mypalmbeachpost.com/newThe Palm Beach Post United States 152,686 12-Aug-2018 The Post’s August 2018 primary, municipal election endorsements https://www.mypalmbeachpost.com/newThe Palm Beach Post United States 152,686 12-Aug-2018 Editorial: Hastings’ seniority, voice a plus if Dems take back House https://www.mypalmbeachpost.com/newThe Palm Beach Post United States 152,686 13-Aug-2018 Election Guide 2018 http://southfloridagaynews.com/Politics/eSouth Florida Gay News United States 14,937 13-Aug-2018 Early voting begins today https://www.mypalmbeachpost.com/newThe Palm Beach Post United States 152,686 13-Aug-2018 Short Bahamas Paradise cruise long on valueThe Bahamas Paradise Cruise Line offers https://www.travelweekly.com/Cruise-TraTravel Weekly United States 157,341 13-Aug-2018 Short Bahamas Paradise cruise long on value https://www.travelweekly.com/Cruise-TraTravel Weekly United States 155,748 16-Aug-2018 Trump Staffer Tried to Recruit Lobbyists for Russian Oligarch Roman Abramovich http://www.msn.com/en-gb/news/world/t MSN News UK United Kingdom 269,497 21-Aug-2018 Palm Beach residents turn out to meet primary candidates https://www.palmbeachdailynews.com/n Palm Beach Daily News United States 38,562 22-Aug-2018 Editorial: Endorsements for primary elections https://www.mypalmbeachpost.com/newThe Palm Beach Post United States 152,686 23-Aug-2018 Three Democrats Seeking Open Port Commission Seat http://gotowncrier.com/2018/08/three-deThe Town-Crier Newspaper United States 1,956 26-Aug-2018 Post endorsements for the primary elections https://www.mypalmbeachpost.com/newThe Palm Beach Post United States 152,686 27-Aug-2018 Bahamas Ministry of Tourism Introduces Its New Florida Sales Force https://www.bahamaslocal.com/newsitemBahamas Local Bahamas 41,060 27-Aug-2018 The Bahamas to Showcase at Annual Tom Joyner Family Reunion https://www.bahamaslocal.com/newsitemBahamas Local Bahamas 41,060 27-Aug-2018 The Bahamas to showcase at Annual Tom Joyner Family Reunion http://www.thebahamasweekly.com/publ Thebahamasweekly.com Bahamas 10,325 27-Aug-2018 Bahamas Ministry Of Tourism Introduces Its New Florida Sales Force http://www.mnialive.com/articles/bahamaMNI Alive Canada 2,236 27-Aug-2018 BMOT & Aviation introduces New Florida Sales Force http://www.thebahamasweekly.com/publ Thebahamasweekly.com Bahamas 10,325 28-Aug-2018 Primary Election Results | Local News Wire | 1290 WJNO https://wjno.iheart.com/featured/local-ne1290 WJNO - iHeartRadio United States 2,708 30-Aug-2018 Area Election Results: Big Win For State Sen. Bobby Powell Jr. http://gotowncrier.com/2018/08/area-ele The Town-Crier Newspaper United States 1,956
Total Reach 2,707,101Mentions 25
Archive (Summer 2018 to present) | Archive (Spring 2018 and previous)
The digital edition of AAPA's Seaports Magazine, Fall 2018, is nowonline!
In this issue of Seaports we are doing a "modal deep-dive" into larger trends happening invessels, trucks, rail and cargo-handling equipment, giving ports the insight and informationthey need to have a larger perspective while focused on the crucial small details of day-to-day operations.
In the midst of what will hopefully be a successful peak season for all AAPA members, thisissue of Seaports can help ports and their solution providers keep an eye on the biggerpicture and larger trends while still tending to the demands of the here and now.
Start reading this issue now!
INTERMODAL UPDATE – CARGO HANDLING Faster, Safer, Cleaner and Smarter Handling Options As yard equipment and cranes that are more efficient, cleaner, safer and more inter-connected come intoservice, seaport workforces must be ready too. Labor is upgrading skill sets to keep pace with rapid
advancements in technology. Read More…
INTERMODAL UPDATE – SHIPS Larger Ships Mean Big Changes for U.S. Ports Changes in ship sizes, especially the differences in sizes, are requiring ports to consistently update the wayin which these ships are received and processed and the infrastructure needed to do so.
Read More…
INTERMODAL UPDATE – TRAINS On-Dock Rail and Short Lines Are Critical Infrastructure updates continue to change the Western Hemisphere railroad map as well as the scope andscale of train services. In addition, business deals, investments, personnel changes and technology are
changing the outlook for train service. Read More… Leer más…
INTERMODAL UPDATE – TRUCKS New Fueling Options Poised to Transform Trucking Autonomy, ELD mandates and driver shortages are making headlines, but it is the rising number of fuelingoptions that might have the biggest effect on ports and their relationships with the trucking industry.
Read More… Leer más…
SUPER-lative Snapshots Some ports and companies are taking superlatives to a new level. Inspiring and intriguing, it isn’t hard toimagine how they caught our eye as some of the cleanest, largest, grandest, fastest, handiest, deepest andbusiest operations around. These information-packed snapshots show how changes in technology and
transportation are fueling powerful, attention-grabbing stories and ideas at ports around the world. Read More…
PORTS + POLITICS: CBP Is Hiring at U.S. Seaports Despite the U.S. Customs and Border Protection’s embrace of technology, there remains a strong need fora trained, professional workforce at the seaports. To fill these vacancies and in anticipation of receivingfuture funding for even more positions, CBP is aggressively recruiting at all ports, including seaports. By Todd C. Owen, U.S. Customs and Border Protection
Read More…
GUEST VIEWPOINT: Safety and Sustainability Through Strategic Corrosion Management Deterioration and corrosion can have a massive effect on a port’s safety, in addition to being debilitating tothe bottom line and operations. By Buddy Reams, NACE International Read More…
DEPARTMENTS AAPA Headquarters From the President’s Desk Index of Advertisers
DIGITAL EXCLUSIVES! Check out the NEW customized digital version, which is easy to read on any mobile device: http://bit.ly/SEAPORTSdigital
AAPA Recognizes Member Seaports for Communication AccomplishmentsTwenty-five of AAPA’s member seaports earned awards for exemplary communications projects andprograms as part of the 52nd annual AAPA Communications Awards Program. Read More...
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FLORIDA CUSTOMS BROKERS & FORWARDERS ASSOCIATION, INC.
Attend the GMM & Enter the Raffle Below
Luncheon, Network & Learn
Port Overview and Current Projects
Located in Riviera Beach, the Port of Palm Beach is a full-service, diversified port, offeringcruise and cargo services to more than 30 onsite tenants and users. At 162 acres, thePort's efficiency is unparalleled, processing more than $7 billion in commodi�es, 2.5million tons of cargo, and 450,000 cruise passengers annually. As one of the largestemployers in Palm Beach County, the Port and its tenants employ more than 2,850 people.The Port of Palm Beach is also the exclusive home of Bahamas Paradise Cruise Line's GrandCelebra�on and Grand Classica with year-round, 2-night cruises, depar�ng daily to GrandBahama Island. Join us for a luncheon featuring an overview of the Port and its currentprojects.
&
Get the Latest Updates on the Latest China Tariffs
Speakers:
Manuel Almira, PPM, Execu�ve Director, Port of Palm Beach Troy Larkin, Drawback Consultant, CITTA Brokerage
Stay Connected
Sponsored By:
Bahamas Paradise Cruise Line has provided a cruise cer�ficate with the followingparameters:
3-day, 2-night cruise to Grand Bahama Island from the Port of Palm BeachCruise ship: Grand Celebra�on or Grand Classica, depending on sail dateselectedNot valid on Friday sailings, special events, or during holiday blackoutperiodsThe cer�ficate is non-transferable and cannot be redeemed for cash.Each passenger is responsible for cruise taxes, due at the �me of booking,fees and any personal expenses.Ocean view stateroom, valid for 2 passengers in 1 stateroomExpires Aug 16, 2019
Details
Registra�on: 11:30am
Lunch: 12noon-1:30pmEmbassy Suites by Hilton MIA
3974 NW South River Dr. Miami, FL 33142
REGISTRATION FORM
www.fcbf.com · 305-499-9490
9/6/2018
Aidy Alonzo The Port of Palm Beach One East 11th Street 6th Floor Riviera Beach, FL 33404
Dear Aidy Alonzo:
Thank you for hosting a blood drive and sharing your power to save lives! We value our partnership with The Port of Palm Beach and thank you for all you do as the chairperson to help make the blood drive a success. We are pleased to share with you that the blood drive on March 28 resulted 11 units of blood, and on July 25 resulted in 9 units of blood. Remember, each donation can save up to three lives. We encourage you to share the drive results with the rest of your team and please pass along our gratitude for their lifesaving efforts. The blood donated at your blood drive is likely transfused into a patient within 48 to 72 hours. The turnaround is that fast and is that constant. An enthusiastic, dependable blood drive chairperson is one of the keys to a blood drive's success and we want to take this opportunity to thank you for helping with coordinating the drive and saving lives in our community. We look forward to working with you again in the future and thank you for your dedication and commitment to our lifesaving mission.
Sincerely, Aurelija Ruikyte (R2-3A) Community Relations Coordinator (561) 827-7272 [email protected]